Global Business Landscape Research Articles

The Role of Multinational Enterprises in Promoting China's Economic Development in People-to-people Diplomacy

Abstract: Over the past decade, there has been a growing narrative surrounding China's economic rise, driven by the nation's increasing economic influence, expansion of financial resources, and a surge in foreign direct investments. This has rendered the examination of China's economic trajectory a critical area of study. Multinational corporations, which are integral to the market economy, have been instrumental in fueling the economic expansion of China. Utilizing a combination of literature analysis and case studies, this paper delves into the pivotal contributions of these enterprises in fostering China's economic progress through grassroots diplomatic initiatives. Coca-Cola China exemplifies how multinationals, via deliberate people-to-people diplomacy, have significantly bolstered China's economy while also securing mutual gains. These findings underscore the significance of monitoring the evolving role of multinational firms in the global business landscape, which is increasingly vital for mutual prosperity and the enhancement of worldwide economic growth through equitable and reciprocal partnerships.

Fear-Driven Surge: Food Delivery Apps in a Changing World

Pandemics tend to significantly disrupt the global business landscape, but they primarily impact the hospitality industry. Meanwhile, in such a scenario, online purchasing experienced a remarkable surge, particularly through food delivery apps. Fear’s impact on food delivery app usage has received little attention. Our study addresses this gap by exploring how fear and perceived threat influence consumers’ search efforts for online food, ultimately affecting their experience. We have analyzed data using PLS-SEM, and our results indicate how fear and perceived threats affect customers’ search behavior. These findings can help businesses improve user experiences, address fears, and manage uncertainty in food delivery app usage during the pandemic.

Navigating the Nexus: A Comprehensive Analysis of the Evolving Interplay Between Environmental, Social and Governance (ESG) and Sustainability in Contemporary Business

This research, based on an in-depth review of 67 papers, explores the intersection of environmental, social and governance (ESG) and sustainability practices in modern business. The study underlines the distinction between these concepts and their evolving significance in the global business landscape. With a methodology anchored in the PRISM framework, the systematic literature review reveals key insights. Notably, it identifies the global adoption of ESG and sustainability strategies, driven by stakeholder demands for transparency. The systematic literature review methodology ensures a comprehensive analysis, providing actionable insights for businesses navigating responsible and resilient strategies. The study also points to future research avenues, emphasising areas such as social origins and consumer behaviour, alternative ESG ratings, ESG failures and challenges, ESG integration into valuation models, sustainable investment strategies in specific sectors and the impact of ESG during crises like COVID-19. The research contributes to a comprehensive understanding of the relationship between ESG and sustainability. The findings offer practical implications for organisations aligning with ethical practices, meeting stakeholder expectations and securing a sustainable future.

Leveraging AI and Machine Learning to Optimize SAP-Driven Financial Operations: A New Paradigm in Risk Management and Fraud Detection

As the global business landscape continues to evolve, organizations are increasingly relying on advanced technologies to enhance their financial operations. The integration of Artificial Intelligence (AI) and Machine Learning (ML) with SAP-driven financial systems represents a transformative shift in how companies manage risk and detect fraud. This article explores how AI and ML can optimize SAP systems for proactive risk management and real-time fraud detection. It highlights the benefits, challenges, and best practices for implementing these technologies within SAP environments, drawing on industry case studies and expert insights

Emerging Technologies for Precision Supply Chain Management

The global business landscape is undergoing a profound transformation, driven by the convergence of rapid technological advancements and an increasingly complex geopolitical environment. This research explores the strategic implications of this convergence for precision supply chain management. By examining the interplay between emerging technologies like AI, automation, and blockchain, and geopolitical factors such as trade policies and regional instability, this study offers insights into how businesses can navigate this dynamic landscape. The research employs a multidisciplinary approach, incorporating historical analysis, in-depth case studies, and speculative scenarios to illuminate the challenges and opportunities associated with integrating advanced technologies within a globalized LSCM (Logistics and Supply Chain Management) context. The findings underscore the transformative potential of technology in enhancing efficiency and optimization, while also highlighting the critical role of geopolitical considerations in shaping LSCM strategies. The research concludes with actionable recommendations for businesses, emphasizing the importance of a holistic approach that balances technological innovation with geopolitical awareness to achieve precision, resilience, and sustainable growth in an ever-evolving global marketplace.

Breaking Through: The Impact of Branding on Early-Stage Brand Success

This research delves into the urgency and impact of branding strategies on early-stage brands, particularly emphasizing the vital role of effective social media utilization within limited budgets in today's rapidly digitizing global business landscape. Focused on Bimbelku, an Indonesian accounting and economy platform for students operating for less than a year, the study employs theoretical and experimental methods to analyze how branding strategies through social media contribute to business sustainability. By contrasting the challenges faced by brands lacking a coherent branding strategy with the success observed when guided by strong branding strategies, it highlights the importance of strategic social media use in fostering growth and ensuring longevity through customer engagement. Through this focused case study, practical guidance is offered for early-stage brands, illustrating how to optimize branding strategies and harness digital tools to establish a robust and sustainable presence. This exploration aims to provide a comprehensive understanding of how early-stage brands can navigate the challenges of limited resources while building a strong and lasting brand presence in the digital era. Ultimately, the research aims to equip entrepreneurs with actionable insights, stressing the necessity of adopting robust branding strategies to not only drive profit but also advocate for customer needs in the fiercely competitive digital landscape.

The Impact of Linguistic Diversity on Intercultural Communication in Nigerian Organizations: A Review

Nigeria stands out globally for its profound cultural and linguistic diversity, encompassing over 500 distinct languages. Among these, the Hausa, Yoruba, and Igbo languages serve as predominant, with several hundred others classified as minority languages. This diversity not only reflects the country’s ethnic richness but also presents unique challenges and opportunities in organizational settings. However, this study examines deeply into the challenges and opportunities presented by Nigeria’s linguistic diversity within organizational contexts. It explores how language barriers impact daily interactions, teamwork, and overall organizational effectiveness. Drawing from a thorough review of scholarly literature sourced from reputable databases like Scopus, Web of Science, Google Scholar, Semantic Scholar, and ResearchGate, the study identifies prevalent issues and examines potential solutions. By addressing these complexities, the study aims to offer a comprehensive framework for understanding the elaborate dynamics of intercultural communication shaped by linguistic diversity in Nigeria. It emphasizes the critical need for proactive strategies that embrace diversity as a driver of innovation, collaboration, and sustainable organizational growth in today’s interconnected global business landscape. The findings underline the importance of fostering inclusive communication practices, promoting cultural sensitivity, and enhancing language proficiency among employees to effectively navigate and leverage Nigeria’s diverse cultural milieu for organizational success.

METHODOLOGY OF CHANGE MANAGEMENT IN THE IMPLEMENTATION OF AUTOMATED TREASURY SYSTEMS

The relevance of the chosen topic arises from the growing need to explore the automation of treasury systems in enterprises, given the rapidly changing external and internal environments of companies. This study investigates both the theoretical and practical aspects of automation, focusing on how new systems can adapt flexibly to these dynamic conditions. The research is rooted in a detailed examination of methodologies for change management during the implementation of automated treasury systems, ensuring that such transitions align with broader business strategies. The study’s methodology includes a thorough analysis of existing theoretical frameworks in the field of cash flow system automation, particularly in treasury management. Additionally, it draws on practical experiences from companies such as Severstal, JSC USC, and SMART-HOLDING, which have implemented systems like 1C, Finance 360°, and the integrated "Treasury" project. These cases provide valuable insights into the challenges and effective solutions for developing efficient cash flow management systems. The findings demonstrate that automated treasury systems are crucial for companies to manage their cash flows effectively. They enable firms to maintain control over key economic indicators while providing the flexibility needed to respond to fluctuating external and internal factors. Through the use of sophisticated methodological tools, these systems support strategic financial management and help companies stay competitive in a fast-paced environment. The conclusions of this study are highly relevant for students and professionals engaged in the study or practice of cash flow management and treasury operations in various organizational settings. The insights offered emphasize the importance of a well-implemented treasury automation system in ensuring financial stability and achieving long-term business success. Furthermore, the study presents practical recommendations for effectively implementing and adapting these systems to meet the evolving demands of the global business landscape.

Innovation in the esports servicescape: a media business research agenda

ABSTRACT Esports represent an increasingly influential and innovative component of the global media business landscape. The ever-evolving ecosystem of dynamic new media is driven by a heterogeneous array of stakeholders that co-create value in online and offline spaces, often described as servicescapes, where innovations are increasingly influential in diverse areas including entrepreneurial business models, media, sports, entertainment, culture, and consumer engagement. In this research, a semi-systematic literature review was undertaken focused on the intersection of the esports ecosystem, servicescapes and innovations. Four clear directions for future research, with questions specific to esports, servicescapes and media were identified. Scholars can utilise these findings to enhance understanding of innovation from the servicescape perspective, with relevance for scholars engaged in business, marketing, and media.

PELATIHAN KEWIRAUSAHAAN DIGITAL UNTUK PENGEMBANGAN UMKM DAN MAHASISWA DI KOTA BENGKULU

The Fourth Industrial Revolution has transformed the global business landscape with digital technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and big data, presenting challenges and opportunities for entrepreneurs, especially Micro, Small, and Medium Enterprises (MSMEs) and students in Bengkulu City. This community service program aimed to address the digitalization knowledge and skills gap among these groups by enhancing their understanding of digital entrepreneurship, developing practical digital marketing skills, and supporting MSMEs' digital transformation. The training covered six main topics: understanding entrepreneurship, contemporary entrepreneurial challenges, digital technology adoption, basics of digital media (email and Google Business), basics of digital media (social media), and introduction to Online Single Submission (OSS) for business legality. Evaluation results showed a significant increase in participants' knowledge and skills in digital marketing, social media management, and technology adoption, with most participants reporting substantial benefits and improved readiness to start and manage their businesses digitally. The program not only provided immediate benefits to the participants but also contributed to MSME development in Bengkulu City by offering a training model adaptable for future initiatives, aiming to enhance MSMEs' digital capacity and prepare students for entrepreneurial ventures.

Status and SWOT Analysis of the Internalization of Operations of S Electronics Company, Ltd.

S Electronics Company Ltd. demonstrated a well-defined management structure, agile organizational design, and a commitment to superior customer service, forming the foundation for its global expansion in markets like Vietnam, Thailand, and India. The company's diversified product portfolio, including cutting-edge connectors, strategically positioned it, supported by robust technological development and financial stability. A SWOT analysis highlighted its competitive edge while emphasizing the need to address weaknesses for successful internationalization. Opportunities for market expansion, technological advancements, and financial growth were identified, alongside threats in the global business landscape. Strategic planning leveraged SWOT analysis to enhance strengths, mitigate weaknesses, capitalize on opportunities, and counteract threats. Opportunities offered pathways for market expansion, technological prowess, and overall competitiveness. Threats related to trade policies, exchange rates, intellectual property, cultural disparities, and legal systems underscored international business complexities. Adherence to trade, intellectual property, tax, anti-monopoly, and labor regulations formed a strategic shield against risks, contributing to sustained growth. Prioritizing cultural intelligence ensured effective operations in diverse contexts and maximized global workforce productivity.

Marketing strategies for a natural products startup: a case study in the Brazilian Amazon

Startups are redefining the global business landscape, challenging established concepts, and driving a business revolution. Their rapid advancement and expansion are transforming various sectors of the economy, highlighting the importance of marketing from the outset to ensure long-term success. This study aimed to analyze the specific marketing demands faced by a startup, focusing on a company producing cosmetics and medicinal products derived from plants of the Brazilian Amazon. The goal was to understand the marketing needs of this startup and develop a targeted plan to drive its growth and expand its market share. To achieve this, a methodology combining descriptive and exploratory elements was adopted, including a case study to understand its marketing practices in a real context. The startup faces competition from other companies in the natural products sector but stands out by valuing traditional culture and sustainable practices. The proposed marketing plan suggests focusing efforts on social media, increasing engagement with interactive posts, and telling the company's story. The strategy is based on monitoring digital content produced on social networks to adapt approaches based on follower feedback. It is concluded that it is essential for this startup to adopt a structured marketing plan, integrating the Visual Marketing Planner and performance analysis metrics on social media, to more accurately assess the impact of its digital actions, facilitating informed decision-making to consolidate its competitive position in the market.

THE IMPACT OF DIGITAL TRANSFORMATION ON NIGERIAN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN THE GLOBAL BUSINESS LANDSCAPE

Small and Medium-sized Enterprises (SMEs) are pivotal economic entities, and their adaptability in an evolving global business landscape is integral to sustainable growth. This study delves into the profound influence of digital transformation on Nigerian SMEs, offering a comprehensive analysis of the extent to which digitalization shapes their competitiveness, operations, and associated challenges. Employing a quantitative research approach, data from a diverse sample of Nigerian SMEs is collected to assess the relationship between digital transformation and SME outcomes. Demographically, the surveyed SMEs portray a multifaceted distribution across various industries, business sizes, geographic locations, annual revenues, and years in operation. A substantial proportion actively integrates digital tools and technologies into their operations, underscoring their recognition of the strategic value of digitalization. Perceived benefits of digital transformation encompass amplified operational efficiency, extended market access, innovation, elevated customer satisfaction, cost savings, and streamlined internal processes. However, challenges, notably financial constraints, a dearth of digital skills among employees, and regulatory barriers, reflect the multifaceted nature of obstacles faced by SMEs in their digital transformation journey. The study establishes a significant relationship between digital transformation and SME competitiveness. SMEs acknowledge its role in amplifying their global market reach, augmenting their competitiveness on a global scale, strengthening their competitive position within industries, nurturing international partnerships, expanding market share, and enhancing brand visibility in global markets. In essence, this research posits that digital transformation plays an indispensable role in the growth and competitiveness of Nigerian SMEs within the global business landscape. The findings serve as a cornerstone for informed decisions, strategies, and interventions to augment the digital capabilities of Nigerian SMEs, fostering their resilience and competitiveness in an increasingly digital world.

AI Chatbots: Elevating Customer Interactions Amidst Challenges

In the current era of rapid technological advancement, businesses must stay abreast of current trends to maintain competitive edge and ensure continued success. Prioritizing customer experience is paramount wherein showcasing a deep commitment to customer-oriented style is the differentiator. The modern marketing technologies give rise to intelligent conversational agents that has revolutionized customer engagement. As technology continues to shape the global business landscape, this study assessed the customer experience through their extent of interaction and challenges encountered in using artificial intelligence (AI) chatbots.Descriptive-quantitative research method was employed using validated survey questionnaire distributed to 258 locals from targeted respondents in the barangays of Las Pinas City who have experiences in interacting with AI-chatbots. The respondents were clustered to smaller groups who are knowledgeable about the topic, experienced using AI Chatbots by top e-commerce shops and are willing to participate. While AI chatbots have the potential to improve customer experience, their limitations and challenges must be addressed to ensure more effective and satisfying customer transactions.

Exploring the impact of cultural diversity in global projects: A comparative analysis of virtual and face-to-face teamwork

In today’s interconnected global business landscape, the rise of international business and technological advancements has led to a proliferation of global virtual teams. This dynamic environment underscores the critical importance of understanding cultural diversity within such teams and its impact on performance. To effectively compete in this milieu, individuals must possess the requisite knowledge and skills to navigate diverse cultural backgrounds, both in virtual and face-to-face interactions. This paper delves into the profound significance of cultural diversity and its multifaceted implications within the context of virtual and face-to-face project team dynamics. To gain insights into global virtual teamwork dynamics regarding cultural diversity, a project involving 65 participants was designed. The project’s progression was closely monitored, and participants provided feedback in two stages, yielding a total of 130 feedback sheets for analysis. The research findings shed light on the nuanced dynamics of global virtual teamwork, highlighting cultural diversity as a perceived risk factor. However, these challenges can be effectively managed through the strategic deployment of project management tools. Conversely, in face-to-face settings, cultural diversity emerges as a potent catalyst for innovation and creativity, offering unique perspectives that enrich problem-solving processes. This study serves as a critical resource for educators, project managers, and stakeholders invested in optimizing cross-cultural interactions in both virtual and face-to-face environments. By leveraging insights gleaned from this research, practitioners can harness the power of cultural diversity to drive success in today’s globalized organizational landscape.

Strategic Navigation in Global Markets: Unveiling International Marketing Challenges

In the realm of international marketing, strategic navigation proves essential as companies confront a myriad of challenges. This thesis starts from complexities surrounding global markets, shedding light on distinct facets such as psychic distance between different markets and self-reference criterion, the standardization versus adaptation dilemma, brand-name power dilution and partner selection challenges. As companies embark on the evolutionary process of entering new markets, they must navigate linguistic, cultural, and competitive disparities. Effectively addressing these challenges demands strategic foresight and adaptability in the ever-evolving global business landscape, marking a crucial aspect of successful global market engagement. Concrete examples, such as Mary Kay Cosmetics’ unique whitening products in Japanese market, IKEA’s adaptive strategies in the Chinese market and Samsung-Tesco’s commitment to overcoming brand-name power dilution in South Korean market, serve to illustrate the practical implications of these challenges.

Institutional effects on family business internationalization: a systematic review

Abstract Family firms play a vital role in the global business landscape, significantly impacting their home countries GDP. These firms diverge from non-family counterparts in their internationalization strategies, yet they stand to gain substantial benefits from international expansion. Beyond economic considerations, family resources and values introduce non-economic factors that challenge traditional economic theories. This study leverages an institutional approach to illuminate the multifaceted influences shaping family firms’ internationalization, encompassing positive and adverse dynamics. The integration of institutional theory marks a recent shift in understanding family firm internationalization, encompassing institutional and economic geography perspectives. To foster discourse and guide future research, this paper systematically reviews peer-reviewed articles covering over a decade, from 2010 to 2023. It identifies formal and informal institutional elements, alongside economic geography factors, that either facilitate or impede family firms’ internationalization. This review underscores existing knowledge gaps at the nexus of institutional theory, economic geography, internationalization, and family business studies. Notably, the systematic literature review uncovered a limited corpus of only 41 articles, indicating the need for more research exploring the synergy between economic geography and institutional factors in the context of diverse internationalization strategies. Furthermore, the review highlights the underexplored terrain within social institutions and economic geography, revealing a notable gap in the extant research.

Big data analytics and environmental performance: The moderating role of internationalization

This study investigates the influence of big data analytics on environmental performance in the context of US Fortune 500 listed internationalizing companies from 2010 to 2021. Grounded in organizational learning theory, our results highlight BDA's positive impact, enabling firms to adapt and enhance environmental practices throughdata-driven insights. Furthermore, the study reveals the moderating role of internationalization, emphasizing the strategic management of knowledge and engagement with diverse stakeholders as pivotal factors in enhancing the positive influence of BDA on environmental performance. These findings offer valuable insights for organizations leveraging data analytics to address environmental challenges in the global business landscape.

THE ROLE OF INTERNATIONAL ACCOUNTING STANDARDS IN FOSTERING CORPORATE REPORTING TRANSPARENCY

This research investigates the multifaceted impact of International Accounting Standards (IAS) on corporate reporting transparency. Amidst the interconnected global business landscape, the study aims to discern global adoption trends, financial reporting quality, stakeholder perceptions, implementation challenges, and the responsiveness of IAS to industry dynamics. Through meticulous analyses spanning the years 2010 to 2020, the research unfolds key insights.The adoption of IAS is a critical facet of global financial reporting, influencing business practices, investor decisions, and regulatory frameworks. Understanding its impact is paramount for policymakers, standard-setters, and businesses navigating an increasingly interconnected and diverse financial ecosystem.This research seeks to comprehensively examine the intricate relationship between IAS and corporate reporting transparency. By delving into adoption trends, financial metrics, stakeholder perspectives, implementation challenges, and update responsiveness, the study aims to provide a holistic view of the global accounting landscape.The analysis reveals a consistent upward trajectory in global IAS adoption, with North America and the Asia-Pacific region playing pivotal roles. Financial reporting quality experiences substantial improvements, particularly benefiting smaller enterprises. Stakeholder perceptions vary across regions and professional roles, emphasizing the need for tailored communication strategies. Implementation challenges, including legal framework complexities and cultural differences, underscore the intricate nature of global adoption. The frequency of IAS updates showcases the adaptability of standards to emerging trends, emphasizing sector-specific implications.This research concludes that IAS significantly influences corporate reporting transparency, offering a standardized framework for diverse business scales. Challenges in implementation necessitate targeted interventions, with recommendations focusing on stakeholder communication, tailored support for small enterprises, and addressing legal and cultural complexities. The adaptability of IAS to industry dynamics reaffirms its role as a responsive and evolving standard. As businesses, regulators, and standard-setters move forward, continuous collaboration and flexibility become imperative for navigating the complexities of a globally harmonized financial reporting landscape.

Technology and AI’s role in multicultural and digital leadership

This research aims to present a systematic literature review focusing on technology and artificial intelligence (AI) as new vectors for multicultural and digital leadership. With 80% of companies using at least one emerging technology for finance and operations, 58% of firms increasing their spending in AI for workforce planning, and a big data market projected to be worth $77 billion before the end of 2023, multicultural and digital leaders (ML; DL) have to adapt and acknowledge, integrate, and leverage technology into their daily business management (FinancesOnline, 2023). The conference paper intends to introduce an up-to-date systematic literature review and a bibliographic investigation performed with VOSviewer software, focusing on technology and AI as new vectors of multicultural and digital leadership. Mining into the Web of Science Core Collection database, our research creates an evident visual representation of the interconnectedness between technology, AI, ML, and DL. As the global business landscape increasingly values digital leadership, this bibliometric analysis offers valuable tools for multicultural and digital business leaders as well as academic researchers to comprehend, shape, and leverage the dynamics of these evolving domains.