Development Of Franchising Research Articles

ФРАНЧАЙЗИНГ ЯК МЕТОД ОРГАНІЗАЦІЇ І РОЗВИТКУ РЕСТОРАННОГО БІЗНЕСУ В СУЧАСНИХ УМОВАХ

Globalization and growing competition pose significant challenges to businesses, increasing the risks of their activities. However, forming partnerships and strengthening cooperation between companies is an effective solution to these problems. This helps maintain competitive advantages, ensure sustainable development and share experience. One way to do this is through franchising, which meets the needs of businesses in an uncertain environment. In modern conditions, franchising, as a method of business management in the global market system, is developing rapidly. And although franchising is a relatively new phenomenon in our economy today, it has been used in developed countries for centuries as a means of meeting the diverse needs of society for a variety of services. Franchising provides an opportunity for restaurant businesses to gain competitive advantages in the economic environment, allows them to expand effectively, without incurring significant costs for the creation and maintenance of a large administrative apparatus, and contributes to the transformation of the existing network into an efficient business, where highly qualified specialists work. The article deeply analyzes the role of franchising as an important method of organizing and promoting the restaurant business in the modern world. The main principles, advantages and disadvantages of this strategy, as well as its impact on the development of the catering industry, are studied. This study focuses on the strategic aspects of choosing a franchise model for the restaurant business, including the relationship between the franchisor and the franchisee. In addition, modern trends and innovations in this field are considered, which determine the role of franchising in the development of the restaurant industry. The article also provides a list of popular franchises in the field of public catering offered on the market in modern conditions and highlights practical examples of the successful use of franchising in the restaurant business, which contribute to the understanding of its potential and opportunities in the modern economic environment. The main problems of the development of franchising in the restaurant business in the conditions of international integration of Ukraine are presented. Conclusions regarding the advantages and development of franchise business are summarized.

Tasks, ways and approaches to improve service maintenance of machinery (on the example of Rostselmash)

The article is devoted to the issues of improving the system of service maintenance of machinery manufactured by Rostselmash Combine Plant LLC. The strategic objective is to develop the corporate service network in terms of its quantitative expansion and qualitative growth. The introduction lists the main points of the company’s service network strategy. The main body of the publication contains the main advantages of transitioning to a new system of guarantee fulfilment, as well as approaches to achieve such a transition. Potential difficulties and unresolved problems hindering the improvement of the service delivery system are outlined. Also, in the ‘Materials and Methods’ section of the publication, approaches to the improvement of machinery service are formulated, touching upon such areas of this work as: payment for warranty services, termination of warranty obligations, training of mechanics and specialists of service centers, etc. The main business objectives covering the following aspects of service improvement work are presented as the results of the research study: franchise development, increasing customer satisfaction, information gathering, and cost reduction. Each of the outlined aspects is given its extended description in the third section of the article.

TECHNOLOGY ADOPTION IN FRANCHISING BUSINESS: UNDERSTANDING FACTORS AND CHALLENGES

In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of technology integration in franchise business, providing an initial understanding. Our research involved a review of previous studies on franchising that included technological adaptation. The focus of this paper is to increase the understanding of the use of technology in franchise businesses, addressing the factors and challenges faced by franchise businesses seeking technology integration. The review method was used to explore this topic more deeply. Factors have been discussed where it explains what the purpose of the franchise business is to adopt technology and how it helps operations. In addition, challenges are also explained where they are related to what these franchise businesses are facing in maintaining the adoption of the technology they use in a competitive market. Finally, this study identifies future research directions that can be a guide for both future studies and industry players involved in franchise development.

Assessment of the Effectiveness of Legal Instruments Used to Develop Franchising Relations in Russia

The article analyzes the effectiveness of legal instruments that are used for the development of franchising in Russia. Despite the demand for franchising and the already formed idea of it as an instrument that allows you to start entrepreneurial activity, which will bring income, the legal regulation of legal relations in this area is not developed enough. A significant drawback is the refusal to recognize the franchise contract as an independent civil law contract that has its own specifics, including in terms of the legal status of the participants, the fulfillment of obligations, as well as the possibility of protecting the violated right. The application of rules on similar legal institutions, including commercial concessions, does not fully ensure legal protection for the subjects of a franchise agreement. The result of insufficient legal regulation is the inability to defend interests that is more clearly manifested in relation to franchisees. The lack of support for Russian franchisees is reflected in a decrease in the demand for franchises. It is not taken into account that the franchisees are mostly representatives of small and micro-enterprises, which implies the need to attract additional attention from the state to them. This is partly due to the essence of the franchise agreement itself, when the business begins under the leadership of a successful enterprise that consistently generates income. In addition, the possibility of registration of franchises has not yet been implemented, which complicates the qualification of legal relations and the allocation of franchising to an independent group. According to the results of the study, the article formulated ideas regarding the possibilities of using legal instruments in order for such a promising direction as franchising to develop in Russia.

ENTREPRENEURIAL ECOSYSTEM OF AGRICULTURAL SOCIAL FRANCHISING

Although the implementation of the social franchising concept is relatively new in agricultural business, examples of successful business stories have recently appeared, especially in the underdeveloped countries of Asia, Africa and South America. The aim of the paper is to determine the best examples of entrepreneurial ecosystems of agricultural social franchising by applying a qualitative multiple case study analysis and point out the importance of the implementation of agricultural social franchising in the development of agribusiness in the Republic of Serbia. The experiences of analyzed social agricultural franchises from Kenya, Bangladesh and Nigeria can serve as an example of good practice for the development of social franchising in rural areas in Serbia, with the aim of developing productive agriculture that will lead to economic development. It is very important to enable the development of social agricultural franchising through the Strategy of agriculture and rural development, bearing in mind a number of benefits that can be realized in Serbian agriculture, primarily when it comes to the development of rural areas and the increase in the income and social welfare of farmers.

The Integration and Development of Franchising in China Take InterContinental Hotel as an Example

This paper has conducted in-depth research on the franchise business model of InterContinental Hotels and its application in the Chinese hotel industry. Using the franchise business model has brought benefits to InterContinental Hotels, including brand expansion, increased market share, additional revenue streams, resource consolidation, and risk sharing. Through the SWOT analysis, this paper analyses the strengths of Intercontinental Hotels high brand awareness, including perfect comprehensive facilities, broad global distribution network; the weakness include high franchise costs, strict operating standards; the opportunities include market demand growth, opportunities and economic fluctuations needed for emerging market expansion, and the threats include strong competitors, and put forward the use of InterContinental Liquor. The brand advantage of the hotel enhances the user experience and explores the development strategy of new market opportunities. The article has also discussed the applicability of the franchise business model and the role of the government in franchise development. At the same time, this experience has extensively explored the franchise business model of InterContinental Hotels and its application in the Chinese hotel industry.

Theoretical and methodological fundamentals of studying franchising

Methods. The study is based on the application of the monographic method for the study of clusters and the identification of cause-and-effect relationships of their development in the study of franchising. General scientific methods are also applied, in particular: abstractions – to determine the essence of the concept of «franchising»; grouping – to substantiate the theories that form a special theoretical platform for franchising research as a model of business organization; comparative analysis – when establishing quantitative and qualitative differences in the process of highlighting research clusters in the historiography of franchising. Results. Research clusters in the historiography of franchising were analyzed, which made it possible to form a theoretical platform for its study, which includes a system of theories regarding development prerequisites (globalization, competition, «push-pull» factors, entrepreneurship, network structures) and features of franchising. It is proposed to divide the theories that substantiate the specifics of franchising into two groups according to the criterion of their reflection: attraction and use of resources (theories regarding relations (agency, signals, institutional, stakeholders), as well as decision-making (transaction costs, eclectic paradigm, entrepreneurial orientation). It was determined that the most widespread is the theory of agency, which explains the regularities of relations and the weakening of the parties’ disagreements, when one executing entity represents the relations of another customer through the delegation of powers in decision-making, execution of operations, financial planning, investment portfolio management, etc. Considering the basis of relationships in the emergence of franchising and their importance for business success, the importance of the provisions of the concept of trust is updated. It is demonstrated that it continues to develop in the system of theoretical provisions on partnership in franchising, taking into account the new challenges of global instability, which have increased after the Covid-19 pandemic, the full-scale Russian invasion of Ukraine and the exacerbation of other international conflicts. Novelty. Based on the analysis of the historiography of franchising and the identification of the most common theories, there is proposed the classification of the theoretical fundamentals of studying franchising by groups that determine the prerequisites for its development, relations, decision-making, attraction and use of resources. Practical value. The conducted research can deepen the interdisciplinary approach and adapt the developed franchising methodology to Ukrainian characteristics, which will allow analyzing the development of franchising in Ukraine through the prism of theoretical justifications of its formation in international practice.

Franchising in Argentina: economy saving after the crisis

The Latin American market is currently of great interest for the development of international business and international franchising in particular, both from foreign investors and among national companies developing their international business. Argentina has an ambiguous position in the global business arena. Being the third economy in the region, it occupies a very scattered economic position on the world stage, which brings its own nuances to the development of the economy. The article considers the period of time mainly after 2014-2015, when the country experienced a serious economic recession. A modern view of the development of franchising in the country is presented and the prospects for its development are outlined. The article focuses on the analysis of the development of franchising in Argentina from an economic point of view, provides statistical and graphical data on the state of development of this type of business in the country. In addition, the key points associated with the economic crisis of the 2000s and the Covid pandemic, which may hinder the development of franchising in the Argentina’s market, are identified, as well as the key trends in the development of franchising in Argentina in the coming years.

МАКРОЕКОНОМІЧНИЙ АНАЛІЗ ТУРИСТИЧНОГО ПОТЕНЦІАЛУ УКРАЇНИ В МІЖНАРОДНОМУ СПІВРОБІТНИЦТВІ

The study conducts a detailed analysis of the development of the tourism industry in Ukraine, determining the scale of tourist flows in the pre-war and wartime periods. The current volume of tourist tax and the growth (decline) rates of tourist tax in Ukraine are analyzed, the share of tourist revenues to the state budget is determined, the volume of taxes of tourism entities is analyzed, the dynamics of the total cost of tourist trips sold by tour operators and travel agencies is presented, and the rate of decline in services provided by the tourism industry entities of Ukraine in the international market is calculated. Research results. The article presents a structural model of development of the international market of services under the influence of the level of liberalization and introduction of franchising transfer technologies in the international cooperation of tourism industry entities. flows in the macro-regional systems of Europe, America, Asia, Africa and Australia are analyzed. Conclusion. The development of franchising in the tourism market of Ukraine can become one of the most effective forms of support for small businesses in regional tourist destinations. Taking into account the peculiarities of the territorial organization of the potential for international cooperation in Ukraine and different levels of development of tourist destinations, a generalized multicultural form of functioning of the tourism industry in the geo-economic space of the international tourism market is proposed. For each tourist macro-region, the corresponding integration core is defined, which is a state or a group of countries that are socio-economically united in tourist products at the intersection of local-regional and macro-regional systems. The creation of strategic management in the local-regional systems of Ukraine, focused on the rational use of attracted foreign direct investment from partners of macro-regional systems in Europe, may be key to increasing labor productivity, strengthening economic growth and expanding international cooperation in the tourism industry.

Анализ состояния франшиз в городе Липецке на примере барбершопов

Subject. The article is devoted to the activity of the system of the market of franchising services in Russia. Goal. The main purpose of the study is to identify the features, prospects for the development of franchising in the service sector. The tasks to be solved in the course of the work: to study the history of the emergence of franchising, to study the specifics of the barbershop format, to assess the demand for such a business, to analyze competition according to the «5 competitive force method». Method or methodology. The theoretical and methodological basis of the study were the works of domestic and foreign authors in the field of franchising in the service industries of the business sector. The results of the work. An analysis of macro-environment trends showed that the market is characterized by the emergence of a large number of new players in different price segments, as well as price differentiation within large networks, which leads to increased competition for the consumer. Conclusions. The conclusion is to identify the main features of franchising in the service sector.

Bisnis Waralaba Bidang Pendidikan Ditinjau Dari Perspektif Tri Hita Karana: Studi Literasi

This research is a literature study with a descriptive qualitative research type with library research which seeks to describe the franchise business in the field of education in terms of the perspective of Tri Hita Karana. In this literature study the author uses various written sources such as articles, journals and documents relevant to the study in this study. This study focuses on the description of the franchise business in the field of Education (Primagama, Kumon, Bimba Aiueo, And Go) and how it is applied in the perspective of Tri Hita Karana. The results of the study show that tutoring such as Ganesha Operation, Primagama, Bimba Aiueo, and Kumon have been developed based on Tri Hita Karana both explicitly and implicitly and not only concerned with profit. The form of franchise development in education based on Tri Hita Karana includes continuing to try to develop their franchise by continuing to believe in god (parahyangan), behaving well to students and workers (pawongan), and finally using electronic media to replace paper that will be used. impact on the environment (palemahan).

ОБЕСПЕЧЕНИЕ УСТОЙЧИВОСТИ ПРЕДПРИЯТИЙ ОБЩЕСТВЕННОГО ПИТАНИЯ В УСЛОВИЯХ ПАДАЮЩЕГО СПРОСА

The article is devoted to the development of directions for ensuring the sustainability of public catering enterprises in conditions of falling demand. The analysis of the catering market in Russia is carried out, its main trends are revealed, the problems of ensuring the sustainability of enterprises in the market are disclosed. The factors determining the development of demand in the market are highlighted. The directions of development of enterprises are proposed, the main of which are the transition to new formats of service provision, reduction of service delivery time, providing customers with healthy nutrition, active introduction of IT technologies, development of franchising.

The International business environments of franchising in BRICS economies

This article aims to analyze the factors that explain the growth and success of the franchising in BRICS economies, and study the long-term relationship between determinants and impacts of franchising in these economies.
 We propose a panel data regression model for determining the factors affecting the franchising market in BRICS economies. The model is designed for the time period of 2000-2019. We use a Granger causality to study the long-term relationship between determinants and impacts of franchising.
 The Results suggests that the development of franchising in BRICS economies is determinated by economic, social, political and legal factors. On the one hand GDP per capita and degree of International competitiveness has a positive impact on franchise, so the purchasing power and the level of individual income affect franchising investment. On the other hand, the market size and level of urbanization have an important impact on franchising investment. Although, there is evidence of interactions between determinants and impacts of franchising in BRICS economies.

Франчайзинг в Україні: реалії та перспективи розвитку в умовах воєнного стану

The article is aimed at studying the development of franchising in Ukraine in the prewar period, as well as its realities, features and prospects for development under martial law. It is noted that after the declaration of martial law on the territory of Ukraine and the beginning of the active phase of military actions, most of the business was actually paralyzed due to various factors and the impossibility of carrying out economic activities by enterprises located in the territory of hostilities. Instead, franchising is an up-to-date economic model for organizing and carrying out entrepreneurial activities that will allow businesses to survive and develop in this difficult time for the country. The accomplished analysis of the dynamics of franchising in Ukraine for 2017–2020 showed that franchising has been slowly but steadily developing in recent years, which justifies the annual increase in the number of franchisers and franchised facilities, an increase in the number of domestic and foreign brands in the franchise market. Precisely the increase in the share of Ukrainian franchises has been determined, since the franchise business model itself better takes into account local realities. The franchising created in Ukraine is more adapted to local market requirements; Ukrainian franchises are competitive, have a comprehensive business development program and strong support after the launch of a franchise project; the domestic franchising is directed towards further cooperation on a long-term basis. Based on a study by the financial portal Fibi, a rating of the best franchises in Ukraine in 2022 in trade, services and catering is compiled. It is also noted that during the wartime in Ukraine, some countries significantly simplified the rules for starting a business by Ukrainians, which facilitates the creation of a market for Ukrainian franchises abroad and the spread of national brands. It is defined that in order to support the Ukrainian economy during martial law, the government has introduced comprehensive changes to legislation and State-supported programs, which will help the development of entrepreneurship and the spread of franchising.

The Brazilian way of international franchising development

The Latin American market has become one of the few "new" directions in the geography of international franchising development. Much of Latin American countries only in recent years have begun to realize the benefits of franchising for the economic growth and job creation, and some governments are offering financial support to brands which wish to franchise with them. Brazil among the entire Latin American region is undoubtedly the leading market in many areas, including the development of franchising. The article focuses on the analysis of the franchising development in Brazil from an economic point of view, provides statistical and graphical data on the state of this type of business in the country. In addition, cornerstones are identified that may hinder the development of the internationalization of the activities of foreign franchise networks in the Brazilian market.

Issues of managing social, economic and environmental development of regions and risks of spatial depressions

Methods. General and specific methods were used in the process of conducting the research, such as: dialectical method of cognition – while studying the evolution of the legal field of franchising in the USA; induction and deduction – while forming hypotheses about the mechanism of pre-contractual and post-contractual relations between the parties to protect franchisees; scientific abstraction – while establishing the essence of franchising; systems analysis – while studying the interaction of franchise activity subjects; method of comparison – while comparing the legal environment of franchising in Ukraine and abroad. Results. Different approaches of domestic and foreign scholars, as well as the provisions of the legal framework of Ukraine and the world regarding the definition of «franchising» are analyzed. There are identified the essential features of franchising and its features depending on the form in which the franchisor provides the franchisee with goods or services. The main factors influencing the development of franchising are determined. It is established that the development of franchising contributes to the growth of small and medium enterprises, which has a positive impact on the development of the national economy. Novelty. On the basis of the study of the basic principles of running the successful business in the form of franchising and highlighting the specifics of the formation of regulatory and legal support for its effective development in developed countries, general principles of regulating the relationship between franchisor and franchisee to form its effective development in Ukraine are formed. Practical value consists in the analysis of the state and prospects of franchising business in Ukraine, as well as in the development of recommendations for the formation of regulatory and legal support for its effective development.

Features of regulation of national development of franchising

Methods. The methodological tools of the study are a systems approach to scientific knowledge of economic phenomena and processes, adapted to identify problems of youth employment at the national and global levels. Specific methods in the study are as follows: historical-genetic method – in the study of trends in youth employment in the pre-crisis, post-crisis period and the period of pandemic reality; method of general and special – in characterizing global challenges and their impact on youth employment; comparative analysis – in identifying trends and features of youth employment in the world. Results. The article provides a theoretical study of the features and problems of employment in the world in the context of global challenges and economic instability. Based on the classification of youth employment and unemployment, the features of youth employment, which are manifested in economic instability, vulnerability, psychological instability, as well as an increase in the European Union NEET – young people who «do not work, do not study». It has been argued that in developed countries and countries undergoing transformational reforms, the COVID-19 pandemic and Industry 4.0 processes exacerbate employment problems and increase youth unemployment. Generation Z, which belongs to the category of young people and will be involved in the labor process in the near future, is analyzed through the «generation theory». Novelty. On the basis of theoretical and analytical generalizations on employment, the problems of youth employment in the conditions of economic instability, global challenges and postcognitive reality are classified and outlined. Practical value. Isolation and classification of youth employment problems allows forming an effective strategy of youth employment and developing an effective mechanism for its implementation, and recommendations for collaboration between business, education, international and government institutions serve as a basis for minimizing youth unemployment in the world.

Development of entrepreneurial networks based on branding and franchising

The article investigates the main features of the franchising development in the contemporary economy of Russia. Advantages and disadvantages of this method of doing business are determined. The analysis of theoretical and practical data was carried out in order to identify key trends in the development of franchising in Russian business networks. In addition to franchising, the article examines such an approach to the expansion of entrepreneurial networks as branding, including through the creation of representations of large global companies in different countries. The peculiarities of branding in the practical activity are revealed, conclusions are drawn about its prevalence and frequency of application. In conclusion, a comparative analysis of two methods, their capabilities and impact on the development of business networks on the territory of the Russian Federation is carried out. The importance of the application of branding and franchising in modern conditions of a changing economic environment is assessed. The influence degree of restrictive measures related to the spread of COVID-19 on the stability of business networks has been revealed.

Franchising as a form of activation of innovative activity of agricultural complex enterprises

The article examines the features of franchising and its role in the agro-industrial complex. Today, the agro-industrial complex in Ukraine is built in such a way that it is very difficult for enterprises to survive alone, especially for an enterprise that is just entering the market with a huge number of existing ones that have proven themselves. The purpose of this article is to analyze the development of franchising in the agro-industrial complex and identify the main directions of its development. An analysis of the economic literature shows that many aspects of franchising in the agro-industrial complex are still insufficiently studied. Despite the number of publications on this topic, the issue of franchise interaction with small and medium-sized businesses in Ukraine remains open. Based on the analysis of scientific sources, the theoretical foundations of franchising are considered, the advantages and disadvantages of agro-industrial enterprises based on franchising are summarized. The validity of the obtained results is due to the use of general scientific and special statistical methods. For the sustainable and dynamic formation of franchising relations, we have developed a mechanism for the development of franchising in the agro-industrial complex, which is a set of implementation tools aimed at creating a favorable environment for franchising in the agro-industrial complex. The novelty of the proposed mechanism for the development of franchising relations in the agro-industrial complex is the complexity of measures, the implementation of which will establish the positive dynamics of franchising and create conditions for sustainable and efficient operation of franchising systems.

A methodology to develop a regional franchising strategy

Subject. This article discusses the strategy-related patterns concerning the development of the franchising system as an effective tool for business development. Objectives. The article aims to organize approaches to the evaluation of regional brands and trademarks promising for development under the franchise model, and develop a regional franchising strategy. Methods. For the study, I used analysis and synthesis, logical and systems approaches, and the theoretical generalization method. Results. The article offers an original rating of the subjects of the Russian Federation promising for the development and implementation of franchise offers, and a pattern of the company's development strategy based on the model of franchising. Conclusions. For the franchise network to be successful, it is necessary to carefully develop a strategy for regional franchising development.