Formation Of Competitive Advantages Research Articles

Changing roles and traditional ways: the development of robotics as a factor in the need for change approaches to the formation of competitive advantages in construction

Changing roles and traditional ways: the development of robotics as a factor in the need for change approaches to the formation of competitive advantages in construction

IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services). Today's consumer has become more demanding both to the product itself and to the ways of presenting it. Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises. Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments. The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services. Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market. The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business. It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment.
 The expediency of using immersive technologies as a marketing tool is undeniable. However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more. That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

SYSTEMATIZATION OF THE ENTERPRISE ECONOMIC SECURITY DEFINITION

This article addresses the formation of the definition of economic security of an enterprise as a basis for understanding the basics of this category. The formation of theoretical foundations for managing the economic security of an enterprise requires clarifying the definitions associated with this process. After all, the definition of categories that form the basis of any reasoning, logical constructions, affects the development of concepts of economic theory. The article uses the systematization method to identify conceptual approaches and the grouping method to clarify conceptual approaches. The purpose of the work is to clarify the conceptual approaches and unify the terminology for defining the definition of «economic security of the enterprise». A theoretical research allowed us to systematize conceptual approaches from the point of view of sustainability, security, stability, competitiveness, potential, self-organization, degree of harmonization, use of corporate resources and threat prevention. At the same time, the identification of conceptual approaches to the study of definition allowed us to identify the basics of understanding the economic security of the enterprise and provide the author’s vision of a unified definition. The analysis shows that the existence of a process of forming terminology, strengthening the scientific justification of definitions of the category «economic security of the enterprise». The author’s unified definition of this category is given as the state of satisfaction of vital needs of a business entity, identification and prevention of threats to its economic security, the need (and/or condition) to ensure sustainability, efficient use of resources in the formation of competitive advantages in changing conditions. The presence of a significant number of studies in this category makes it possible to find out the possibility of using tools to ensure economic security in the functioning of a real business entity. A prerequisite is the presence of a separate structural division of the enterprise to regulate threats, ensure protection and anticipate future risks. We consider that it is advisable to define the definition of economic security of an enterprise from a practical point of view and take into account the specifics of the functioning of business entities. The prospect of further research is to use foreign experience in filling the categorical apparatus.

Systematic Literature Review of Competitive Advantage and Marketing Capability of Small Medium Enterprises (SMEs)

The discussion about the formation of competitive advantage in work organizations such as SMEs is still not widely discussed. The current literature still discusses marketing activities in general, not specifically for SMEs. This article aims to find out the factors that influence SMEs' competitive advantage and marketing capabilities. The literature review method systematically uses three stages. First planning for selecting source articles, second implementing and reporting stage. The PRISMA Literature Review Model selects articles and data visualization using VOS Viewer software. The findings of this article are the related potential relationships between marketing capabilities as forming competitive advantages for small and medium enterprises. Eleven topics are frequently discussed in a collection of journals, and the dominant words are sustainable marketing orientation, marketing, and Company Performance. The three groups can be grouped into personality development, business management, and abilities. Differences in the types of business groups and business sizes as differentiators of business performance results are not widely seen in article searches. These findings suggest further research to examine business groups' role and size in determining SMEs' competitive advantage and marketing capabilities.

Differences in the Values of the Senior Management Team, Antirisk Ability, and Innovation Performance by the Data-Driven Approach: Evidence from 841 Listed Companies in China

This study explores the mechanism of corporate antirisk capabilities on corporate innovation performance by using a data-driven method. The data are from China’s Shanghai and Shenzhen A-share listed companies from 2013 to 2018. The value differences between the senior management team’s ability to resist risk and innovation performance are discussed. The results show that the antirisk ability of an enterprise will improve the efficiency of the utilization of enterprise resources and promote the formation of competitive advantage so that enterprises have a more stable internal and external environment, so as to improve the innovation performance of the enterprise. Risk capability improves corporate innovation performance; from the perspective of the value difference of the senior management team, a smaller value difference has a more significant effect on enhancing the enterprise’s antirisk ability and improving corporate innovation performance than a larger value difference. While improving their own antirisk capabilities, companies should further promote and improve the consistency of senior management team values, thereby improving corporate innovation performance.

Особливості формування конкурентних переваг підприємства

The article examines the features of the formation of competitive advantages in the enterprise and establishes a system of factors that shape these advantageP. Also in the scientific work the external and internal factors of competitive advantages of the enterprise and their influence on the competitiveness of the enterprise are determined. Features of formation of competitive advantages depending on a life cycle of the enterprise are considered. A model of strategic management of enterprise development based on the formation of competitive advantages has been developed. The proposed model will take into account the maximum possible factors influencing the process of strategy development and implementation, reduce risk.

Features of Formation of Competitive Advantages of the Enterprise

Features of Formation of Competitive Advantages of the Enterprise

Features of Formation of Competitive Advantages of the Enterprise

Features of Formation of Competitive Advantages of the Enterprise

Directions for improving adaptive management efficiency of manufacturing pharmaceutical companies

The aim of the article is to analyze the existing problems of adaptive management of manufacturing pharmaceutical companies and the development of methodological support for their management.
 Materials and methods. The research used methods of theoretical generalization, analysis and synthesis, synergetic approach and expert survey.
 120 people were involved in the expert survey, divided into four groups: representatives of pharmaceutical manufacturing enterprises (30 people); representatives of pharmaceutical higher education institutions (30 people); pharmaceutical distributors representing wholesale companies (30 people); end users (30 people).
 Results. The article considers scientific and methodological approaches to improving adaptive management in the direction of forming competitive advantages of manufacturing pharmaceutical companies, the practical implementation of which requires business entities determination, flexibility and adequacy in the formation of modern management strategies and tactical planning and operational tasks of production, economic and commercial activities. There are external and internal factors influencing the formation of competitive advantages of the business entity. As the internal factors we include: organizational and legal form, and business entity organizational structure; the level of scientific and technical development of production; level of education and qualification of staff; business image of the enterprise; financial reputation of the enterprise. However, no less influence on the formation of competitive advantages of the management of manufacturing pharmaceutical companies have external factors, which, in contrast to internal, are not controlled by the entity: the state of the pharmaceutical market; technologies; workforce; scientific and technical development; etc.
 Conclusions. The directions of increasing the adaptive management efficiency are determined and it is concluded that the main criterion of efficiency is the quality of pharmaceutical products and the quality of management decisions in economic risks.

CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES

The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.

The problem of staffing for the digital transformation of the entrepreneurial sector and the directions of its solutions

The active development of digitalization can have a significant impact on the formation of competitive advantages of organizations in the entrepreneurial sector, which was clearly manifested with the onset of the pandemic. The generalization of the results of business surveys in the entrepreneurial sector of the EU countries and Russia, presented in the work, revealed that the problem of staffing occupies a prominent place among the constraints on the development of digital transformations. It is shown that the current situation is characterized by an increasing demand for qualified specialists in Information and Communication Technologies (ICT) for various sectors of the economy against the background of a low level of digital skills in the workplace. At the same time, both in the entrepreneurial sector of the EU countries and in Russia, the coverage of organizations with advanced digital technologies is insignificant, in contrast to the basic segment technologies. Using the principal components method, generalized characteristics were constructed for reflecting the active use of advanced digital technologies in various fields, which made it possible to further assess their relationship with the set of indicators of investment in human capital. The implemented approach showed promising directions for solving the problem of staffing the digitalization of the business sector, which seems relevant for both Russian and European entrepreneurship.

TOOLS OF INNOVATIVE DEVELOPMENT OF THE FINANCIAL MARKET OF UKRAINE

Topicality. The urgency of the prospects for the development of the financial market of Ukraine through the introduction of financial innovations today is growing due to the need to build a stable financial system in modern conditions, which is a crucial factor in socio-economic development of any state. This explains the special attention to the development of the financial market, which is a key conductor of financial resources in the real sector of the economy, ensures the movement of capital in the areas most responsible for the economic security of the country.Globalization of the financial space and competition in financial markets increase the importance of tools for the formation of competitive advantages of national financial markets, creating conditions for sustainable and efficient development of the national economy. As a result, the role of financial innovations is growing, because without them it becomes impossible to develop the financial market in today's competitive environment. That is why the study of this topic is extremely relevant and extremely necessary.Aim and tasks. The aim of the article is to develop theoretical, methodological provisions and practical proposals that should justify the need for financial innovation as a major component of further development of the financial market of Ukraine by identifying problems of the state financial market, the necessary prerequisites and ways to develop in modern market conditions.Research results. Ukraine's financial sector has long been a driving force for economic growth and financial development, as well as a source of financial and economic crises. In Ukraine, the development of the financial market is possible through the introduction of radically new financial management tools that would solve the main problems. However, it is necessary to meet some preconditions for their solution, namely to make institutional and infrastructural compliance in the processes and rules of mechanisms for development, implementation and control of financial innovations, to prepare the structure of economic sectors and households to use new financial services, tools and products and pay attention to the financial culture of the population. Fulfillment of these preconditions for the development of the financial market and the introduction of innovations is necessary, they form the foundation for global changes in the country's financial system and the disclosure of financial potential.Conclusion. For Ukraine, the formation and further development of the financial market is a prerequisite for the emergence of a powerful source of investment that will be directed to sectors of the economy through the accumulation of free cash. The functioning of the financial market is impossible without the work of the financial system and the course of innovative development of the financial sector, which ensures the normal existence and development of the state. To do this, it is necessary to develop a comprehensive approach to solving existing problems, which is why further research on the financial market of Ukraine and prospects for its development through the introduction of financial innovations should be devoted.

Theoretical foundations of the formation of competitive advantages of the organization

Theoretical foundations of the formation of competitive advantages of the organization

Scientific approaches of a multi-level competitiveness assessment of quality assurance system for AIC products

High dependence of agri-food products competitiveness level on its qualitative parameters determines the need to orientate both the management of individual enterprises and the entire APC regulation system for formation of competitive advantages of domestic products in order to efficiently implement it in external and domestic markets. A prerequisite for reliably determine the direction of efficient solution to solve such a task is availability of a mechanism for objective assessment of the current product quality management system from the point of view of providing sustainable production of competitive product according to quality parameters. In connection with these objectives of the study were substantiation and development of practical oriented scientific approaches to assessment of competitiveness of the system for ensuring quality of agri-food products in modern conditions, taking into account the multi-levelness of the APC regulation system in the Republic of Belarus. As a result, system of principles of assessing competitiveness of system for ensuring quality of agri-food products has been developed. Targeted estimated criteria specifying the level of competitiveness of the system for ensuring quality differentially according to AIC regulation levels have been specified (republican, sectoral, individual business entities). Priority estimates of competitiveness of the quality assurance system for agri-food products have been developed, classified depending on the criteria of quality and safety assurance system, as well as the level of regulation of AIC and their area of application (national, regional and international markets). Implementation of proposals for assessing the competitiveness of the product quality assurance system at all levels of AIC management in practical activities will allow substantiating the most relevant areas for improving the existing quality management mechanisms, increase competitiveness of products in terms of quality parameters and strengthen the position of domestic manufacturers by increasing the confidence of potential and actual consumers in the supply system quality and safety of agri-food products.

ФОРМИРОВАНИЕ КОНКУРЕНТНЫХ ПРЕИМУЩЕСТВ КАК ФАКТОР ПОВЫШЕНИЯ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ ОРГАНИЗАЦИИ

The directions of ensuring economic security and the formation of competitive advantages of the organization, including the development of measures to diversify the services provided, are proposed. The theoretical and practical conclusions obtained in the course of the study can be used in the development of strategic development programs of JSC Agrochemistry, the implemented systematic approach to the problem under study is of theoretical and practical significance.

Improving the Company Competitiveness through the Development of Key Competencies: Marketing - Management Technologies and Practices

The purpose of this study is to analyze the best marketing practices for the formation of competitive advantages based on key competencies. The use of such research methods as analysis, synthesis, deconstruction, traditional and content analysis of secondary information, allowed the authors to select from a large array of data on international and Russian-based practices for increasing competitiveness, mainly marketing and management technologies. These technologies allow the authors developing key competencies to create competitive advantages. The scientific novelty of the research is the systematization of current advanced international and Russian-based practices for managing competitiveness for the period 2015-2020. The basis is the authors' methodological approach to highlighting areas for creating competitive advantages by businesses developed on key competencies. The results of the study were expressed in the: first, the authors identified three main areas of creating competitive advantages based on key competencies: allowing to create value for consumers, differentiate from competitors, and have versatility; secondly, the content of competencies corresponding to the characteristics of key competencies has been determined; thirdly, advanced marketing and management technologies for creating competitive advantages with a focus on digitalization, collaboration and creativity have been systematized.

Information and Analytical Support of Fiscal Incentives to Increase the Competitiveness of the Tourist Complex

The article is devoted to the study of the peculiarities of the development of the tourism industry in Ukraine and to the characteristics of the problem of ensuring its competitiveness. The place of Ukrainian tourism in the world rankings is characterized. The components that hinder the growth of the competitiveness of the tourism industry of Ukraine are identified. The potential of the tourism industry and the need to apply fiscal incentives for its development are described. The existing inconsistency of the application of fiscal incentives with the level of social and economic development of the territory, including their tourist sector, are noted. The problems of the development of investment attractiveness of the tourist complex of Ukraine are characterized. The grouping into managerial, informational, infrastructural, political and legal, economic and social ones are carried out and it becomes the basis for determining the corresponding fiscal incentives to increase the competitiveness of the tourism industry. The reasoning of the use of levers of fiscal incentives in Ukraine for the creation of tourist routes that will combine priority tourist complexes are provided. The recommendations for the introduction of two tourist routes and the use of tools to stimulate their development by attracting investments are given. The features of the use of fiscal instruments to stimulate the competitiveness of the tourist complex are highlighted. The need to form a high-quality statistical base for assessing the competitiveness of the tourist complex that will provide a balanced application of budget incentives are emphasized. The attention is focused on a number of problems in maintaining the statistics of tourism in Ukraine that makes it impossible to analyze the quality of tourist flows. The recommendations to improve the situation are developed. The directions of state support for the competitiveness of the tourist complex are substantiated, and above all, the need to increase the level of development of the tourist infrastructure are pointed out. It is indicated that an effective incentive for the formation of competitive advantages of the tourist complex can be territories of priority development of the tourist type with the appropriate use of fiscal incentives and public-private partnerships.

Hotel and Restaurant Design Evolution: from Functional to Systemic Approach

The purpose of the article is to study the preconditions of origin and features of further development of the design of hotel and restaurant business. The research methodology is based on the methods of complex analysis with the use of historical-survey and practical-analytical methods. The essence of scientific novelty is to identify the main approaches in the design of hotel and restaurant business. The essence of scientific novelty is substantiation of transformations in understanding the essence and significance of design in the formation of the development concept of hotel and restaurant complexes as well. Conclusions. The study shows that during the long period of formation and development of hotel and restaurant business there have been significant changes in their design. Each of the stages of development of hotel and restaurant objects is characterized by the understanding transformation of the concept of “design” and the degree of application of its tools both in the decoration of premises and in its use in the formation of the concept and corporate style of the company. The systematic approach in the design of hotel and restaurant business does provide the formation of competitive advantages and is one of the main components of effective organization and conduct of hotel and restaurant activities.

MARKETING OF CREATIVE INDUSTRIES: MODERN DIRECTIONS OF DEVELOPMENT

The article studies the development of creative industries in Ukraine and proposes marketing tools to increase its competitiveness in the market. In modern economic conditions, the development of the creative industry in Ukraine is possible only on the basis of marketing, which allows to determine the needs of consumers, channels of communication with them and develop strategies for the development of the industry in the short and long term. In today's dynamic environment of creative industries, it is important to be able to respond quickly to changes in the environment. Thus, the use of marketing tools will explore the characteristics of consumer behavior, identifying his virtual information habits, describe his profile. The collected information is the basis for creating a marketing strategy for the development of creative industries and the formation of competitive advantages for high-tech enterprises through the introduction of modern relevant tools for interactive marketing. The rapid growth of production and sales of services has contributed to the creation of new jobs, and resilience to crises, such as the CONID-19 pandemic, makes creative industries attractive to investors at both the private and public levels. The questions remain open: research of creative industries from the standpoint of their impact on the national economy, analysis and evaluation of their effectiveness from the standpoint of management and forecasting trends in their development to create and implement marketing strategies. Creative industry marketing includes a set of marketing strategies, approaches, tools and methods that need to be used in combination with creative industry organizations to achieve their market goals. The combination of creative, non-standard and bold solutions with the basic functions of traditional marketing will allow you to stand out from other market competitors, attract and retain the attention of loyal customers and ensure market advantages. Key words: marketing, marketing of creative industries, creative industries, creative cluster, creative marketing.

PROFESSIONAL IMPRINTING AS A BASIS FOR SYSTEMATIC TRAINING OF LABOR RESOURCES FOR HIGH-TECH INDUSTRIES

Increasingly complex business processes and rapidly changing market conditions force employers to invest more and more resources in human resources development. At the same time, it is not just the professional knowledge and skills of a particular employee that come first, but also their ability to adapt to changing market circumstances. Most Russian higher education institutions are focused on transferring to future specialists a structured system of knowledge and skills that fit into the concept of "hard skills"(skills that can be easily taught and the result of training can be measured), but the current market situation increasingly requires the development of "soft skills" - universal competencies that are difficult to quantify (ability to work in a team, balance, engagement, dedication), but which significantly affect the final result of the employee's work and the formation of competitive advantages of the entire enterprise. These skills contribute not only to personal professional growth, but also to improving the stability of the enterprise management system as a whole. Today, these areas of knowledge are more covered in the field of corporate education. The article considers the prerequisites for the development of the corporate education market, analyzes the existing models of building a system of professional knowledge and considers the role of professional imprinting in the training of specialists.