Abstract
Korean popular culture such as movies, TV dramas, and pop music is overwhelmingly powerful and TV dramas are one of the most remarkable popular cultures of these. They are not only popular in terms of the fanaticalness of audiences and fans, but also bring considerable profit to the national income. Cultural imperialism to be a new form of economic imperialism. The Korean wave brings a different level of Korean fever in certain East Asian countries, such as China, Hong Kong, Taiwan, Singapore, Japan, and the Philippines. This paper aims to analyse the changing position of audiences and consumers. It discusses the role of the media, especially, television, which is not only to provide entertainment to its audiences, but is also to change the audiences’ consumption.
Highlights
E ‘If imperialism is the dominance of one nation of another, media imperialism is the dominance of one nation’s media system by another, and cultural imperialism the dominance of one nation’s culture by another
The percentage of tourists increased to 3.9% in 2002. (Note 3) The figures show that the tendency of Korea is not merely based on the pleasure and gratification of audiences’ desires, and on people taking further action to visit Korea personally
The phenomenon of the Korean wave is an evidence of how cultural imperialism develops as economic imperialism
Summary
E ‘If imperialism is the dominance of one nation of another, media imperialism is the dominance of one nation’s media system by another, and cultural imperialism the dominance of one nation’s culture by another. 1. Introduction The term ‘Korean Wave’, ‘known as Hallyu or Hanryu, refers to the popularity of South Korean popular culture in other Asian countries.’ (Note 1) Korean popular culture such as movies, TV dramas, and pop music is overwhelmingly powerful and TV dramas are one of the most remarkable popular cultures of these. Introduction The term ‘Korean Wave’, ‘known as Hallyu or Hanryu, refers to the popularity of South Korean popular culture in other Asian countries.’ (Note 1) Korean popular culture such as movies, TV dramas, and pop music is overwhelmingly powerful and TV dramas are one of the most remarkable popular cultures of these They are popular in terms of the fanaticalness of audiences and fans, and bring considerable profit to the national income.
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