Abstract
The article is devoted to the issues of improving the system of service maintenance of machinery manufactured by Rostselmash Combine Plant LLC. The strategic objective is to develop the corporate service network in terms of its quantitative expansion and qualitative growth. The introduction lists the main points of the company’s service network strategy. The main body of the publication contains the main advantages of transitioning to a new system of guarantee fulfilment, as well as approaches to achieve such a transition. Potential difficulties and unresolved problems hindering the improvement of the service delivery system are outlined. Also, in the ‘Materials and Methods’ section of the publication, approaches to the improvement of machinery service are formulated, touching upon such areas of this work as: payment for warranty services, termination of warranty obligations, training of mechanics and specialists of service centers, etc. The main business objectives covering the following aspects of service improvement work are presented as the results of the research study: franchise development, increasing customer satisfaction, information gathering, and cost reduction. Each of the outlined aspects is given its extended description in the third section of the article.
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