Abstract
As it is known to all, network technology continues advancing, peoples ways for entertaining become more and more diverse. In order to follow this trend, entertainment corporations adapt different strategies to not only make themselves survive but also gain more profits. Up to now, some researchers have discovered that peoples recreations change their forms of manifestations in the market. Nevertheless, how their improvements based on internet technology has not been specifically and comprehensively analyzed. This essay aims to explore the relationship between Marvels business performance and Internet technology improvements by searching for and then analyzing the data in Marvels business. The research results show that Marvels business performance is positively influenced by its rational and innovative adaptations toward Internet technology improvements, including investing more sorts of entertainment productions in terms of different online medias and fully utilizing online marketing. In the future, Marvel can earn more profit by continuing extending its product line and mix according to technology developments and its latent customers potential preferences.
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