The relevance of the research topic is caused by the emergence of serious scientific interest in the study of value orientations in the system of traditional premarital behavior, characterized by the presence of destructive phenomena and the formation of a new model of premarital strategy of young people, which have a serious impact on value preferences and attitudes in the system of choosing forms of family and marriage relations.It was found that the traditional system of premarital behavior has undergone a significant transformation associated with increased interest on the part of young people in cohabitation during the premarital period, reflecting the obvious processes of individualization of values and significant changes in the system of behavioral models in the youth environment.The purpose of this article is due to the identification of the main social mechanisms that have a significant impact on the formation of premarital cohabitation among young people.Objectives: to consider the main values in the modern youth environment; to analyze the motives and identify the reasons for the formation of premarital cohabitation in the youth environment in the context of modern transformational processes.Methodology. In the course of work on the study, methods of systemic, structural and functional analysis were used, methods of comparison, observation, questioning and interviewing were used in the process of studying value orientations in the system of premarital behavior of young people.Results. The sociological research conducted within the framework of the problem posed allowed analyzing the features of the value preferences of young people in choosing the main marriage strategies in modern conditions; to determine the degree of influence of social factors on the functioning of the system of premarital behavior, which has undergone significant changes in modern conditions.Conclusions. The transformational processes affecting the institution of the family caused by the difficult socioeconomic conditions of life in Russian society, which had a significant impact on the formation of new value orientations and attitudes among young people, had a significant impact on the state of the system of traditional premarital behavior.
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