Abstract
This paper has conducted in-depth research on the franchise business model of InterContinental Hotels and its application in the Chinese hotel industry. Using the franchise business model has brought benefits to InterContinental Hotels, including brand expansion, increased market share, additional revenue streams, resource consolidation, and risk sharing. Through the SWOT analysis, this paper analyses the strengths of Intercontinental Hotels high brand awareness, including perfect comprehensive facilities, broad global distribution network; the weakness include high franchise costs, strict operating standards; the opportunities include market demand growth, opportunities and economic fluctuations needed for emerging market expansion, and the threats include strong competitors, and put forward the use of InterContinental Liquor. The brand advantage of the hotel enhances the user experience and explores the development strategy of new market opportunities. The article has also discussed the applicability of the franchise business model and the role of the government in franchise development. At the same time, this experience has extensively explored the franchise business model of InterContinental Hotels and its application in the Chinese hotel industry.
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