Game Market Research Articles

ПРОДЛЕНИЕ ЖИЗНЕННОГО ЦИКЛА КОММЕРЧЕСКИХ МЕХАНИЗМОВ НА РЫНКЕ ЮМОРИСТИЧЕСКИХ ИГР

The article discusses an approach to understanding the life cycle of a product on the market of humorous games on the example of the Soyuz CM. The analysis of the main stages of CM development was carried out on the basis of market memory data and an economic and mathematical model was drawn up to determine the best moment for the implementation of modifications and updating of CM.

АДАПТАЦИЯ БИЗНЕС-МОДЕЛИ КОММЕРЧЕСКИХ МЕХАНИЗМОВ ИНДУСТРИИ ЮМОРИСТИЧЕСКИХ ИГР В УСЛОВИЯХ ДИДЖИТАЛИЗАЦИИ

The consumption of services provided by Commercial Mechanisms (hereinafter referred to as CM) to end consumers in the humorous games market has decreased due to the decline of traditional media. The article discusses the problems of transforming business models in the context of digitalization and suggests measures for change.

Forecasting Games Market Size: A New Combination Model Based on Symmetric Entropy Method

Forecasting Games Market Size: A New Combination Model Based on Symmetric Entropy Method

Cheating and Detection Method in Massively Multiplayer Online Role-Playing Game: Systematic Literature Review

Recently, despite massively multiplayer online role-playing game (MMORPG) based on the PC implementation environment in mobile games, related fraudulent and illegal activities are still prevalent in response to the extension and diversity of the online gaming market. For game users who enjoy the game as leisure or cultural content, these issues inhibit the game’s immersion or cause seceding from the game, thus negatively affecting the overall online gaming industry. This systematic review provides an overview of substantial studies on the occurrence of cheating behavior, countermeasures, and detection methods. We aimed to scrutinize the scope of generable cheating behavior due to the structural characteristics of a stateful game server. Furthermore, we focused on providing the basis for the key mechanisms of online games based on the conceptual attributes of the MMORPG. A comprehensive literature research was conducted, and the classification of countermeasures and detection methods were systematized. The results of the systematic literature review contribute to the current understanding of how to correctly manage detection techniques and methods for cheating behavior in the MMORPG.

New technologies and countries of Asia and Africa

A review of reports on the section “New technologies and the countries of Asia and Africa” of the conference organized by the Center of Studies of Contemporary East, Institute of Oriental Studies, Russian Academy of Sciences. The reports dealt with such problems as digital technologies, digital economy, online platforms, new financial technologies, mining of cryptocurrencies. Young researchers made reports on such problems as use of digital technologies in medicine, online games market, robotics in South Korea as well as in North Korea. The second group of problems includes alternative sources of energy, their use in South Korea, Turkey, Arab countries, world hydrogen market.

Trial on Game Design Methodology to Induce User to Terminate Game in Adequate Play Time without Spoiling Fun

The gaming market continues to expand, and more and more people are playing games. In recent years, however, excessive game playing has become a problem. It can harm work and sleep and cause traffic accidents. The purpose of this study is to propose a methodology for game design that allows players to voluntarily finish playing games early without reducing their enjoyment. In this paper, we focus on "personality," which influences user experience and game playing style. Experiments were conducted using games with varying parameters, and player personalities were obtained through questionnaires. Based on the results, we examine how to maintain enjoyment and reduce game playing time by varying game parameters according to the player's personality.

Analysis of the Characteristics of Digital Content with High Freedom in Interactive AVG Games

With the growth of the female economy, many games have emerged in recent years that specifically focus on female players as their main customer group. A new form of game, the interactive AVG game, offers players higher autonomy and interactivity, attracting a large number of female players. This paper studies a popular interactive AVG game, Melody from Harem, based on its rich digital content, such as digital storytelling, game mechanics, spatial properties and game goals, to investigate the design strategies of games with female target user group. AVG games are currently in a double marginal position in the game industry and academic, but they have a higher user retention rate beyond that of mainstream games. Therefore, the research on AVG games is of great significance to the development of China’s female digital game market. The study found that interactive AVG games adopt the strategy of involving players in story narration, and through rich interactive game mechanics, appropriate setting of scenario element, both absolute and relative goals to ensure players’ interactivity, autonomy, immersion and pleasure value in the game, and ensure that the game can gain high user stickiness with players’ loyalty. With the development of women’s games, the excessive sexualization of female images in traditional digital games has been corrected, but it has not completely disappeared, and female stereotypes can still be seen in some games.

Identification Analysis and Marketing Strategy of Mobile Game Users' Behavior Characteristics

In recent years, the mobile game market has developed rapidly and became the largest market segment in the game industry in 2016. What matches this is that the discussion on mobile games on the Internet also occupies the center of public opinion. At the same time, with the change of consumption concept, the payment ability of mobile game players has been greatly improved. This paper explores the consumer behavior of mobile game users and analyzes their behavior in order to further improve the mobile game market.

New Consumers of the Digital Age: Game Players

The game market has become one of the fastest growing industries of the digital age. The availability of internet access from anywhere, the diversification of game platforms, the increase in game options and the increase in application stores especially for mobile devices have accelerated this growth in the sector. The purpose of this study was to determine who the new consumers in the developing game industry are, their various demographics, characteristics and purchasing behaviors. Data which were collected by the survey method from 490 game players who participated in Gamescom, the world's largest game fair held in Cologne, Germany between 20-24 August 2019, were analyzed by descriptive statistics, t-test and one-way anova. As a result of the findings, it has been determined that majority of the participants were female, young adults and students. Almost half of the participants have more than 12 years of gaming experience, play games for an average of 3.76 hours a day and an average of 5.16 days per week, prefer to play at home and on their personal computers the most, majority were core gamers, and the favorite game category was action.

A peer-to-peer energy trading market embedded with residential shared energy storage units

The high penetration of distributed energy resources with local renewable energy consumption facilitates the emergence of peer-to-peer (P2P) energy trading, where a peer can share excessive energy with local peers. P2P energy trading is expected to be a promising business model in the future transactive energy market. Influenced by the sharing economy principle, shared energy storage(SES) is investigated to reduce the costly initial investment and improve the utilization rate of storage devices. Given the context, this paper proposes an equilibrium model of a P2P energy trading market, considering the deployment of shared energy storage in the residential consumer-side. The market equilibrium problem consists of two interwoven games. Considering the benefit conflicts between energy sellers and buyers in P2P energy trading, the P2P transaction between peers can be described as a non-cooperative game. Considering the limited SES capacity resources, the competition among SES users can be viewed as a generalized Nash equilibrium problem. These two games in the P2P market interact with each other and can be summarized as a holistic equilibrium problem, in which the P2P transaction price is endogenously determined and storage capacity is allocated. The market equilibrium problem can be solved based on Karush-Kuhn-Tucker (KKT) optimality conditions and linearization techniques, finally cast as a mixed-integer linear program. Numerical simulation demonstrates that P2P energy trading benefits all participants and the introduction of shared energy storage can further reduce energy costs.

NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET

Manuscript type: Research Paper Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a taxonomy that examines and categorises the various types of Freemium business models. Design/methodology/approach: This study uses the qualitative approach of logical partitioning to generate a Freemium business model's taxonomy through systematic observation of the existing business models. Research Findings: The findings identify advertisement and microtransaction as two primary revenue sources for Freemium business models. The taxonomy also reveals different types of in-app purchases, the most dominant Freemium business model in the mobile game market. Further discussion connects the taxonomy to related issues such as user archetypes and 'user flows'.  Theoretical Contribution/Originality: This paper conceptualises a novel taxonomy of business model integrating various research streams and differentiating types of freemium business model. This paper also extends the existing archetypes of Freemium users by adding new categories, namely Remoras and Barnacles, to differentiate free users. Finally, this paper proposes a framework of user flows between the free and the paying state, arguing for a nonlinear flow. Research limitation/Implications: The taxonomy addresses freemium business models in the mobile game market. Application of the taxonomy in a broader context will require further study.

The Application of Integrated Marketing Communication in the Marketing of the Game Industry

The mobile game market in China is growing fastly in recent years. Among all the mobile games, a game operated by Tencent called Arena Of Valor is a typical and most profitable one. This paper studies the integrated marketing communication strategies during the selling period of a skin called Bai HuZhi as the example. The study analyzes the marketing strategies of the Arena Of Valor from the 4Cs perspective, which includes customer, cost, convenience, and communication. The study investigates how game companies should play a role in marketing, and tries to provide reference for other similar companies.

„CD-ACTION” – 25 lat na rynku prasy o grach wideo

This article presents the quarter-century history of the video game magazine named CD-Action, which is currently the oldest Polish magazine dealing with its subject and one of the oldest in Europe. Established in 1996, the title has changed publishers several times, and its content has also changed over that time, as the video game market and the expectations of readers are constantly evolving. Currently, its content includes news and reviews of games and also journalism on video games and modern technologies. A significant plus for readers the magazine during most of its existence was the inclusion of CD/DVD discs with full versions of the games discussed in each issue.

An investigation of the reinforcing value of video game playing relative to concurrently available monetary alternatives.

Video game playing (VGP) has received recent attention as a result of sharing many similarities with other addictive behaviors. Behavioral economic models are commonly used to understand drug use and other addictive behaviors and may similarly inform conceptual models of VGP. The present study employed behavioral economic principles to conceptualize relative reinforcing value for playing video games compared to concurrently available alternative potential monetary reinforcers. Participants (N = 81) played three video games picked to represent games of low, medium, and high quality (i.e., OutDrive, Forza Motorsport 1, and Forza Motorsport 7), with quality designations based on the research teams' assessment of various features of the game (e.g., graphics, sound, immersion) as well as the game's market value at the time the study was conducted. Participants played each game for 10 min and completed Visual Analog Scales and a multiple-choice procedure (MCP) designed to assess relative reinforcing value at various time points during and after each session. As hypothesized, both subjective ratings and relative reinforcing value increased as the designated quality of the game increased. More specifically, the high-quality game was rated as more fun and likable and had a higher MCP crossover point than the medium and low-quality games. Like other behavioral addiction studies, results suggest that methodologies and behavioral measures commonly used in drug administration literature can be effectively applied to VGP. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Selling Elysium: the political economy of radical game distribution

Abstract This paper explores Disco Elysium’s first major expansion, “Working Class Update” as emblematic of the potential fracture between the game’s themes and its politics of production and distribution. Our central claim is that in this update, the studio has reacted to the audience’s appreciation for the game’s labor themes within broader dissatisfaction with the industry’s otherwise exploitative practices, yet was constrained by the contemporary dynamics of said industry. First, we examine Disco Elysium’s radical political orientation and the platformized political economy of digital game distribution through ZA/UM’s origins within the Estonia-specific ICT scene. Second, we describe the current state of videogames distribution, in critical dialog with Dyer-Witheford and De Peuter’s concept of a “game of multitude.” We show the limits and contradictions of Disco Elysium to enact radical political stance in a grow-ingly consolidated and platform-dependent video games market. Finally, through a qualitative empirical analysis of the community’s responses to the Worker’s Class Update on Reddit and Steam, we examine the game’s fit into the above-mentioned framework through key themes of dissonant development, tactical games and software commons.

Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU

With the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consumption, and major game companies are also paying more and more attention to the data-based marketing model. How to dig out the effective information from the existing market behavior data is a powerful means to implement precise marketing. Achieving precise positioning and marketing of gaming market is the guarantee of innovative development of game companies. For the research on the above problem, based on the SEMAS process of data mining, this paper proposes a mining model based on recurrent neural network, which is named as Dynamic Attention GRU (DAGRU) with multiple dynamic attention mechanisms, and evaluates it on two self-built data sets of user behavior samples. The results demonstrate that the mining method can effectively analyze and predict the player behavior goals. The game marketing system based on data mining can indeed provide more accurate and automated marketing services, which greatly reduces the cost investment under the traditional marketing model and achieves accurate targeting marketing services and has certain application value.

The Gap Between Korean Esports and Educational Gaming

While some research suggests South Korea has fallen behind other developed nations with regard to publishing and using serious games in the classroom, Korean interest in video games remains extremely high. Due to a number of cultural, social, and technological factors, esports was primed to become a significant force in Korean culture and received significant support from the Ministry of Culture. The Korean Ministry of Education, meanwhile, is resistant to adopting educational games as a part of its accepted pedagogy. This resistance has created a significant gap between the interest in video games as a learning tool and that of video games as an industry and career path in Korea. While a number of factors play a role in the languishing serious games market, based on evidence analyzed through educational gaming literature it is unlikely educational gaming will be able to significantly advance without the support of the primary governing body controlling educational policy.

Towards a “Filipino” Video Game: Teaching Filipino Culture and Identity for Video Game Development

This paper uses the author’s experiences of teaching the Filipino module of a multidisciplinary video game development class as a case study in teaching Filipino culture and identity as an element of video game development. A preliminary definition of “Filipino video game” as having Filipino narratives and subject matter, made by Filipino video game developers, and catering to a Filipino audience, is proposed. The realities and limitations of video game development and the video game market in the Philippines is also discussed to show how the dominance of Western video game industry, in terms of the dominance of outsource work for Filipino video game developers and the dominance of non-Filipino video games played by Filipino players, has hindered the development of original Filipino video games. Using four Filipino video games as primary texts discussed in class, students were exposed to Filipinomade video games, and shown how these games use Filipino history, culture, and politics as source material for their narrative and design. Issues of how video games can be used to selfexoticization, and the use of propaganda is discussed, and also how video games can be used to confront and reimagine Filipinoness. The paper ends with a discussion of a student-made game titled Alibatas, a game that aims to teach baybayin, a neglected native writing system in the Philippines as a demonstration of how students can make a Filipino video game. The paper then shows the importance of student-made games, and the role that the academe plays in the critical understanding of Filipino video games, and in defining Filipino culture and identity.

Research on Online Game Marketing Strategy Based on Consumer Buying Intention in Guizhou of China

With the rapid development of the online game industry, more and more enterprises have begun to attract more consumers to use their services and product. In Guizhou, the online game market could be one of the critical developments in the entertainment sector for the number of young consumers. This research focused on investigating how online marketing empowers consumers to market the products, study the various tools and techniques for influencing consumer purchasing decision and brand perception and suggest policies to game developers for game enhancement in the online game industry.

중국 대학생들의 모바일 게임 지속이용의도 영향 요인에 관한 연구: 후기수용모형을 중심으로

This study purports to analyze the structural relationships through post acceptance model among eight exogenous factors influencing continuance intention to use of mobile game and expectation confirmation, perceived usefulness, user satisfaction and continuance intention to use. For this study, a survey is carried out the Chinese university students who are playing mobile game, and total 275 data were collected and analyze the data through AMOS 23.0. Several results were derived through empirical analysis. The results of this study are expected to provide a few implications to Korean game companies that want to enter the Chinese mobile game market in the future on how to secure and maintain local customers in China.