Experience Of Companies Research Articles

Ukuran Risiko dan Hedging Dengan dan Tanpa Derivatif pada Perusahaan Pertambangan

Purpose: The general aim of this research is to identify gold price risk and USD exchange rate risk on equity returns and identify gold price risk and USD exchange rate risk on asset returns. Method: This research refers to previous research conducted by Mitchell A. Petersen and S. Ramu Thiagarajan (Financial Management, Winter 2000). The method used in this research is the correlational method because it looks at the relationship between the return side and the risk side, while the data analysis method uses a relational test or parametric test in the form of a t-test. Result: Analysis of gold price risk and USD exchange rate risk on the ROE. Statistical testing for existing hypotheses using the multiple linear regression method simultaneously to determine the level of influence between gold price risk, USD exchange rate risk, and ROE in PT Aneka Tambang Tbk (ANTAM) and PT Newmont Indonesia using the SPSS program. Limitations: The methodology is limited to the exploratory research aspect, and variables are limited to using a ratio scale, factors, and circumstances not covered: Political, Social and Cultural. Contribution: Benefits of research: It is hoped that the results of this study can provide valuable thought and input for Risk Management to create value for shareholders. Risk Management can increase company value, knowledge and experience of researchers, previous research, government income, and professionals.

Analysis of The Factors That Influence Auditor Switching in Bank Companies Listed on The Indonesian Stock Exchange in 2017-2021

Auditor switching is a change of KAP or auditor made by the company for a reason or there are certain factors from the company and from the auditor itself. Auditor Switching in Indonesia is one of the regulations required by the Indonesian government as an effort to maintain auditor independence. This study aims to analyse the effect of audit opinion, institutional ownership, management change, and financial distress on auditor switching. The results of this study reveal several important findings. First, Audit Opinion has an insignificant influence on auditor switching this is because in general the sample of banking companies mostly get an unqualified opinion. Second, Institutional Ownership has an insignificant influence on auditor switching because the high proportion of institutional ownership in a banking company does not guarantee auditor switching. Third, Management Change has a significant influence on auditor switching because management wants a KAP that can meet management's needs in managing the company. Finally, Financial Distress has a significant influence on auditor switching because when a company experiences financial distress, the company will make a change of KAP. The potential bankruptcy experienced by the company causes company management to try to prevent bankruptcy which results in liquidation.

ОСНОВНІ ЧИННИКИ СТАЛОГО РОЗВИТКУ ПРОМИСЛОВОСТІ УКРАЇНИ В УМОВАХ ВІЙНИ

Nowadays, enterprises operating in the difficult conditions of development of the modern economy, in the conditions of war, face many problems related not only to maintaining high economic performance, but also to the very possibility of remaining in the market. Therefore, the issues of ensuring the sustainable development of enterprises are of particular relevance, as the higher the sustainability of the enterprise, the lower the risk of unplanned results. The effective use of sustainable development mechanisms allows an enterprise not only to adapt to the negative impact of the external environment, but also to develop continuously. Вісник Чернівецького торговельно-економічного інституту. 2024. Вип. І (93) 40 The purpose of the study is to determine the main factors of sustainable development of the Ukrainian industry in the conditions of war. The theoretical and methodological basis of the study is formed by: fundamental provisions of management, formal logic, general scientific theoretical methods of generalisation, comparison, which involves a consistent and structural analysis of basic terms and concepts (in the study of the essence and content of the concept of "sustainable development"); a combination of methods of systematic and logical sequential analysis to assess the dynamics of the processes under study (in the study of factors of sustainable development of an industrial enterprise); analysis and synthesis (in the analysis of the utilisation of production capacities). The article investigates the essence of sustainable development, the specifics of sustainable development of industry of Ukraine in the conditions of war; it identifies the main elements (factors) of the strategy of sustainable development of Ukrainian industry; it substantiates the importance of the enterprise structure in its ability to respond to changes in the external environment; proposes optimal solutions to solve problems for the enterprise in crisis situations and during the war. The proposed issues of sustainable development of the Ukrainian industry can be used for practical solution of problems related to the processes of adaptation of the Ukrainian management model to the European business valuation system based on the concept of double materiality. Prospects for further research include: application of reporting of Ukrainian enterprises in terms of sustainable development; impact on the environment and society of industrial companies in the context of sustainable development; principles of sustainable development during the war; study of experience of global companies in the field of sustainable development.

Springate Analysis in Measuring Financial Distress on Company Performance in The Property and Real Estate Sector Listed on The Indonesia Stock Exchange Period 2018 - 2022

This research aims to determine the effect of financial distress on company performance in the property and real estate sector listed on the Indonesia Stock Exchange for the 2018-2022 period, which is measured using the Springate analysis method. The performance of the property sector has been greatly impacted by the Covid-19 pandemic. Along with paralyzed economic activity, especially in 2020, the performance of the property sector was also paralyzed. Financial distress is a situation where a company experiences financial difficulties. Financial difficulties if they continue can result in the company going bankrupt. Financial distress can be considered an early warning of the company's poor condition so that the company can prepare itself to face this and improve its financial condition and improve company performance. Measurement of the financial distress variable uses the Springate Method

Selection Criteria for Named Subcontractors: Case Study of a Building Project

The execution of construction projects involves many parties, one of which is subcontractors. In general, subcontractors can be divided into three types, namely domestic subcontractors, nominated subcontractors, and named subcontractors. Many studies have been carried out regarding the first two types of subcontractors, but studies related to named subcontractors are scarce. In contrast to nominated subcontractors, named subcontractors are selected by the main contractor based on a list of subcontractor names provided by the employer. This research aims to identify the criteria in selecting named subcontractors by the main contractor. This research applies a qualitative method approach with integrative literature review and interview techniques. The results show the company's experience, financial capabilities, technical capabilities, resource factors, and offer price factors as important selection criteria. This research contributes to the body of knowledge considering that there are still few studies on named subcontractors, especially regarding its selection criteria by the main contractor.

PENGARUH INTELLECTUAL CAPITAL, ACCRUAL COMPONENT, DAN FAKTOR LAINNYA TERHADAP FINANCIAL DISTRESS

Financial distress is a condition where a company experiences a continuous decline in finances which can lead to bankruptcy, therefore financial distress is an important thing. The aim of this research is to obtain empirical evidence about the influence of intellectual capital, accrual components and other factors on financial distress in companies in the consumer cyclical and non-cyclical sectors listed on the Indonesia Stock Exchange (BEI). The variables used in this research are leverage, working capital, company size, cash flow from operations, profitability, sales growth, accrual components, and intellectual capital. 378 data from 2020-2022 were obtained using the purposive sampling method. Data were analyzed using the multiple regression method. The results show that all independent variables, namely leverage, working capital, company size, cash flow from operations, profitability, sales growth, accrual components and intellectual capital have no influence on financial distress.

Familiarization with the features of the enterprise activities through the management report: condition, perspectives of development, risks

Introduction. The modern trends of Ukraine's European integration path determined today's demand for enterprises – the timely publication of the Management Report. The process of preparing the report should be phased. It is reasonable to create a working group, involving representatives of the production unit, the HR department, and marketers. The Law «On Accounting and Financial Reporting in Ukraine» contains clauses with requirements for reporting, therefore, it is observed that it should be compiled by the accounting department, but it provides a lot of information that does not belong to the competence of this service. Considering this, management of the company has to take care of the proper organization of the preparation of the Management Report and the software of information sources for its individual areas. The purpose of the paper is a justification of the optimality of filling the sections of the Management Report according to individual characteristics of the company's activity, based on the experience of European companies, which report on certain issue five years earlier than Ukrainian ones. Results. Each company, depending on the specifics of the business, needs to develop the concept of the Management Report and determine which sections it will consist of. Accordingly, determine sources of information and organize its collection, processing and generalization. It is advisable that this form is not only useful, but also visually attractive, especially with the prospect of attracting new partners. The management report is significantly different from other financial reports. The paper substantiates the optimality of filling the sections of the Management Report according to individual characteristics of the company's activity, based on the practical experience of Ukrainian and European companies. A number of excerpts from relevant reports of various business entities are provided, which visualize their data. Conclusion. It was concluded that the proposed approaches to the informational disclosure of activities and annual results, with an emphasis on non-financial components of the Management Report, contribute to saving time of the performers and the development of a holistic approach to the presentation of data. Perspectives for further research are determined by the accumulation of experience by domestic enterprises on the development of the most optimal structure and content of the Management Report, in order not only to comply with legal requirements, but also to use this creative format to best promote their own achievements and future business opportunities.

A national survey of digital health company experiences with electronic health record application programming interfaces.

This study sought to capture current digital health company experiences integrating with electronic health records (EHRs), given new federally regulated standards-based application programming interface (API) policies. We developed and fielded a survey among companies that develop solutions enabling human interaction with an EHR API. The survey was developed by the University of California San Francisco in collaboration with the Office of the National Coordinator for Health Information Technology, the California Health Care Foundation, and ScaleHealth. The instrument contained questions pertaining to experiences with API integrations, barriers faced during API integrations, and API-relevant policy efforts. About 73% of companies reported current or previous use of a standards-based EHR API in production. About 57% of respondents indicated using both standards-based and proprietary APIs to integrate with an EHR, and 24% worked about equally with both APIs. Most companies reported use of the Fast Healthcare Interoperability Resources standard. Companies reported that standards-based APIs required on average less burden than proprietary APIs to establish and maintain. However, companies face barriers to adopting standards-based APIs, including high fees, lack of realistic clinical testing data, and lack of data elements of interest or value. The industry is moving toward the use of standardized APIs to streamline data exchange, with a majority of digital health companies using standards-based APIs to integrate with EHRs. However, barriers persist. A large portion of digital health companies use standards-based APIs to interoperate with EHRs. Continuing to improve the resources for digital health companies to find, test, connect, and use these APIs "without special effort" will be crucial to ensure future technology robustness and durability.

Aggregate IND Safety Reporting for Smaller Companies and Programs.

The United States (US) Food and Drug Administration (FDA) Investigational New Drug (IND) Final Rule (US FDA, Final rule: Investigational new drug safety reporting requirements for human drug and biological products and safety reporting requirements for bioavailability and bioequivalence studies in humans, 2010) applies to all human drugs and biological products being studied under an IND. The Final Rule specifies that a sponsor must file an IND safety report for any Suspected Unexpected Serious Adverse Reaction (SUSAR) of a medicinal product being investigated. To make a proper SUSAR classification, sponsors need to go beyond conventional Data Monitoring Committees (DMCs) with an interdisciplinary effort, using all relevant data (including data outside clinical trials), to make judgments on the possibility of serious adverse events being caused by the study drug-rather than the underlying condition of the patient or a concomitant therapy. Ball et al. (Ball et al. in Ther Innov Regul Sci 55:705-716, 2021) have reported on how the Final Rule has been implemented by large pharmaceutical companies. This paper explores the experiences of small sponsor companies regarding the Final Rule, to understand the current challenges that they have been facing to meet aggregate IND safety reporting requirements.

Development levels for time planning model ofroad constru ction at design stages

Introduction. The experience of Russian computer companies in the field of information modelling technologies (IMT) in construction is analyzed. The attention to the role of standardization and classification of construction information (CSI) for coding elements of the digital information model (DIM) at the stages of organizational design and calendar planning is drawn. The specificity of linear objects with respect to the level of elaboration of model elements and their attribute characteristics at different planning levels is noted. Models and methods. The necessity of an individual approach to the decomposition of road structure elements taking into account the complex of natural and man-made factors is substantiated. At different stages of designing the organization of road construction, the timetable with different degrees of detail depending on the design objectives and available information about the object is presented. The parameters of specialized flows of a linear object, limitations and criteria for the optimality of the calendar plan at the design stage of the construction organization (CO) are determined. The level of elaboration of the model elements at the stage of work production by the contracting organization has been increased. The developed algorithm for forming a complex flow graph in the form of a flowchart and a DIM is presented.Results. The use of the method is considered on the examples of structuring the elements of the object and technological processes at the stage of work production by the contracting organization, taking into account different options and schemes for organizing the work of specialized streams. The design results are presented in the form of a calculation matrix, a cyclogram and a Gantt graph in the MS Project program.Discussion and conclusion. The development of the basic information for the model of the calendar plan for the construction of a road at different stages of design in an integrated general data environment is presented. The use of linear road is justified. zoning as a method of decomposition of a linear object at the stages of CAD, POS and work production by the contracting organization. The structural elements of the design at the final stage (work production by the contracting organization) are linear design and technological modules and specialized flows formed on the basis of maps of labor processes of the contracting organization.

Implementasi Metode Full Costing untuk Menentukan Harga Jual Produk

Determining selling prices is one of the important and crucial problems that many small and medium companies experience. This is due to the large production price of the product (HPP), which is caused by many expenditure items not being identified, or the selling price having been set while the HPP is not yet known. This research aims to determine the amount of costs incurred by the company, in order to make it easier for the company to find out the amount of HPP. The method used is the full costing method, which is a method used to avoid losses resulting from product sales so that the company minimizes the price of making the product. The results of this research show that the HPP amount is 962,966,450 rupiah per year by adding 10-20% margin value so that the selling price of fertilizer is 2,650 thousand per kilogram of fertilizer.

СОВЕРШЕНСТВОВАНИЕ МАРКЕТИНГОВЫХ ТЕХНОЛОГИЙ В УПРАВЛЕНИИ ОРГАНИЗАЦИЕЙ СФЕРЫ УСЛУГ

The article is devoted to the disclosure of theoretical and practical aspects of the application of marketing technologies in the management of a service sector organization. The issues of the specific nature of marketing technologies in the management of the company, the specifics of interaction with consumers of the organization are considered. A model of marketing tools for the implementation of a customer path map is presented, aimed at optimizing a customer-centered culture and increasing consumer loyalty. The experience of companies in effective customer relationship management is revealed.

FUNDAMENTALS OF THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL AND INNOVATION

Current trends in market globalization, ever-changing economic environments create challenges for companies to increase their competitive advantages through internally generated intangible assets, in order to gain advantages in competitive market conditions, the study of intellectual capital and innovation as competitive differentiating factors becomes relevant. Taking into account the latter, the study of the concepts of intellectual capital and innovation and the identification of their interactions becomes relevant. In relation to the above, this article discusses the components of intellectual capital that promote innovation. The purpose of the article is to present the collaborative foundations and effects of innovation and intellectual capital. The article examines the concept of intellectual capital and its component elements, considers the localization of their sub-components in the context of innovations. In this article, the nature of dynamic developments and trends in the management of intellectual capital and implementation of innovations has been revealed, based on the inevitable necessity of economic developments. It is becoming clear that intellectual capital and innovation have a symbiotic relationship, each influencing the other. Intellectual capital refers to a company's intangible assets, including knowledge, experience, skills, patents, trademarks, and organizational processes. Innovation, on the other hand, involves the creation and implementation of new ideas, goods, processes or services that bring about positive change.In the framework of the research work, an analysis of theoretical material was performed, such research methods as content analysis of documents, analysis method were used. Conducted studies allow us to draw conclusions, the positive organization of intellectual capital and innovation interactions is an important necessity, which at the same time gives a competitive advantage.

Economic analysis and control of crisis phenomena in the activities of enterprises

The article analyzes the essence of crisis phenomena and the causes of their occurrence in the activity of the enterprise. In the activity of anyone enterprise there are quite a few reasons that can lead to a crisis situation, in the scientific literature there are external and internal factors that can cause a crisis situation that have a mutual impact. The emergence of crisis situations in the enterprise is an inevitable stage in the life cycle. In order to avoid excessively negative consequences of the crisis, the company needs to carry out early diagnosis of the possibility of crisis situations and, if necessary, to introduce a set of measures aimed at preventing or countering the crisis. In order to early detection of a crisis situation or the probability of its occurrence, it is necessary to systematically diagnose the financial security of the enterprise, which involves the implementation of express diagnostics, complex analysis and fundamental diagnostics. The article provides an indicative list of indicators for the implementation of express diagnostics of the financial and economic state of the enterprise, including: indicators of own sources of formation of financial resources and financial stability; indicators of liquidity and payment and settlement discipline; indicators of the state of fixed assets; performance indicators of economic activity and management of the enterprise. The list of these indicators is not exhaustive, because in each case the specifics of the industry, the market and the enterprise itself should be taken into account. Three main stages of the crisis development at the enterprise are considered: hidden crisis (efficiency crisis, strategy crisis), solvency crisis (performance crisis), threat of bankruptcy (liquidity crisis). The main manifestations of crisis situations at the enterprise at each stage and the main mistakes that management makes in an attempt to counteract the crisis are determined. The main tools for the development and application of anti-crisis measures have been identified. At any stage of the crisis, subject to the introduction of an effective marketing strategy, effective tools of crisis management and the sufficiency of financial resources, it is possible to restore the normal rhythm of the enterprise and strengthen market positions. The experience of well-known companies that have received a useful effect from the crisis situation is considered. The effectiveness of the anti-crisis management system at the enterprise is achieved subject to the flexibility and adaptability of the management mechanism, the ability to diversify and rapid situational response, the ability to effectively use the potential of the enterprise and the introduction of informal management methods. The article considers tendencies of development of Ukrainian enterprises in conditions of crisis caused by the war. In the context of economic sectors, the main obstacles in the development of enterprises are outlined. The analysis of dynamics of development of the existing business and the beginning of a new one (by sectors of the economy and by regions) is carried out.

ОСОБЕННОСТИ ИСПОЛЬЗОВАНИЯ СИСТЕМ МАТЕРИАЛЬНОГО И НЕМАТЕРИАЛЬНОГО СТИМУЛИРОВАНИЯ ПРИ УПРАВЛЕНИИ ПЕРСОНАЛОМ ПРЕДПРИЯТИЙ В СОВРЕМЕННЫХ УСЛОВИЯХ

The article analyzes various aspects of motivational mechanisms in modern organizations, with an emphasis on the importance of fulfilling critical conditions for the successful achievement of results. Particular attention is paid to the development of effective non-financial motivation programs that correspond to the strategic directions of the organization and are adapted to the needs of various groups of employees. The authors analyze the experience of foreign and Russian companies, emphasizing the importance of an integrated approach to motivating personnel and justify the need for regular updating of motivational programs in response to changes in the market environment and the structure of labor resources. The purpose of the article is to study the features of the use of financial and non-financial incentive systems in modern conditions at enterprises. For this work, a comprehensive methodological approach was used, including the use of general scientific and private scientific methods, analysis and a systematic approach; the current practice in international companies was analyzed and the main practices of material and non-material incentive systems were identified in a comparative analysis based on the results of existing research at various enterprises. The main features of the use of material and non-material incentive systems at enterprises in modern conditions are identified, both financial and non-financial approaches to motivating employees are considered, including individual and group, short-term and long-term strategies, the features of various types of incentives for employees are analyzed and conclusions are drawn about the need for implementation a systematic approach that takes into account the interaction of various elements of the incentive system in a complex to achieve the best results of the enterprise. This work has revealed that the effective use of financial and non-financial incentive systems in enterprises requires flexibility, result orientation, and openness. As a result, it can be concluded that the development of individual employee incentive programs, taking into account the specifics of the enterprise’s industry and the needs of employees are key elements of a successful staff motivation system.

РЕЛОКАЦИЯ ПЕРСОНАЛА: НОВЫЕ ВЫЗОВЫ И ВОЗМОЖНОСТИ

Solving the problems of industrial production growth, business scaling, and promotion of new technologies to the regions is impossible without staffing enterprises with qualified workers. At the same time, in the conditions of the modern labor market, it is staffing that becomes one of the main risks in achieving the assigned tasks. One of the ways for enterprises in adapting to the conditions of the modern labor market is personnel relocation. That is why in recent years the issue of the labor mobility and personnel relocation has become the subject of both theoretical and empirical research. Drawing on the analysis and synthesis of statistical data, research results of specialized research institutes, consulting companies, expert opinions, and the experience of Russian companies in the research topic, the authors formulated the concept and characterized the content of the term “personnel relocation”, identified the main factors influencing employee decision-making about relocationю They also shown the main challenges for employers when developing personnel relocation programs and the ways to solve them are shown.

Маркетинговые программы современных фармацевтических предприятий

The article is devoted to comparative analysis of the experience of marketing programs development used by pharmaceutical industry organizations operating both in Russia and in foreign countries. The relevance of the chosen topic is explained by the fact that, while trading in specific goods, it is important for the pharmaceutical industry to develop and implement the program containing the main aspects of product promotion, attracting consumers, and increasing the efficiency growth. The research methods are characterized by comparative analysis and information synthesis. The purpose of the study is to summarize the experience of domestic and foreign pharmaceutical companies in marketing programs development, taking into account the specifics of the main products. The results of the study are identification of the main tools used to attract and retain customers. The obtained results can be used by pharmaceutical companies in Russia to improve the quality of interaction with potential customers using the Internet, which determines the general vector of marketing programs for the development of pharmaceutical industry organizations. In the work domestic pharmaceutical industry is characterized as an object of marketing research. Development features of Russian pharmaceutical sector are highlighted, and theoretical analysis of marketing program concept is carried out. The author's interpretation of marketing program concept for pharmaceutical enterprise is proposed, and the stages of marketing program formation are highlighted. Peculiarities and general features of marketing program formation for domestic and foreign manufacturers are determined.

Трансформаційні процеси в менеджменті підприємств в умовах війни

The article discusses the transformation processes that have taken place in the management of enterprises in extremely changing conditions of their functioning, which is war. For sustainability and development, these processes require, in particular, rapid adaptation, revision of the following: paradigms of management, security, personnel policy, information flows, business processes and business models; implementation of the principles of inclusiveness and accessibility, cost optimization; introduction of modern digital technologies; increase of productivity. The aim of the article is to substantiate and systematize the transformation processes of enterprise management during the wartime. To achieve this goal, the following tasks have been performed: the main problems in the management of enterprises that hinder their development in wartime have been systematized and characterized; the main blocks that unite the transformation processes in the management of enterprises during wartime are allocated on the basis of an analysis of the experience of various Ukrainian and international companies, this will allow other economic entities to lead their enterprises to sustainability, success, and efficiency. As result of the study, the authors determined that the main challenge in management in peacetime and in wartime is the rapid variability of factors of external influence, which leads to ultra-risky managerial decisions. During the war, it is difficult to foresee all sources of risks in management decisions that affect the business processes of the enterprise. At that, challenges appear quickly due to the variability of external factors, which leads to the rapid adaptation of managerial decisions and the need for their urgent solution. The loss of planning ability directly affects the decrease in the efficiency of the enterprise. Therefore, enterprises are trying to form certain patterns to stabilize their activities in extremely changing conditions of their functioning. Obviously, management has become the key instrument in this. The ability to make management decisions quickly, adapt to changing external factors, and implement high-quality communication with the team are crucial for success. Despite the lack of a one-size-fits-all approach, adhering to these core principles helps leaders navigate wartime and lead their businesses to sustainability, success, and efficiency.

Programs for managing professional risks in petroleum and gas chemical productions

The article considers hazardous production factors at workplaces in the oil and gas industry according to foreign studies and sources. The products of the oil and gas industry are in high demand everywhere as fuel or raw materials in the chemical and petrochemical industries. However, in the process of processing associated with their production, various categories of threats to technological safety and personal become the cause of accidents and occupational diseases. The data of the Federation of Trade Unions of the Republic of Kazakhstan on injuries in the petrochemical industry at the end of 2023, the experience of international and domestic companies in the petrochemical industry on preventive and rehabilitation measures in the event of labor injury and occupational disease are presented.

ТУРИСТИЧНИЙ БІЗНЕС УКРАЇНИ В УМОВАХ ГЕОПОЛІТИЧНОЇ НЕСТАБІЛЬНОСТІ: СТРАТЕГІЇ РОЗВИТКУ

Geopolitical instability, security issues and economic risks have a critical impact on the development of the tourism industry in Ukraine and require market entities to adapt and find new strategies. The key aspects of adaptation, security, marketing and strategic management of tourism activities in conditions of geopolitical instability and the search for effective tools for the survival and further development of Ukrainian tourism companies in conditions of military conflict are studied in the article. Considering today's challenges, this work aims to help tourism companies develop effective strategies that will allow them not only to survive the period of turbulence but also to build a solid foundation for further development and recovery of the industry after the war. The subject of the study is the management of tourism activities and ensuring the sustainable development of tourism in conditions of uncertainty and geopolitical challenges. The research is based on using scientific and methodological approaches and methods such as the method of analysis and synthesis for considering aspects of tourism in the context of geopolitical instability; statistical method for analyzing the state of the tourism industry; an analytical method for determining cause-and-effect relationships in the development of the industry in conditions of instability; a comparative method for determining effective strategies that based on the positive experience of successful companies. It has been established that initiative, the ability to adapt and learn own business in the context of new realities becomes key to success in conditions of geopolitical instability. It’s determined that to reorganize offers and diversify services, implement digital technologies, creative marketing strategies, show flexibility in relations with partners, care about security and quality communication with consumers, create alternative financial reserves and develop personnel potential is necessary. The proposed strategies and recommendations will contribute to the creation of a solid foundation for the development of the tourism business, able to adapt to new realities and restore customer confidence in the post-war period.