Festival In Korea Research Articles

축제 산업생태계 네트워크 구조 분석 : 명예 문화관광축제를 중심으로

The demand for the industrialization of festivals has become increasingly prominent both academically and in policy discussions. Approaching festivals from an industrial perspective is regarded as a key strategy for improving supply chain efficiency and expanding the festival business ecosystem. The demand for the industrialization of festivals is increasingly strong, both academically and in policy discussions. This study aims to analyze the structural characteristics (connectivity and cohesion) and positional characteristics (influence) of South Korea's festival industry through social network analysis, grounded in industry ecosystem theory. The research utilizes 595 expenditure data points from four major cultural tourism festivals in Korea. The data were preprocessed in Excel, using pivot tables to identify relationships between attributes. After data cleaning, the dataset was divided into node and edge files, which were analyzed using Gephi 0.10, an open-source Java-based software optimized for large-scale network analysis. This multidimensional approach was critical in visualizing and optimizing the network data. The findings reveal that Korea’s festival business ecosystem displays characteristics of early-stage industrialization, characterized by low network density and limited two-way interactions between actors. While cohesive clusters within the network show diversity, the influence of major networks remains low, highlighting the need for focused efforts to strengthen them. In terms of positional characteristics, festival organizations, venue construction industries, and content development companies were identified as influential actors. Academically, this study contributes to the empirical identification of the network structure within the festival business ecosystem, providing foundational data for understanding its dynamic changes. Practically, it offers policy recommendations, including fostering key actors to enhance cohesion and expanding opportunities for inter-company collaboration to further develop the ecosystem.

국제 음악축제의 지역 애착도, 사전지식, 관여도가 지역 이미지, 축제에 대한 태도 및 지지도에 미치는 영향에 관한 연구

Purpose - This study examined the relationship between local attachment, prior knowledge and involvement in the festival, and local image, attitudes toward and support for the festival among people who have visited the Incheon Pentaport Music Festival, the largest music festival in Korea. Design/methodology/approach - A total of 250 samples were used for the final analysis, and SPSS 26.0 and AMOS 21.0 were used to analyze the data. The structural equation model analysis was conducted to test the hypotheses of this study. Findings - As a result of the analysis, first, only local attachment was found to have a positive and significant effect on local image. On the other hand, prior knowledge or involvement in the Incheon Pentaport Music Festival was found to be unrelated to local image. Second, local attachment and involvement were found to have a significant effect on attitude, but prior knowledge was not significant. Last, this paper examined the influence of festival area image and attitude toward the festival on festival support, and found that both have a positive and significant effect on support. Research implications or Originality - This study expands the scope of research on music festivals and is expected to contribute to tourist attraction and marketing strategies for the revitalization of music festivals in the future.

Revisiting Intention and Satisfaction of Visitors to Local Festivals in Korea: Post-COVID-19

Revisiting Intention and Satisfaction of Visitors to Local Festivals in Korea: Post-COVID-19

The Development and Validation of Qualitative Value Indicators of Region-Based Community Dance for Cultural Urban Regeneration

The purpose of this study was to develop and validate qualitative value indicators of region-based community dance for cultural urban regeneration. To this end, the conceptual structure of local-based community dance was explored and evaluation indicators were developed by deriving questions related to this. The specific research procedures and results are as follows: First, a literature review and Delphi survey were conducted to obtain factors and questions regarding qualitative value indicators. Consequently, four factors of local singularity, convergent creativity, sustainability, and community culture were obtained with 43 questions. Next, a preliminary survey targeting 122 people who have participated in representative local dance festivals (the ‘Wonju Dynamic Dancing Carnival’, ‘Cheonan World Dance Festival’, and ‘Andong Maskdance Festival’) in Korea was conducted to determine the relationship between the factors and questions. Multi-dimensional value indicators with 30 questions in four factors were obtained from an exploratory factor analysis using SPSS version 25.0. Then, the main survey, targeting 341 people who have participated in three representative local dance festivals in Korea, was conducted to verify the validity of the value indicators. Finally, evaluation indicators of 26 questions (seven questions for regional uniqueness, five questions for convergent creativity, seven questions for sustainability, and seven questions for community culture) were developed from a confirmatory factor analysis using AMOS version 24.0. Additionally, the contents evaluated by each factor are as follows: Firstly, ‘Local Singularity’ is a factor in whether the evaluation target sufficiently contains the unique characteristics of the region. Secondly, ‘Convergent Creativity’ is a factor in whether the evaluation target converges the indigenous culture (traditional culture) and acceptance culture (modern culture) of the region well. Thirdly, ‘Sustainability’ is a factor in whether the evaluation target contributes to the sustainable development of the region. Fourthly, ‘Community Culture’ is a factor in whether the evaluation target contributes to the formation of community culture in the region. This study is significant in that it emphasises the potential possibility of community dance, which can contribute to cultural urban regeneration based on the perspectives of cultural democracy. Therefore, the results of this study are expected to be extended and applied to various types of community dance in the future. Moreover, it is further forecasted that this study will suggest the meaning of the qualitative valuation of art and culture for a variety of subjects, such as policy experts and administrators, as well as for directors, choreographers, and participants in community dance.

위드코로나 시대의 문화관광축제 운영방안 연구

The purpose of this study is to diagnose the current status of cultural tourism festivals exposed to the COVID-19 pandemic, and to examine the operation plans of cultural tourism festivals in the ‘With-Corona era’. After the COVID-19 pandemic, the foundation of cultural tourism festivals in Korea was shaken, and related industries can be said to be on the verge of death. However, the Culture and Tourism Festival is prospering as a self-help measure of changing the environment from contact to untact and back to on-tact. The cultural tourism festival in the era of With-Corona will be changed to a form in which untact is strengthened as safety from infection is considered as the top priority. Therefore, it is important to ask and answer questions about the festival

Festival tourists’ loyalty: The role of involvement in local food festivals

The purpose of this study is to examine the direct, indirect and moderating role of involvement in the satisfaction, quality and loyalty relationship among local food festival tourists. Several different approaches exist concerning the role of involvement on the satisfaction-loyalty relationship but there is a lack of integration between approaches. This study therefore compared an Indirect effect model with Direct/Indirect effect model and Direct effect model, using 401 data collected at three local food festivals in Korea. Results of analyses found that the Direct/Indirect effect model suggesting involvement influences loyalty directly and indirectly via satisfaction and quality performed best. Another alternative model, with involvement moderating the effect of quality and satisfaction on loyalty, was also tested and supported. Marketing strategies should better convert involvement into effective local food festival tourists’ loyalty considering its direct/indirect and moderating effects.

A Study on the Range of Defense for Handball Goalkeeper in a 9-meter Jump Shot

PURPOSE The purpose of this study is to examine the goalkeeper’s area of defense and how the range varies depending on the relative position of the goal, goalkeeper, and ball in a 9-meter jump shot during handball matches.METHODS Data was collected from seven qualifying divisions in mens handball from the 99th National Sports Festival in Korea. A total of 231, 9-meter jump shots were analyzed with the goalkeeper‘s area of defense measured from the point the ball left the shooter’s hand and calculated based on the relative position of the goal, goalkeeper, and ball. Video analysis was conducted using the Kwon3D 3.01 program and three-dimensional coordinates calculated using the DLT method.RESULTS First, dimension of handball goals measure 3m wide and 2m high, however, results show that goalkeeper’s actual area of defense was narrower than the width of the goal posts, while vertically, area exceeded the height of the cross bar. Second, if the goalkeeper defended the striker’s shot from the side rather than from the front, the goalkeeper’s defense range was higher for the opposite side of the goal post than the near side of the goal post.CONCLUSIONS Key factors influencing goalkeeper’s area of defense include height of shot and position of goalkeeper. Results also indicate that vertical movements are more important than horizontal movements for goalkeepers in handball thus such implementation in training may lead to performance enhancement.

Contribution of Supportive Local Communities to Sustainable Event Tourism

The importance of community attitude and participation for the success and sustainability of cultural festivals has been steadily increasing in recent years. The Chuncheon Puppet Festival (CPF) is an international festival that has been held every year since 1989 in Chuncheon, Korea. The festival has several distinctive characteristics as a sustainable event because: (a) it maintains its single genre of puppet performances based on modern cultural art; (b) it is well-established as the festival for the local residents of Chuncheon City and is planned by local community residents and local small companies, not by government agencies or global large entrepreneurs; (c) it helps children to have an interesting cultural experience in the local environment; and (d) it is regularly hosted in August, an off-season for festivals in Korea that was chosen by residents as it is a school holiday season. However, there is still room for improvement to secure its place as a successful sustainable festival. The following might be considered: (i) increased exchange of human resources among the festival executive members, community groups, and the public staff in Chuncheon City; (ii) local residents should maintain full control of the festival; and (iii) a local cultural trust should be established by cultural art professionals, local resident organizations, puppet show professionals, and public agency staff. The CPF is a typical example of a successful sustainable festival with proactive and supportive community participation and a large number of volunteers that help to increase local competitiveness and sustainable local development. This case report delivers insightful lessons and messages to guide what needs to be preconditioned for local cultural festivals to be sustainable and successful for a long time in many destinations, where they can contribute as efficient catalysts for regional tourism development.

A Study on the Comparative Analysis of the Components of Official Poster Design of China-Korea International Film Festival -Focused on the Shanghai International Film Festival in China and Busan International Film Festival in Korea-

A Study on the Comparative Analysis of the Components of Official Poster Design of China-Korea International Film Festival -Focused on the Shanghai International Film Festival in China and Busan International Film Festival in Korea-

A Study on Environmental Sound of Tourist Attraction by Sound Level Meter: Busan Ocean Festival in Korea

The environmental sound from festival tourist attractions at Haeundae and Gwangalli in Korea was measured and ascertained exposured environments to constant noise by comparing with precedent researches, the law of execution and demonstration, and conditions of festival sites. Noise sound from array speakers for the main stage at Ocean festival in Busan determined not only differences in accordance with distance such as 0, 1, 5, 10, 15, and 20 meters from the speakers but also station coordinate and altitude were used by an application program. As a result, measured noise before and after sunset showed meaningful difference (<i>p</i> < 0.05) and a station 20 meters away reported as the loudest level in Haeundae case. Noise level difference by distance from sound sources before sunset was significantly existed (<i>p</i> < 0.05). Otherwise, it significantly recorded different noise levels between before and after sunset in Gwangalli tourist attraction (<i>p</i> < 0.05). The noise level of farther station (20 m) was the lowest before sunset and noise level by distance statistically was significant (<i>p</i> < 0.05). In conclusion, Gwangalli tourist attraction generally had bigger noise sound than Haeundae’s. Flying array speakers could make the sound measurement different by studying advanced research and temperature would also influence on the noise level between day and night times.

한국에서 축제품질, 이미지, 가치, 환경친화적 관광행동과 홀리축제 참가의도 간의 관계에 대한 탐색적 연구

This study investigates the intention of people to attend Holi festival in Korea. A conceptual model was developed, incorporating five constructs such as festival quality, festival image, festival value, environment friendly tourism behavior and intention to attend Holi festival in Korea. The proposed model was tested using 310 samples and the relationships were measured using the structural equation model. The empirical results support four of the six hypothesized relationships. Festival quality shows positive relationship on festival image and festival value. Festival image and festival value also shows significant relationship with intention to attend Holi festival in Korea. The study also revealed festival quality shows insignificant relationship with environment friendly tourism behavior. On the other hand, environment friendly tourism behavior also shows insignificant relationship with intention to attend Holi festival in Korea.

라이프 스타일 일치감이 지역 축제의 정서적이미지, 가치, 만족도, 충성도에 미치는 영향

The objective of this study is to empirically examine the impact of lifestyle-congruence with local festival on affective image, perceived value, satisfaction, and loyalty. Survey was conducted on a voluntary basis at the local festival in Korea and 318 responses were utilized for the data analysis. Simple descriptive statistics, confirmatory factor analysis, and SEM were employed to confirm causal relationships among the constructs. The results of this study reveal that lifestyle congruence does have significant impact on affective image of festival, and the perceived value of festival. In addition, affective image of festival and perceived value influenced by lifestyle-congruence has impact on festival satisfaction and loyalty. The results of this study will help festival organizers to understand why lifestyle congruence is important and necessary to induce favorable affective image and perceived value of festival.

Potential for collaboration among agricultural food festivals in Korea for cross-retention of visitors

This study examines visitor intentions to attend different agricultural food festivals within the same region to explore whether they can collaborate to promote cross-visits. Building upon the literature on co-branding and satisfaction, this study proposes the direct effect as well as the mediating roles of involvement and variety seeking between visitor satisfaction with a current festival and behavioral intentions to visit similar festivals. The results found that all relationships appeared to be positive and significant as conceptualized and visitor intentions to attend similar festivals were as high as those to visit the festival that had been attended again. Furthermore, comparison of three models suggested that the partial mediation model (PMM) is a significant improvement over the direct effect (DEM) and full mediation (FMM) models. This study seeks to make both theoretical and practical contributions to agricultural food festivals and rural tourism, specifically to the cross-retention potential of visitors to relevant festivals.

축제 정체성이 축제 이미지와 지역발전 성과에 미치는 영향 : 제20회 부천국제만화축제를 중심으로

Bucheon International Comics Festival, which is the Asia's leading comics festival, which presents the vision of Korean comics held for the 20th in 2017, is the best global comics festival of Asia selected as one of the 10 Greatest Festivals of Gyeonggi Province for two consecutive years including 2015 and 2016. It is also recognized as one of the representative comics festivals in Asia, and it is the largest festival in Korea that is filled with sights and imagination where you can make a comics travel. This study assumed that there is a need and value to develop and utilize contents reflecting the identity of local festivals, and on the subject of the 20th Bucheon International Comics Festival, this study analyzed the effect of local festival content identity on festival image and local development performance. As a result, as social awareness continues to improve, the proportion of cosplayers who make cosplay as comics festivals is increasingly growing at Bucheon International Comics Festival. As you can go on a festival as a member of the staff, you get dressed as a protagonist appearing in comics, animation, computer games, and movies, you participate in the parade, one of the main programs of the festival, or you take photographs all over the festival ground when the festival visitor requests, it was a good content to provide festival participation and sightseeing. Thus, it is a festival that will raise pride for local residents, and festival visitors will be attracted to festival space and cultural contents, which will encourage re‐participation and return visits in the future by planting a better festival image, suggesting a significant influence upon the potential for regional development.

Cultural Capital and Expenditures of Classical Music Festival Visitors

A better understanding of predictors of festival expenditures is critical for festival organizers to be able to conduct marketing promotion effectively, organize attractive programs, and accurately estimate economic impact. In an attempt to identify predictors of festival consumption, this study focuses on the influence of the cultural capital of music festival visitors. Based on a survey of visitors to a classic music festival in Korea, this article analyzes the divergent effects on festival expenditures of four different forms of cultural capital: embodied, objectified, institutionalized, and familial capital. The empirical research shows that institutionalized and familial cultural capital have a positive and significant effect on the expenditures of festival visitors while embodied and objectified capital do not. The research findings suggest that cultural taste aspect of cultural capital may explain festival participation but economic resource aspect of capital is more deeply related to the amount of consumption at festivals.

A Comparative Study on Contents of Eulalia and Reeds - related Festivals in Korea - Youngnam Alps Eulalia Festival, Mt. Myeongseongsan Eulalia Festival and Suncheon Bay Reeds Festival -

A Comparative Study on Contents of Eulalia and Reeds - related Festivals in Korea - Youngnam Alps Eulalia Festival, Mt. Myeongseongsan Eulalia Festival and Suncheon Bay Reeds Festival -

Historical Formation and Structural Properties of the Space of International Film Festivals in Korea

Historical Formation and Structural Properties of the Space of International Film Festivals in Korea

축제 체험프로그램이 어린이 감정반응과 사회성 발달에 미치는 영향

The recent trend of festivals in Korea is characterized by the steady evolvement from watching to visitor‐centered activities of touching, feeling, and experiencing. Most of festival visitors have been found to visit festivals in order to educate their children, to have new experiences, or to improve human relationships. Experience programs in festivals have educational effects for children’s physical growth and personality development, and they also reflect the characteristics of the festivals. For these reasons, it is necessary to actively utilize experience programs reflecting the characteristics of the festivals on the spot. Assuming that children’s emotional response to festival experience programs would be highly valuable, this study aimed to analyze how elementary school children’s emotional responses affected their social development. According to the results of this study, the most noticeable positive effect of children’s emotional response to festival experience programs was the enhancement of their perspective taking ability, which is the ability to get out of one’s own perspective and to understand and accept others’ positions, and this effect promoted their social development. This finding means that festivals can be very useful education programs based on field experiences for children’s social development. This also suggests that we need to recognize festival experience programs as valuable resources of children’s education and to develop new creative ideas and various experience programs continuously.

DEA를 이용한 푸드투어리즘 축제의 경영효율성 분석

The purpose of this research is to analyze the efficiency of food tourism festivals in Korea using the Data Envelopment Analysis (DEA) technique and determine factors affecting the technical efficiency. The factors considered are type of food, festival period, seasonality, activity diversification, and portions of private capital invested. The festivals investigated in this study are those held from 2011 to 2013. The results indicate that most festivals show a decreasing returns to scale and have low efficiency. The festivals with a higher food event rate held in the winter time tend to show higher technical efficiency. Provision of ecological experience, higher private investment, and shorter duration are also found to raise the efficiency. Implications from these findings are provided in conclusion to help improve the overall efficiency of food tourism festivals.

The effect of community attachment on cultural festival visitors' satisfaction and future intentions

This paper explores the characteristics of multicultural festival visitors on the basis of their attachment to a certain culture or a cultural community, and examines the influences of this attachment on levels of overall satisfaction and future intentions. Two distinctive types of visitors to cultural festivals are recognised based on their attachment to the culture of the festival. A total of 420 valid questionnaires from three multicultural festivals in Korea were collected. This study found that community attachment, defined as an attachment to a certain culture or a cultural community, had significant impacts on intention to revisit and positive word-of-mouth (WOM). Visitors who are attached to an ethnic culture or a cultural community are more likely to revisit and spread positive WOM than people who are not attached. The paper concludes that community attachment influences cultural festival visitors' future intentions, and can be used as a predictor of the relationship between satisfaction and future intentions. From the results of the study, strategic marketing and management implications, based on community attachment, are suggested to increase repeat visitation and attract more visitors through positive WOM.