Abstract
In the current era of rapid technological advancement, businesses must stay abreast of current trends to maintain competitive edge and ensure continued success. Prioritizing customer experience is paramount wherein showcasing a deep commitment to customer-oriented style is the differentiator. The modern marketing technologies give rise to intelligent conversational agents that has revolutionized customer engagement. As technology continues to shape the global business landscape, this study assessed the customer experience through their extent of interaction and challenges encountered in using artificial intelligence (AI) chatbots.Descriptive-quantitative research method was employed using validated survey questionnaire distributed to 258 locals from targeted respondents in the barangays of Las Pinas City who have experiences in interacting with AI-chatbots. The respondents were clustered to smaller groups who are knowledgeable about the topic, experienced using AI Chatbots by top e-commerce shops and are willing to participate. While AI chatbots have the potential to improve customer experience, their limitations and challenges must be addressed to ensure more effective and satisfying customer transactions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Latest Technology in Engineering Management & Applied Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
