Corrugated paper industry is an indispensable industry and it has been developed for more than fifty years. Hence, it is important for a firm to find its core competence, study effective business strategies, and form a long-term competitive advantage. However, few researchers focus on the harmonizing between the operational problems and solutions from customers’ and suppliers’ angles. The purposes of this research are to analyze frequently encountered problems and to find appropriate solutions to upgrade production efficiency and business performance for the corrugated paper industry in Taiwan. This study mixes Quality Function Deployment and Analytic Hierarchy Process approach to find some operational problems and provide the solutions based on experts' experience. The findings are projected to deliver some significant contributions; academically, by professionally conducting further theoretical validation and by adopting suitable strategies to fit the needs of customers.
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