The rapid evolution of digital technology has reshaped marketing approaches, with digital marketing emerging as a cornerstone in connecting brands with consumers. Alongside digital marketing, product quality and emotional factors have gained prominence in shaping consumer satisfaction. This study investigates the interplay between digital marketing, product quality, and emotional factors influencing consumer satisfaction in Indonesian markets. The research aims to evaluate their individual and collective impacts to provide insights for strategic optimization. Using a quantitative approach with a descriptive correlational design, data were collected through an online questionnaire from January to March 2024. A purposive sampling method was employed, targeting 150 respondents across Indonesia who had engaged with brands utilizing digital marketing strategies. The variables were measured using a 5-point Likert scale, and data were analyzed through multiple linear regression using SPSS. The findings reveal significant positive contributions from all three variables. Digital marketing had a regression coefficient of 0.321 (p < 0.001), emphasizing the importance of personalized and interactive strategies. Product quality demonstrated the highest influence with a coefficient of 0.412 (p < 0.001), confirming its critical role in exceeding consumer expectations and fostering loyalty. Emotional factors contributed a coefficient of 0.275 (p = 0.001), underscoring the relevance of positive brand interactions in enhancing satisfaction. The simultaneous effect of these variables was validated through an F-statistic of 42.7 (p < 0.001), with an R² value of 0.72, indicating strong explanatory power. This research provides a holistic framework for understanding consumer satisfaction by integrating digital marketing, product quality, and emotional factors. It recommends prioritizing product quality, optimizing digital marketing strategies, and fostering emotional connections to achieve sustained consumer loyalty. Future studies should explore these dynamics across diverse industries and consumer segments to expand upon these findings.
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