축제 정체성이 축제 이미지와 지역발전 성과에 미치는 영향 : 제20회 부천국제만화축제를 중심으로

Abstract

Bucheon International Comics Festival, which is the Asia's leading comics festival, which presents the vision of Korean comics held for the 20th in 2017, is the best global comics festival of Asia selected as one of the 10 Greatest Festivals of Gyeonggi Province for two consecutive years including 2015 and 2016. It is also recognized as one of the representative comics festivals in Asia, and it is the largest festival in Korea that is filled with sights and imagination where you can make a comics travel. This study assumed that there is a need and value to develop and utilize contents reflecting the identity of local festivals, and on the subject of the 20th Bucheon International Comics Festival, this study analyzed the effect of local festival content identity on festival image and local development performance. As a result, as social awareness continues to improve, the proportion of cosplayers who make cosplay as comics festivals is increasingly growing at Bucheon International Comics Festival. As you can go on a festival as a member of the staff, you get dressed as a protagonist appearing in comics, animation, computer games, and movies, you participate in the parade, one of the main programs of the festival, or you take photographs all over the festival ground when the festival visitor requests, it was a good content to provide festival participation and sightseeing. Thus, it is a festival that will raise pride for local residents, and festival visitors will be attracted to festival space and cultural contents, which will encourage re‐participation and return visits in the future by planting a better festival image, suggesting a significant influence upon the potential for regional development.