Audience Experience Research Articles

Thirty Years of SNAP-Ed: The Transition of the Nation's Largest Nutrition Education Program Into a Pillar of the Public Health Infrastructure

This paper describes the 30-year evolution of Supplemental Nutrition Assistance Program-Education (SNAP-Ed) to provide evidence to support our perspective that SNAP-Ed has earned its position as a pillar of the public health infrastructure in the US. Legislatively designated as a nutrition education and obesity prevention program, its focus is the nearly 90 million Americans with limited income. This audience experiences ongoing health disparities and is disproportionately affected by public health crises. The SNAP-Ed program works to reduce nutrition-related health disparities at all levels of the Social-Ecological Model, follows a robust evaluation framework, and leverages strong partnerships between state-based practitioners, state agencies, and the US Department of Agriculture. The expansion of SNAP-Ed would enable the program to reach more Americans so that our nation can end hunger and reduce diet-related health disparities.

Field experiment on the effect of musical street performance/busking on public space perception as mediated by street audience experience

Street performance or busking is common in public spaces. The literature highlights two psychological issues: the effect of street performance on public space perception and the complexity of the appreciation of street performance, regarded as street audience experience (SAE). The present study aims at verifying the effect of street performance on public space perception, while examining SAE as a mediator of this effect. We conducted a between-subjects field experiment (a quasi-experiment; N = 292) in Hong Kong. Participants assessed a public space without (control) or with (experimental) musical busking on essentialism, anti-essentialism, sonic restorativeness, and overall liking. In the experimental condition, unengaged passersby and engaged audience further evaluated SAE factors of emotion, intellect, novelty, place, interaction, and technique, and outcomes of overall satisfaction and donation worth. The public space with busking was perceived as significantly more sonically restorative. Engaged audience perceived the space as significantly more essentialist, anti-essentialist, sonically restorative, and likeable. Engaged audience also experienced more positive SAE and outcome variables. SAE fully mediated the effects of street performance on public space perception and outcome variables, respectively. These findings support the positive impact of street performance, which may enhance city inhabitants’ well-being.

Multimodality Analysis In The Movie "Turning Red" With A Semiotic Approach

Film is one of the media to communicate to the audience. The film "Turning Red" shows a picture of how parenting can affect the growth and development of children, this film also features elements of Chinese culture. The film "Turning Red" is interesting to study because it has moral values that can be a reflection for parents in educating children. Researchers want to see the relationship between signs and objects to explain the representation of Chinese culture and the influence of parenting on child development through gestures, expressions, and colors, on the characters Mei and Ming in the film "Turning Red". The qualitative research method to analyze multimodality in the film "Turning Red" with a semiotic approach is done by understanding the signs contained in various modes of expression such as visual, language, music, and sound. Multimodal analysis with this semiotic approach can involve understanding how color, music, and language are used to convey cultural and emotional messages in the film, and how all these elements interact to create a deep and meaningful audience experience.

The Opportunities and Challenges of Theater Stage Design in the Era of Artificial Intelligence

The integration of artificial intelligence (AI) and new media technologies has revolutionized the theater industry, offering innovative opportunities for artistic expression and audience engagement. This article explores the impact of AI on multimedia stage design, particularly its implications for the theater industry and individuals with disabilities. By analyzing the innovative applications of artificial intelligence in scriptwriting, stage design, and virtual reality, the article points out the new opportunities and challenges that artificial intelligence brings to artists and audiences. It particularly emphasizes how the combination of AI with AR/VR technologies provides a novel artistic experience for disabled individuals while also offering suggestions and prospects in areas such as intelligent audience experiences, copyright protection, and the transformation of traditional theaters. The article concludes by highlighting the importance of artificial intelligence in leading the theater industry forward and calls for an open-minded approach to addressing the challenges posed by new technologies, ensuring that theatrical arts continue to inspire audiences.

The Opportunities and Challenges of Theater Stage Design in the Era of Artificial Intelligence

The integration of artificial intelligence (AI) and new media technologies has revolutionized the theater industry, offering innovative opportunities for artistic expression and audience engagement. This article explores the impact of AI on multimedia stage design, particularly its implications for the theater industry and individuals with disabilities. By analyzing the innovative applications of artificial intelligence in scriptwriting, stage design, and virtual reality, the article points out the new opportunities and challenges that artificial intelligence brings to artists and audiences. It particularly emphasizes how the combination of AI with AR/VR technologies provides a novel artistic experience for disabled individuals while also offering suggestions and prospects in areas such as intelligent audience experiences, copyright protection, and the transformation of traditional theaters. The article concludes by highlighting the importance of artificial intelligence in leading the theater industry forward and calls for an open-minded approach to addressing the challenges posed by new technologies, ensuring that theatrical arts continue to inspire audiences.

Pulp Theology: Disputation and Divine Intervention in Pulp Fiction

Abstract: Pulp Fiction (1994) prompts its viewer to consider the possibility of divine intervention and to explore the issue of divine justice to which that possibility gives rise. The anachronic plot presentation allows the audience to ponder Vincent and Jules' dispute about whether they experienced a miracle with the knowledge that Vincent will later be killed by Butch. This then prompts a review and reevaluation of Butch's character in relation to the gold watch for which he risks his life. Thus, the audience experiences an increasing capacity to make sense of the theological details that construct the characters, scenes, and dialogue.

New Audience Experiences Shaped by Digital Interaction in Performing Arts: The Impact on Changes in Mental Health Perception and Immersion

New Audience Experiences Shaped by Digital Interaction in Performing Arts: The Impact on Changes in Mental Health Perception and Immersion

Acoustic dynamics in performance halls: Enhancing violin sound quality in the FPSD orchestra room

With an emphasis on improving violin sound quality, this study explores the acoustic dynamics of the FPSD Orchestra Room at Universitas Pendidikan Indonesia. Direct and reflected sound are the two factors that impact the phenomena of interior sound. This research emphasizes the crucial balance between sound absorption and reflection to optimize the acoustic environment and ensure clarity and richness in violin performances. Improving acoustic conditions is vital to increase audience experience and performance quality. The study used a qualitative descriptive research style combining literature review and observations. The research site was the FPSD Orchestra Room, renowned for its historical significance and contribution to music education. The observations revealed significant acoustic obstacles that adversely affected the violin sound's clarity, including excessive reverberation and unequal sound dispersion. The literature review revealed the theoretical underpinnings of sound propagation, reverberation, absorption, reflection, and diffraction. The acoustic environment can be greatly enhanced by introducing sound-absorbing materials to optimize reverberation duration, controlling reflections with diffusers, and utilizing adaptive acoustic systems. Furthermore, combining virtual acoustics technology with digital sound processing systems allows for dynamic control over acoustic parameters, increasing the performance space's adaptability. These improvements provide a customized acoustic environment that supports a variety of musical performances and guarantees the audience a clear, engaging auditory experience. This study emphasizes the significance of fusing cutting-edge technology innovations with conventional acoustic design concepts to attain optimal sound quality in performance halls. Innovation and research must never stop to improve these acoustic settings even further.

Whose culture is it anyway? Perceptions of accessibility in museums by professionals working with people with intellectual disabilities in Greece

ABSTRACT This research examines perceptions of accessibility in museums by professionals who work with people with intellectual disabilities and live in housing/rehabilitation settings in Greece and highlights factors and conditions that hinder people with intellectual disabilities from experiencing culture when visiting museums. Out of the 46 officially registered social organisations by the Hellenic Ministry of Health and the Hellenic Ministry of Employment and Social Affairs, 35 participated in the study, a percentage that allows monitoring the situation on a national level. The results showcase deficiencies in the provision of accessibility to cultural heritage with regards to information content, exhibitions and visitor experience, and participation and co-creation opportunities for this particular audience. This paper also makes policy proposals targeted at museums, aiming at enhancing accessibility to culture for people with intellectual disabilities and comes to fill a gap in the respective literature.

Copywriters' preference evaluation on online copywriting course attributes during the COVID-19 pandemic.

Copywriting online course has become a famous online training over the past years and the reliance on online courses increased even during the COVID-19 pandemic. In recent years, online courses have become a popular training platform, especially for copywriting courses. The demand for online courses increased during the COVID-19 pandemic, prompting the need to optimize the learning experience of an online course's target audience. This study aimed to determine the combination of online course attributes most preferred by Filipino copywriters such as course style, payment method, course delivery, module duration, and course type. 292 Filipino copywriters from a leading Philippine-based copywriting group voluntarily participated in this study and answered an online questionnaire quantitative survey which was distributed using the purposive sampling method. Conjoint Analysis with an orthogonal design revealed that copywriters consider the course style attribute as the most important (46.007%), followed by payment method (18.236%), and course delivery (15.435%). Module duration (10.489%) and while the course type (9.833%) were was the least considered attribute of an online course. The result shows that Filipino copywriters prefer an intermediate-level video course on a Facebook group that lasts 1 to 3 hours per module and is paid per course for a total utility score of 0.281, while the least preferred combination was a beginner-level audiobook course that lasts less than 30 minutes per module, delivered via email, and paid per module, for a total utility score of -0.281. This study is the first study that analyzed the copywriters' preference for online copywriting course attributes during the COVID-19 pandemic. The findings of this study are beneficial to online course creators who are targeting copywriters. Finally, the result of this study can be expanded further to other online courses worldwide.

A holistic implementation of the Alliance Transparency Standards: Demystifying research governance and sensitive data processing

Background/IntroductionTo promote transparency for both the public and researchers [1, 2], our objective was to implement all HDRUK Transparency Standards within the Grampian Data Safe Haven (DaSH) [3] website [4]. Particularly, we aimed to clarify sensitive data processing within our Trusted Research Environment (TRE) and improve accessibility of ethics and governance permissions procedures to facilitate public-benefit research. MethodsUtilising Knowledge Translation [5] and Implementation Science [6] methods, we identified relevant audiences to engage with the website to develop and evaluate digital content. A holistic approach to navigation, content creation and visuality was implemented to improve user experience for diverse audiences [7], leveraging plain language strategies [8] for understanding and transparency. ResultsWe addressed Standard 1 by publishing the DaSH Project Initiation Document and clear information on data processing. For Standards 3, 4 and 5, we enhanced user experience through streamlined navigation, dropdowns, signposting, and clear language, ensuring information remains appropriate for diverse audiences. Additionally, we established a quarterly review/update cycle. For Standard 6, we documented our Governance and Security structures alongside ISO27001 certification, a Data Use Register, and an Impact list of DaSH-supported research publications. Our most significant contribution was toward Standard 2, creating detailed permissions pathways guidance documents, including visual aids and permissions application checklists. To our knowledge, we are the first UK TRE to fully document and publish all available permissions pathways [9]. ConclusionsFirst, implementing the six HDRUK Transparency Standards simultaneously enables holistic improvements to openness, maximising the benefits of their complementary recommendations. Second, publishing project lifecycle information clarifies TRE and researcher responsibilities, especially during data extraction, pseudonymisation, and linkage stages [10], fostering trust and confidence in sensitive data use and processing. Third, by documenting ethics and governance pathways available in visual, text, and downloadable formats, we have demonstrably improved ethical and research literacy for both researchers and the public. By clearly articulating an easy-to-follow process for each permissions pathway, this initiative has been identified by our audience as the most impactful improvement in making sensitive data research transparent and accessible. OtherThere were three main lessons learnt. (1) A four-month timescale for website redesign incorporating new content, and multi-audience feedback, could prove overly ambitious without a strong procurement team, dedicated staff, and established audience connections. (2) Content management systems may be a significantly limiting component, impacting both visual appeal and the audiences’ preferred access (e.g. mobile). Implementing certain recommendations (e.g. Data Use Register; Database register), can lead to potentially dense pages and visually cluttered tabular information that are difficult to navigate. (3) Publishing audit findings or information about breaches presents a communication challenge. The potential exists for misinterpretations of legal, technical, or classification terms, which could erode public trust, even with transparency as the aim.

Subtitling strategies of swear words in the stand-up comedy Mo Amer: Muhammad in Texas

Abstract Stand-up comedies often employ swear words as a technique to create audience rapport and playful discourse. However, translators face significant challenges in subtitling swear words in these performances for conservative cultures, such as Arabic. This research uses a qualitative and quantitative approach to analyze the Netflix special Mo Amer: Muhammad in Texas to identify swear words, their Arabic subtitles, and the subtitling strategies used and their frequency, utilizing Ljung’s (2011) swear words’ classification and Khoshsaligheh and Ameri’s (2014) subtitling framework. The results revealed that among the 174 identified swear words, “fuck” and “shit” were the most frequently used, at 52% and 16% respectively. Translators employed euphemism, deletion, and taboo to non-taboo strategies, with euphemism emerging as the most predominant at 44%. The strategy of subtitling via taboo to taboo was not used when rendering swear words into Arabic, probably due to cultural considerations for the audience. The findings enhance cross-cultural subtitling practices for stand-up comedy and promote inclusive and engaging experiences for diverse audiences. Further implications are discussed.

Application of histogram of oriented gradient features and support vector machine models in stage lighting control in drama

SummaryThe lighting control of the theatrical stage is directly related to the presentation effect of the program and the audience's experience. With the development of intelligent control technology, the control of lighting effects has been continuously improved. However, the existing stage lighting control lacks intelligence, resulting in poor control effect and weak energy‐saving performance. Based on this, a human contour image classification model using support vector machines (SVM) based on histogram of oriented gradient (HOG) feature extraction method is constructed to achieve stage lighting control. The results show that the revised HOG feature extraction approach achieves recognition performance of 99.6% when the ratio is 0.8. The HOG‐SVM model proposed in the study has the best recognition performance, reaching 99.6%. This indicates that the stage lighting control system based on HOG‐SVM feature extraction constructed in the research can meet the actual needs of stage program performance, which can be applied to stage lighting control to effectively reduce energy consumption.

Research on the influence of audience perception quality on the intention to watch again in sports leagues

The CBA League is a vital component of the Chinese sports industry exerting an immeasurable driving force on the development of a high-quality sports industry. This study investigates the audience's intention to watch live again aiming to direct the event's attention to the audience's real experiences and promote the event's healthy development. In this study, a quantitative approach was employed using a questionnaire survey with the consumer group of CBA events as the survey subjects. A total of 521 valid questionnaires were collected through on-site surveys. Data analysis in this study revealed that audience-perceived quality has a positive impact on the intention to watch again and also positively influences audience trust. On the other hand, audience trust positively influences their intention to watch again. The audience experience serves as a moderating factor. Audience-perceived quality not only has a direct impact on the intention to watch again but can also indirectly increase the intention to watch again by enhancing audience trust. The audience trust serves as a partial mediator. Additionally, audience experience acts as a moderator in the process where audience-perceived quality positively influences the intention to watch again strengthening its effect. The success of a basketball league does not solely depend on the team's performance and the audience's experiences are equally crucial. We can provide more scientifically effective suggestions for the sustainable development of sports leagues through a profound understanding of audience psychology.

Movie Scene Simulation and Rendering Based on Virtual Reality Technology

Movie scene simulation and rendering with virtual reality (VR) technology have emerged as a game-changing method in the film industry, providing filmmakers with unparalleled creative opportunities and immersive storytelling experiences. This article investigates the use of VR technology in movie scene simulation and rendering, with a focus on sophisticated modelling techniques and rendering methods. Filmmakers can effectively control scene complexity and enhance rendering speed by utilizing VR-based modelling approaches such as multi-resolution decomposition and level of detail (LOD) rendering. These modelling techniques enable the development of highly complex and realistic virtual worlds, allowing filmmakers to bring their creative visions to life with unparalleled precision. In addition, VR-based rendering technologies, such as viewpoint-based geometric chunking rendering, improve frame rates and overall scene rendering quality, resulting in a seamless and immersive watching experience for audiences. Using VR technology, filmmakers can push the boundaries of traditional filmmaking, create fascinating cinematic experiences, and reimagine narrative in the digital age. This research explores the revolutionary impact of VR technology on movie scene simulation and rendering, emphasizing its potential to change the way films are created, seen, and appreciated by audiences throughout the world. Finally, they compare and assess the scene effect, LOD detail level, and interactive experience effect before and after simplification. scene design for virtual reality technologies generally scores 5-6 on each of the measures, whereas common technology's scenario design usually gets 3 to 4, showing whether the scenario design of virtual reality technology works properly.

Optimizing Bilingual Sports Commentary under the Guidance of Functional Equivalence Approach

This paper explores the application of functional equivalence theory in enhancing bilingual sports commentary, with a focus on Chinese and English languages. By analyzing commentary from various sports events, including the F1 British Grand Prix, NBA games, FIFA World Cup matches, and League of Legends World Championships, the study identifies key differences and areas for improvement in both language commentaries. Chinese commentary often suffers from clarity issues due to excessive commentators and informal language, while English commentary lacks cultural and idiomatic richness. The research demonstrates that integrating functional equivalence theory can significantly improve the quality of sports commentary by ensuring that it is culturally and linguistically tailored to the audience's experience. This approach not only provides a richer viewer experience but also bridges the gap between different linguistic audiences, maintaining the excitement and context of the sports event.

KATHAKALI'S SOCIAL MAGIC: THE SOCIAL PRESENCE OF THE DANCE DRAMA

This study investigates the social presence of Kathakali, a traditional Indian dance-drama, as a performative medium. Social presence, defined as the extent to which a medium conveys the physical presence of communicating participants, is examined through a mixed methods approach combining quantitative and qualitative methodologies. The research employs the Social Presence Scale (SPS) to assess the social presence of Kathakali, as postulated by Short, Williams, and Christie, who theorized that communication channel selection is influenced by levels of social presence. SPS involves respondents rating the medium across four broad dimensions: insensitive-sensitive, sociable-unsociable, personal-impersonal, and cold-warm. In addition to this quantitative analysis, the study explores two thematic dimensions through in-depth interviews: 'Appreciation of Kathakali Performance,' and 'Pleasure and Rasa in Kathakali,' The survey sample comprises 158 attendees of the Red Beard Festival of Kathakali, with 66.5% being male and 33.5% female. This research sheds light on the multifaceted social presence of Kathakali and its impact on audience experiences.

Directing the Contemporary Theatre: The Case of Oki’s Night of Ijalo

In contemporary times, the sophistication of media gadgets coupled with the development of the media-savvy audience has necessitated the theatre to devise alternative ways to sustain audience attention and interest. This has required theatre directors to revisit their approach to interpreting contemporary performance by engaging several elements of aesthetic communication to enhance the overall outlook of the performance and boost show business. Contemporary theatre directors, as the example of Olumide Oki (2023) illustrates, have identified this need by establishing a deliberate use of media elements and thus birthing techniques essential for the creation and interpretation of the contemporary performance. This paper engages Hans-Thies Lehmann’s post-dramatic theatre as a theoretical framework. It is a descriptive study that secures its data through participant observation of the 2023 production of Night of Ijalo by the Zion Royal Theatre. Based on the perception that the media has become an intrinsic part of the daily routines of the contemporary audience, Oki prioritizes the need to create a media-intensive theatre experience for the media-savvy audience. Hence, he adopts a mixed-media technique to boost his directorial interpretation and provide a seamless connection with the audience's demand through the deliberate use of aesthetic communication, intermediality, sound prerecording, mediation and mediatisation, and spectacle. With the mixed-media technique which includes the use of several media elements, Oki presents the media as a quintessential part of the contemporary performance and recommends it to theatre directors as a valuable technique for enhancing directorial interpretation and creating a media-oriented theatre experience.

Mapping the Viewer Experience in Cinematic Virtual Reality: A Systematic Review

Abstract In recent years, the creative media landscape has witnessed growing interests surrounding the utilization of virtual reality (VR) as a novel visual narrative approach for both filmmakers and audiences. This trend is accompanied by an increase in studies aimed at scientifically examining the characteristics and principles of immersive visual storytelling. This paper intends to contribute to this growing field by offering a comprehensive review on the current research development in cinematic virtual reality (CVR), which employs VR technology to produce immersive, cinematic experiences for audiences. While extant research has focused on the content generation techniques and human performance implicated in virtual environments, such investigations may not fully explain the medium adaptation differences or emotional dimensions of narrated immersive experiences. These aspects are especially crucial in the context of visual storytelling through VR film, 360-degree video production, or other narrated experiences. The proposed study systematically categorizes CVR-related research, revealing the field's current state by narrowing the focus to specific topics and themes within CVR literature and highlighting key subdomains of interest centered on viewers’ experience measurement techniques. The findings of this review are expected to establish formal categories for implementing visual CVR to achieve immersive visual storytelling and provide a comprehensive analysis of current viewer experience measurements.

Artist’s perspectives and creative methods for online multi-sensory performances during and after COVID-19: a qualitative interview study

ABSTRACT The realm of multi-sensory performances engages various senses and frequently promotes audience participation, aiming to foster immersive and inclusive arts-based experiences. The evolution of this field saw accelerated advancements during the COVID-19 pandemic. This article aims to explore the creative methods choreographers employ to overcome the challenges of creating multi-sensory experiences for online or remote audiences. In doing so, this study emphasises exploring the intricacies of artistic methods rather than evaluating the effectiveness of specific methods. Engaging six international artists in dance, theatre, visual arts, and music, the research employs reflexive thematic analysis and an interpretivist stance. Artists used pre-recorded audio, live calls, apps, and sensory boxes to engage audiences. Creative methods encompassed the utilisation of imagination, co-presence, and various objects to recreate sensory experiences. The advantages of online work include increased accessibility, but challenges include the lack of shared physical space, which can affect the mental well-being of artists and hinder collaboration during rehearsals. The study explores the complexities of creating online or remote multi-sensory experiences, providing practical guidance for artists navigating the evolving online artistic expression landscape. It contributes to the richness of practice research and enhances the broader discourse on immersive and participatory experiences.