Seven new ferrocene derivatives L1–L7 with pendant arms containing a terminal 4-pyridyl binding site have been prepared and characterized. Six have one pendant arm, whereas the seventh has two pendant arms, one on each cyclopentadienyl ring. Two have been crystallographically characterized: (C5H5)Fe(C5H4)CHCH(4-C5H4N)(L1) and (C5H5)Fe(C5H4)(4-C6H4)CHCH(4-C5H4N)(L4). In both cases the conjugated side-arm is approximately planar. Attachment of {MoL*(NO)Cl} fragments [L*= tris(3,5-dimethylpyrazolyl)hydroborate] to the vacant pyridyl sites of L1–L7 afforded bimetallic complexes which contain electron-donating ferrocenyl groups attached via conjugated bridges to electron-deficient {MoL*(NO)Cl} fragments. The new ferrocenes and complexes were thoroughly characterized by electrochemical, UV/VIS and EPR spectroscopic methods, and significant intercomponent interactions are evident: co-ordination of the {MoL*(NO)Cl} fragment results in a shift of the ferrocenyl redox potential to more positive potentials by approximately 40 mV per {MoL*(NO)Cl} substituent; the reductions (from 17 to 18 valence electrons) of the {MoL*(NO)Cl} groups are likewise made less negative by the presence of highly conjugated substituents on their pyridyl ligands. The electronic spectra contain transitions from both the ferrocenyl and the {MoL*(NO)Cl} components which are change transfer in origin and therefore solvatochromic. The EPR spectra of the binuclear complexes containing one {MoL*(NO)Cl} substitutent are entirely normal; however the spectrum of [{MoL*(NO)Cl}2L7], which contains two paramagnetic {MoL*(NO)Cl} groups attached to the two pendant arms of L7, shows a weak magnetic exchange interaction between the paramagnetic centres which must be transmitted through the bridging ligand and across the ferrocenyl unit.