Ethnocultural Component Research Articles

Теоретические аспекты этнодизайна на примере упаковки с элементами славянской культуры

The paper discusses the development of the theory of ethnodesign, therefore focusing on packaging examples analysis, the design of which embrace the motifs of Russian and Belarusian cultures. For the first time, a classification of possible types of ethnocultural components is proposed, on the basis of which a unique verbal-visual component of ethnodesign may be formed. The study suggests a refined definition of the concept of “ethnomarker” from the point of view of design theory, and develops the structure of ethnodesign of a product tested through the example of packaging. The process of design analysis made for the following provisions: firstly, ethnocultural components, depending on their ability to associate a design product with any ethnos, are unequal and are divided into two groups — dominant and secondary; secondly, each ethno-cultural component has such a characteristic as ethno-identifying ability (proposed for the first time); thirdly, ethno-identifying ability depends on the degree of popularity and uniqueness of a particular ethnomarker. Structural and semantic analysis of packaging samples in the “Slavic style” made it possible to identify the most frequently used ethnocultural components. Among them are ethnonyms and their derivatives (Russian, Russia, Slavic, in Russian), digital fonts imitating Cyrillic writing, national costume and its elements, ethnocultural landscape, unique motifs of decorative and applied art, folklore characters, images architectural structures, household. Secondary ethnocultural components, as a rule, were widespread ornamental motifs, images of traditional management, visual display of the mentality of an ethnic group, color palette of design.

Лексические особенности рекламных текстов как маркер культурной специфики

The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertising text in English and Russian, increasing the pragmatic power of the advertising text using vocabulary with a cultural component, ways of translating lexical units unfamiliar to the reader, as well as pragmatically marked specific features of the vocabulary of tourist advertising texts in English and Russian. The article is based on the fact that lexical meanings connect the language with the way of life and the system of social relationships of the community speaking it, and the information received during the analysis of linguistic features is a source of identifying the linguistic and cultural specifics of the text. Special emphasis is placed on various types of realities as cultural signs widely used in tourist advertising communication. The analysis established the relationship between the lexical units used in advertising texts and the ethnocultural characteristics of the consumer of tourist advertising. In addition, the function of pragmatically significant linguistic means is studied, the features of the reproduction of non-equivalent vocabulary and words containing an ethno-cultural component of meaning are analyzed. The article does not ignore the fact that the main task of any advertising text is to increase the level of sales of the advertised product (in this article, of a tourist trip). Thus, the present study focuses on the pragmatic aspect of the advertising text and the impact of the lexicon on the perception of the advertising text.

ETHNO CULTURAL COMPONENT OF HUMANITARIAN FIELD SPECIALISTS’ ACTIVITIES

The author investigated the importance of the ethno cultural component in the activities of humanitarian specialists; it is emphasized that in a multi-ethnic society, an ethno cultural component in the humanitarian specialists’ activities is an essential condition for their training. In the context of international cooperation, this contributes to the establishment of productive forms of interaction, and business relations ensure effective partnership relations with foreign colleagues, etc. The ethno cultural component of humanitarian specialists’ professional activity with people of other nationalities helps to understand the needs of the representatives of different nationalities and to develop the ability to interact with them. The formation of the ethno cultural component of activity enables humanitarian field specialists to understand people's behavior or activities, which are determined by the traditional culture of the ethnic group, have particular discrimination against other people or even danger. The ethno cultural component of a humanitarian field specialist’s work as a teacher or lecturer will provide them with an influence on the negative displays of the ethnic culture of youth and the opportunity to prevent these phenomena. Therefore, this component of the professional activity of specialists is defined as a crucial component of its effectiveness and quality. The study convinces that the formation of the ethno-cultural component of the activities contributes to the cultural integration of representatives of different nationalities into Ukrainian society, and activities related to the implementation of this direction require humanitarian field specialists’ knowledge of the peculiarities of the cultural of many peoples against the background of a deep understanding of Ukrainian culture.
 The article proves that the formation of the ethno cultural component as a necessary element of specialists’ activities in the educational process of humanitarian specialties is essential, to begin with, the study of the issue of ethnic cultures and religions of the world, the peculiarities of the psychology of different ethnic groups, migration processes in the world, intercultural communication, ethnic tolerance, national consciousness, identity, history of national state formation. It is possible to implement this task both by introducing new subjects into the curriculum of specialists in the humanitarian field and by adding relevant modules to the content of the educational disciplines available at the HEI («History of Ukraine», «Philosophy», «Cultural Studies», «The Ukrainian Language», «Religious Studies», «Psychology», «History and Theory of Foreign Culture», etc.). Approaches to the study of some specific disciplines are proposed: «Ethno Cultural Studies», «Peoples and Cultures of the World», «Basics of Ethno Psychology», «Migration Processes and Intercultural Communication», «History of Ukrainian Statehood and Culture», which should contribute to the high-quality humanitarian field specialist training and the acquisition of the proper ethno cultural component in their activities.

Формирование экологической культуры в условиях полиэтнического образования

Introduction. The formation of the ecological culture of the individual in the modern world is being updated due to the need to prepare a modern young person for adequate behavior in an environmental crisis and an increase in involvement in the global world. The goal is to reveal the features of the ecological culture formation in school students, taking into account the ethno-cultural component in the conditions of multi-ethnic education. Theoretical analysis. The concept of “ecological culture” is a cumulative unity of ecology and culture; in order to form an ecological culture, it is necessary to seek support in traditional ethical norms and values regarding relationships in the human-nature system. The modern school requires the introduction of new educational paradigms, taking into account ethno-regional characteristics and ethno-cultural values of the educational environment. In the schools of the Volga region, an educational strategy called multi-ethnic education is being successfully implemented, during which children are introduced to ethnic culture and the ability to live in a multinational country. Conclusions. The study of the ethno-cultural component contributes to the formation of a vitally demanded knowledge system for each student and the development of skills to solve regional environmental problems based on the traditional values of environmental management. As a result of educational work, a school graduate shows civic responsibility, respects national traditions, shows tolerance, and has a high ecological culture.

The Reality of Erzya-Russian Poetic Bilingualism: the Artistic Phenomenon of Alexander Arapov

The article deals with the problematic and thematic projections of the work of Alexander Arapov (1959-2011), one of the most prominent representatives of modern Mordovian literature. The author focuses on the complex reality of Erzya-Russian poetic bilingualism, the study of which allows us to conclude that each of the languages has certain motive-figurative complexes, aesthetic ideas, ethno-psychological attitudes, linguo-poetic features, “voices” of traditions. So, the central place in the Russian-language poems of A.V. Arapova is occupied by existential-psychological motives, the “I”-subject analyzes the events of his life, gives them an assessment, while a negative emotional background prevails, a discrepancy between the desired and the actual is indicated. It is indicative that the theme of ethnic identity, almost obligatory for the national literature, is practically not revealed in the poems created in Russian, there are no examples of “connection” of the ethno-cultural component. One of the identified linguistic and poetic details is the representativeness of the infinitive writing. The Erzya texts analyzed by the author are far from social contexts, urban life, they have little reflection on the acutely experienced modernity. In the Erzya texts, landscape lyrics are dominant, the figurative and symbolic elements of the Mordovian ethnoculture are updated, the influence of national folklore is felt. The author’s desire for linguistic purism is noticeable in the poems in the Erzya language. Thus, it has been established that the reality of the Erzya-Russian poetic bilingualism of Alexander Arapov is not just two genetically different languages, but also two different artistic worldviews, the intersections between which are not so many.

‘New’ Russian North: The Historical Province Amidst оf Social and Political Problems

This article analyzes the nature of colonization processes in the European north of Russia in different eras. Special consideration is given to the problematic nature of modern demographic and social processes and their ethno-cultural component. Significant attention is paid to the analysis of the nature of the social and cultural development in the European North in previous eras and to the rethinking of existing interpretations of the process of the socialist industrialization in this area. It is demonstrated that from the standpoint of the general sociological approach, this industrialization cannot be viewed as a process of modernization, and therefore it would be more correct to speak of the next stage of colonization, the penal one. In the late Soviet period, a transition to a new model of the regional development took place. However, this new model presupposed neither the civil integration nor the formation of rooted societies. Strong rooted territorial communities with a clearly defined identity have not formed in the northern republics and oblasts. It is shown that there is an urgent need to form a new model for the development of the European north, using both the resource of cultural heritage and modern approaches to the formation of the industrial and social environment. In addition, the need for a large-scale renewal of the regional political elites as well as the very principles of their formation is becoming more and more obvious. The work uses comparative historical and ethnographic methods, the provisions of migration theory, the statistical and sociological methods (mass polls), as well as political and sociological approaches to understanding social conflict. As for the political science approaches, the article is based on the provisions of rational choice theory.

Ethnocultural Aspects of Improving the Tourist Support of Medical Tourism

The subject of the study is the main and background institutional factors of medical tourism. It is proved that the background factors are, among other things, a complex of ethno-cultural components, the inclusion of which in the practice of the phenomenon can significantly increase the attractiveness of the host territory. Special attention is paid to such a factor as the ethno-cultural preparation of a medical tourist to stay in a different environment in terms of social interaction. The importance of the proposed approach in all types and forms of medical tourism is emphasized: health/medical, inbound, outbound, domestic (taking into account the polyethnicity of our country). The conducted sociological measurements (focus group discussions, mass survey) showed that such work with patients is not carried out. Health and wellness practices include the interaction of two social groups – the patient and the medical staff. In the case of medical tourism, the second of the groups is differentiated into two subgroups – medical personnel and specialists of the tourism industry. It is established that there is no unified scheme for ensuring the process at the level of collegial interaction of these two subgroups at all. The novelty of the research consists in actualizing this contradiction and substantiating the expediency of ethno-cultural preparation of a medical tourist to stay in a different environment in terms of social interaction in the context of multiculturalism. The author of the article comes to the conclusion that it is necessary to create an expert formation at the regional level, which could ensure the complexity of the interaction of both subgroups on the basis of public-private partnership and achieve a more capacious inclusion of the ethnocultural potential of the territory in the medical product. This poses the task of additional training of tourist specialists specifically for medical tourism - to work with patients in the direction of familiarizing them with the ethnocultural features of the receiving locus and with variants of models of interaction between a doctor and a patient.

Etique in the context of mental features

The purpose of the article is to identify the features of etiquette as a specific reflection of the inherent ethnicity of the worldview, worldview and ideas through the prism of the phenomenon of mentality. Research methodology. The systematic method and the concrete-historical method of research were applied, which helped to clarify the relationship between the national mentality, etiquette and culture of communication; historical and descriptive methods; structural-semantic method necessary to identify the structure of national etiquette; method of comparative analysis of mentality and national and cultural features of etiquette. Scientific novelty. The national and cultural features of verbal and nonverbal etiquette in the context of the specifics of the phenomenon of mentality are studied; national etiquette is considered through the prism of cultural background as a specific reflection of the worldview, worldview and ideas inherent in a particular ethnic group; the main characteristics of the mentality of Ukrainians, British and Chinese, which explain the specifics of etiquette, are analyzed. Conclusions. The study found that etiquette is an essential element of the national culture of the people, reflecting its national and cultural specifics and lifestyle features. By means of certain stereotypes, verbal and nonverbal elements, etiquette reflects the worldview of the people and their worldview, the surrounding reality and the value essence of the picture of the world. Etiquette from generation to generation reproduces the cultural and national specifics and customs of the people, is a unique tool for translating the mental background and reflects the uniqueness of national features of philosophical and ideological vision, ethnopsychology, material and spiritual culture of society. It is stated that etiquette is one of the main carriers of ethnocultural information and a means of expressing special features of ethnic mentality. Specific elements of etiquette forms with ethnocultural components reflect the national picture of the world, convey the image of society. National features of etiquette have been formed over the centuries under the influence of cultural and historical features of people's development and perform both ethnoconsolidating and ethnodifferentiating functions, acting as an important feature of the ethnos and distinguishing it from other ethnic groups. Analysis of the mentality and etiquette of representatives of different cultures, in particular, Ukrainians, British and Chinese, shows that etiquette, as a mirror of national character, is concentrated in the nation's worldview, mediated by a variety of extracultural factors. Cultural values of people, the specifics of their lives, of course, play an important role in the formation of etiquette and are reflected in the rules of etiquette of a nation.
 Key words: etiquette, national and cultural specifics, mentality, people, worldview, cultural values

ETHNOLINGUISTIC ASPECT OF PHRASEOLOGY RESEARCH

The article is devoted to the issue of ethnocultural component in the structure of phraseological units. Particular attention is paid to the role of phraseology in the process of categorization and conceptualization. The modern world is characterized by the desire of nations to define their faces, to learn more about the national spirit, mentality, culture, language. The reflection of the surrounding reality with the help of the ethnolanguage consciousness is not of a mirror character, but a creative one. The spiritual being of homo sapiens is realized within the triangle "consciousness - culture - language". The cohesion of the language is not only the best, but also the true and the only marker which allows to recognize the certain community. Knowledge of all the features and connotative properties of moral, legal, ethical, aesthetic and other norms of the particular society is one of the most important conditions for the implementation of speech activities and the success of speech operations. Moral and etiquette norms of behavior are the basis of national self-consciousness. Phraseologisms are a mirror image of ethnocultural norms of nation’s activities. Phraseology reflects all the diversity of the historical existence of the people, their lives, orders, customs, morals, strength of spirit, pain and anger. It should be noted that phraseological units contain relicts of various (family, calendar) ancient rites, and together with other stable linguistic units, reflect the element of folk spiritual culture (ethnophrases), form a sacred folk phraseology. Ethnolinguistic study of folk phraseology should be conducted comprehensively, based on broad historical and cultural receptions, through the use of materials of ethnography, mythmaking, religion, folklore in their verbal and semantic expression. Phraseologisms are a universal data bank that contains information about the surrounding reality of a particular ethnic chronotope, about the peculiarities of the emergence of this reality images’ in the minds of contemporaries that became the basis of phraseological nomination. The figurative basis of phraseology reflects the peculiar features of the people's worldview, which are the part of the concept "mentality". The study of the ethnophrases’ connections with the context of their origin inevitably brings the search vector to the level of folk discourse, which is represented in the verbal codes of archaic folk rites and festivities, traditional customs that embody a stable paradigm of ethnic worldview.

Ethno-cultural component in the process of education in PRC Higher Education Institutions

In times of general turbulence in the economy, politics and international relations, the search for optimal ways of mutual understanding and respect for uniqueness in its various manifestations becomes one of the main tasks for any country. The largest population on the planet lives in China and this imposes a certain responsibility on the political leadership of the country in the process of maintaining a balance of interethnic interaction and building a harmonious society where different ethnic groups and peoples can freely develop. The paper analyzes the works of leading scholars in the field of ethnocultural training and their vision of intercultural interaction. The paper uses theoretical methods of collecting and processing information in the context of analyzing the provisions of the ethnocultural component of the training of future professionals.Reasonable politics proceeds from an understanding of the causes and consequences of any phenomena, and in China they approach this with all thoroughness in terms of developing ethno-cultural interaction and inculcating correct behavior patterns in a multinational society. The history of ethno-cultural interaction in China has several thousand years, and this provides a wide field for research in this matter. An important factor in the gramonization of society is the instillation and formation of the necessary meanings in society. The Chinese educational system pays great attention to the ethno-cultural training of future teachers, especially those who are connected with creative areas such as music, painting, choreography, etc. The highest manifestation of these processes is the formation of competencies that will help future professionals on their path of development and influence in society. The entire education system in the PRC is aimed at the comprehensive development of the student’s personality and his awareness of his place in future activities.

Практико-ориентированное обучение на основе педагогического потенциала традиционных национальных культур

The article analyzes the problem faced by educational institutions today — ensuring optimal conditions for practice-oriented education in universities, including universities of the humanities. Aim this article was an appeal to the system of ethnic values that determines the content of educational technologies that take place in the educational process of various areas of training of a regional university of culture. Results. The optimally constructed model of practice-oriented education is based on the principles of preserving the traditional ethnic values of the peoples living in the territory included in the educational cluster. During the organization of practice-oriented training at the university, the leading principle of which is close interaction with the bearers of the values of ethnic culture of the peoples inhabiting Eastern Siberia, the cultural heritage is not only preserved, but also enriched due to the diversity of the ethno-cultural gene pool tested during the educational and educational activities of the university. In addition, the cultural heritage gets chances for further preservation and development The scientific novelty and practical significance of the undertaken research consists in the development of a special context of educational programs and the introduction of an ethno-cultural component into the curricula of most areas of training of a regional university of culture in order to provide a practice-oriented approach to the educational process and meaningful provision of the current stage of training for the cultural sector for the territory of Eastern Siberia.

Татарский язык в школах с этнокультурным (марийским, мордовским, удмуртским, чувашским) компонентом в Республике Татарстан

The purpose of the article is to show the dynamics of studying the Tatar, Russian, Mari, Mordovian, Udmurt, Chuvash languages at the Republic of Tatarstan schools with an ethnocultural component in the second decade of the 2000s. The author concludes that at schools with an ethnocultural (Mari, Mordovian, Udmurt, Chuvash) component, the Tatar language at the beginning of the first decade of the 2000s was taught in a much smaller volume than in Russian and Tatar schools of the Republic of Tatarstan. However, children studying at such educational institutions had a better knowledge of the Tatar language than their Russian peers. The abolition of the obligation to study the Tatar language in 2017 did not prevent schools with an ethno-cultural component from continuing to teach the Tatar language, but it began to be carried out in a truncated volume. The reduction of hours affected not only the Tatar language, but also the Mari, Mordovian, Udmurt, Chuvash languages. Situations occur when some parents refuse to study their native language.

Creative activity approach in teaching English language for medical students

The paper addresses the creative activity approach in teaching English language for medical students of the first and second years. Activation of the cognitive, design-research and practical activities of students is based on authentic material and material with an ethnocultural component. The study involved first and second year students of the Medical Institute of Northeastern University named after M.K. Ammosov 36% of students defending creative projects rated their skills at 3 points out of 5. Creative projects on the topics My Dream Trip and My Native District and my Village received the greatest response in students (43%). A total of 36% of students assessed their knowledge of special terminology (medical) at 3 and 4 on a five-point scale. Improvement in pronunciation and the ability to extract basic information from a text/article (medical) were noted by 43% of students. Students report difficulties in writing of the main part of annotation and rated their skills at 3 points (36%), 4 points (21%), and 2 points (28%). A total of 64% of students improved their knowledge on the Republic of Sakha Yakutia due to the geographical lotto used in English lessons. The creative activity approach is implemented by enhancing the cognitive, design-research and practical activities of students based on authentic material and material with an ethnocultural component.

Этнокультурный компонент репрезентации образа женщины в романе М. А. Шолохова «Тихий Дон»

The current stage of philology development is characterized by a complex approach to the study of interdisciplinary categories, among which the image category should be attributed. In contemporary research on psycholinguistics, semiotics, discursology, semantics, stylistics, linguoculturology, etc., various aspects of the image of linguistic and artistic are considered. At the same time, the image of a woman appears not only as a significant image of the Russian conceptual sphere, but also as an essential component of M. A. Sholokhov’s artistic picture of the world, reflected in the novel “And Quiet Flows the Don”. The purpose of the article is to analyze the ways of representing one of the structural components of the image of a woman, in particular the ethno-cultural component, in the discursive space of the novel. The main research methods are descriptive, contextual and discursive analysis, lexicographic, ethnographic, component analysis method, etc. The article shows that the ethno-cultural component of a woman’s image structure is based on the dialect picture of the world of the Don Cossacks and is represented within a separate verbal sign or by describing the appearance or behavior of a woman in a particular context. In addition, the ethno-cultural component is reflected in the representation of the linguistic personality of the novel’s female characters, reflecting the originality of the Don dialects at the phonetic, lexical, grammatical levels. Based on the analysis of various ways of representing the image of a woman in M. A. Sholokhov’s novel “And Quiet Flows the Don”, it was found that the ethnocultural component of the structure of the image of a woman conveys the typical and stereotyped features of the Don Cossack.

FORMATION OF RUSSIAN IDENTITY IN THE NORTH CAUCASUS: INSTITUTIONAL AND SOCIOCULTURAL FRAMEWORK

Identification processes take place in a specific political and sociocultural environment, which limits the constructivist potential of political actors and affects the final result. The article presents the results of the research project “Institutional, Historical, and Cultural Framework of the Formation of All-Russian Identity in the North Caucasus,” aimed at identifying the institutional and socio-cultural conditions and factors of identity policy pursued by the Russian authorities in the North Caucasus. According to the results of empirical research, Russian identity in the North Caucasus is being built as a result of the interaction of all-Russian, ethnic, and confessional identities competing with each other. The expert survey and participant observation confirm and develop the conclusions that the identification sphere of the region carries the risks of conflicts caused by this competition. This assessment is confirmed by the analysis of documents on the regulation of ethno-confessional relations in federal subjects of the Russian Federation in the North Caucasus. The ratio of the all-Russian and ethnocultural components in the documents defining the identity policy in the regions of the North Caucasus is equal, however, in certain areas of policy in five of the seven federal subjects, the priority of regulations that contribute to the institutionalization of ethnocultural identity is manifested. It is shown that symbolic resources in the process of the formation of the all-Russian identity in the North Caucasus are used inefficiently. The conclusion is made about the necessity of strengthening the all-Russian vector in the identity policy in the North Caucasus.

Образ Татарстана в культурной политике и стратегиях регионального развития (2013–2019 гг.)

The recent decades in the Russian Federation were characterized by a change in the strategies of regions and their inclusion in the logic of mutual competition. This made it relevant to search for the distinctiveness of each of them, building public ethno-cultural images. The purpose of the article is to reveal the content and specifics of its image formed in Tatarstan through official legal and program documents related to culture and socio-cultural development. The lower time limits of the study are determined by hosting the first sports mega-event in the republic − the Universiade-2013, the upper ones − by the last pre-pandemic year (2019). The main research method is the selection and traditional analysis of laws, strategies, programs, concepts adopted in the republic and related to ethno-cultural and strategic territorial development. The conducted analysis determined two main directions of representation of the Republic of Tatarstan. The first one is consistent with the strategies of the 1990s – early 2000s, when its ethno-cultural component came to the fore. In the documents related to it, Tatarstan is promoted as a historically established multicultural region, a territory of interethnic harmony, parity of Tatar and Russian cultures, Islam and Orthodoxy, as well as a center for the development of Tatar culture, Tatar identity. The second direction is connected with the reorientation of the activity of the regional elites towards the search for new socio-economic meanings, however, related to socio-cultural ones. The Republic is being promoted as a modernized competitive region of the country, in which special attention is paid to a person, the development of his abilities and the realization of needs, including in a safe and comfortable socio-cultural environment. The ethnocultural distinctiveness of the territory is interpreted as an advantage in interregional competition, a resource for attracting investment and social capital.

Актуальность геополитических интуиций Вадима Цымбурского

This article is the polemical response to the report of Yu.D. Granin “Island of Russia” by Vadim Tsymbursky and the geopolitical project of Greater Eurasia” within the frame­work of the round table “Problems of civilizations in the books of the Institute of Philo­sophy of the Russian Academy of Sciences”. The purpose of the work is to indicate the po­sitions of the author of the concept “Islands of Russia” in relation to a few modern geopol­itical problems. The tasks set in the text can be defined as 1) to understand what Tsym­bursky meant by “Russian civilization”; 2) to distinct between “Russia as Eurasia” and “Greater Eurasia” in his concept; 3) to reflect the methodological relationship between the historical and projective components of his concept; 4) to identify the prospects for the development of local Russian civilization, as Tsymbursky understood them. The ba­sis for hermeneutic analysis was the texts of Vadim Tsymbursky, devoted the concept of the “Island of Russia” and the problem of sovereignty. Conclusions: 1) the Russian ethno-cultural component is of decisive importance for Russian civilization; 2) the devel­opment of the “Island of Russia” is more significant than continental integration with other local civilizational centers; 3) the historical methodology and constructivism in local civi­lizational studies are complementarity; 4) the value consolidation of the Russian elite and ordinary citizens is a priority purpose for the existence of the Russian “island”.

Транскордонне співробітництво України з республікою Молдова

After the start of the Russian invasion of Ukraine on February 24, 2022. Moldova accepted a significant number of Ukrainian refugees (over 100,000 people) and expressed support for Kyiv at the diplomatic level. Moldova continues to provide humanitarian support and cooperate to prevent the threat from the PMR. Ukraine's victory in the war will be an important milestone for increasing Kyiv's political role among European countries and further closer cooperation. Ukraine supports the integrity of Moldova and aims to achieve harmonious and friendly relations with it, so it can be assumed that even in the post-war period, the vector of bilateral relations will be aimed at deepening the cooperation of the border territories, both in the economic, cultural and tourist spheres. The nature of cross-border cooperation between Ukraine and the Republic of Moldova can be assessed as close and multifaceted. Within the framework of the three Euroregions, economic, environmental, cultural, and tourist activities are carried out. The cultural component of cooperation, in general, is quite widely and qualitatively presented at the expense of local diasporas and the openness of both sides for the development of local communities. It is connected with tourist activity, which at the moment is actually impossible due to hostilities, but has broad prospects in the future due to the unity of the ethno-cultural component of Bessarabia, which can be used for further joint development.

ON THE ISSUE OF INTERCULTURAL INTERACTION IN THE SYSTEM OF SECONDARY VOCATIONAL EDUCATION (on the example of Sverdlovsk region)

Intensive migration processes of the last thirty years, where the Russian Federation is an active participant, lead to a gradual change in the ethnic composition of residents in a number of Russian regions. On the basis of field research in a number of educational organizations of Sverdlovsk region in 2021 and the analysis of the situation in the field of interethnic relations, the authors substantiate the need for the formation of intercultural competence by means of education. By the population composition with the passing of time Sverdlovsk Region will eventually become even more multinational, including due to migrants from the Central Asian countries coming both to work and to obtain citizenship. The regional authorities take this aspect into account in their work with the population: there is an Advisory Council for Nationalities, dozens of public organizations representing the ethno-cultural interests of a number of diasporas and ethnic groups, large interregional public organizations dealing with interethnic interaction. The problem of adapting children and youth from families with a migration history to a non-ethnic environment deserves attention, since the level of social tension and conflict of interethnic relations in the region where they live will potentially depend on the degree of their inclusion (integration) into the Russian society as they grow up. If multicultural Yekaterinburg schools and schools of Sverdlovsk region from time to time become the subject of consideration by researchers, there are no open access scientific publications of a complex nature that would systematically characterize the situation in the field of interethnic relations in educational organizations in the region, especially at the level of secondary vocational education. The study of the ethno-cultural component representation in the education system of Sverdlovsk region is conducted, as an example, the systematic work in forming intercultural competence in Sverdlovsk Regional Medical College is examined, recommendations are given to introduce “Ethics and culture of interethnic communication” as a basic discipline into the curricula of educational organizations of secondary vocational education.

Sociolinguistic Analysis of the Process of Development of the Onomastic Space of Almaty City in the Conditions of Globalization

The process of globalization affects literally all spheres of public life of society, in which, undoubtedly, the protective mechanisms of the language are included, aimed at strengthening the national immunity of the language, strengthening the national identity of the state. The problem of language, including onomastics, is one of the strategically important areas of state policy. The article reveals semantic and word-forming features, quantitative and qualitative indicators of ergonyms as an important linguistic element that makes up the onomastic space of the Almaty city. These names require a comprehensive study, since they are an important factor that forms the linguistic, cultural and socio-ethical consciousness of the masses, residents and guests of the metropolis, foreign tourists, and also play an important role in the education of the younger generation. The study of the linguistic features of signage on the streets of the city,commercial enterprises, expressed in different languages as a result of the merger of many cultures and languages in the linguistic landscape of the city, will allow us to determine the modern cultural and social appearance of the metropolis, the quantitative and qualitative ratio of national content names, general directions of development. The positive influence of the globalization process can be called the fact that the onomastic names of Kazakhstan, including the onomasticon of the mega polis, are actively involved in the world, international information space. However, on the other hand, excessive Americanization, the tendency of Westernization, and the predominance of the English language weaken the mechanisms of nominating onomastic names in the state language; minimize the ethno-cultural component and the national content of the semantics of ergonyms. As a result of a comparative statistical analysis of the names of commercial enterprises (some shopping and entertainment complexes, business centers, restaurants, cafes), financial, educational institutions (banks, exchange offices, pawnshops and kindergartens), primarily attracting the attention of consumers on the streets of Almaty, the proportion of foreign-language names and ergonyms in the Kazakh language was revealed and comments were made. Recommendations on the ordering and coordination of urban onomastics for a more effective organization of the language space of the metropolis are given.