Forward osmosis (FO) has emerged as a promising technology with diverse applications. While recent advancements in FO have primarily focused on developing efficient membranes and draw solutes, studies on process optimization remain scarce. This work aims at identifying optimal operating conditions to use FO in seawater and brackish water desalination. Central Composite Design was conducted to investigate the effects of draw solution concentration, temperature, and flow rate on water flux (Jw), reverse solute flux (RSF), and specific cost index (Isc) responses. Response Surface Methodology analysis was performed to identify factors influencing responses. The desirability function was used to determine the best-input variables. The optimum operating conditions for the FO process are found at a flow rate of 0.6 L/min, a temperature of 32.9 °C, and a concentration of 1.79 mol/l, with corresponding values for water flux, RSF and Isc of 18.16 L/m2h and 41.03 g/m2h and 0.274, respectively. These results were experimentally validated. Experiments were also performed using seawater and brackish water feed solutions.