Abstract
The Latin American market has become one of the few "new" directions in the geography of international franchising development. Much of Latin American countries only in recent years have begun to realize the benefits of franchising for the economic growth and job creation, and some governments are offering financial support to brands which wish to franchise with them. Brazil among the entire Latin American region is undoubtedly the leading market in many areas, including the development of franchising. The article focuses on the analysis of the franchising development in Brazil from an economic point of view, provides statistical and graphical data on the state of this type of business in the country. In addition, cornerstones are identified that may hinder the development of the internationalization of the activities of foreign franchise networks in the Brazilian market.
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