Abstract
Globalization makes foreign popular culture contact Indonesia. Such cultural assimilation is consciously or unconsciously accepted and spread in society. Hallyu is a word that refers to the international spread of Korean popular culture in various countries around the world. The Korean Wave is the spread of Korean popular culture through entertainment products such as K-drama and K-POP. This causes the congregation to engage in excessive consumerism, which is discouraged in Islam. KPOP culture is often associated with consumption, as money is regularly spent on KPOP merchandise over a period of time. which method used is qualitative and descriptive, aims to study consumption behavior K-Pop and K-Drama fans related to the Korean Wave phenomenon. The survey results show that the majority of respondents agree that the behavior of people who frequently buy their idol's products is included in consumer behavior.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Da'watuna: Journal of Communication and Islamic Broadcasting
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
