ФОРМУВАННЯ ПРОФЕСІЙНОЇ КОМПЕТЕНТНОСТІ У СТУДЕНТІВ СПЕЦІАЛЬНОСТІ "МАРКЕТИНГ"

Abstract

During professional training, future marketers study the demand for goods and services and analyse the economic activity of enterprises to maintain their competitiveness. They must possess a sufficient level of professional competence, which includes developing the company's business process planning technology. This research presents the results of a pedagogical experiment on the formation of professional competence of future marketers during professional training using the information system "BAS. Retail". The study was conducted at the State University of Trade and Economics. The authors describe a technology for training future marketers using an information system that includes a complex of conceptual, diagnostic-corrective, substantive, technological, and effective components. The hypothesis of the study is that marketers need knowledge and skills to solve financial and economic tasks successfully. This will enable them to analyse and correct their professional activities consciously. The research was conducted using the methods of theoretical generalization and modelling, as well as ascertaining and formative experiments. The object of the study is the process of developing the professional competence of future marketers during professional training in higher education institutions. The subject of the study is the technology of training future marketers during professional training using an information system. A model for developing the professional competence of future marketers during their training has been created. The concept of "professional competence of future marketers" has been clarified, and a training technology for future marketers has been developed for the first time using the information system "BAS. Retail". The practical significance of the conducted research lies in the development and implementation of the author's methodical recommendations for conducting practical classes in the discipline "Information systems in retail". The effectiveness of the developed teaching technology was confirmed according to the results of the pedagogical experiment, and the prospects for further research were determined.