Functional Style Research Articles

Development of professional competence of future journalists when studying the course of stylistics of the russian language

The article is devoted to the problem of training qualified teachers, who meet the requirements of the modern labor market. Special attention is paid to the development of professional competence of students in the process of their studies at the university. The correlation of the key concept of "professional competence" is considered. In the educational process, the competence approach is recognized as dominant through the creation of pedagogical conditions and situations that contribute to the formation of a certain competence in the student. The study of stylistics is an important component of the philological education of the future journalist, in addition to the actual theoretical knowledge, it is aimed at the formation and further development of students' practical skills that allow them to be successfully realized in the future professional sphere. The study of stylistics at the university is based on interdisciplinary connections; important attention is paid to the choice of optimal educational technologies, effective organization of independent work of students in academic and extracurricular time. During mastering the course, students also develop general cultural and professional competencies aimed at developing critical thinking, the ability to think logically, independently acquire new knowledge and skills with the help of information technology and integrate knowledge from various fields. Keywords: professional competence, journalism, special competencies, competence model, stylistics, functional styles.

Интертекстуальность и особенности её реализации в речевом жанре «духовный дневник» (на материале текстов протопресвитера А. Шмемана): теолингвистический аспект

The paper deals with the study of intertextual interaction between spiritual diaries as a special documentary speech genre of the church-religious functional style of the Russian literary language and the four Gospels, the most significant Christian texts. The aim of the research is to identify the features of realisation of intertextual inclusions from the Gospels in the spiritual diaries of the protopresbyter A. Schmemann. The paper found that the main techniques of intertextual connection in the materials under study are allusion, reminiscence and quotation (verbatim and modified). Scientific novelty of the work is accounted for firstly, by the fact that intertextual connections in texts of the church-religious functional style of the Russian literary language are little studied; secondly, by the identification and description of the functions that intertextuality techniques perform. As a result of the analysis, it has been proved that important meanings associated with the spiritual education of the addressee, knowledge of the true Orthodox life and unity of Orthodox people are formed in the analysed spiritual diaries with the help of allusions, reminiscences and quotations, as well as the autoreflexive, didactic, syndicative and meaning-forming functions performed by these techniques.

МОВНА РІЗНОМАНІТНІСТЬ В УКРАЇНСЬКОМУ НАЦІОНАЛЬНОМУ ЛІНГВІСТИЧНОМУ КОРПУСІ

The article describes the features of the microfield «Languages of the World» based on the Ukrainian National Linguistic Corpus (hereinafter referred to as the UNLC) text materials with a volume of about 20 million word usages. The representativeness, the corpus texts’ genres and functional styles balance as well as the full-text search toolkit usage ability, made it possible to obtain the most reliable data on the nominations denoting world languages functioning in the Ukrainian language. With the help of the world languages referents quantitative calculations, the core, nearcore, semi-peripheral and peripheral zones of the “Languages of the World” microfield were formed in the UNLC. The core of the microfield is formed by the most frequent units in the corpus, the nearcore zone – by less frequent units, the peripheral zone – by the units that are not frequently used, and the remote periphery – by the units that are rarely used. It was found that all the “Languages of the World” microfield core components are referents of the Indo-European languages. The nearcore zone is formed by nominations designating the languages of the Indo- European, Turkic, Sino-Tibetan, Afrasian, Finno-Hungarian and Japanese-Ryukyu families. The peripheral zone includes units representing the languages of the Indo-European, Turkic, Finno-Hungarian, Kartvelian, Korean, Afro-Asiatic, Niger-Congolese and Tupi families. Quantitative calculations of UNLC nominations, which were included in the «Languages of the World» microfield under study or analysis, highlighted the influence of extralingual factors on the features of language information modeling, including: the world languages genetic origins, cultures proximity, mentality, beliefs, peoples territorial contact, their interlinguistic interaction features, the economic and political weight of countries whose inhabitants are speakers of one or another language. Therefore, the microfield opens the way for new observations on the language through the prism of the language itself and actualizes its properties in relation to the above issue at the current stage of functioning.

METAPHORICAL MODELLING IN ENGLISH ACADEMIC TECHNICAL SHIPBUILDING DISCOURSES

The article is devoted to the quite relevant topic of interdependence between language and cognitive structures, which is especially important for a regulated scientific and technical functional style. The analysis of the received material showed that metaphors related to the design, construction and operation of ships/ vessels can be divided into the following general, basic categories: TECHNOLOGY - SPACE, TECHNOLOGY - MOVEMENT, TECHNOLOGY - OBJECT, TECHNOLOGY - MIND, TECHNOLOGY - EMOTION, TECHNOLOGY - VISION, TECHNOLOGY - CHARACTERISTIC/PROPERTY. The universality of the cognitive metaphor SPACE lies in the fact that science is generally implemented in the form of a spatial metaphor and is understood as some environment or space for exploration, definition, discovery, some world that unfolds around the object or in which the object is located: a field, a segment , layer, place. The metaphorical model TECHNOLOGY - MOVEMENT is logically connected with the environment (space) of scientific knowledge, where such movement can occur. The metaphorical model TECHNOLOGY - OBJECT presents what turns out to be the goal or task of research. The metaphorical model TECHNOLOGY - MIND is a kind of evidence of the interaction of thinking and language as a means of reflecting reality, one of the examples can be cases of expressing the physical perception of reality through language. The metaphorical model TECHNOLOGY - EMOTION is often used to isolate economic or technical problems (disasters or economic crises). The metaphorical model TECHNOLOGY - VISION actualizes the fact that the world is perceived by human senses (visual, auditory, tactile). The metaphorical model TECHNOLOGY - CHARACTERISTIC/PROPERTY is expressed by terminological anthropometric adjectives or noun phrases. So, in the metaphors of English-language scientific texts on the subject of shipbuilding, we singled out the most frequent metaphorical models, which makes it possible to more clearly understand the characteristic features of this concept and its meaning for scientific and technical discourses, that is, from a cognitive point of view, to see a metaphor as a mental operation that allows you to understand some part of reality: first it is formed on the basis of experience, and then in the form of a conceptual model it is activated by a certain lexeme (the focus of the metaphor) and is fixed as a mandatory and stereotypical element of the scientific and technical functional style.

Медиатизация образовательного дискурса как изменение его регулятивных правил

The research aims to identify the signs of mediatisation of educational discourse concerning changes in the regulatory rules of its construction depending on the characteristics of the addressee’s sociolinguistic portrait contemplated by the addresser. Scientific novelty of the work lies in the fact that it studies the differentiated nature of educational discourse popularisation, the connection of this differentiation with some social characteristics of communication participants. Four episodes of educational programmes, three monologues and an interview, served as the research material. The speeches delivered by the hosts were compared according to the values of the following parameters: knowledge of social dialects; information about the use of the vernacular; understanding of the relationship between the means of literary language (bookish functional style) and informal style; social status and economic status; education level; fashion following; familiarity with standard communicative situations and speech behaviour rules in these situations. As a result of comparing the obtained indicators, the sociolinguistic differentiation of educational media discourse has been determined, the parameters of the greatest interest for further study have been identified.

Formes dominantes des néologismes en linguistique : analyse fonctionnelle et pragmatique

Linguistics, at different times of its existence, has constantly raised the question of how and by what means a person designates the world around him, which, being, in essence, a dynamic and developing substance, always brings new phenomena that require designation by new words. However, the language already has a certain lexical system which imposes restrictions on the creative process of creating new words. As an object of study, we have selected the neologisms of the English and French languages, with a temporal arc from the beginning of the year 2010 to the present day. The objective of this research is to analyze the pragmatics of the functioning of neologisms in fiction and newspaper texts by comparing two distantly related languages: English and French. During the study, to achieve this objective, the following tasks were carried out: - determine the main groups of neologisms noted in the original literary texts and translated into French and English; - discover the purpose of the use of neologisms of various groups in original literary texts in comparative languages from the point of view of pragmalinguistics; - identify the role of the translator in the pragmatic chain of recipient-recipient when using various types of neoplasms to create stylistic effects in literary texts in French and English; - establish points of similarity and differences in the pragmatics of the functioning of the new vocabulary in the original texts of the French and English newspapers. The scientific novelty of this research lies in the systematization of theoretical approaches to the main provisions of neology and neography on the problems of the functioning of neologisms in the text and the discovery of similarities and differences in the use of new words in texts of different functional styles on the example of the comparison of two languages of different families (English and French) from the point of view of pragmalinguistics. The theoretical significance lies in the further development of a pragmalinguistic approach to the study of the lexical composition of a language in a comparative aspect using elements of functional analysis. At the same time, the reasons for the appearance of various types of neoplasms in the text are theoretically justified. The practical value of this work lies in the possibility of applying the results of the study at conferences on comparative linguistics, comparative lexicology of the French and English languages, the style of the French language, the style of the English language as well as in translation theory and translation practice courses at university.

THE ROLE OF VERBS IN STYLE DISTRIBUTION PERSIAN (BY THE EXAMPLE OF BOOK-WRITTEN AND CONVERSATIONAL STYLES)

The article reveals the possibilities of verbal vocabulary in the differentiation of styles of the modern Persian language. It highlights some of the characteristic features of bookish and colloquial styles, developed with the help of verbal vocabulary. Vocabulary plays an important role in the formation and differentiation of functional styles. And, despite the fact that in the vocabulary of each language, many words are commonly used and stylistically neutral, it is with the help of certain lexical units that one functional style is distinguished from another. In each of the styles, peculiar features inherent only to it are manifested, consisting of the use of certain means and methods of expression. Considering the structural diversity of the verb, the article reveals the possibilities of each type of verb in the Persian language. Describes the individual methods used in the language to convey shades of book-written and colloquial styles. It is emphasized that both lexical and grammatical means of the language are involved in this process. In particular, it is noted that when transferring the features of book-written and colloquial styles using simple and so-called complex verbs, both simple verbs and the constituent parts of a complex verb, as well as phraseological and idiomatic phrases, participate in this process.

The scientific and philosophical presentation of the concept “space” and its explication in Erzya-Mordvin and Finnish languages

Introduction. The article discusses the concept of “space” from the point of view of scientific, philosophical and linguistic concepts, describes the historical genesis of this phenomenon, starting from ancient philosophy and mythology to the present. Content characteristics of space in the works of famous philosophers and linguists are given. The purpose of the article is to identify and describe one of the main lexical means of representing the concept of “space”, in this case, verbs, on the basis of two distantly related languages Erzya and Finnish, to reveal common features in the expression of spatial relations in these languages. Materials and Methods. The material of the study was illustrative examples obtained as a result of continuous and partial sampling from texts of various genre and functional styles, including print media, publications of a scientific and educational nature, various dialect and folklore texts included in the linguistic corpus KORP. The main research methods were synchronous and comparative analysis, as well as the method of descriptive and complex analysis of linguistic material. Results and Discussion. One of the central means of conveying spatial relations in the Erzya and Finnish languages are verbs. Along with verbs that have the semantics of movement and location, spatial meanings can express verbs of various semantic groups, such as speaking, non-directional action, state, physical action. The classification of Erzya and Finnish verbs is given, built on the principle of semantic characteristics and including three groups, each of which is represented by two subgroups. Conclusion. The study made it possible to reveal the scientific, philosophical and linguistic essence of the concept of space, taking into account historical processes, as well as to identify ways of its explication on the material of verbal lexemes that have spatial semantics in the Erzya and Finnish languages.

Terminological and conceptual apparatus of state legislation: international and national aspect

It is indicated that in legal science, the issue of the use of legal terminology, especially its unification, is considered as a problem of the language of domestic legislation. The problem of weak study of the language of legislation lies in the fact that lawyers drafting bills do not fully apply the rules of linguistics, and linguists probably do not devote enough time to researching the problems of legislative language as a special functional style of literary language, and also do not analyze legislative texts from a linguistic standpoint .It is determined that the development of the Ukrainian language, its functioning and improvement is directly related to the history of the formation of legal and socio-political institutions in close connection with the international practice of rulemakingand law enforcement. After February 24, 2022, due to the full-scale invasion of the russian federation on the territory of independent Ukraine and the need to restore territorial integrity as soon as possible, the Ukrainian language should beactively used in all spheres of public life. As for the political, administrative and legal spheres, this is a direct indication of the current legislation of Ukraine.In addition, in the context of ensuring the unity of the legal space in our country, we can state that legal terminology, as a completely open system, simultaneously includes both the terminology of international and domestic law, which makes theproblem of its unification particularly urgent, first of all, for the purpose of speeding up full membership of Ukraine in the EU. One of the ways to solve this problem, in our opinion, would be to compile dictionaries of modern legal terms with (interpretivebilingual or multilingual) the main purpose of which would be to provide practical assistance to specialists and researchers engaged in law enforcement activities both at the national and at international levels, work with international legal acts, teachers and students of universities, as well as a wide range of readers, since most of such terms (primarily we are talking about the terminological base in the field of human rights) belong to those legal terms that are most often used by people in everyday life and are common to people all over the world.

Features of the Functioning and Semantics of the Textual Bond "bolee togo" [moreover

The article is devoted to the analysis of the semantics and features of the functioning of the textual bond "bolee togo" [moreover]. The aim of the work was to identify the specifics of the functioning of this textual bond, taking into account its semantic features in texts of various functional styles and genres. Moreover, the following research methods have been applied to comprehend the features of semantics and functioning of the textual bond: the traditional descriptive method, including methods of observation, generalization and systematization of linguistic phenomena, and the method of contextual analysis. The methodological basis of the research was the works in the field of syntax of the modern Russian language, including the works of representatives of the Far Eastern syntactic school in the field of service words. The scientific novelty of the study lies in the fact that for the first time a detailed analysis of the functioning of textual bond "bolee togo" [moreover] in modern literary texts, texts of mass media, blogs, Internet comments, information and reference and other resources. It is established that textual bond "bolee togo" [moreover] has a two-element morphological structure with a contact arrangement of elements. These elements make up the semantic base of the textual bond, because its own semantics is based on them – "something more important than what was said earlier." It is revealed that the textual bond "bolee togo" [moreover] has a fairly free scope of action. Its left and right context can make up several statements or paragraphs, but the whole text cannot become the context of the textual bond. In addition, this textual bond can function in the format of a textual bond-phrase and interact with co-ordinating conjunction, but we have not found any cases of interaction with other textual bonds. The results of this study should become the basis for a comprehensive lexicographic description of the textual bond "bolee togo" [moreover] in the "Dictionary of service words of the Russian language".

Architectonics of the Kazakh official business style: features of written communication

The problems of functional stylistics have been comprehensively studied in Kazakh linguistics. The researchers focus mainly on the style of fiction and journalistic style and their genre branches. Among the classification of functional styles of the Kazakh literary language is also called "official style, the style of official office work". In the first works on functional stylistics, only simple types of official documents used in everyday labor relations are considered in these terms. This fact can be explained by the fact that in previous periods of the most complex official, legislative documents and their genre types were carried out in another language. In recent decades, along with everyday labor relations, texts of official content and their genre forms used in state internal and external management have increased to the maximum, and they have become more complicated in terms of the organization of language units. Complex forms of texts of official content, performing managerial, regulatory, directive, regulatory activities, had an official business content. Firstly, their architectonics have become stable. Secondly, the texts of the official content have become an important stylistic functionally significant type in the modern dynamics of the Kazakh literary language, reflecting changes in literary norms, the advantages of written communication. Thirdly, the methodology of teaching the Kazakh language is also oriented towards the architectonics of texts of official content. In connection with this, an official business style has been formed in a number of functional styles, so it is relevant to study its compositional integrity and compositional structure, the patterns of organization of individual linguistic units (architectonics), the place and role of this style in written communication. The article, based on the analysis of complex and important genre types of Kazakh official business style – legislative documents, defines the features of the language and style of texts of Kazakh official business content, their advantages in modern written communication.

Architectonics of the Kazakh official business style: features of written communication

The problems of functional stylistics have been comprehensively studied in Kazakh linguistics. The researchers focus mainly on the style of fiction and journalistic style and their genre branches. Among the classification of functional styles of the Kazakh literary language is also called "official style, the style of official office work". In the first works on functional stylistics, only simple types of official documents used in everyday labor relations are considered in these terms. This fact can be explained by the fact that in previous periods of the most complex official, legislative documents and their genre types were carried out in another language. In recent decades, along with everyday labor relations, texts of official content and their genre forms used in state internal and external management have increased to the maximum, and they have become more complicated in terms of the organization of language units. Complex forms of texts of official content, performing managerial, regulatory, directive, regulatory activities, had an official business content. Firstly, their architectonics have become stable. Secondly, the texts of the official content have become an important stylistic functionally significant type in the modern dynamics of the Kazakh literary language, reflecting changes in literary norms, the advantages of written communication. Thirdly, the methodology of teaching the Kazakh language is also oriented towards the architectonics of texts of official content. In connection with this, an official business style has been formed in a number of functional styles, so it is relevant to study its compositional integrity and compositional structure, the patterns of organization of individual linguistic units (architectonics), the place and role of this style in written communication. The article, based on the analysis of complex and important genre types of Kazakh official business style – legislative documents, defines the features of the language and style of texts of Kazakh official business content, their advantages in modern written communication.

Rodzaje definicji stosowane w językoznawczych tekstach naukowych. Perspektywa retoryczna

The aim of the present article is to reveal the possibilities of a rhetoric interpretation of stylistic and formal properties of linguistic academic texts based on the example of definitions used in these texts. In this order the author characterises such components of professional scholarly communication as functional style and relevant professional language. Next, basic information concerning the typology of definitions is given and an attempt is made to determine the kinds of definitions used in linguistic academic texts. The author exposes the problem of these texts being persuasive.

RESEARCH OF PHRASEMES IN PRIMARY SCHOOL TEXTBOOKS OF “O‘QISH KITOBI”

The article discusses external structure, internal semantic features, and syntactic structure of phrasemes in primary school textbooks of “O‘qish kitobi”. The connotative meaning is expressed in one way or another in the phraseme, that is, in one of them the emotionality, in the other expressiveness, in the other the value-attitude is more pronounced, at the same time the phrasemas are adapted to this or that functional style of speech are also explored in this article

THE CATEGORY OF INTERTEXTUALITY IN A CONTEMPORARY DETECTIVE NOVEL (BASED ON THE NOVEL “TROUBLED BLOOD” BY R. GALBRAITH)

New forms of intertextuality are constantly being discovered in fiction, which requires a common methodological basis for its analysis. A brief overview of English-language detective stories shows that intertextuality in this genre can be realized in different forms and perform various functions. The leading research method of the study is interpretive analysis of the links between the quoting and quoted texts. A great number of quotations used as epigraphs to the novel “Troubled Blood” by R. Galbraith, gives grounds to assert that the book contains two texts, which inevitably makes the reader compare them, identify analogies, similarities and differences. The analysis of interaction of the texts that are different in time, themes and genres but are united in one artistic whole plays a significant role in interpreting R. Galbraith’s novel, understanding its characters, themes, plot lines, solving the novel’s intrigue. Comparing epigraphs and corresponding chapters of the novel gives grounds to conclude that there are two variants of their correlation - correspondence at the level of the content and contrast at the level of the form. Intertextuality of the novel under study demonstrates synthesis of genres, functional styles, ideological and imaginative standards, which becomes the basis for the work’s structure, creates a dialogue of different eras, cultures, literary traditions.

FORMATION OF STUDENTS' COMMUNICATIVE COMPETENCE WITH THE HELP OF NONFICTION TEXTS

The importance of forming communicative competence through the lens of nonfiction texts is considered in the article. Several directions are offered - exercises on forming the culture of publicistic speech of students in the process of learning German, and the effectiveness of using the basic communicative method of teaching a foreign language in higher pedagogical education. Communication is defined as communication, combination, transmission, and perception of information in interpersonal relationships that implies a communication process. The norm of communication depends on adherence to certain moral qualities and the culture of speech of the interlocutors, in our case students. Today, as ever, foreign language is becoming an effective factor in the socio-economic, scientific, technical, and cultural progress of society.
 In the article, nonfiction texts are also considered as one of the factors in the formation of nonfiction speech in student youth. The culture of nonfiction, after all, is the meaning of language and its use in the whole set of functional styles inherent in it. After all, according to the authors, the texts of newspaper and journalistic journalism most strongly encourage students to exchange ideas and opportunities for creative self-realization, formation of critical thinking, associative thinking, and spontaneous foreign language.

Lexical Opertaions and Structural Flexibility of MWUs

Multiword Units constitute the study object of semantics, linguistics, cognitive psychology, lexicography and obviously, machine translation. Different taxonomies, typologies and classifications exist, there are debates regarding the denomination of the hyperonymic concept and its ramifications, which we take note of. These linguistic units make up a significative layer of the language, and is present in the registers belonging to different functional styles in different proportions. The present article explores the degree of flexibility, cohesion, formulaicity and syntagmatic mobility of MWUs in a special publicistic genre – the TED discourse. Our aim is to study how these prefabricated, bound lexical units behave in the live texture of language, as is used by diverse personalities starting from Nobel Prize laureates, to researchers, innovators, explorers, motivational speakers, influencers. The conclusion is that the vast majority of MWUs can be subjected to morphological variation to fit the context. The most productive lexical operation encountered in our case studies is lexical modification consisting in altering, adjusting, changing one element of the MWU without breaking its collective meaning. In what concerns the structural flexibility, there are several cases of fronting, topicalization, passivization, nominalization, clefting. Overall the cases of structural flexibility are clearly operated with a stylistic effect in view and more exactly – for emphasis.

Идентификация автора текста в сетевой коммуникации

The article deals with general and particular patterns of solving the identification problem of attributional linguistics. Experimental research is carried out on the material of the texts of written network communication. The problem is solved for several discursive areas: online literature, corporate e-mail, short comments on posts on the entertainment portal. These discursive spheres correlate with several functional styles of speech: fiction, official and colloquial, which makes it possible to identify the trends in textual attribution within the material of Internet communication. A holistic approach with linguistic modelling as its means, is used for the analysis of speech material. The problem of determining text authorship is solved by comparing a disputed text, the author of which, according to the conditions of the experiment, is unknown, with texts, the authors of which are known. The application of specialized software "KhoRom", has enabled the researchers to create mathematical models of the individual styles of the compared texts authors. The contrast of the resulting models is performed by considering Pearson linear correlation coefficient, coefficient of determination, and Students t-criterion. On the basis of these models and their study, a number of conclusions about statistical patterns of an authorship study in various discursive spheres of electronic communication are made. The revealed general and particular statistical regularities are represented in score tables.

LANGUAGE FOR SPECIFIC PURPOSES (LSP): PECULIARITIES OF HISTORIC DEVELOPMENT

The article presents the analysis of the origin and development of “language for specific purposes” in close connection with the history of society. Technological and informational changes of the late XX century and early XXI century affected the nature of theoretical research and practical study of specific language that serves the professional sphere of human activity. The theory of functional styles was created, the definition of the term “style” was given, oral and written forms of language were defined, functional variants of language, etc. Since the 1960s, the teaching of English for special purposes has undergone different approaches. At different times, the object of study were the analysis of individual sublanguages, texts, target situations, and analysis of the mechanisms involved in the assimilation of the material; the object of study was language learning itself.Thus, the language for specific purposes should be regarded as a flexible approach in foreign language studying, based on the needs of the target audience. However, despite all the flexibility and variability of LSP programs, there are specific criteria that must be considered when using this approach. First of all, you need to know what students expect from the course, what goals they pursue. It is important to calculate the time of studying, to take into account whether they will use a foreign language after the course or students are forced to use it just during the course. One has to identify topics to study and select the appropriate teaching methodology and theory that is most appropriate for a particular ESP course. All the details should be considered, even the premises where the course will take place: itsadvantages and the limitations it may impose on the work must be also taken into account. It is also important to know exactly how students will use English: to read scientific texts, in real-life communication, to study instructions, to write business letters, and so on.
 Keywords: language for specific purposes; method; historical development; foreign language training; professional language; vocational education.

"Stylistics of mass media" as an academic discipline in the training process of future journalists

The training process of future journalists is of great importance in higher education institutions. The aim of it is to form creative, competent, innovation-oriented professionals who are good with words, able to express their thoughts and quickly adapt to a multicultural environment, and use knowledge, skills and abilities to succeed. This is due to modern requirements for the journalistic profession, society's demand for professional skills, improving the com­municative and linguistic level of future professionals. The article examines the issue of studying stylistics of mass media as an academic discipline in the training process of media officers. It also reveals the problem of improving the stylistic skills of journalism students in the process of mastering the course as an important factor in their training. The necessity of work on stylistic dexterity of speech in the context of improving the professional skills of a journalist is substantiated as well. It points out the importance of stylistics of mass media in the modern teaching process of future media officers as a means of forming a highly educated language personality that a modern journalist should be like. It is concluded that the stylistics of the media has great communicative potential, which contributes to the communicatively appropriate use of language in the future journalistic profession. Additionally, the study of this educational component will contribute to the assimilation of future journalists of the norms of modern Ukrainian literary language, and the formation of skills to create and edit media texts of different genres and styles. During the study of the educational component "Stylistics of mass media" higher education students master the skills of literate, expressive, clear speech, acquire skills in stylistic editing, use of oral and written forms of all functional styles, following spelling, orthoepic, lexical and grammatical, punctuation, thus improving their communication skills.