Abstract
Increasingly complex business processes and rapidly changing market conditions force employers to invest more and more resources in human resources development. At the same time, it is not just the professional knowledge and skills of a particular employee that come first, but also their ability to adapt to changing market circumstances. Most Russian higher education institutions are focused on transferring to future specialists a structured system of knowledge and skills that fit into the concept of "hard skills"(skills that can be easily taught and the result of training can be measured), but the current market situation increasingly requires the development of "soft skills" - universal competencies that are difficult to quantify (ability to work in a team, balance, engagement, dedication), but which significantly affect the final result of the employee's work and the formation of competitive advantages of the entire enterprise. These skills contribute not only to personal professional growth, but also to improving the stability of the enterprise management system as a whole. Today, these areas of knowledge are more covered in the field of corporate education. The article considers the prerequisites for the development of the corporate education market, analyzes the existing models of building a system of professional knowledge and considers the role of professional imprinting in the training of specialists.
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