Expectations Of Tourists Research Articles

Optimizing Ecotourism Management Strategies for Mangrove Forests: A Maqashid Sharia Approach in Batu Bara Regency

Mangrove ecotourism was developed to promote the welfare of local communities by leveraging natural resources in a sustainable manner. This study investigated strategies to increase visitor numbers to Batu Bara Mangrove Park (BBMP) and improve the socio-economic conditions of the surrounding community. A descriptive mixed method was utilized, employing SWOT (Strength, Weakness, Opportunity, Threat) analysis to analyze data collected through interviews, observations, and questionnaires. The research sought to understand key factors contributing to the growth in visitor numbers while addressing challenges faced by park management. Additionally, the study included a welfare analysis based on the principles of Maqashid As-Syariah, which provided an Islamic perspective unique to this research. The findings identified various strategies that could be implemented to better meet visitor needs and preferences, enhancing the overall visitor experience. These strategies focused on improving facilities, services, and aligning development efforts with tourist expectations. By doing so, BBMP could establish itself as a more appealing and sustainable ecotourism destination. The study concluded that addressing visitor satisfaction through tailored development strategies not only holds the potential to increase tourism but also significantly contributes to the economic and social welfare of the local community. This research offers valuable insights into the sustainable management of ecotourism in similar regions.

Evaluasi Tata Kelola Destinasi Wisata Tebing Breksi di Yogyakarta: Analisis Berdasarkan Indikator Sapta Pesona

This research aims to evaluate the governance of the Breksi Cliff Tourism destination in Yogyakarta based on the Sapta Pesona indicators. Breksi Cliff, which was originally a mining site, has developed into an attractive geological tourism destination thanks to the creative efforts of the local community. This research used a survey method by distributing questionnaires to 170 tourists who visited Tebing Breksi. The analysis was carried out using Importance Performance Analysis (IPA) to identify gaps between the level of importance and performance of Sapta Pesona indicators consisting of security, order, cleanliness, coolness, beauty, friendliness and memories. The results of the analysis show that most of the indicators are in quadrants I and II, which means they are considered important by tourists but their performance varies. Indicators such as staff knowledge, cleanliness of toilets and environmental planning are considered important and have good performance, while road access and prompt service require improvement. Based on these results, it is recommended to maintain good performance and improve aspects that have not met tourist expectations in order to improve the quality of tourism and the competitiveness of Tebing Breksi as a geological tourism destination.

INDICATORS OF USER SATISFACTION OF SPA SERVICES IN SOUTHERN SERBIA

Spas have a particularly important place in the tourism of the Republic of Serbia, especially when it comes to domestic tourists. In the last representative year for tourism before COVID˗19 (2019), they participated with 18% of the total number of tourist arrivals, i.e. with 28% of the total number of overnight stays. The key criterion for the selection of spas in this research is their territorial affiliation - the area of ​​the southern part of Serbia, distributed in two municipalities (Kuršumlija and Medveđa), two cities (Niš and Vranje), i.e. in four districts (Nišava, Toplički, Jablanički and Pčinjski). The mentioned spas differ significantly from each other in terms of tourist traffic, structure and quality of services. Apart from that, some of them certainly do not belong to the most visited and famous domestic spas. On the other hand, we are talking about very promising destinations that are constantly improving their offer, especially when it comes to Lukovska Banja. One of the key assumptions for improving the competitive position of each of the six selected spas is to harmonize their offer with the wishes and expectations of modern tourists, that is, the level of tourist satisfaction, which is also the subject of research.

Evaluation of the existing conditions of lasiana beach tourism destinations and ecosystems, Kupang City

This research aims to determine the existing conditions of the destination and ecosystem of Laisiana beach tourism and evaluate the performance and importance of these existing conditions. This research falls under the action research design with data acquisition techniques using interview, observation, and documentation techniques. Determining the research population is through non-probability sampling with a convenience sampling approach and key actors sampling. The number of research samples is 75 people. Variable measurement is done on a Likert scale. The data types consist of primary and secondary data. Data analysis is done using a quantitative approach, namely interval technique and IPA analysis. The research results indicate that there is still a gap between the existing conditions of the destination and the tourism ecosystem towards satisfaction. The evaluation results show that the existing conditions of tourist destinations have not been a focus while the expectations of tourists are very high. Unlike the existing tourism conditions, most attributes such as community acceptance, tourist locations, tourist products, investments, development policies, and supporting tourism industries are expectations of tourists to be improved but are not a priority, while aspects that are not of concern to tourists receive excessive attention such as tourist targets, supporting facilities, tourism trends, product value, marketing, and tourism resources.

E-Service Quality on the Ubud Monkey Forest Website, Gianyar (Demand Perspectives)

This study aims to determine the e-service quality on the Monkey Forest Ubud website, Gianyar with a tourist perception approach. The sampling technique used was non-probability sampling with a total of 192 respondents consisting of domestic and foreign tourists. The analysis technique used in this study was measured using Importance Performance Analysis (IPA). The results of the study show that the level of satisfaction of domestic and foreign tourists has different satisfactions. Domestic tourists have a 92% suitability rate and foreign tourists have a 90% suitability rate. Based on the GAP analysis, it was found that the average was (-0.30) which means that tourists are still not satisfied with the service that meets the expectations of tourists. The findings of this study can be used as a consideration to improve the quality of electronic services by prioritizing indicators that have low performance with high levels of tourist expectations.

Does tour quality impact tourist satisfaction? Experiences from Arunachal Pradesh, India

PurposeThis study addresses a critical aspect of tourism in Arunachal Pradesh, India, by investigating how tour quality impacts on tourist satisfaction of domestic tourists. As one of the least explored regions of the country, Arunachal Pradesh holds immense tourism potential. Understanding the factors that contribute to tourist satisfaction, particularly the role of tour quality, is of paramount importance for enhancing the region's appeal as a sought-after travel destination.Design/methodology/approachThe study was operationalized using survey questionnaires from domestic tourists (n = 200) visiting Ziro Valley, Arunachal Pradesh, India. A convenient sampling method was adopted for the study. Ordinary least square structural equation modeling (OLS-SEM) was used to measure the relationships.FindingsThe findings show that tourist expectations and tourist motivation influence tour quality and consequently impact the overall satisfaction of tourists.Practical implicationsThis study extended the existing literature on tourist satisfaction in the domain of travel and tour by demonstrating the significance of tourist expectations and motivations on tour quality and tourist satisfaction. The findings offer insights for stakeholders seeking to enhance destinations' image, tour quality and overall tourist satisfaction.Originality/valueThis paper provides original contributions to the field of tourism by examining the effect of tour quality on tourist satisfaction. It integrates the factors, namely tourist expectations and motivations, into the analysis, offering insights into delivering customized tour experiences that meet tourists' needs.

Exploring Tourist Experience through Online Reviews Using Aspect-Based Sentiment Analysis with Zero-Shot Learning for Hospitality Service Enhancement

Hospitality services play a crucial role in shaping tourist satisfaction and revisiting intention toward destinations. Traditional feedback methods like surveys often fail to capture the nuanced and real-time experiences of tourists. Digital platforms such as TripAdvisor, Yelp, and Google Reviews provide a rich source of user-generated content, but the sheer volume of reviews makes manual analysis impractical. This study proposes integrating aspect-based sentiment analysis with zero-shot learning to analyze online tourist reviews effectively without requiring extensive annotated datasets. Using pretrained models like RoBERTa, the research framework involves keyword extraction, sentence segment detection, aspect construction, and sentiment polarity measurement. The dataset, sourced from TripAdvisor reviews of attractions, hotels, and restaurants in Central Java, Indonesia, underwent preprocessing to ensure suitability for analysis. The results highlight the importance of aspects such as food, accommodation, and cultural experiences in tourist satisfaction. The findings indicate a need for continuous service improvement to meet evolving tourist expectations, demonstrating the potential of advanced natural language processing techniques in enhancing hospitality services and customer satisfaction.

Between gaze and taste: Senses, imaginaries, and the sustainability of culinary heritage in Greek tourist-oriented tavernes

This article examines food tourism events in permanent tourist-oriented food venues, focusing on Greek tavernes. Drawing on ethnographic research in Greece since 2010, we explore how tourists' expectations and sensory experiences in food events influence culinary heritage and social sustainability. We employ Urry's “tourist gaze” concept, integrating it with a comprehensive analytical framework addressing tourists' and local attendees' sensory experiences in daily food events at culturally significant institutions like Greek Tavernes. Our study illuminates the dominance of tourists' expectations, preconceived imaginaries, and sensory engagements, revealing potential challenges to sustained cultural traditions and culinary heritage. While the “tourist gaze” may perpetuate static cultural dynamics, we identify “tourist (and resident) taste” as a counter-mechanism. Our findings reveal that Greek tavernes, catering to tourist expectations and evolving local taste preferences, strike a delicate balance, enhancing eventful and multisensorial experiences to preserve and develop culinary heritage and social sustainability.

Development of Tourism Village Applications for Competitive and Comparative Branding Case Studies in West Java and Banten Provinces with Qualitative Methods and Design Thinking

Tourism villages in Indonesia welcome many tourist students, students, teachers, and lecturers for comparative study activities, internships, and community service. Tourism villages in Banten province, Margaluyu village and Lebakmuncang village in Bandung Regency are the objects of this research. The three tourist villages are representations of those often visited by academics. Academics want to enjoy the beauty of natural resources in the village while enjoying educational services on agriculture, animal husbandry, plantations, local arts and culture. This study aims to develop a tourism village application so that it can be used as a branding promotion of competitive advantages and comparative potential in a village. The research method used is qualitative and design thinking. Qualitative methods for formulating competitive and comparative advantage variables. The design thinking method consists of 5 stages: empathize, define, ideate, prototype and test. In general, this design thinking method consists of 2 groups of stages: the research stage and the group of stages of developing solutions. This research results in the formation of a prototype tourism village application that can be used by several users, namely prospective tourists, tourists, tourism village managers, guides, educational tour managers and MSME actors. The empathy map shows the results of interviews that describe the wishes and expectations of tourists to visit tourist villages. The results of the empathy map become the basis for needs analysis and prototype design. The prototype of the tourism village application was tested on 50 people, and the result was that 35 people suggested the application needs to be revised to support more complete features, and 15 people said the application is good enough.

A study of tourist behaviour for the development of Lanna wellness tourism in Thailand

ABSTRACT This investigation studies the behaviours of wellness tourists in Northern Thailand with a view to summarising their collective preferences and expectations and addressing a significant gap in research on Thai wellness tourism. This will enable tourism businesses to begin tailoring their offerings to meet the specific needs of this market segment. 643 foreign tourists in Northern Thailand responded to a questionnaire concerning their motivations and preferences for wellness tourism activities. The findings reveal that there are clear differences between the behaviours of different nationalities that can be used to inform wellness tourism development in Thailand. This research uniquely contributes to literature in the field of wellness tourism by identifying and analysing the specific preferences and expectations of international wellness tourists in Northern Thailand, a previously underexplored demographic in the context of regional wellness tourism studies. Furthermore, it introduces a comparative analysis of national differences in wellness tourism behaviours, offering insights that can directly influence the strategic development of localised wellness tourism offerings.

온라인 리뷰를 활용한 전통시장 인식 및 이미지 분석

Recently, in efforts to revitalize traditional markets, the Ministry of Culture, Sports and Tourism of South Korea has put forth the 'K-Tourism Market' project that seeks to develop entertainment, food, and other attractions and turn them into tour routes. Traditional markets are where local residents and tourists interact with one another and enjoy various social and economic benefits. Directing tourists to traditional markets can help address the population decline issue pervasive in South Korea. This study tried to understand the behaviors and preferences of tourists to traditional markets by examining their perceptions and images. To this end, Google online review data were collected and analyzed via big data analysis, frequency analysis, N-gram analysis, centrality analysis, and CONCOR cluster analysis. From this, four major clusters were identified. This study helped expand and enrich research methodology by conducting systematic big data analysis of online reviews from traditional market tourists. Furthermore, by identifying the needs and expectations of tourists, this study can help practitioners improve traditional market service and experience quality.

Decisive Moments at Emerald Lawns: Manoj Joshi’s Dilemma

Manoj Joshi, the central character in this case, is the driving force behind Emerald Lawns. Emerald Lawns’ story unfolds in the unique context of Mollem, an emerging market characterized by rich natural resources and abundant biodiversity. Joshi’s venture leveraged these factors while adhering to the principles of sustainability. However, after a decade of growth and adaptation, Joshi faces a pivotal decision. He finds himself at a crossroad, questioning whether the resort has strayed from its original vision. This dilemma centers on the challenge of balancing the diverse demands of attracting dedicated birding enthusiasts, who value the resort’s focus on niche wildlife experiences, with the needs and expectations of pleasure-seeking tourists. In navigating this complex terrain, Joshi must remain true to his social entrepreneurial values while ensuring the financial sustainability of Emerald Lawns. In this context, the case provides a thought-provoking exploration of organizational management decisions and the dilemmas that can arise in an emerging market, of balancing commercial interests with personal passion for nature.

Tourism and Islamic hospitality: measuring halal attributes, satisfaction and expectations of Muslim tourists

This study aims to determine the relationship of halal attributes to the satisfaction and expectations of tourists visiting Lombok. This research was conducted to illustrate that halal attributes can be used as a reference for developing facilities and services that suit the needs of Muslim tourists. This research uses a qualitative approach by conducting in-depth interviews to determine attributes that are in accordance with the characteristics of the island of Lombok and using a quantitative approach by distributing questionnaires to tourists. The results showed that there is a positive relationship between halal attributes and tourists' satisfaction and expectations as well as their relationship with friendship. Suggestions that can be given based on the results of this study are the need to improve the quality of halal attributes by paying attention to the motivation of tourists visiting Lombok Island.

The implementation of Importance Performance Analysis (IPA) to determine the quality of service towards the tourists’ expectations of Al-Fatih tour & travel

Improving service quality to meet diverse tourist expectations. Importance-Performance Analysis (IPA) is an effective method for evaluating and enhancing service quality. Significant transformations in the tourism industry involve global mobility, technology, and changing customer preferences. Tourists now expect friendly personal interactions, fast service, and experiences tailored to their needs. Holistic and structured assessments are required to identify areas needing improvement and to allocate resources effectively. IPA helps BPW management set priorities and improvement strategies based on the differences between the importance and performance of service elements. This study aims to implement IPA in evaluating services at Al-Fatih Tour Travel, highlighting nine priority services that need enhancement to meet tourists' expectations. The results using the IPA Cartesian diagram show nine priority services to be improved in quality: (1) Environmental conditions, (2) Appearance, (3) Accuracy in fulfilling promises, (4) Booking and delivery services, (5) Fast and accurate service, (6) Readiness to provide service, (7) Providing a sense of security, (8) Knowledge and skills according to their field, (9) Treating tourists with full attention.

The post-pandemic era tourist guiding: evidence from professional tourist guides

ABSTRACT This research contributes to the literature by uncovering the perspectives of professional tourist guides on the tourist guiding profession in the post-pandemic era. Following a qualitative research approach, 29 semi-structured interviews were conducted with professional tourist guides working in different regions of Türkiye. The results illustrate that being physically demanding, the lack of work-life balance, unfair expectations of travel agencies, seasonality, and the necessity of constantly updating knowledge and skills are among the challenges of tourist guiding. The effects of the COVID-19 pandemic on the future of tourist guiding emerged as tourist-guide and tourist-related impacts. Furthermore, future employment risks emerged as the high risk of unemployment and its mental results, vulnerability to crises, and the risk of unemployment at older ages due to declining performance in the future. The findings also emphasise the need for education and training, acquiring new skills, adapting to technology and new trends, continued vocational development, and understanding new tourist expectations in the post-COVID era for the future of tourist guiding.

Priming tourists with traditional gastronomic delicacies: embracing a responsible approach towards sustainable consumption practice

PurposeAmidst the rising awareness of sustainable consumption, this study aims to delve into the dimensions shaping individuals' preferences for traditional gastronomic delicacies taking an emerging economy’s perspective, India.Design/methodology/approachA qualitative research methodology in the form of a Grounded Theory Approach is used to develop theories. Important dimensions that drive attitude and intention towards experiencing traditional gastronomic delicacies are explored. Based on literary inputs and qualitative study, a research framework is developed and empirically validated thereon with SEM analysis using SPSS-AMOS.FindingsDrawing on the Theory of Consumption Values and Stakeholder Theory, key influencers (consumption values) of traditional gastronomic delicacies were identified as Travel Motivation (Functional Values), Tourist Expectations (Emotional Values), Socio-economic Perspectives (Socio-economic Values), Mindful Consumption Practice (Epistemic Values), Community Awareness (Epistemic Values) and Sustainable Marketing Stimuli (Conditional Values).Practical implicationsThis research has a multifaceted impact. At the macro-level, it supports stakeholders in Gastronomic Tourism (GT) – marketers, regional tourism bodies, policymakers and tour operators with distinct consumer values – in crafting regional culinary tourism, influencing economic policies and advocating for cultural conservation. At the micro-level, it aids scholars in initiating future research to elevate dining experiences, promote consumer education and tackle health and nutritional aspects within the evolving gastronomic industry.Originality/valueThis study makes a novel attempt to explore important drivers, categorizing the drivers into distinct consumer values that influence tourists and food connoisseurs towards traditional gastronomic delicacies by blending an innovative qualitative research methodology like grounded theory approach supported by the empirical validation process (quantitative). Additionally, it proposes a theoretical framework for future advancement of gastronomic literature.

Integrating lean management into community-based tourism: Enhancing efficiency in tourism supply chains through value stream mapping concept

This study aimed to identify waste within the community-based tourism (CBT) management chain and enhance the efficiency of the CBT activities' supply chain by employing the value stream mapping (VSM) concept. Through a case study of a CBT destination in Kok Sathon, Thailand, a mixed-method research approach was utilized, combining qualitative and quantitative methods. The study incorporated a literature review, field surveys, interviews with 35 key informants, and questionnaires administered to 400 tourists. The findings reveal that waste in the CBT management process manifested in nine categories: non-participation/non-community involvement; lack of identity/storytelling; unclear communication; overproduction/over-processing; waiting/delay; transportation/motion; non-organization and management; defects; and tourism marketing. Following the implementation of improvements, a reduction in staff activities was observed by 33.33% and service process time by 5.61%. The research not only provides empirical evidence of waste in CBT supply chain management but also demonstrates the impact of applying lean principles to address inefficiencies. Furthermore, it offers insights into optimizing tourism resources in CBT operations and serves as a guide for enhancing efficiency in service organizations. This work introduces a new framework that challenges traditional compartmentalized problem-solving methods in tourism and emphasizes the importance of every step in the process—from inception to conclusion—to enhance understanding of the root causes of issues and facilitate necessary changes. These reductions in waste are directly aligned with the values desired by tourists, indicating a successful alignment of operational improvements with tourist expectations.

Designing A Tool for Small Rural Community Classification Based on Traditional Belief and Its Implication for Future Tourism Development: A Case Study of North-Eastern Community

This research focused on the cultural and economic significance of traditional ghost beliefs in rural communities. The primary objectives of this study are threefold: 1) the development and contribution of tools and processes for classifying communities based on their ghost beliefs, 2) the testing and validation of these classification tools, and 3) the proposition of strategies aimed at leveraging ghost beliefs for local community space development to foster tourism. This study engaged 240 local residents in community classification testing, sought insights from three key informants, and collaborated with three academic experts for validation. A combination of quantitative and qualitative surveys was employed to rigorously test and refine the community classification tools. The findings demonstrated that the developed tools effectively classified rural communities, thereby increasing residents' awareness of traditional beliefs as valuable community assets. For more effectiveness, two innovative strategies-”Watch local” and “Be local”-are introduced to the cultural and economic development in rural communities. The tools expedited community assessment and the development of custom tourism formats for diverse tourist types. These contributed to coherent tourism plans that met community needs, thereby enhancing tourist destinations. Data analysis refined the tourism formats to efficaciously meet community and tourist expectations. This research furnished vital insights into capitalizing on ghost beliefs for the economic advancement of rural communities via sustainable tourism practices.

The Influence of Belief Systems and the Use of Financial and Human Resources of Scgs on the Orientation And Online Evaluation of Wine Tourism

Objective: The study aims to analyze the influence of the belief system and the use of financial and human resources from SCGs on the guidance and online evaluation of wine tourism. Theoretical Framework: Research grounded in Attention-Based Theory suggests that, due to cognitive limitations, only the most salient beliefs influence action (Ocasio, 1997; Kerr & Franco-Santos, 2023). Method: Data were collected from 123 Brazilian wineries registered on TripAdvisor. A questionnaire was administered to the winery management teams (TMT), and the responses were augmented with online review information. The data analysis was performed using structural equation modeling (PLS/SEM). Results and Discussion: The findings indicate that the formal structure of the belief system in the context of wine tourism positively impacts the use of financial and human resources. It was also discovered that human resource management is directly linked to the ability to meet the expectations of wine tourists, positively influencing online reviews. Research Implications: The results highlight the need for winery managers to adopt an approach oriented towards wine tourism, integrating a belief system and effective management strategies to enhance the experience and satisfaction of wine tourists. This shift in focus beyond wine production requires the development of new skills. Originality/Value: This research contributes to the debate by showing that, despite the challenges identified by Attention-Based Theory, adapting winery management systems to wine tourism can be crucial for improving online evaluations, reinforcing the orientation towards wine tourism.

Characteristics of Tourists Visiting Setu Babakan

The research with the title "Characteristics of Tourists Visiting Setu Babakan" was chosen to understand more deeply the characteristics of tourists visiting a tourist destination. The success and sustainability of a destination is highly dependent on a deep understanding of geography, demography, psychography and tourist behavior. The research location is Setu Babakan, Srengseng Sawah, Jagakarsa, South Jakarta. The urgency of this research is to improve the tourist experience and optimize the utilization of Setu Babakan's resources. By analyzing tourist characteristics, Setu Babakan can plan development strategies more effectively and can increase the number of visits. The data collection method is by distributing questionnaires to 100 respondents who have been determined by the slovin formula, interviews with informants who are purposely selected, and literature from previous studies. This type of research data is quantitative and the approach used is descriptive quantitative. The results showed that most Setu Babakan tourists came from within the city, dominated by Gen Z and Millennial age groups with preferences for cultural tourism activities. Setu Babakan tourists are relatively middle economic level, intend to visit again, and are willing to recommend this destination to friends and family. Setu Babakan needs to improve facilities in accordance with tourist expectations.