Game Market Research Articles

Exploring the Reliability of a Cross-Cultural Model for Digital Games: A Systematic Review

In recent years, the game industry has become one of the most popular and competitive industries. To quickly expand game markets and attract more game players and consumers, a variety of types of games are developed by the companies and developers. Cross-region games are also common in the current game markets. Consequently, a multi-national competition across different cultures or countries is inevitable. For successful expansion of game market, the existence of cultural differences of game players with various cultural backgrounds is one of the notable issues we cannot ignore. Even though there are studies focusing on the relevant cultural differences, there are no study summarizing the past findings. Additionally, no powerful norm has yet been defined, therefore this paper will investigate whether it is feasible to apply the Hofstedes’ Cultural Dimensions Theory, often utilized in Management, to game industries and to be a reliable guidance for game design and development for cross-culture game players.

ANALISIS BIG DATA PENJUALAN VIDEO GAMES MENGUNAKAN EDA

Advertising is a very effective way for product marketing, this method is often used to disseminate product information to be marketed. Errors in the analysis of products to be marketed resulted in significant losses to the company due to errors in the exploration of Big Data processing. Big data is described as large-scale data that can be presented, processed and analyzed using existing technologies, methods and theories. Therefore, an assessment of the big data of video game operators that is in demand by the market is carried out to determine the highest and lowest sales of video games using the Exploratory Data Analysis method so that a company can determine the games to be promoted and produced. The results obtained in this study that have the highest and lowest sales of video games in the global market by genre are action at 1745.27 and strategy at 174.5. And for sales by platform, PS2 is 1255.64 and PCFX is 0.03. With this method, video game sales can be presented graphically, making it easier for companies to determine which games to market and promote small game sales.

Worker in Video Game Industry

The Indonesian video game industry is gaining good momentum as the national video game market continues to grow. However, the contribution of local video game developers is still very minimal. This study will look at the composition of local video games from the point of view of their human resources, from two entities that often appear, namely incorporated and indie. The results of this study indicate that the striking difference between the two entities is in the utilization of human resources from their educational background. While the most common is the habit of using outsourced labor.

Text Mining Approach to Improve Mobile Role Playing Games Using Users’ Reviews

The genre characteristics of RPG (role-playing game), which have high expectations for high sales and continuous profit generation, have created a phenomenon that has attracted many developers to become interested in the RPG market. However, recently, RPG development has been mass-produced that includes similar content, sensational advertisements, low quality, and excessive billing induction, which have negatively affected the game market and users’ gameplay experiences. In this regard, we conduct a big data analysis on the users’ reviews to find out what will be needed to have a positive gaming experience for mobile RPGs. User reviews are collected in the Google Play Store and analyzed to find ways to improve mobile RPG gameplay. In order to extract meaningful information from the collected big data, we use text mining techniques of topic modeling with an LDA algorithm to visualize the data. We propose a text mining approach as a practical method for better design of mobile RPGs since it analyze users’ reviews and objectively grasps their opinions based on their gameplay. The results can be used to develop the mobile RPGs that can be played continuously by.

Character Development in Today's Children: The Impact of Modern vs. Traditional Games

The purpose of this research is to identify the sorts of children's games that are now being developed, as well as to examine the role and influence of children's games on the formation of children's character. Spradley model is used in this qualitative descriptive research method. This study was done at the Bandung Regency Elementary School, with a focus on kids in second grade. Data was gathered by observation, interviews, and questionnaires. Teachers and parents were interviewed, and kids were asked to complete a questionnaire. Spradley model was then used to assess the research data. According to the findings of this survey, new games in the form of online games and a variety of sports that children enjoy are currently dominating the game market. Traditional games are still played, but the intensity is low due to the lack of introduction. All games are different and have different effects on youngsters. As a result, regardless of the type of game, how the child plays and makes the best use of the game media is the most important factor, and character education is the packaging. It makes no difference how difficult the game is if it is combined with an educational approach or character education. Parents, teachers, and children working together This is critical for the teaching method using game media to be successful. Children should enjoy the more sophisticated era, but classic games should not be neglected. This can be accomplished by blending modern and traditional games in order to entice children to play.

RFM-LIR Feature Framework for Churn Prediction in the Mobile Games Market

Predicting player behavior and customer churn is one of the central and most common challenges in game analytics. A crucial stage in developing a customer churn prediction model is feature engineering. In the mobile gaming field, features are commonly constructed from the raw behavioral telemetry data that lead to challenges related to the establishment of meaningful features and comprehensible feature frameworks. This research proposes an extended recency, frequency, and monetary value feature framework for churn prediction in the mobile gaming field by incorporating features related to user lifetime, intensity, and rewards. The proposed framework is verified by exploring behavioral differences between churners and nonchurners within the established framework for different churn definitions and definition groups by applying robust exploratory methods and developing univariate and multivariate churn prediction models. Although feature importance varies among churn definitions, the long-term frequency feature stands out as the most important feature. The top five most important features distinguished by the multivariable churn prediction models include long- and short-term frequency features, monetary, intensity, and lifetime features.

The attention atlas virtual reality platform maps three-dimensional (3D) attention in unilateral spatial neglect patients: a protocol.

Deficits in visuospatial attention, known as neglect, are common following brain injury, but underdiagnosed and poorly treated, resulting in long-term cognitive disability. In clinical settings, neglect is often assessed using simple pen-and-paper tests. While convenient, these cannot characterise the full spectrum of neglect. This protocol reports a research programme that compares traditional neglect assessments with a novel virtual reality attention assessment platform: The Attention Atlas (AA). The AA was codesigned by researchers and clinicians to meet the clinical need for improved neglect assessment. The AA uses a visual search paradigm to map the attended space in three dimensions and seeks to identify the optimal parameters that best distinguish neglect from non-neglect, and the spectrum of neglect, by providing near-time feedback to clinicians on system-level behavioural performance. A series of experiments will address procedural, scientific, patient, and clinical feasibility domains. Analyses focuses on descriptive measures of reaction time, accuracy data for target localisation, and histogram-based raycast attentional mapping analysis; which measures the individual's orientation in space, and inter- and intra-individual variation of visuospatial attention. We will compare neglect and control data using parametric between-subjects analyses. We present example individual-level results produced in near-time during visual search. The development and validation of the AA is part of a new generation of translational neuroscience that exploits the latest advances in technology and brain science, including technology repurposed from the consumer gaming market. This approach to rehabilitation has the potential for highly accurate, highly engaging, personalised care.

Stakeholder data analysis in the video gaming industry: implications for regional development

PurposeThe purpose of this study is to identify and evaluate the video game ecosystem development in the context of socioeconomic and technological progress while analyzing the role of stakeholders in the video game industry for regional markets' growth.Design/methodology/approachThe paper exploits technological and socioeconomic data in 25 countries grouped into the regions, as a methodological approach that allows identifying and evaluating the determinants of the video game industry's ecosystem development. The authors applied econometric modeling to understand technological, economic and social determinants forming video gaming industry growth in regional markets.FindingsDifferent types of stakeholders are involved in the video game industry performing particular functions. Using econometric modeling for advanced and developing economies countries, we have found that different stakeholder groups and their engagement dynamics in the video gaming industry directly depend on socioeconomic and technological effects in certain regions of the world.Originality/valueThis study contributes to the knowledge within forming creative clusters around video gaming industry in developed and developing economies countries. The findings bridge the gap between quantitative and qualitative research in stakeholder-related characteristics, and key factors affecting the development of the video gaming market. The analyzed database of industry revenues within specific global regions shed the light on the future functionality of the ecosystem development in the new normal world.

The Data-Driven Myth and the Deceptive Futurity of “the World’s Fastest Growing Games Region”: Selling the Southeast Asian Games Market via Game Analytics

This article aims to illuminate how game analytics have discursively shaped the mainstream perception of Southeast Asia as a regional games market through a qualitative analysis of the data and discourses in three market reports by Newzoo, an influential game analytics company that played a pivotal role in pioneering market research about the region. By reconceiving the futurity of Southeast Asia in terms of capitalist temporality, these reports envision the region as a games market of perpetual capitalist growth through data-led approaches. Despite its limitations, the compelling conception of Southeast Asia as “the world’s fastest growing games market” has become a powerful myth that exerts profound influence on how the public conceive the region as a gaming space.

A novel advertising media selection framework for online games in an intuitionistic fuzzy environment

Research background: The critical role of online games in e-commerce and the great competition among providers to enhance market share has significantly increased the need to use effective advertising patterns, techniques, and tools to attract users. There are two significant challenges to planning online media game selection. The first challenge is that there is no agreement on media selection criteria for online game advertising. The second challenge relates to the complexity of choosing advertising media. Purpose of the article: Given the multidimensionality and uncertainty in evaluating and selecting advertising media, especially in the case of online games, the need to provide a systematic framework for evaluating and selecting media is critical. Methods: The present study aims to provide a systematic framework based on multi-attribute decision-making (MADM) methods to evaluate and select the appropriate media for online game advertising. For this purpose, first, by reviewing the literature, a relatively comprehensive list of media selection criteria for online game advertising was extracted and then provided to experts in online game marketing and advertising in the fuzzy Delphi questionnaire. Then, based on their opinions, a localized decision model was obtained. Also, the Step-wise Weight Assessment Ratio Analysis (SWARA) method helped to determine the criteria? importance. In the next step, a preliminary list of online game advertising media was prepared and evaluated by experts based on the criteria obtained in the previous step. Finally, the media was ranked using the Additive Ratio ASsessment (ARAS) method. Findings & value added: Awareness of the criteria affecting the selection of online game advertising media and having a systematic framework for applying these criteria in advertising media selection decisions play a vital role in practical decisions. This research addresses one of the main gaps in the field of study by proposing a quantitative methodology for integrating information based on the knowledge of experts in the decision-making processes select advertising media for online games. Most traditional media selection processes are based solely on experience and estimation, and in practice, they are unable to systematically prioritize the alternatives due to the multiplicity of media available and the complexity of the decision-making process Interval-valued triangular fuzzy numbers (IVTFNs) can address the shortcomings of previous research while considering the uncertainties in this decision-making process. The findings of this framework can be good support for e-commerce managers and online game advertising practitioners.

Innovate or game over? Examining effects of product innovativeness on video game success

In recent years, the video game industry has invested significant amounts in the development of innovative elements for its products. However, it is still subject to debate whether these R&D investments always pay off. While prior research has confirmed that enhancing product innovativeness increases business performance in certain industries, corresponding findings for the video game market are lacking. This might be a result of missing theoretical conceptualizations and adequate empirical operationalizations of game innovativeness. Addressing this research gap, this study provides the first conceptualization and operationalization of game innovativeness, shedding first light on its performance effects. Based on longitudinal data on 351 computer games, our findings confirm that innovations in the game’s presentation and principle enhance short-term success, whereas innovations in a game’s storyline can be more of a hindrance than a godsend for companies. However, our results also show that performance effects of game innovativeness diminish over time.

Study on Construct Player Identity and Support the Development of Game Community of "Honor of Kings" and "PUBG"

As an entertainment product with outstanding cultural and commercial attributes, mobile games have penetrated the lives of the new generation of youth and are significant in contemporary China. However, features within the two fields are relatively independent in most research discussions. As the core elements of the industry, the interaction and collaboration between game marketing and player identity construction do not seem to be a popular topic among mainstream researchers. Therefore, this essay tends to extend an infrequent angle with two mobile games with the highest popularity in present China: Honor of Kings and PUBG, and conduct combined theoretical research around the relationship between the game industry chain and the shaping of player identity. Based on the related theories of game marketing structure, the article will research under the standard marketing models of promotional strategies, game mechanics, and player retention. Through the deconstruction and analysis of actual cases, this article demonstrates the marketing processes possess with complementary relationship to the construction of player identity. Such promotion exists in a series of game cultural industry links comprise promotional strategies, engagements during gaming, and user retention, which generates revenue while continuously consolidating the identity recognition among users and player communities.

A visualization method for bidding games in the electricity spot market

Under the electricity market, generation companies (GenCos) maximize their own revenue through strategic bidding, and the Nash equilibrium (NE) formed by the game between GenCos is an effective tool to assist in the design and regulation of the electricity market. However, the power market bidding game is usually modeled as a nonlinear nonconvex complex model, and it is difficult for researchers to intuitively analyze the game process and discover the laws. In order to solve the above problems, this paper proposes a visualization method for the GenCos optimal offer model, based on which a visualization method for the GenCos bidding game process is proposed. The case study shows that the visualization-based analysis method can help researchers to visually infer the game evolution process, analyze the pattern of NE and evaluate the game results, and ultimately provide a reference for further market analysis.

Research on Interactive Participation among Generation Z Consumers in Simulation Games

In recent years, the mobile game market has shown remarkable performance, especially the upsurge of simulation games which mainly targeted at Generation Z. This paper takes Picturesque Panorama of Jiangnan, a renowned simulation game in China, as a case study and focuses on the interactive participation of its players. The author conducted in-depth interviews with 15 consumers of this game and comprehensive discussions on their interactive behavior, identity and willingness to participate based on the Grounded Theory, and tries to build a model of influencing factors to explain the relationship between the three and summarizes the characteristics of interactive participation of Generation Z in simulation games: replayable, recordable and concealable.

Geo-Based Mixed Reality Gaming Market Analysis

Mixed reality has constantly been a symbol of the future for many years because it integrates many related areas of art and science to produce superior interactive experiences. Recently, it has become tremendously popular with location-based features that allow a new immersive interaction between people. In this paper, we present a novel research of pioneering geo-based mixed reality games, including our own research, to explore the evolution of mixed reality games using location-based features. Five major geo-based mixed reality games are selected for analysis based on the periods built: Human Pacman, AR Car Game, Ingress, Pokémon Go, and AR Mario Kart Live. The geo-based mixed reality gaming market analysis is explored extensively using the semiqualitative method to discover the relationships between the independent variable (year built) and the dependent variables (number of academic paper downloads, Google Trends, revenues, and number of downloads). We then compare each game based on the year built, the devices used in the game, the game purposes, the number of academic paper downloads, the revenues, the number of downloads, and the types of virtual items in the game, to deeply understand the evolution of geo-based mixed reality games. Finally, recommendations for future directions are included.

The Rise of the East Asian Gaming Industry: A Value-Added Chain Among the East Asian Game Companies During 2000–2010

From a historical perspective, this paper examines how these Asian game companies developed during the period 2000–2010. This research attempts to discern the relationships among the East Asian game companies when they become both game buyers and providers. Based on the model of the global value chain, suggested by Gereffi and others (2005), the results show that, first, the popularity of online games in the intra-Asian market is based on a collaborative relationship, while Korean and Chinese produced games are successfully operated in other markets. Second, the online game business became segmented in East Asia when game companies, in different markets, with their own advantages, were able to play different roles in order to add value to the modular form of the global value chain. Third, the value chains are not evolving along a single trajectory, if economic interdependence among game suppliers and buyers are further examined.

Development and validation of a casino service quality scale: A holistic approach

The primary purpose of this inquiry was to reexamine casino service quality scale development in a major U.S. gaming market. A secondary objective was to then examine this relationship with the satisfaction and loyalty constructs, as the structural connection among service quality, customer satisfaction, and customer loyalty has been established as an indicator of retention. This examination fills a research gap by investigating different service factors in casino resort operations with distinct, measurable items. Both exploratory and confirmatory factor analysis were employed in the investigation. The four casino service quality factors that emerged were gaming service, restaurant service, hotel service, and cleanliness. This model clearly deviates from previous attempts at casino service quality scale development, and we posit that the scale in this research is more actionable for managers. Our findings indicated that the second order model, CASQUAL, was directly related to customer loyalty and customer satisfaction.

An overview of the gaming industry across nations: using analytics with power BI to forecast and identify key influencers

Esports has seen a phenomenal explosion in popularity in recent years, gaining increasing interest from the media, sports, and technology industries. The purpose of this study is to show an overview of the recent evolution of the gaming market in representative countries in Eastern Asia, Western Europe, and North America during 2017–2019, and the corresponding growth projections for the next five years. For this purpose, descriptive, correlational, and forecasting analyses were used to assess the relationships among key variables associated with the growth of the gaming industry and to show different possibilities to address the data using data analytics. The games market revenues, total number of players, Google trends data, GDP per capita and online population were studied as possible key influencers to explain the industry's growth. Predictive analytics with MS Power BI revealed a positive correlation between GDP per capita and market revenues and players in European and North American countries, while in Asia was just the opposite. Also, a positive relationship between Google trends in esports and the games market revenues is noted. Forecasts showed significant growth for each region. Practical implications and future research directions are discussed.

Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example

Consumer behavior is influenced by technological advancements and socioeconomic changes. Consumers have become tired of traditional advertising channels. Those in the Z generation, in particular, have a strong desire to avoid traditional advertising. As a result, this change has an impact on marketing and shows itself in advertising strategies. Businesses have begun to advertise in many mediums in order to get the attention of consumers. Digital games are one of these mediums. Digital games attract not only children and young people, but also adults, as they provide a fun time. In addition to amusement, the virtual world of gaming provides an opportunity for self-development and escape from the responsibilities of the real world. While playing these games, which have many different types, the gamers can get the information about the brand in their minds in a fun and positive environment, and they also witness the interactive advertising messages of the business. The aim of this study is to look at how advertising is used and classified in digital games in light of the conceptual framework of digital advertising, the digital advertising market, and the digital game market, as well as the effects of game advertising on consumers in the games “Uludağ Lemonade World of Flavor” and “ Lipton Ice Tea Pointing Sneijder”. The research is a review study, and the material gathered from primary and secondary sources for the subject under investigation was evaluated and inferences drawn using two game-based commercial samples. This compilation research is expected to contribute to the assessment of present potential by throwing light on new studies to be conducted within the scope of game-based marketing and associated applications.

The Ultimate Bond

Being introduced in India in 1956 as an easy –to-use white glue for carpenters in replacement of Saresh (fat-based adhesives), the ULTIBOND company started its journey and never looked back. As The ULTIBOND Company was well known to recognize the need of their product and convert it into a marvelous opportunity, the company started manufacturing AI glue products for students as well as for professional and educational institutes. In order to shift end-users from natural glues and other synthetic adhesives available at the time, AI glue embarked on a bold marketing game plan. Instead of selling through stores, AI glue approached carpenters directly. This direct marketing initiative was one of the most successful strategies employed by the company and helped the brand gain a strong foothold in the white glue market. By 1965, the brand was big enough to develop its own manufacturing plant in Maharashtra. Primarily the company decided to enter into the retail market with a packaging of 33 grams collapsible tube in early 1970’s, later came up with many other unique packaging styles to cater the need and requirements of different segments of its customer base.