Green Consumption Research Articles

Green Consumption Values and Environmental Concerns Nexus: The Moderating Role of Buying Involvement in Organic Food Consumption in Pakistan

ABSTRACTThe food industry is a major contributor to climate change and has been linked to environmental and health issues due to excessive use of agrochemicals. To address these issues, responsible consumption and production have emerged. Organic certification is a common strategy for assuring consumers about sustainability. However, there is little research on organic food consumption in emerging countries. This study aims to examine the impact of green consumption values on environmental concerns using the theory of consumption values and also looks at the moderating effects of buying involvement. The researchers gathered data from 48 farmer markets in Punjab, Pakistan. They analyzed 730 respondents' data and found significant positive correlations between environmental concerns and multi‐dimensional green consumption values. The epistemic value was identified as a highly significant predictor of environmental concerns. The studied relationships are influenced by the buyer's level of involvement (low, average, and high), with significant differences in the connections between environmental concerns and consumption values among consumers with different levels of buying involvement. The findings have important implications for increasing organic food consumption in the mainstream market. This initiative is a significant milestone in achieving Responsible Consumption and Production (SDGs‐12th), as organic production benefits human health and promotes a sustainable environment.

The influence of message frame and product type on green consumer purchase decisions : an ERPs study

Green consumption is a crucial pathway towards achieving global sustainability goals. Product-oriented green advertisements can effectively stimulate consumers’ latent needs and convert them into eventual purchasing intentions and behaviors, thereby promoting green consumption. Given that neuromarketing methods facilitate the understanding of consumers’ decision-making processes, this study combines prospect theory and need fulfillment theory, employing event-related potentials (ERPs) as measures to explore changes in consumers’ cognitive resources and emotional arousal levels when confronted with green products and advertising information. This enables inference regarding consumers’ acceptance of purchasing and their psychological processes. Behavioral results indicated that message framing influences consumers’ purchases, with consumers consuming more green in response to negatively framed advertisements. EEG results indicated that matching positive framing with utilitarian green products was effective in increasing consumers’ cognitive attention in the early cognitive stage. In the late stage of cognition negative frames stimulated consumers’ mood swings more, and the influence of product type depended on the role of message frames, and the consumption motivation induced by the product, whose influence was overridden by external evaluations such as message frames. These research findings provide an explanation for the impact of frame information on consumers’ purchasing decisions at different stages, assisting marketers in devising diverse promotional strategies based on product characteristics to foster the development and practice of green consumption. This will further embed the concept of green consumption advocated by organizations such as the United Nations Environment Programme (UNEP), World Wildlife Fund (WWF), and Greenpeace into the public consciousness.

Optimization strategies for green power and certificate trading in China considering seasonality: An evolutionary game-based system dynamics

China has adopted renewable portfolio standards and tradable green certificates (including hydropower) to increase the proportion of green power used and reduce carbon emissions. However, hydropower generation is affected by seasonal factors, making it difficult to increase green power consumption in water-scarce areas. Trading electricity and green certificates in regions with different resource endowments can effectively solve this problem. Therefore, this study uses evolutionary game theory to explore the impact of the change in the policy of issuing green certificates for hydropower on the strategic choices of the trading parties. Based on the evolutionary game model, a system dynamics model is established to explore the optimization strategies of green power and certificate trading under the influence of seasonal factors. The results of the case study show that (1) the price of green certificates varies with seasonal changes. (2) Sellers with abundant hydropower resources should increase the amount of hydropower connected to the grid during the water-abundant period to help deficit areas achieve their consumption targets (3) Expanding the scope of green certificates can gradually eliminate government subsidies and incentives and reduce the government's financial pressure.

Dimensions of ethical consumption: A systematic review and future outlook

AbstractUN's sustainable development goals view ethical consumption as a multi‐dimensional construct addressing production and consumption‐related sustainability challenges. The present study is the first to assimilate the five dimensions of ethical consumption—concern for environment, love of organic, preference for fair trade, regard for animal welfare, and anti‐consumption/boycott movements—in a single review. This framework‐based review using Theory‐Context‐Characteristic‐Methods (TCCM) and employing Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4 SLR) protocol, thoroughly synthesizes the state of knowledge, identifies research gaps and proposes directions for future research in ethical consumption. The authors review 123 articles from 2000 to 2024 sourced from SCOPUS by thoroughly examining antecedents, mediators, moderators, outcome variables, and interrelationships for all five dimensions. The authors recommend applying new consumer personality theories instead of familiar frameworks, adopting qualitative methods and longitudinal designs with multicultural and cross‐national focus, and testing novel mediation and moderation mechanisms in clarifying interrelationships.

Application on ac station service system for gathering station based on roof photovoltaic system

Abstract With the increasingly severe global energy crisis and environmental pollution, it is imperative to develop and utilize clean and renewable energy. In order to achieve carbon peak and carbon neutrality as soon as possible, and reduce the proportion of fossil energy generation, decarbonization in the power industry is imperative. This article focuses on the design of rooftop photovoltaic systems at gathering stations. By installing solar photovoltaic panels on the roof of the gathering station building, a photovoltaic power generation system is constructed to convert solar energy radiated into electricity. The DC power generated by the solar photovoltaic power generation system is converted by an inverter and connected to the 380V bus of the station power system as a supplementary power supply for the station load, thereby increasing the proportion of green electricity consumption in the collection station and achieving the goal of carbon reduction

Green Perspective of the Ecommerce Supply Chain in Online Retail Industry of Pakistan

Purpose: The study aimed to examine the effect of green consumerism on positive and negative environmental attitude, ease of green product use, usefulness and green product recovery towards behavioral intention to use e-commerce in Karachi, Pakistan. Design/Methodology/Approach: In this study, the quantitative method was used to construct the research framework and conduct hypothesis testing. The suitable target population for this current study is users of e-commerce in Karachi, Pakistan. The study has collected 200 responses from the respondents. Convenience sampling as a technique has been utilized. PLS-SEM has been used as a data analysis technique. Findings: The study’s findings indicated that green consumerism effects the negative environmental attitude negatively and significantly however, it affects the environmental attitude positively and significantly, besides green product recovery insignificantly affects the behavioral intention to use e-commerce. Lastly, the perceived ease of use and perceived usefulness affects the behavioral intention to use e-commerce positively and significantly. Implications/Originality/Value: Managers should adopt green company policy to replace fossil fuels with rentable fuels in logistical operations and gain a competitive edge over competitors by developing a new product line in accordance with company environmental policies.

폐도자기 업사이클 디자인의 가치요소가 소비자 태도 및 구매행동에 미치는 영향 - VAB 모델을 기반으로

In the modern society, it is evolving from the stage of eco-friendly manufacturing and ethical consumption to the stage of upcycle in terms of eco-friendly manufacturing and ethical consumption beyond the stage of reducing and recycling waste such as waste ceramics to raw materials. Based on the VAB model, this study analyzed how a total of six value factors of abandoned ceramic upcycle design affect consumer attitudes and purchasing behaviors. According to the results of the study, it was confirmed that the value factors (historical, eco-friendliness, scarcity, sustainability, artistry, and variability) of the waste ceramic upcycle design all have a significant effect on consumer attitude. It was confirmed that the eco-friendliness, scarcity, artistry, and variability of the waste ceramic upcycle design had a significant effect on purchasing behavior, and the historical and sustainability did not have a significant effect on purchasing behavior. Based on the value factors of the waste ceramic upcycle design, it was confirmed that consumer attitude had a significant effect on purchasing behavior. In addition, it was confirmed that artistry has the greatest influence on consumer attitude and purchasing behavior. Therefore, in order to increase the sales volume of the waste ceramic upcycle design, the artistry of the waste ceramic upcycle products should be more emphasized, and the historical, eco-friendliness, scarcity, sustainability, and variability should be continuously developed to attract consumers' attention, and the history and sustainability of the product should be more clearly expressed. This study is meant to provide useful data for future research on waste ceramic upcycle design.

Future pathways for green hydrogen: Analyzing the nexus of renewable energy consumption and hydrogen development in Chinese cities

Hydrogen energy offers a promising pathway for achieving zero-carbon urban energy consumption. This study quantitatively analyzes the patterns of hydrogen energy development and its linked to electricity consumption in China's urban areas. It investigates the spatial relationships between hydrogen energy expansion, the potential for green hydrogen production, and overall energy use. Utilizing a coupling coordination degree (CCD) model and a panel vector autoregressive (PVAR) model, the research explores the dynamic interactions between urban hydrogen energy development and the transition to renewable energy sources. In line with Chinese government policy, the study also conducts a scenario analysis of green hydrogen production by 2030, proposing a consumption strategy that balances environmental sustainability with economic growth. The key conclusions are as follows: (1) There is a spatial mismatch between the locations where hydrogen energy is being developed and where the potential for green hydrogen production is greatest. Cities with higher electricity consumption demonstrate stronger synergies in the coordinated development of hydrogen and renewable energy. (2) The development of hydrogen energy significantly accelerates the transition to renewable energy consumption in urban areas, with this impact being more substantial than that of the utilization capacity alone. (3) Hydrogen production in the Plan Scenario is significantly higher than in the Pessimistic Scenario, underscoring the critical importance of implementing renewable hydrogen projects in provinces with high production potential. Future trends in green hydrogen consumption at the provincial level indicate that addressing the challenges of efficient inter-provincial transportation of hydrogen energy remains essential.

A Study on the Impact of Green Consumption Information Dissemination and Green Concern on Consumers' Green Purchase Intention on Social Media

Social media platforms impact consumer behavior, particularly regarding environmental sustainability. However, the impact of these platforms on promoting green consumption remains unclear, particularly in China. The gap between the widespread dissemination of green consumption information and actual behavioral change raises concerns about the effectiveness of social media campaigns in promoting genuine green consumption practices. A study aims to investigate the relationship between green consumption information dissemination, consumer green concern, and green purchase intentions in urban China. Preliminary findings show that green information significantly boosts green purchase intentions, particularly among younger and university-educated individuals

Tasting Politics? The Relationship Between Neoliberalism, Political Consumerism, and the Slow Food Movement

Tasting Politics? The Relationship Between Neoliberalism, Political Consumerism, and the Slow Food Movement

A comprehensive analysis of fruit, vegetable, and legume consumption and the risk of hypertension: results from the KoGES_CAVAS cohort.

This study aimed to investigate the association between total consumption of fruits (F), vegetables (V), and legumes (L) and their subgroups and hypertension risk in adults aged ≥ 40years in the Cardiovascular Disease Association Study (CAVAS). We analyzed data from 10,325 normotensive participants using cumulative average dietary consumption from repeated food frequency questionnaires during the follow-up. Incidence rate ratios (IRRs) were estimated with a modified Poisson regression model and a robust error estimator to evaluate the association between hypertension risk and total consumption of fruits, vegetables, and legumes, as well as their 17 subgroups. During an average follow-up of 5.20years, 2159 cases of hypertension were recorded. Total consumption of FVL, FV, fruits, vegetables, and legumes showed overall inverse trends with hypertension risk. Considering multiplicity, fruit consumption was inversely associated with hypertension risk in both men (IRR 0.64; 95% CI 0.52-0.79) and women (IRR 0.76; 95% CI 0.64-0.91). Vegetables were inversely associated with hypertension in women (IRR 0.67; 95% CI 0.53-0.86). Most subgroups showed inverse associations, especially in men with overweight/obesity. However, frequent pickled green leafy vegetable consumption was positively associated with hypertension risk in postmenopausal women but not in premenopausal women (Pinteraction = 0.0004). Consumption of FVL, including their subgroups, generally shows inverse associations with hypertension risk. However, caution is advised for recommending pickled vegetables, particularly for postmenopausal women, due to the potential adverse effects of sodium. The benefits of these foods in preventing hypertension are especially pronounced in men with overweight/obesity.

Exploring causal associations of antioxidants from supplements and diet with attention deficit/hyperactivity disorder in European populations: a Mendelian randomization analysis.

Antioxidants from both supplements and diet have been suggested to potentially reduce oxidative stress in individuals with ADHD. However, there is a lack of studies utilizing the Mendelian randomization (MR) method to explore the relationship between dietary and supplemental antioxidants with ADHD. This study employed two-sample mendelian randomization. Various specific antioxidant dietary supplements (such as coffee, green tea, herbal tea, standard tea, and red wine intake per week), along with diet-derived circulating antioxidants including Vitamin C (ascorbate), Vitamin E (α-tocopherol), Vitamin E (γ-tocopherol), carotene, Vitamin A (retinol), zinc, and selenium (N = 2,603-428,860), were linked to independent single nucleotide polymorphisms (SNPs). Data on ADHD was gathered from six sources, comprising 246,888 participants. The primary analytical method utilized was inverse variance weighting (IVW), with sensitivity analysis conducted to assess the robustness of the main findings. In different diagnostic periods for ADHD, we found that only green tea intake among the antioxidants was significantly associated with a reduced risk of ADHD in males (OR: 0.977, CI: 0.963-0.990, p < 0.001, FDR = 0.065), with no evidence of pleiotropy or heterogeneity observed in the results. Additionally, a nominal causal association was found between green tea intake and childhood ADHD (OR: 0.989, 95% CI: 0.979-0.998, p = 0.023, FDR = 0.843). No causal relationships were detected between the intake of other antioxidant-rich diets and ADHD. Our study found a significant inverse association between green tea intake and male ADHD, suggesting that higher green tea consumption may reduce ADHD risk in males. Further research is needed to explore optimal doses and underlying mechanisms.

Retraction Note: An integration of oil price volatility, green energy consumption, and economic performance: assessing the mediating role of trade.

Retraction Note: An integration of oil price volatility, green energy consumption, and economic performance: assessing the mediating role of trade.

Psychological Changes in Green Food Consumption in the Digital Context: Exploring the Role of Green Online Interactions from a Comprehensive Perspective.

The advent of the digital economy has brought new opportunities to food marketing. In China, many food businesses have begun to use interactions under specific social media topics to open up new sales channels. Green food, as a representative of environmentally related topics, is increasingly influencing consumer choices through online interactions. In light of this, this study collected data from a large group of participants engaged in online green interactions to explore the psychological mechanisms behind consumers' choices of green food in an online context. The findings indicate that online green interactions positively influence the willingness to purchase green food, with environmental self-efficacy and flow experience serving as mediators in this relationship. Information trust and consumer traits act as boundary conditions. This study not only deepens the understanding of food consumer behavior in the digital context, but also provides important references for food companies on how to more effectively utilize online interaction to promote the market expansion of green food.

Consumer psychological cognition, consumer social norms and consumer empathy: Basis for green consumption behavior framework

Consumer psychological cognition, consumer social norms and consumer empathy: Basis for green consumption behavior framework

Retraction Note: Adopting environment friendly technology model for green consumer adoption: is financial access important?

Retraction Note: Adopting environment friendly technology model for green consumer adoption: is financial access important?

Ethical Consumption as Fetishism: Unmasking Capitalist Ideologies, Social Distinctions, and the Educational Imperative

This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to address issues such as environmental sustainability and labor rights, the paper contends that it inadvertently perpetuates capitalist ideologies and exacerbates class divisions. Through this lens, the analysis critiques the ways in which ethical consumption practices sustain existing social structures, often cloaked in the guise of moral virtue. The paper suggests that educational institutions should integrate discussion on ethical consumption into their ethics courses in advertising and marketing programs to facilitate a more thorough examination of its consequences. This approach would equip students to critically navigate the complexities of ethical consumer choices, fostering a generation of informed, discerning, and socially responsible consumers.

WITHDRAWN: An Integration of Oil Price Volatility, Green Energy Consumption, Import and Export and Economic Performance: Assessing the Mediating Role of Trade

The research investigates the link between the volatility of oil prices, the use of green energy, import and export commerce, and economic performance. The data set was collected from 1990 to 2020 from China. In this work, we use two statistical techniques to examine these relationships: limits methodology to co-integration and autoregressive distributed lag (ARDL). Our results confirm that green energy consumption and import and export have a short-term association, which suggests that when there is a change in one factor ultimately impacts another one. Moreover, there is a short-term association between oil price volatility and green energy consumption, implying that an expansion in oil price volatility could lead to a surge in green energy consumption. In addition, oil price volatility and green energy consumption have a short-term unidirectional association between green energy and oil price, implying that changes in green energy can affect oil prices, but changes in oil prices do not affect green energy consumption. These findings add to the existing research on the connections between these variables and provide insight into their dynamic relationships. Based on the findings, significant policy recommendations are withdrawn.

Effect of environmental attitude on environmentally responsible behavior: a comparative analysis among green and non-green hotel guests in Turkiye

PurposeEnvironmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.Design/methodology/approachThe study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.FindingsThe ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.Practical implicationsThese findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests’ environmental attitudes and behaviors.Originality/valueThe paper’s key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists’ environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists’ behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.

The Impact of Green Purchase Intention on Compensatory Consumption: The Regulatory Role of Pro-Environmental Behavior

Green purchasing behavior refers to the potential of consumers to reduce the impact on the environment and the excessive loss of natural resources in the procurement process as far as possible under the premise of meeting their own needs. This behavior is not only helpful in alleviating environmental problems but also is an important way to achieve sustainable development. However, whether consumers will increase non-green or excessive compensatory consumption behaviors due to the “moral permission” psychological tendency, present after purchasing green products, is an important question in the current research. This study explores the effect of green purchase intention on compensatory consumption behavior, with special attention to the moderating role of pro-environmental behavior in this relationship. With the increasingly severe global environmental problems, green consumption, as a pro-environmental behavior, has gradually become the focus of social attention. By analyzing the relationship between consumers’ green purchase intention and their subsequent compensatory consumption behavior, this study further reveals the important role of pro-environment behavior in the consumption decision-making process.