Entertainment Products Research Articles

Analysis of Digital Marketing Strategies in the Interactive Entertainment Industry: A Case Study of ‘Valorant’

This study aims to analyze the digital marketing strategies in the interactive entertainment industry and to conduct an in-depth discussion using Valorant as an example. With the advancement of technology and the change in people’s online habits, digital marketing plays an increasingly important role in the interactive entertainment industry. Understanding consumer behavior and intentions can help reflect and improve advertising and related fields. By distributing questionnaires to collect and analyze consumers’ attitudes and reactions to different marketing strategies, the study finds that the synergy between digital marketing and outdoor advertising significantly increased brand awareness and user engagement. Social media advertising attracts potential users, while outdoor advertising enhances brand visual impact and loyalty. Through the analysis of the successful “Valorant” case, this study reveals the critical factors of digital marketing in user acquisition, retention, and stickiness. It explores these strategies’ replicability and innovation in other interactive entertainment products. Meantime provides a valuable empirical reference for the industry.

Research on Marketing Strategies for Optimizing Entertainment Products Using the Internet

Abstract: The rapid development of science and technology has profoundly altered the way people live and consume. As a significant aspect of cultural consumption, the marketing approach to entertainment products has undergone a profound transformation in response to the Internet. The traditional marketing of entertainment products is mainly reliant on the use of television advertisements, newspaper publicity, and other offline activities. Though these methods have achieved notable results over time, their reach and marketing power are constrained, making it challenging to meet the diverse and personalized needs of todays consumers. The paper aims to explore the potential of the Internet and online media to enhance product marketing strategies in the entertainment industry in the digital age. Through a comprehensive analysis of literature reviews, case studies and data studies, this paper explores the concept and current status of online marketing, as well as the application of online marketing in entertainment industries such as movies, music and games, and how existing data analysis can be used to help the modern entertainment industry optimize its existing online marketing strategies. The results show that by rationally applying online marketing strategies and adapting them to local conditions, not only can audience and user engagement be increased, but sales performance and brand image can also be significantly improved.

Serious Games for Improving Mental Health: Status and Prospects

With the rapid development of time and technology, the significance of digital game development cannot be underestimated. In today's era, games have permeated thousands of households, encompassing a wide range of genres. They are no longer solely entertainment products but also can be applied in education, medical care, learning, scientific research, and other fields. Research indicates that serious games (games designed to teach knowledge and skills or provide professional training and simulation) can effectively improve mental health. This review discusses the current status and future prospects of serious games in promoting mental health. It presents a comprehensive classification of serious games by integrating several literature resources, synthesizing information and data analysis to investigate their effectiveness in improving mental health outcomes. The findings show that serious games play a certain role in the treatment of mental illness. However, the current body of research is not without limitations, as there exists a dearth of controlled experiments comparing the efficacy of serious games to other types of games and investigating the effectiveness of gamification techniques. To address these gaps, researchers and designers should further prioritize approaches such as emotional design and participatory design. Additionally, leveraging emerging technologies like virtual reality can facilitate the development of adaptable game designs and methodologies that align with evolving societal needs.

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry

AbstractThe success of entertainment products such as movies or books varies tremendously, and managers strive to increase the odds by deciding on the right marketing input. Aiming to improve managerial decision making, we suggest and test a quantile regression framework to detect outcome heterogeneity effects of marketing inputs in the entertainment industry. By analyzing the spread of the .9 and the .1 conditioned quantile to the .5 (median) conditioned quantile, we study how much an increase (decrease) of an input factor (star power and quality) changes the spread of the expected outcome (revenues and sales). The spread serves as an indicator for the heterogeneity effect of the input factor regarding the outcome. In two empirical studies, we show how marketing instruments increase (or decrease) outcome heterogeneity by estimating quantile regressions and provide generalizable findings regarding the outcome heterogeneity effects of star power (increases outcome heterogeneity) and quality evaluations (reduces outcome heterogeneity) in the entertainment industry.

Problems of copyright protection for gaming content

The article is devoted to a comprehensive study of the current issues of copyright protection of game content in the context of the rapid development of the video game industry. The study examines the peculiarities of legal protection of various elements of video games, including software code, audiovisual components, storylines and characters. It analyses the main challenges faced by developers and publishers in protecting their intellectual property rights, including unauthorised copying, piracy and unlicensed modifications. The author analyses the terminology of the industry, in particular, the concept of ‘video game’ which is widely used in international practice. At the same time, the author establishes that the term ‘computer game’ prevails in the European legal space. This terminological difference reflects regional peculiarities in approaches to classification and legal regulation of interactive entertainment products. Despite certain semantic differences, both terms cover electronic games operating on various digital platforms. With the development of online capabilities, video games have moved far beyond the isolated and closed subculture they once were. Video games now create an interactive virtual community and a thriving business that is part artistic expression, part sporting competition and part mass entertainment. A comprehensive analysis of a wide range of court precedents from different jurisdictions relating to the protection of rights to video content in the field of interactive entertainment was carried out. The study of these court decisions allowed the author to identify the key legal approaches and principles applied in cases of copyright infringement of video game elements. It is found that the differences between video games and other intellectual property objects have led to difficulties in determining the legal regime most appropriate to their specifics. Video games include a variety of constituent elements, many of which are eligible for legal protection. The growing involvement of video games in civilian circulation has given rise to the urgent problem of copyright protection for game content.

Third tier football: national or regional entertainment product?

Third tier football: national or regional entertainment product?

New Uses for Linguistic Steganography

The development of modern linguistic steganography and steganalysis technologies creates new opportunities for use cases to be discovered. Our previous research points to high viability of methods such as trigger-container implementation for the traditional goal of covert information relay. While the findings were significant, it appears that linguistic steganography may have additional applications unrelated to this traditional use case. We aim to analyze how these technologies may be beneficially used in VR-environments, digital governance and for recreational purposes and how these advancements give rise to new speech practices. By investigating the broader implications of linguistic steganography, we hope to uncover innovative ways in which this technology can be harnessed to improve information security, facilitate immersive experiences, and contribute to the development of more sophisticated language-based communication strategies. Using linguistic steganography in VR can improve user experience, ensure sensitive information relay, create new game scenarios. In digital governance these technologies can be used to protect data, ensure secure communications and develop new methods of content analysis. In entertainment, linguistic steganography can be a useful tool for creating riddles, ciphers, and alternative modes of communication in games and other entertainment products. All this gives a new impetus to the development of language practices and prospects for further research in this area.

Community-based elderly home care services policy and household consumption enhancement: Evidence from China

The influence of elderly consumption is increasing, and community-based elderly home care service (CEHCS), as an important social security system, will have a significant impact on household consumption levels and consumption structure. This paper utilizes data from five batches of CEHCS pilot policies implemented in China from 2016 to 2020, combined with data from the China Health and Retirement Longitudinal Study (CHARLS) from 2011 to 2020, to design a dynamic difference-in-differences model to systematically evaluate the dynamic effects and mechanisms of CEHCS on elderly household non-durable goods consumption. The study found that after the coverage of CEHCS, the consumption levels of non-durable goods such as clothing, daily necessities, and cultural and entertainment products in middle-aged and elderly households significantly increased year by year, while consumption of durable goods significantly decreased. Moreover, the impact of CEHCS was more pronounced in households with lower housing assets and rural households. Mechanism analysis suggests that CEHCS promote the increase in non-durable goods consumption by alleviating children's labor constraints, reducing the family's caregiving burden, and diminishing precautionary savings. This paper provides further empirical evidence on the pathways through which elderly care services influence household consumption behavior, which holds significant implications for proactively addressing population aging and unlocking household consumption potential through micro-institutional design.

“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe

ABSTRACT Television (TV) series have emerged as the quintessential entertainment product in popular culture, amplifying their potential for affecting stereotypical representations. However, how stereotypes are embedded and transformed through media has been overlooked. This study investigates repetitions, an essential feature of serial narratives that plays a key role in stereotyping through the construction of characters in TV series. Through a literary deconstructionist analysis of Phoebe Buffay, one of the main characters from the neo-cult TV series Friends, we offer a typology of different repetitions – namely, reproduction, layering and evolution – and show how they contribute to cementing the stereotypes of morally desirable yet deviant behaviours, such as sustainable consumption.

Personalized movie recommendations based on probabilistic linguistic sentiment and integrated DEMATEL-TODIM methods

With the development of society, online reviews are increasingly becoming a crucial factor in decision-making. Especially for entertainment products such as movies, they are preferred for their affordability and high entertainment factor. Therefore, this paper proposes a movie recommendation model that considers user personalization using a probabilistic linguistic approach based on online reviews. Firstly, the method constructs a quantitative sentiment framework that transforms comments into a multi-granular probabilistic sentiment language. Secondly, we build the decision-making trial and evaluation laboratory (DEMATEL) method for probabilistic linguistic environments to explore interrelationships between product attributes, and improve the distance measure and score function to better integrate probabilistic linguistic information into DEMATEL weight calculations. Furthermore, to account for risk preferences, the model employs the extended TODIM (an acronym in Portuguese for interactive and multicriteria decision making) methodology to determine the ranking of alternatives. Finally, we design Douban movie ranking experiments to demonstrate the validity of the model. Compared with other methods, this paper incorporates the emotional tendency of movie attributes and user preference into the decision-making process leading to more reasonable results.

Interpretation of the Path of the Exportation of Japanese Popular Entertainment Products from the Perspective of Cross-Cultural Communication

The Otome game has received widespread attention and popularity among Chinese and Japanese female players. However, the research on cross-cultural communication of Otome games is still insufficient in the academic community. This paper uses questionnaire surveys and interviews, to get female consumers' satisfaction with different characteristics of Chinese and Japanese Otome games. This paper compares and analyzes the differences between Chinese and Japanese Otome games. The results show that, based on the differences between Chinese and Japanese cultures, the game texts of the Otome game, such as the protagonist's personality, age, and interaction pattern, have undergone significant localization when spread from Japan to China, to satisfy Chinese audiences. Based on this, this paper proposes the following suggestions: cultural products should be localized according to the local culture while retaining some original features during cross-cultural communication, which is beneficial for both media companies and consumers to enjoy commercial and intrinsic value.

Mommy Needs Her Chardonnay in a Sippy Cup: How Mothers Make Sense of “Wine Mom” Messages and Their Effects on Mothering

“Wine Mom” culture has recently been popularized through social media, entertainment, and household products. Although numerous popular editorials and blogs scrutinize the behaviors associated with wine mom culture, little academic research has systemically investigated the topic. Thus, the current study uses semi-structured interviews (N = 22) and a phronetic iterative approach to explore how cis-gendered mothers—the targeted population of these messages—make sense of sarcastic “wine mom” messages, which can potentially trivialize or glamourize alcohol use and misuse. Sensemaking theory broadly informs how mothers interpret and are influenced by the wine mom messages (WMM) they see on artifacts scattered throughout store shelves or in people’s homes—such as signs, dish towels, or clothing. We build a taxonomy outlining the range with which cis-gendered mothers interpret WMM and explore their accounts and rationalizations of how WMM messages have effects on the social, psychological, and physical health of mothers.

Nostalgia in the entertainment industry: the case of Pokémon Go and The Little Mermaid

Nostalgia-based marketing strategies have garnered significant attention in recent times owing to their ability to evoke deep emotions and influence consumer behaviour. However, the success of nostalgia-based marketing is not a foregone conclusion. The effectiveness of nostalgia depends on the characteristics of the product and the target audience. This study uses qualitative research to explore the boundaries of strong nostalgia-triggered feelings in two different entertainment products: the 2015 video game Pokémon Go and Disney’s 2023 remake of The Little Mermaid. Interpretative analysis revealed two key concepts that are crucial to understanding target audience attitudes and behaviour: habituation and changes in the core features of the original product. A delicate, nuanced balance is required between respect for the essence of the original nostalgic product and the introduction of innovations to prevent habituation. This balance is crucial in order to preserve the core features that lead to the formation of personal and collective childhood memories.

Ethnic Media and the Mobilization of Identity

This paper studies the relationship between ethnic media, which produce content in a minority language, and the success of ethnic parties. I argue that, by embedding cultural traits in entertainment products, media outlets can shape the salience of group identity, which helps parties’ mobilization efforts. I test this argument in the case of the Basque Country where, in the late phase of the Franco regime, an independent radio station operated by local clergy promoted the revival of regional language. Using contemporary, archival, and survey data, I show that exposure to ethnic radio increased support for new radical independentist parties and that the effect is driven by formerly Spanish-speaking municipalities with low historical support for Basque nationalism. I also show that radio increased bilingualism in subsequent generations and contributed to the bundling of ethnic identity revival and radical political ideology during the democratic transition.

Measuring the Impact of Value-Added Tax Cuts on Consumers in Vietnam

This study aims to explore how temporary changes in VAT rates affect consumer perception and behavior in Vietnam. The research is conducted based on self-administered questionnaires collected from residents of Vietnam. The snowball sampling technique was utilized to gather the data set during 2023. A questionnaire was prepared and evenly distributed among three main subjects from three different sectors and with income levels in three groups: low; medium; and high, respectively: (1) Workers from the manufacturing and industrial sector; (2) Lecturers from the education and training sector; (3) Managers from the finance and banking sector. A total of 513 usable questionnaires were analyzed. This paper employs the multiple regression analysis model (OLS) to test the study hypothesis. Analysis results reveal that the reduction of VAT in Vietnam from 10% to 8% has significantly impacted consumer behavior, where consumer products within the daily and durable goods categories are anticipated to grow, however, expenditure on entertainment products or services tends to decrease. Additionally, reasons leading to changes in consumer behavior were also discussed in the study. The findings of this paper will offer insightful perspectives for policymakers in formulating future VAT policies, especially considering the items that significantly influence changes in consumer purchasing power following VAT changes.

Efek Penyebaran Korean Wave (Hallyu) di Indonesia Terhadap Perilaku Konsumtif Penggemarnya Perspektif Islam

Globalization makes foreign popular culture contact Indonesia. Such cultural assimilation is consciously or unconsciously accepted and spread in society. Hallyu is a word that refers to the international spread of Korean popular culture in various countries around the world. The Korean Wave is the spread of Korean popular culture through entertainment products such as K-drama and K-POP. This causes the congregation to engage in excessive consumerism, which is discouraged in Islam. KPOP culture is often associated with consumption, as money is regularly spent on KPOP merchandise over a period of time. which method used is qualitative and descriptive, aims to study consumption behavior K-Pop and K-Drama fans related to the Korean Wave phenomenon. The survey results show that the majority of respondents agree that the behavior of people who frequently buy their idol's products is included in consumer behavior.

Implementasi Social Media Marketing Indihome Tangerang Dalam Membangun Brand Awareness

Indonesia is experiencing growth in the use of social media with a total of 167 million active social media users who are accessed via mobile phones and various kinds of usage processes that mean Indonesia is experiencing very rapid growth in the use of social media. The research entitled "Implementation of IndiHome Tangerang Social Media Marketing in Building Brand Awareness (Study at PT. Telkom Indonesia WITEL Tangerang) aims to find out how to implement social media marketing and how to build IndiHome brand awareness at PT. Telkom Indonesia WITEL Tangerang. The theories used in the research are marketing communications, marketing communications mix, social media marketing and brand awareness, where this research uses qualitative descriptive methods with data collection techniques using unstructured interviews and observation. Then the data that has been obtained and collected comprehensively is then analyzed using data reduction, data presentation and verification or re-checking. From the research stages carried out, the results of the research can show that the social media marketing carried out by PT. Telkom Indonesia WITEL Tangerang in building brand awareness is building positive relationships through social media with consumers through the content that is distributed, this content is in the form of entertainment content, product promotions and product information, this content is distributed through several social media including TikTok, Youtube, Instagram and Twitter , with the content created and several social media platforms which will certainly have a big influence in building brand awareness of the product.

The Use and Application of Mangas as Course Materials in Intermediate Japanese Language Teaching for Turks: An Active Learning Method in Online Classrooms

The purpose of this study is to clarify the potential of using manga as a teaching tool in Japanese language education in Turkey. Manga is generally recognized as an entertainment product, with a wide variety of genres and diverse images of manga. In addition, prejudice against manga also exists. Therefore, it is necessary to first analyze learners’ candid feedback on the academic use of manga and present an evaluation of its usefulness as a teaching material. This will diversify Japanese language education, which has been limited to conventional teaching materials, and will motivate learners to learn more, thereby contributing to the discovery of effective teaching methods, the improvement of Japanese language teaching methods, and the development of educational programs. This research can be positioned as basic research to provide more attractive and effective Japanese language education.

Analysis of the Failure of Himalayan Companies' Initial Public Offering

With the increasing demand for consumer virtual entertainment products, the network audio industry has ushered in huge development opportunities. At the same time, having sufficient funds is a necessary prerequisite to ensure that companies in the network audio industry seize opportunities and take the lead in seizing the market. Subsequently, more and more companies in the network audio industry are seeking to raise funds through initial public offerings. However, the network audio industry is a content provider based on the Internet, which has characteristics such as high initial investment and long profit cycles, resulting in lower IPO pass rates than the overall level. This study delves into the reasons for the IPO failure of Himalayan companies and further proposes specific countermeasures. Finally, based on the case of Himalayan companies, the article provides some suggestions for other network audio industry companies that want to go public and raise funds.

Influences of Internet Technology on Peoples Entertainments -- Taking Marvel as an Example

As it is known to all, network technology continues advancing, peoples ways for entertaining become more and more diverse. In order to follow this trend, entertainment corporations adapt different strategies to not only make themselves survive but also gain more profits. Up to now, some researchers have discovered that peoples recreations change their forms of manifestations in the market. Nevertheless, how their improvements based on internet technology has not been specifically and comprehensively analyzed. This essay aims to explore the relationship between Marvels business performance and Internet technology improvements by searching for and then analyzing the data in Marvels business. The research results show that Marvels business performance is positively influenced by its rational and innovative adaptations toward Internet technology improvements, including investing more sorts of entertainment productions in terms of different online medias and fully utilizing online marketing. In the future, Marvel can earn more profit by continuing extending its product line and mix according to technology developments and its latent customers potential preferences.