Abstract
Pandemics tend to significantly disrupt the global business landscape, but they primarily impact the hospitality industry. Meanwhile, in such a scenario, online purchasing experienced a remarkable surge, particularly through food delivery apps. Fear’s impact on food delivery app usage has received little attention. Our study addresses this gap by exploring how fear and perceived threat influence consumers’ search efforts for online food, ultimately affecting their experience. We have analyzed data using PLS-SEM, and our results indicate how fear and perceived threats affect customers’ search behavior. These findings can help businesses improve user experiences, address fears, and manage uncertainty in food delivery app usage during the pandemic.
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