Future Market Research Articles

A Study on the Differences and Correlations Between Soybean Futures Markets in USA and China

Futures market in the United States has gone through more than 150 years and has the most developed grain futures market in the world. By selecting soybean, the most representative product in the futures market, in this work, the ADF test and Granger test are utilized to objectively distinguish between the soy bean futures markets of China and America. This article examines the effects of exceptional events on the soybean futures in two nations in light of the two typical special events of the Sino-US trade war and the COVID-19 epidemic. The findings are made by the author: there is a strong correlation between soybean futures and spot in China and the US. However, the association is not as prevalent in China as it is in the US. There is a cointegration link between the soy bean futures markets in China and the US, and there is a Granger guiding relationship for China on the USA's soy bean futures market. The impact of the Chinese and American markets on each other is long-term. The COVID-19 epidemic and the Sino-US trade dispute are investigated as well by the author, who discovers a negative link between the prices on the soybean futures markets of the two nations. The Chinese bean futures market is characterized by a lack of risk appetite and an overwhelming reliance on the US.

Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

In a break from the traditional focus on destination image recovery in post-crisis scenarios, the COVID-19 pandemic required a different approach to collaborative destination marketing. This research aims to fill a gap in knowledge about the factors that drive post-pandemic collaborative destination marketing strategies, the objectives that are set, their effectiveness, and the different impacts on diverse age groups. Grounded in stakeholder and generational theories, this study examines an innovative collaborative marketing campaign for Spain in 2022. Spain's tourism rebounded swiftly that year, almost reaching pre-pandemic international visitor numbers. The campaign was collaboratively developed by TourSpain, the Spanish National Tourism Organisation (NTO), along with six regional and local Spanish Destination Marketing Organisations (DMOs), Expedia, and TripAdvisor. In-depth interviews were conducted with all stakeholder groups involved in the campaign, and this was complemented by focus groups with U.K. residents, grouped by generation. The findings revealed how the stakeholders reoriented their post-pandemic collaborative strategies to considering variables, such as customer journey stages and sociodemographic factors, to achieve branding and conversion objectives. The study also discovered that the campaign's effectiveness varied across different generational audiences. This research provides valuable insights for NTOs and DMOs in designing future post-crisis collaborative marketing initiatives.

A Valuation Model for the Development of Sinovac Biological Company under COVID-19 Shock

This paper provides an in-depth study of the impact of the COVID-19 pandemic on the global economy and the pharmaceutical and medicine industry, focusing on the Chinese company Biologicals. The financial situation of Sinovac Biologicals before and after the pandemic is analyzed in depth by building a valuation model with data from two different time periods. Before the COVID-19, the company faced cash flow problems and a relatively low market capitalization. This is mainly because at that time, the company may not have been involved in areas related to vaccine production, and the market capitalization was constrained by market demand and industry competition. However, with the outbreak, the company became actively involved in the development and production of the COVID-19 vaccine, leading to a significant improvement in its free cash flow and a rise in its market capitalization. Although the model results emphasize this positive trend, this papermust keep in mind the model's uncertainty and risk factors. Future economic and market conditions are fraught with uncertainty, and Cochrane Biologics may also be exposed to other risks, such as volatility in the vaccine market, policy changes and increased competition. Therefore, a combination of these factors is critical to accurately assessing the company's valuation and prospects.

Comparative Study of Marketing Strategies Between Starbucks and Luckin Coffee in China

This paper examines the marketing strategies of Starbucks and Luckin Coffee in Chinas booming coffee market. It analyzes their key approaches, promotional tactics, pricing models, and target customer segments. The study aims to understand how these strategies have influenced each companys brand positioning and market share. A comprehensive understanding of their strategies and effectiveness is achieved by utilizing multiple sources, such as scholarly articles, industry reports, and marketing campaigns. While Starbucks emphasizes a high-end experience and loyalty, Luckin Coffee focuses on accessibility and affordability. Both companies face the challenge of maintaining profitability in a highly competitive market. They prioritize digital platforms but employ different strategies to stand out. Starbucks cultivates an upscale coffee culture, while Luckin Coffee rapidly expands through cost-effective measures. This review highlights the importance of adapting marketing strategies based on local market dynamics and audience preferences. Future market entrants can learn valuable lessons from the successes and challenges these major players face in Chinas coffee industry.

An Analysis on Pepsi-Lipton Brisk Based on 4p Theory

In today's business environment, brand competition is becoming increasingly fierce, and how to develop and implement effective marketing strategies has become the key to achieving success in the market for enterprises. As a globally renowned food and beverage manufacturer, PepsiCo has long been recognized by public. However, as consumer demand continues to change, PepsiCo is also constantly exploring new brand development and market strategies. Among them, Pepsi Lipton Brisk has being created. This article aims to analyze the marketing strategy of PepsiCo Lipton Brisk through the 4P approach, explore the reasons for its success. Additionally, this essay explores the various social media marketing techniques used by Pepsi-Lipton Brisk, including influencer marketing, user-generated content, interactive campaigns, brand collaborations, and sponsorship. The essay will evaluate the effectiveness of these strategies, analyzing their impact on brand awareness, customer engagement, and business growth. However, areas for potential improvement are identified, offering insights for future marketing developments. This essay will also contribute to the understanding of social media marketing in the beverage industry and provides valuable insights for businesses seeking to enhance their marketing strategies.

Leveraging Digital Marketing For Traditional Grocery Businesses

This study examines the implementation of digital marketing strategies in a traditional grocery distributor in Malang, Indonesia, operating with conventional methods. The research, conducted from June to September 2023, follows an action research methodology encompassing identification, design, implementation, and evaluation stages. The initial identification phase, through interviews and observations, highlighted the distributor's limited customer reach, necessitating a digital marketing approach for market expansion. The subsequent design phase involved creating tailored content for social media platforms like TikTok and Instagram, including product photos, videos, and storytelling in captions. The strategy implementation stage saw these plans executed, with significant content posted across platforms and the successful integration of an e-catalogue and Google Business for enhanced online visibility. The project evaluation revealed increased customer engagement on social media, indicating effective strategy implementation. However, challenges in quantitatively assessing direct sales impact due to the distributor's traditional operation model were noted. The study suggests that while immediate sales increases were not definitively measured, the strategy laid the groundwork for future growth and market expansion. The research highlights the importance of digital marketing for traditional businesses in adapting to the digital era and underscores the necessity of establishing clear KPIs for effective strategy evaluation..

A study of automobile market structure prediction based on multivariate logit model with embedded Newton's method

In order to deeply understand the factors that consumers focus on when choosing models with different technological routes, and to predict the structure of the future automobile market accordingly, a multivariate logit model incorporating Newton's method of optimization is used, which is able to accurately measure the weights of the various factors that influence the process of choosing models by consumers, in order to reflect the degree of heterogeneity of consumers' preferences for these factors, and to predict the future market share of the different technological routes on the basis of this model. Based on this, it predicts the share of different technological routes in the future market. The results of this study show that when choosing a vehicle of different technological routes, convenience of replenishment is the most important factor, with a preference weight of 0.39. In contrast, the imitation coefficient has the lowest preference weight of 0.11, which suggests that consumers are more likely to take into account their personal experience rather than the choices made by others in their vehicle purchasing decisions. In addition, in the prediction of future technological routes in the automobile market, it is also found that by 2025, consumers' tendency to choose new energy vehicles will be more than 50%, and by 2030, the proportion will be more than 70%. Meanwhile, the market share of sales of traditional fuel vehicles is expected to fall to 17% by 2035.

The Evolution and Profitability of China's Futures Markets: A Comprehensive Review

Since its inception in the late 1980s, China's futures market has evolved into a pivotal component of the global financial landscape, serving purposes of price discovery, risk hedging, and trading opportunities across diverse commodities and financial instruments. By the end of 2023, the market boasted 131 listed futures and options products, underlining its growth and international influence. This comprehensive review explores the evolution and profitability of China's futures markets, encompassing historical developments, regulatory frameworks, and empirical insights. Key drivers of market expansion include regulatory reforms, technological advancements, and the market's resilience during crises, such as the COVID-19 pandemic. The study underscores the market's significant role in global commodities trading, influencing economic policies, and integrating advanced trading technologies. Understanding these dynamics is crucial for policymakers, market participants, and researchers navigating the complexities and opportunities within China's dynamic futures market landscape. This review positions China's futures market as a cornerstone of global financial markets, shaping economic development and market stability in an interconnected world economy.

ФОРМУВАННЯ ПРОФЕСІЙНОЇ КОМПЕТЕНТНОСТІ У СТУДЕНТІВ СПЕЦІАЛЬНОСТІ "МАРКЕТИНГ"

During professional training, future marketers study the demand for goods and services and analyse the economic activity of enterprises to maintain their competitiveness. They must possess a sufficient level of professional competence, which includes developing the company's business process planning technology. This research presents the results of a pedagogical experiment on the formation of professional competence of future marketers during professional training using the information system "BAS. Retail". The study was conducted at the State University of Trade and Economics. The authors describe a technology for training future marketers using an information system that includes a complex of conceptual, diagnostic-corrective, substantive, technological, and effective components. The hypothesis of the study is that marketers need knowledge and skills to solve financial and economic tasks successfully. This will enable them to analyse and correct their professional activities consciously. The research was conducted using the methods of theoretical generalization and modelling, as well as ascertaining and formative experiments. The object of the study is the process of developing the professional competence of future marketers during professional training in higher education institutions. The subject of the study is the technology of training future marketers during professional training using an information system. A model for developing the professional competence of future marketers during their training has been created. The concept of "professional competence of future marketers" has been clarified, and a training technology for future marketers has been developed for the first time using the information system "BAS. Retail". The practical significance of the conducted research lies in the development and implementation of the author's methodical recommendations for conducting practical classes in the discipline "Information systems in retail". The effectiveness of the developed teaching technology was confirmed according to the results of the pedagogical experiment, and the prospects for further research were determined.

Price discovery in Chinese PVC futures and spot markets: Impacts of COVID-19 and benchmark analysis

Despite being a minor futures category, Polyvinyl chloride (PVC) futures have emerging as a vital element in energy and chemical futures domain. Employing three benchmark models component share (CS), information share (IS), and information leadership share (ILS), this study explores the price discovery function of Chinese PVC futures and spot markets. It assesses whether PVC futures have matured into an effective hedging tool and reference point for spot markets, and also examines the impact of the COVID-19 pandemic on this price discovery relationship. Empirical analysis reveals that the futures market has become the primary site for price discovery in the Chinese PVC market. All the models consistently demonstrate a mature price discovery function in PVC futures, providing risk mitigation tools for industry players. However, post-pandemic dynamics indicate that price discovery in PVC markets primarily occurs within the spot market. This suggests that compared to the futures market, the PVC spot market is able to respond more quickly to the strong signals of industrial recovery after the end of the pandemic. The feedback and pricing efficiency of the PVC futures market in response to new market information are also influenced. Furthermore, our study offers better anticipation of future market prices.

How do the Development of Futures market and regional economy interact? Evidence from Henan Province in China

The futures market serves the real economy is an urgent need to develop the capital market. Studying the interaction between the development of futures market and regional economy is of great significance for promoting their coordination and development, especially for the directional guidance of the development of the futures market in the long term. This paper studies the relationship between them from the perspective of regional economics. Firstly, it analyzes the mechanism of mutual influence between the futures market and the regional economy. Secondly, it establishes a VEC model based on representative data from Henan Province in China to discuss this relationship. The outcome indicates the development of the futures market and the regional economy promote each other in the long-run. At the end of the paper, some policy implications from the conclusion are put forward.

Adapting a selective parent-focused child sexual abuse prevention curriculum for a universal audience: A pilot study.

Parents are an obvious, but underutilized player in the prevention of child sexual abuse (CSA). A handful of universal parent-focused prevention programs have emerged, however, the evidence for these programs is mixed and the programs suffer ubiquitously from barriers to implementation (e.g., poor engagement, low participation) thereby limiting public health impact. To combat these barriers and improve evidence, researchers previously developed and tested a selective parent-focused CSA prevention program. While promising, the selective approach still leaves a gap in the prevention landscape-parents from the universal audience. However, there appear to be no standardized methods to inform this type of adaptation-interventions designed as universal or selective have primarily been delivered as such. This study sought to adapt the selective curriculum for a universal audience and examined the acceptability and feasibility of the program for evaluation in a future trial. Using mixed methods, N = 31 parents (i.e., primary caregiver for a child under 13) completed pre- and post-workshop surveys followed by a brief individual interview conducted via Zoom. Interviews, coded using content analysis methods, focused on three themes: parents as agents of prevention (e.g., prior action, confidence), curriculum (e.g., content, design), and engagement (e.g., future marketing and promotion). Overall participants' mean score on CSA-related awareness and intention to use protective behavioral strategies increased. The participants found the curriculum highly acceptable noting strengths in the content and design. All told, the results of this pilot study suggest the acceptability and feasibility of examining the efficacy of the universal parent-focused curriculum in a larger trial. Procedural challenges, such as bots in recruitment, identify areas of caution in design of the larger trial and a roadmap for others seeking to adapt selective programs for universal audiences.

Analysis of Metaverse and International Marketing Strategy: A Case Study by Using Roblox as a Sample

Virtual reality technology is significantly affecting global business marketing strategies. This article uses Roblox as a case study to explore the application and impact of virtual reality in international marketing. The article reviews the current status of virtual reality, analyzes the importance of international marketing and traditional models, proposes the impact of virtual reality on international marketing strategies, and predicts potential changes in the future market. The study found that while there are challenges to international marketing of virtual reality, these limitations can be overcome with sound strategies. This article provides theoretical support and practical guidance for enterprises’ marketing in virtual reality.

Comparative quality analysis of marketed and traditionally prepared Ghrita and Ayurveda formulation Jeevanthyadi ghrita

Abstract: INTRODUCTION: Ghee is an integral part of food and medicine in the Indian system of medicine. Recent and future market indicates the increasing demand for ghee. However, it comes with shadow of adulteration and substandard quality. This can ramify to Ayurveda domain and bring down the credibility of the health system. OBJECTIVE: Hence, we compared the quality of marketed and traditionally prepared ghee and also compared the prepared Jeevanthyadi ghrita (JG) with them. MATERIALS AND METHODS: Traditionally prepared ghee was procured from Madikeri, a small town in South Karnataka, India of a single breed cow Hallikar, reared in same farm. Highly marketed ghee sample was bought. Later, the traditionally prepared ghee was processed as JG as per Ayurveda classical reference. All three samples were subjected to FSSAI–AGMARK parameters. RESULTS AND DISCUSSION: All the samples were well within the standard range prescribed by FSSAI. However, there were nonsignificant differences in fatty acids polyunsaturated fatty acid and monounsaturated fatty acids and docosahexaenoic acid in all three samples. These variations could be due to seasonal, foliage provide to cow and method of preparation. Fortification of traditionally prepared ghrita with Ayurveda herbs as JG showed no deviations of standard values even after successive heating. CONCLUSION: It was noteworthy that the market sample showed no adulteration. However, the marketed ghee is prepared from direct cream method and from pooled milk of different species, which raises concerns for processing Ayurveda ghrita if procured from the market.

Case Analysis and Future Expectations of Chinese Enterprises Suffering Heavy Losses in the International Futures Market: Take the Bank of China and Tsingshan LME as Examples

Affected by various factors such as COVID-19 epidemic and war, the world economic situation changes more frequently, which leads to increased instability in the international and domestic financial derivatives market. For the substantial changes in the international and domestic financial derivatives market, how to deal with sudden changes and analyze the failure cases in the change of financial derivatives is of far-reaching significance to the rapidly developing domestic financial derivatives market. By taking the Bank of China “crude oil treasure’ margin call liquidation case and Tsingshan LME Nickel Futures Squeeze Case as the core of the study, this paper uses case analysis method to deeply study the possible problems and failures in the futures market under the condition of financial derivatives market instability and puts forward suggestions on how to deal with these problems. This paper analyzes the attributes and characteristics of China’s ‘crude oil treasure’ products and nickel futures products, restores the event process, describes the impact of the event on investors, trading institutions and banks, and puts forward suggestions for improvement. The suggestions in this paper are as follows: First, the company and the regulatory department should strengthen risk supervision and management; Second, companies and investors should improve their professional capabilities.

Структурно-динамічний аналіз ІТ-ринку України: виклики сьогодення

The aim of the article is to study the trends and features of structural transformations of the IT market of Ukraine over the past decade. Taking into account the consideration that there is still no single statistical base and system of indicators that would fully reflect the state of functioning of the IT market in Ukraine, as is revealed by the analyses of many information sources, the main structural transformations of the IT market of Ukraine as of 2013, 2018 and 2023 were analyzed and researched. As result of the carried out study, it is found out what structural changes took place during these periods in the IT labor market, in the market of IT products, in the economics of the IT business in general, etc. This made it possible to better assess the potential of the national IT market, identify potential threats to its development, competitive environment, and form a systematic view of the state and prospects for the development of the IT sector of the national economy, also to outline the key trends that will determine the development of the IT market in the near future. The factors of national and global scale, under the influence of which the IT market of Ukraine will be formed and function in the future, have been identified. In particular, it is the continuation of hostilities on the territory of Ukraine; irregularity of the process of reservation of critical employees of the IT industry and sending them on business trips abroad; lack of free money in the economy; global recession due to the energy crisis; companies’ attraction to optimize costs for the development along with further development of artificial intelligence. It is found that in 2023, for the first time in a decade, there is a downward trend in the volume of the IT market. This is testified by the departure of IT specialists abroad, a drop in the export of IT services, significant layoffs of IT specialists by companies, a long-term delay in the revision of salaries, a freeze in the increase in the level of compensation and bonus payments, a change in the situation in the talent market not in favor of Ukrainian IT specialists, etc. Prospects for further research in this direction are the substantiation of making appropriate managerial decisions to curb the decline of the IT market and the introduction of additional tools to stimulate its development in the dynamic economic conditions that have developed both within the country and around the world.

Influence of competitive attitude and self-efficacy on task motivation in vocational high school students: the moderating role of competitive environment in the context of 'Lying Flat' culture.

In recent years, "lying flat" has emerged as a significant term in contemporary discourse, referring to the phenomenon where modern young people choose passive resistance due to a lack of motivation when facing various situations. These trends have the potential to diminish the future learning enthusiasm and holistic development of vocational high school students, thus impacting their competitiveness in the future job market. This study employs a motivational model for vocational high school students based on self-efficacy theory and person-environment fit theory to explore whether the competitive atmosphere moderates the impact of self-efficacy and competitive attitudes on task motivation. Using a secondary data research approach, the study analyzed a sample of 944 Taiwanese vocational high school students from the 2018 Programme for International Student Assessment (PISA) dataset with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that self-efficacy and competitive attitudes positively influence task motivation. Additionally, self-efficacy not only enhances competitive attitudes but also indirectly influences task motivation through the mediation of competitive attitudes. The study also revealed that the moderating effect of the competitive environment was not statistically significant in the overall sample. Further multiple-group comparisons between male and female vocational high school students showed no significant differences in most paths, but gender differences emerged in the positive moderating effect of the competitive environment on the influence of competitive attitudes on task motivation. These findings suggest that in cultivating task motivation among vocational high school students, interventions should be tailored to accommodate the differing responses of male and female students. For female students, providing more opportunities for teamwork and utilizing collaborative approaches to cope with the competitive environment may enhance task motivation. Conversely, for male students, enhancing self-efficacy and stimulating intrinsic competitive attitudes may be more effective. Addressing these differences could potentially reduce the occurrence of the "lying flat" phenomenon among vocational high school students in the future.

Techno-economic assessment for metallurgical coals: a ‘value-in-use’ approach

The optimization of coke cost is the most significant cost-controlling factor for hot metal production. Therefore, worldwide cokemakers always have extra pressure from management to produce superior quality coke with inferior raw materials and optimal costs. Coke quality is crucial in blast furnace operation regarding cost and productivity. The quality of coke is significantly influenced by the quality of different categories, viz., prime hard coking coal, hard coking coal, soft coking coal and semi-soft coking coal of individual coals used in the coal blend. The impacts of these coals directly influence coke properties because all coals have an inherent characteristic with different coking potentials in terms of value-in-use (VIU). Also, the technological and techno-commercial change of the metallurgical coal market of today differs from past decades. Likewise, the future metallurgical coal market will vary from today’s market. Therefore, a process for assessing/evaluating the coking potential of metallurgical coal shall be used for appropriate value-in-use to produce quality coke with the optimum cost. The composite coking potential methodology served the value-in-use purpose and was successfully implemented. The paper describes the significance of the value-in-use of metallurgical coal to evaluate the most economically favourable technique for producing the desired coke quality.

Employment of accounting professionals: A descriptive analysis for Chile

Purpose: The objective is to descriptively analyze the employment of accounting professionals from a university in Chile, contrasting their situation with the national average.Methodology: The analysis employed frequency distribution tables, contingency tables, Chi-square tests, and correlation coefficients. Data were obtained from a survey administered to 184 accounting graduates between 2012 and 2021 from a university in Chile.Results: The findings indicate that employability is higher among graduates from the studied university; however, their gross income is lower compared to the national average.Implications: The results are useful for improving aspects of the curriculum to better align with current and future labor market trends for accounting professionals. Additionally, it calls for an exploration of the determinants that explain the employment situation, with the aim of identifying potential areas for professional development.Value: Although there are existing studies on the employability of accounting professionals, this work contrasts a local reality with the national average to identify differences that can be translated into curricular improvements and public employment policy to balance labor market conditions.

Demographic implications on Sustainable Consumption: An Indian case study.

Sustainable consumption refers to a mind-set where the consumers adopt environmentally and socially responsible consumption behaviour with the focus on meeting one has needs and simultaneously reducing its impact on society and the environment at large. Literature review suggests that sustainable consumption is a very flexible concept that incorporates various factors and these factors can differ among consumers. As a result, this paper aims to study if consumers with different demographics in India differ in sustainable consumption behaviour. Specifically, consumers of different genders, age groups, and income groups differ in their consumption behaviour due to factors such as Quality of Life, Environmental Concerns, and Care for Future Generations. Quantitative research was undertaken for this study and data was collected through a structured questionnaire from 281 samples selected via a non-probability sampling method. The data was analysed using ANNOVA (normally distributed data) and Mann Whitney U Test/Wallis H test (not normally distributed data). Findings indicate that men and women significantly differ in their consumer behaviour on factors of quality of life, care for the environment, and care for future generations. Quality of life also significantly affects sustainable consumption behaviour among the various income groups and age groups. These findings therefore can in the future support marketers in adopting various sustainable practices according to the importance attached to their target audience.