Longitudinal Patterns of Online Activity and Social Feedback Are Associated with Current and Perceived Changes in Quality of Life in Adult Facebook Users

Abstract

The present study explored how sharing verbal status updates on Facebook and receiving Likes, as a form of positive social feedback, correlate with current and perceived changes in Quality of Life (QoL). Utilizing the Facebook Graph API, we collected a longitudinal dataset comprising status updates and Likes received by 1577 adult Facebook users over a 12-month period. Two monthly indicators were calculated: the percentage of verbal status updates and the average number of Likes per post. Participants were administered a survey to assess current and perceived changes in QoL. Confirmatory Factor Analysis (CFA) and the Auto-Regressive Latent Trajectory Model with Structured Residuals (ALT-SRs) were used to model longitudinal patterns emerging from the objective recordings of Facebook activity and explore their correlation with QoL measures. Findings indicated a positive correlation between the percentage of verbal status updated on Facebook and current QoL. Online positive social feedback, measured through received Likes, was associated with both current QoL and perceived improvements in QoL. Of note, perceived improvements in QoL correlated with an increase in received Likes over time. Results highlight the relevance of collecting and modeling longitudinal Facebook data for the investigation of the association between activity on social media and individual well-being.