Abstract
In today's business environment, brand competition is becoming increasingly fierce, and how to develop and implement effective marketing strategies has become the key to achieving success in the market for enterprises. As a globally renowned food and beverage manufacturer, PepsiCo has long been recognized by public. However, as consumer demand continues to change, PepsiCo is also constantly exploring new brand development and market strategies. Among them, Pepsi Lipton Brisk has being created. This article aims to analyze the marketing strategy of PepsiCo Lipton Brisk through the 4P approach, explore the reasons for its success. Additionally, this essay explores the various social media marketing techniques used by Pepsi-Lipton Brisk, including influencer marketing, user-generated content, interactive campaigns, brand collaborations, and sponsorship. The essay will evaluate the effectiveness of these strategies, analyzing their impact on brand awareness, customer engagement, and business growth. However, areas for potential improvement are identified, offering insights for future marketing developments. This essay will also contribute to the understanding of social media marketing in the beverage industry and provides valuable insights for businesses seeking to enhance their marketing strategies.
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