The aim of the article is to analyse the experience of visualising the national bibliography data as a method of studying the documentary flow of the country’s publishing products, and as a means of imaging publishing industry statistics (using the example of Sweden). Research methods. Achieving the set goal is carried out using a system of general scientific and special methods: theoretical (analysis, synthesis, generalisation, etc.), empirical (description), review and analytical, comparative, statistical, etc.). The methodological basis of the study are general scientific principles of objectivity, complexity, continuity and comprehensiveness. From the standpoint of scientific methodology, the issue is studied on the system approach basis. Scientific novelty. The conducted analysis of the project in data visualisation of the national bibliography of Sweden presents an original approach to imaging some certain bibliographic data set, studying the documentary flow of publishing products, conducting publishing statistics, and informing users more widely in an accessible form. Main conclusions. The national bibliography of Sweden presents current and quality statistics data on the country’s publishing products. Implemented by the Royal Library of Sweden, the project in bibliographic data visualisation shows that the national bibliography, as an authoritative and transparent indicator of tendencies in Swedish book publishing, makes it possible not only to analyse the products publication, but also to clearly and definitely visualise and illustrate it. Visualisation makes it possible to identify certain relationships in the set of information about new publications, to display the distribution of data, as well as composition and comparison. The project demonstrates the ability of the Royal Library of Sweden, as a national bibliographic agency, to effectively and efficiently adapt to the modern media-landscape, and respond to the current demands of time and the users’ needs. Mastering the Swedish experience in data visualisation can contribute to improving the Ukrainian bibliographic practice and transformation of the national bibliography of Ukraine in the digital environment.
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