The research paper is focused on revealing the possibilities of developing the creativity of future primary school teachers in e-learning environment with the help of means and technologies of virtual reality. The notion ‘teacher’s creativity’ has been defined in the article and the basics of vocational training of the creativity of future primary school teachers by VR-means within the digitalization of education have been described. In the modern context of training a creative teacher the VR-means and technologies become to be actual and obligatory for teacher’s professional development. The study is novel in that the authors have practiced the VR-technology for developing the creativity of future primary school teachers within their pedagogical training which allowed to define the features of using modern digital means in the process of pedagogical education of future teachers. As a result, the efficiency of using VR-technology in practical realization for developing the creativity of future primary school teachers have been proven.