The Gulong shale oil reservoir is situated in freshwater to slightly saline lacustrine basins mainly consisting of a pure shale geological structure, which is quite different from other shale reservoirs around the world. Currently, the development of Gulong shale oil mainly relies on hydraulic fracturing, while the subsequent shut-in period for imbibition has been proven to be an effective method for enhancing shale oil recovery. To clarify the characteristics of the fluid occurrence space and the variation in the fluid occurrence during saltwater imbibition in Gulong shale, this paper carried out porosity and permeability tests on Gulong shale cores and analyzed the fluid occurrence space characteristics and imbibition oil recovery based on nuclear magnetic resonance (NMR). In the porosity and permeability tests, T2 distributions were used to correct the porosity measured by the saturation method to obtain the NMR porosity. Combined with the identification of fractures in shale cores using micro-CT and the analysis of porosity and permeability parameters, it was found that the permeability of the shale cores was related to the development of fractures in the shale cores. Through the testing and analysis of T1-T2 maps of the shale cores before and after saturation with oil, it was found that the shale mainly contained heavy oil, light oil, and clay-bound water, and they were distributed in different regions in the T1-T2 maps. Finally, the T1-T2 maps of the shale cores at different imbibition stages were analyzed, and it was found that saltwater mainly entered the minuscule inorganic pores of clay minerals during the imbibition process and squeezed the larger-sized inorganic pores containing light oil through the hydration expansion effect, thus expelling the light oil from the shale core and achieving the purpose of enhanced oil recovery.