Statement of the problem. Often, due to the lack of knowledge about the world of professions, the divergent influence of the family, school and the media in matters of professional identification, the lack of high-quality professional information, the lack of practical experience in professional activities, high school graduates cannot accurately determine the stages of further education, that is, build an individual educational route of professional identification. To increase the efficiency of the process of professional identification of a high school graduate, assistance is required not only in choosing a profession, but also in finding resources to develop and implement an adequate educational and professional scenario, as well as in training in the independent use of these resources. Today’s digital technologies are of help. The purpose of the article is to present (reveal) the capabilities of the digital educational and methodological complex “School skills. Pro Professions” in the work on vocational guidance and professional identification of high school students in an interactive environment. The methodological basis of the study includes the works by E.A. Klimov, N.S. Pryazhnikov, S.N. Chistyakova and other Russian and foreign researchers (S. Fukuyama, J. Golland, E. Bern). Professional identification of a person is defined as a conscious process of building a personal professional plan when choosing a profession on the basis of analysis, assessment of the internal resources of the subject of choice, correlation with the requirements of the profession, as well as the readiness of the person for professional choice. Professional identification is connected with the formation of components of the psychological system of professional formation and realization of personality on the basis of knowledge/self-knowledge and assessment/self-assessment of social and professional requirements, conditions of professionalization and individual capabilities of the subject of work. Research results. The article reveals the possibilities of the digital educational and methodological complex “School skills. Pro Profession” in the work on vocational guidance and professional identification of high school students in an interactive environment. Digital Educational and Methodological Complex (DEMC) is presented as a structured set of educational tools, electronic normative and educational documentation, a set of electronic educational resources, information and communication technology tools and automated systems containing interconnected content and intended for joint use by participants for effective training in programmes for the development of soft skills, as well as studying up educational subjects, courses, disciplines on professional identification in the context of digital transformation of the educational process. Conclusions. The introduction of information technologies in such a field of development of high school students as a choice of a future profession creates conditions for strengthening the integration of educational and subject areas with extracurricular practice, additional education, strengthening the specialized training of schoolchildren on the basis of variability of programmes, taking into account their interests, inclinations, abilities and demands of the labour market, gaining practical experience for a reasonable choice of a training profile, which ensures the effectiveness of high school students building an individual route of professional identification.