Facebook Research Articles

Social Media for Nutrition Education-A Randomized Controlled Trial to Promote Fruit and Vegetable Intake in a University Setting: "The University of Valladolid Community Eats Healthy" Study.

Social media- and internet-based interventions are nowadays widely used tools in health interventions. Although evidence of their effectiveness is still low, their applications could be very promising due to their affordability and wide reach. The current paper aims to evaluate the effectiveness of an intervention program, "The University of Valladolid Community Eats Healthy" (UVEH), to increase fruit and vegetable (FV) intake in adults from the University of Valladolid (U. Valladolid) employing three online methodologies. A sample of 211 volunteers was randomly assigned into four groups: virtual campus (VC), Facebook (FB), Instagram (IG), and control. An intervention based on the Theory of Planned Behavior was implemented for seven weeks. Data were collected at the beginning (T0) and the end of the program (T1). The Predimed questionnaire was employed to assess FV intake. Vegetable intake was statistically significantly higher in the VC group (17.4% pre vs. 72.7% post). In the rest of the groups, there was also an increase in intake. Fruit consumption increased slightly only in the VC group (23.9% pre vs. 45.5% post). Participation decreased through the weeks: FB (week 2), IG (week 3), and VC (week 4). Retention was higher in the VC (48%) and control (60%) groups. Internet-based interventions employing interactive platforms such as virtual campus can be effective in enhancing participants' dietary habits in a clinically relevant manner.

Facebook usage by students in higher education

In this paper I measure first year student Facebook usage as part of a broader PhD study into the influence of social media usage on the success of students in higher education. A total of 906 students were asked to complete 3 surveys on Facebook usage with their peers, for two consecutive years (2011-2012 and 2012-2013). The different purposes for Facebook usage, in addition to whether or not students used (self-created) Facebook-groups, were measured and the relationship between the use of pages compared to the purpose of Facebook usage. This resulted in significant correlations between the purpose of Facebook usage and the use of different pages, as well as correlations between the purpose and use of different pages. This study hereby explores the variation in student Facebook usage and provides valuable insight into the potential value of Facebook for students in an educational setting, without the interference of teachers. It is also the next logical step in revising existing integration and engagement theories that predict student success in higher education in contemporary society.

Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

Personalization is an essential tactic for enhancing social networking advertising (SNA) effectiveness. Brands leverage consumer data using artificial intelligence (AI) to pinpoint target audiences based on distinct behavioral and psychographic traits. This study examines the comparative effectiveness of behavioral and psychographic personalization, with a focus on impression motivation as a key moderator. Results from an online experiment involving 455 Facebook users showed that behavioral personalization significantly increased consumer digital engagement intentions, while psychographic personalization influenced consumers’ attitudes toward SNA and the advertised brands, contingent on the social desirability of the psychographic factors involved. Impression motivation proved to be a crucial factor in determining the success of psychographic personalization. These findings provide valuable insights into SNA personalization and offer practitioners empirical guidance to develop optimal SNA personalization strategies.

Virtual Facades: Exploring the Relationship Between Self-Presentation on Facebook and Social Anxiety Among Egyptian Generation Z Users

This study investigates the correlation between the ‘false-self’ – the persona presented to the public that may not accurately reflect one’s true identity – and social anxiety among Generation Z Facebook users in Egypt. An integrated methodology approach was used to explore the connection between Facebook usage, false self-presentation and social anxiety levels. Data were collected by administering a questionnaire targeting 420 Facebook users belonging to Egypt’s Generation Z demographic. The study findings demonstrate a strong positive correlation between higher Facebook usage intensity and false self-presentation. Furthermore, false self-presentation was found to be positively correlated with social anxiety. Significant gender differences in self-congruence on Facebook were revealed, supported by theories related to social norms and gender roles. These findings illustrate the potential influence of social media on gender identity and self-presentation, underscoring the need to take gender differences into account when studying the effects of social media on mental health. Additionally, significant differences in Facebook intensity and attachment between genders were revealed. This study adds to our understanding of the intricate relationship between social media use, self-presentation and mental health outcomes among Generation Z by providing insight into the risks associated with false self-presentation and high Facebook usage intensity.

Not Quite Filling the Void: Comparing the Perceptions of Local Online Groups and Local Media Pages on Facebook

With the steady closure of local newspapers, news consumers increasingly turn to community forums and neighborhood apps to fill the information void. This study investigates how local online groups are perceived relative to more traditional local news outlets, and compares the benefits provided by each information source. Based on prior theoretical contributions, we develop a framework for measuring the benefits of local information on individual-level pro-community attitudes (attachment, knowledge, and civic attitudes.) In a field experiment (N=170), we asked frequent Facebook users living in four U.S. cities to start following local news pages or local online groups on Facebook for one month, and compared their perceptions of source quality and changes in pro-community attitudes. We find that posts from local news pages are perceived to be of higher quality than posts from local online groups. However, following local news pages or local groups did not lead to significant changes in pro-community attitudes during our study period. We discuss implications for the future study of local news in a changing media ecology.

Who shares fake news on social media? Evidence from vaccines and infertility claims in sub-Saharan Africa.

The widespread dissemination of misinformation on social media is a serious threat to global health. To a large extent, it is still unclear who actually shares health-related misinformation deliberately and accidentally. We conducted a large-scale online survey among 5,307 Facebook users in six sub-Saharan African countries, in which we collected information on sharing of fake news and truth discernment. We estimate the magnitude and determinants of deliberate and accidental sharing of misinformation related to three vaccines (HPV, polio, and COVID-19). In an OLS framework we relate the actual sharing of fake news to several socioeconomic characteristics (age, gender, employment status, education), social media consumption, personality factors and vaccine-related characteristics while controlling for country and vaccine-specific effects. We first show that actual sharing rates of fake news articles are substantially higher than those reported from developed countries and that most of the sharing occurs accidentally. Second, we reveal that the determinants of deliberate vs. accidental sharing differ. While deliberate sharing is related to being older and risk-loving, accidental sharing is associated with being older, male, and high levels of trust in institutions. Lastly, we demonstrate that the determinants of sharing differ by the adopted measure (intentions vs. actual sharing) which underscores the limitations of commonly used intention-based measures to derive insights about actual fake news sharing behaviour.

A corpus-based study of word-formation creativity in Facebook Philippine English

<span lang="EN-US">This paper is a study of English as a second language (ESL) teachers’ and students’ newly coined Facebook (FB) lexical items and expressions. It presents sample FB Philippine English (PhilE) words found in ESL teachers’ and students’ FB posts and messages and the formation mechanisms evident in the lexical items. The lexical items are culled from the researchers-built 50,000-word corpus of FB and FB Messenger conversations posted and sent by the mentioned texts’ contributors from the last quarter of 2016 to 2022. The PhilE neologisms are identified from their surrounding English lexical items and analyzed based on a proposed framework for PhilE word-formation processes, and ESL Englishes well-motivated innovations and criteria in standardizing its usages. Data analysis reveals over a hundred PhilE lexical items that are coined through the analytical frameworks used with the present paper’s additional proposed processes for FB lexical formation, hypocoristic extension, and anagrammatic transposition or backward spelling. The lexical items, in general, are colloquial, marking the informality of the FB PhilE register, although written in English. In terms of lexicon, it is advanced that FB English in the country is a variety of Internet PhilE, which should be taught in Sociolinguistics and ESL classrooms.</span>

Corporate social responsibility communication in the football industry: Evidence from Juventus football club

This study investigates the CSR communication and reporting practice of professional football clubs to examine the range, variety, and visibility of their CSR information communicated to stakeholders. Adopting a case study strategy, this study focuses on Juventus football club (hereby Juventus). NVivo 12 is employed as a qualitative content analysis method to measure the CSR information communicated through the club's 2019/2020 sustainability report and official Facebook page within the same timeframe. The communicative approaches and information variety differ across the two communication channels. The most represented CSR topics in the sustainability report are "society and community" and "education", addressed with a backward-looking approach. Whereas the CSR-related Facebook posts have a more forward-looking approach when addressing certain topics such as "health" and the "Covid-19" pandemic and its impacts on the club. Nevertheless, Facebook users seem to be less engaged by the CSR-related Facebook posts, compared to those dedicated to football-related topics, as confirmed by the limited numbers of "likes" or "reactions" across certain posts with CSR-related messages.

Facebook Usage and Outgroup Intolerance in Myanmar

ABSTRACT Are social media users in developing and conflict-affected countries more intolerant than non-users? As platforms like Facebook become increasingly viewed as drivers of polarization and violence, this question is critical to understanding social media’s potential role in stoking and perpetuating intergroup conflict. We explore this question using unique survey data that istinguishes between Facebook users and non-users in a conflict-affected, yet understudied context. Myanmar has been cited as a cautionary example of social media’s toxic environment and deleterious effects. But arguments that highlight Facebook’s connections to malicious actors or instances of localized violence often implicitly assume a disproportionately toxic online community with the capacity to negatively influence intergroup attitudes. Challenging this assumption, we find that Facebook users are significantly more tolerant of other religions and ethnicities on average than non-users, even controlling for relevant demographic covariates. We suggest that these findings are largely the product of selection and that Facebook’s power to dramatically reshape public attitudes may be relatively limited. We argue that the findings should influence how we evaluate claims about Facebook’s contribution to high levels of ethnic and religious intolerance in Myanmar and other diverse societies.

Levels of Facebook usage among Al-Mustaqbal University students /Department of Media and the results achieved. -Survey study

اضحت منصات التواصل الاجتماعي وبالخصوص تطبيق الفيس بوك مما يحظى بإقبال كبير من مختلف شرائح المجتمع. بسبب شهرتها الواسعة على المستوى العالمي، بل أضحت من المواقع الأكثر استخدامًا في العالم، إذ إنها أخذت تسيطر على ما كان يعرف في السيسيولوجيا بـ المكان الثالث. واخذت منصات التواصل الاجتماعي ومنها تطبيق الفيس بوك يجذب اهتمام العراقيين وبشكل كبير في العقود الاخيرة وذلك بالاستخدام والاشتراك. وتأتي هذه الدراسة من اجل معرفة مستوى استخدام طلبة قسم الاعلام في جامعة المستقبل لتطبيق الفيس بوك ومعرفة دوافع الاستخدام والاشباعات التي تحققت من جراء الاستخدام. ويعد هذا البحث من ضمن البحوث الوصفية التحليلية ، واعتمد الباحث على منهج المسح ، واستخدم استمارة استبانة تكونت من أحد عشر سؤالًا جرى توزيعها على الجمهور المستخدمين من طلبة قسم الاعلام لجمع المعلومات التي تحقق اهداف البحث. ووصلت نتائج البحث الى ان الذكور بنسبة ( 46%) أكثر استخدامًا من الاناث لتطبيق الفيس بوك ؛ إذ جاءت نسبة الاناث(39%). كما ان الطلبة الذكور من عينة البحث هم الاكثر حرية من الاناث في ممارسة حياتهم باختيارهم لفقرة (كل ما ذكر) بنسبة (49.21%)، في حين جاءت فقرة ( في المنزل) بالترتيب الاول بنسبة (42.86%). وتطابق الاستخدام لتطبيق الفيس بوك (بحسب الظروف) لدى الذكور والاناث ؛ إذ جاء ترتيب حسب الظروف لدى الذكور بالترتيب الاول بنسبة (75%) وبنسبة (71%) بالنسبة للإناث. وان طلبة قسم الاعلام يستخدمون الفيس بوك بشكل خاطئ وابتعدت عن الاستخدام الإيجابي في الافادة من هذه التقنية لتطوير ذاتهم وزيادة معلوماتهم ؛ إذ جاءت فقرة (الرسائل والمحادثات بالصوت والصورة) بالترتيب الأول بالنسبة للذكور وبعدد من التكرارات (68) بنسبة (15.01%) في حين جاءت فقرة (الدردشة) بالترتيب الأول بعدد التكرارات (73) وبنسبة (18.53% ) واتضح انه توجد فروق دالة احصائيًّا عند مستوى معنوية (0,01) بين دوافع التعرض ونوع الجنس (ذكر –انثى).

Longitudinal Patterns of Online Activity and Social Feedback Are Associated with Current and Perceived Changes in Quality of Life in Adult Facebook Users

The present study explored how sharing verbal status updates on Facebook and receiving Likes, as a form of positive social feedback, correlate with current and perceived changes in Quality of Life (QoL). Utilizing the Facebook Graph API, we collected a longitudinal dataset comprising status updates and Likes received by 1577 adult Facebook users over a 12-month period. Two monthly indicators were calculated: the percentage of verbal status updates and the average number of Likes per post. Participants were administered a survey to assess current and perceived changes in QoL. Confirmatory Factor Analysis (CFA) and the Auto-Regressive Latent Trajectory Model with Structured Residuals (ALT-SRs) were used to model longitudinal patterns emerging from the objective recordings of Facebook activity and explore their correlation with QoL measures. Findings indicated a positive correlation between the percentage of verbal status updated on Facebook and current QoL. Online positive social feedback, measured through received Likes, was associated with both current QoL and perceived improvements in QoL. Of note, perceived improvements in QoL correlated with an increase in received Likes over time. Results highlight the relevance of collecting and modeling longitudinal Facebook data for the investigation of the association between activity on social media and individual well-being.

Effect of sponsored social media advertisements and word-of-mouth communication on consumer purchasing behavior in tourism: A case study of Facebook

This paper delves into the intricate dynamics between sponsored social media advertisements and word-of-mouth communication, focusing on their combined impact on consumer purchasing behavior in tourism, specifically within the Facebook platform. Data were collected through a survey using a quantitative research method, with a sample of 250 Facebook users. The SPSS program was employed for data analysis, utilizing t-tests, ANOVA, reliability, and correlation analyses to discern the relationship between consumer purchasing behavior, social media advertisements, and word-of-mouth communication. The research findings indicate that gender and word-of-mouth communication significantly influence Facebook-sponsored advertisements, guiding consumers toward purchasing behavior in tourism.

Body Image Satisfaction and Eating Habits of the Students: A Case Study of the Facebook Users

This study is conducted to investigate Facebook usage and its relation to the perception of male and female university students about their body image satisfaction and goals. The major findings were to explore the differences, relationships, and predictability of Facebook usage, eating habits, exercising habits, and physical fitness goals of students. Using the uses and gratification theory, the researcher examined the student’s perception of ideal body image satisfaction level and eating behaviors. The findings of this study show that there is a significant relationship between Facebook usage and student’s perception of their body image satisfaction-related goals. A significant difference is noted in male and female students about their eating habits while using Facebook dietary pages. The study also reveals that Facebook usage can be predicted in a significant way through exercise habits and physical fitness goals.

A Study on digital Marketing and its Components

Digital marketing is the part of marketing that uses digital based technology i.e. desktop, mobile phone, mobile apps and other digital media. Digital marketing is also known as online marketing and internet marketing. Digital marketing platforms promote product and services. Digital marketing effectively started in 1990 when the Archie Search engine was established. In the 1990s, the term digital marketing was introduced. With the development of server/client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became a significant factor in marketing technology. In the 2000s, with increasing numbers of Internet users and the birth of the iPhone, customers began searching for products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers still needed to register their own domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development. In the 2000s, development of social media such as You tube, LinkedIn, face book and twitter, consumers are highly dependent on social media. Digital marketing entitles businesses to reach the right people with the right message. Through digital marketing, companies can understand their audience's preferences, behavior, and demographics. This study has mainly focused on digital marketing and its components. Digital marketing includes online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing etc. Keyword: Digital Marketing, Components, Internet Marketing,

Social Media and Social Networking

A Social networking service (also social networking site, SNS or social media) is an online platform that is used by people to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. The variety of stand-alone and built-in social networking services currently available in the online space introduces challenges of definition; however, there are some common features: (1) social networking services are Web 2.0 internet-based applications, (2) user-generated content (UGC) is the lifeblood of SNS organisms, (3) users create service-specific profiles for the site or app that are designed and maintained by the SNS organization, and (4) social networking services facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups. Most social network services are web-based and provide means for users to interact over the Internet, such as by e-mail and instant messaging and online forums. Social networking sites are varied and they incorporate a range of new information and communication tools such as availability on desktop and laptops, mobile devices such as tablet computers and smart phones, digital photo/video/sharing and "web logging" diary entries online (blogging). Online community services are sometimes considered a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, digital photos and videos, posts, and inform others about online or real world activities and events with people in their network. While in-person social networking, such as gathering in a village market to talk about events has existed since the earliest developments of towns, the Web enables people to connect with others who live in different locations, ranging from across a city to across the world. Depending on the social media platform, members may be able to contact any other member. Key words : Social Networking, e-mail, Web-based, Social Media, Face Book .

Meta heuristic approaches for sentiment analysis

AbstractOn the Internet, online microblogging and social networks have experienced tremendous growth. Millions of individuals share opinions on social networking platforms including Twitter, Facebook, YouTube, and Microblogging sites. Millions of individuals express their thoughts on social platforms namely Twitter, Facebook, YouTube, and microblogging sites. As user‐generated content is growing to a huge extent on the internet, the analysis, extraction identification and classification of opinion and sentiment polarity of different aspects has now become a challenging issue in sentiment analysis. In sentiment analysis, aspect level opinion mining, opinion spam review detection, extraction and representation of most relevant accessed data from the user‐generated data is a difficult process. The word vector representation using existing deep learning techniques affects the performance in aspect level opinion mining. Spammers propagate false opinion for payment exchange, which leads to degradation of the financial growth, business, and fame of the organization. To overcome the limitations aspect level opinion mining is used to recognize sentiment and polarity of aspects in the specified text. This work presents various input feature vectors of deep learning approaches aiming to improve performance in aspect level opinion mining. Next, three meta‐heuristic algorithms with k‐means clustering approach for classification of opinion spam reviews on social media transit tweets is presented. The proposed approaches are evaluated and compared with other existing approaches as well as other benchmark datasets namely Restaurant and Amazon reviews.

Beliefs in Conspiracy Theories and Online News Consumption during the onset of the COVID-19 pandemic

Using an original survey covering 17 countries, this paper documents the prevalence of beliefs in conspiracy theories related to the COVID-19 pandemic and characterizes the informational, demographic, and trust profiles of individuals who believe them. There is considerable variation across countries in the level of conspiracy beliefs, with people in a set of countries like Romania, Poland, Greece, and Hungary being relatively more susceptible than respondents in Northern Europe. We find several factors are correlated with conspiracy beliefs across countries. Relative to respondents who do not read news on social media, social media users tend to endorse more conspiracies, and this is the case for Facebook, Instagram, and YouTube users in particular. We also observe a link between distrust in medical experts or government and endorsement of conspiracy theories in most countries. In a subset of countries, we also find individuals with medium level of education and those who are younger to believe in a higher number of conspiracy theories.

Historic British Royal Memes

Historic British Royal Memes

The relationship of problematic Facebook use and Facebook context on empathy for pain processing: A functional near-infrared spectroscopy study

Positive and negative consequences of using social media (SM) have been observed. Excessive use of SM, such as Facebook, can lead to problematic behaviours, resulting in emotional and social functioning changes. Moreover, the problematic use of SM is negatively associated with empathy's affective and cognitive components. The present study used functional near-infrared spectroscopy (fNIRS) to test empathy differences between problematic and non-problematic Facebook users. In addition, the Facebook-related context that may modulate empathic response was investigated. Fifty-two participants (25 females; Mage = 24.6 years [SD ± 2.9]) took part in the study and were classified into two groups: non-problematic and problematic Facebook users. The study was conducted using the empathy for pain paradigm with three media-related contextual conditions: newspaper, Facebook-related, and neutral. The results indicated there was a statistically significant difference between the left and right side of the prefrontal cortex (PFC) among nonproblematic Facebook users when observing pain stimuli in the context of Facebook. For problematic Facebook users, there was significantly more activity on the left side of the PFC (compared to the right side) when observing painful stimuli in the newspaper context and non-painful stimuli in a neutral context. The differences in haemodynamic activity registered by fNIRS between the left and right PFCs were observed in both groups and may have resulted from difficulties in regulating emotional response and attention, particularly among the problematic Facebook user group.

An Overview of Information Overload, System Feature Overload, Social Overload and Communication Overload

Social media has faced difficulties in recent years due to users ceasing to use them, but little is known about the relationships between the various aspects of overload and how this negatively impacts users' social media exhaustion. Additionally, it described social media overload as a multidimensional construct made up of four types of overloads: information overload, system feature overload, social overload and communication overload. This investigation will be conducted among Malaysian Facebook users through online surveying techniques along with a quantitative approach with the sample size of 74 using non-probability sampling approaches then will be analysed using the IBM SPSS.