The article deals with the issues of effectiveness of solving the problems of forming value orientations in the young generation of Russians in the system of social project activities. The analysis is based on the study of the process of transformation of the worldview of young participants of patriotic contests in the direction of approval and acceptance as a guide to action of the basic value orientations formulated in the current Federal State Educational Standards, relevant regulatory and legal documents, federal target programs and national projects. The empirical research was conducted by the survey method and verified by content analysis of feedback from the project participants. The purpose of the study is to identify and establish a connection between the dynamics of changes in the value attitudes of young participants and their participation in projects of patriotic orientation within the framework of federal target programs, as well as to identify the role of civil society institutions in the implementation of these programs. Conclusions. As a result of the study, the authors conclude that the social project activities underlying the program-targeted approach to solving the tasks formulated in the national project “Youth and Children” have positive dynamics. The authors conclude that the three-link system (project-program-target) allows to include civil society institutions in the process of education of the young generation and get the desired result in the formation of value orientations formulated in the current Federal State Educational Standards.
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