Entertainment Companies Research Articles

From Pakho Chau to Joker Xue: A Multidimensional Comparison of Concert Marketing Strategies

As the impact of the pandemic gradually weakens, the global economy has entered a downturn period. However, cultural consumption, especially the concert market, has shown a strong trend of recovery. Concerts, as a unique outlet for emotional release, carry the expectations of countless people. The shocking music and gorgeous stages bring people unparalleled emotional value and become a panacea for soothing the soul. Precisely because of this, this phenomenon deserves our in-depth exploration. This research focuses on two singers with unique stylesJoker Xue and Pakho Chauand discusses the marketing strategy issues faced by entertainment companies in the face of competition in their concert markets. Through market research, analysis of fan behavior, and data from past concert cases, it is found that Joker Xue has a wide fan base thanks to his unique humorous style and soulful songs, and it is suitable to strengthen social media interaction and topic marketing for him. Pakho Chau, on the other hand, has attracted a large number of fans by virtue of his influence in the Cantonese-speaking regions and solid singing skills. His marketing strategy can focus on regional promotion and offline event marketing. Based on the above analysis, this article suggests that entertainment companies comprehensively apply diversified online and offline strategies to enhance their market competitiveness. This research provides theoretical and practical support for dealing with the competition in the star concert market and helps entertainment companies gain an advantage and maximize their commercial interests in the fierce competition

Roger Rocher, football business pioneer in France with the presidency of the Association Sportive de Saint-Étienne

ABSTRACT At a time when French professional football was struggling to develop, Roger Rocher, appointed president of the Association Sportive de Saint-Étienne (ASSE), was to revolutionize professional sport in France from 1961. In addition to his sporting successes with the club, in particular a European Champion Clubs’ Cup final in 1976, his numerous initiatives in the field of economic development have left their mark on French football. From that moment on, ASSE became part of modern football by becoming a sports entertainment company and the first professional sports entity to be considered a fully-fledged sports brand. Indeed, he is considered a pioneer in many areas, such as merchandising and sponsorship. His thirst for victory and innovation led to his downfall in 1982 with the revelation of the slush fund affair. Despite this setback, Rocher is considered one of the great architects of the economic and legal evolution of French professional sports clubs.

Becoming the number one boss of sports shows. Promoter Jeff Dickson in interwar Europe

ABSTRACT From the mid-1920s onwards, Jeff Dickson, an American who had come to France a few years earlier as a war photographer and had started his career selling lucky bags in cinemas, moved into boxing. Within a few years, he had established himself as Europe's leading promoter and, in 1931, took over the management of the Palais des Sports, thanks to influential supporters such as L'Auto. This sports entertainment company, housed at the Vélodrome d'Hiver, staged the biggest European sporting events of the interwar period and gave Dickson considerable notoriety. This article looks back at Dickson's career and seeks to understand the conditions that made his rapid and exceptional rise possible. Drawing on a variety of sources relating to Dickson, his entourage and several companies, the aim is to highlight the extent to which this promoter and his team succeeded in appropriating the particularities of the sporting and spectacular arena and optimising the use of their respective resources. In so doing, we aim to show that Dickson succeeded in concentrating all the symbolic and economic gains from the events he organised, enabling him to establish himself as the boss of the sporting spectacle in Europe.

How K-POP Influences C-POPs Market Positioning: A Case on SNH48

This study investigates how K-POP influences the market positioning of C-POP through a detailed case study of the Chinese idol group, SNH48. Initially modeled after the Japanese group AKB48, SNH48 later transitioned to a K-POP-inspired approach. By analyzing SNH48s shift from J-POP to K-POP, this research explores the externalization business model employed by Chinese entertainment companies. It delves into how SNH48's market positioning evolved, emphasizing commercial best practices and external collaborations, particularly with South Korean firms. Additionally, by examining SNH48s evolution and collaborations with South Korean firms, the study highlights the role of the externalization entry-mode business model in shaping Chinese entertainment strategies. The research also considers the impact of geopolitical factors, such as the 2016 THAAD dispute, which led to the "Xian Han Ling" ban on Korean celebrities, prompting Chinese companies to adapt their strategies.The findings highlight the significance of adapting foreign entertainment models in shaping C-POP's future, demonstrating the importance of market positioning in Chinas entertainment industry.

엔터테인먼트 기업의 ESG 활동이 기업 및 아티스트 이미지, 팬 충성도, 구매 의도에 미치는 영향에 관한 연구

엔터테인먼트 기업의 ESG 활동이 기업 및 아티스트 이미지, 팬 충성도, 구매 의도에 미치는 영향에 관한 연구

Value Research of HYBE Entertainment

Abstract: With the development of economic globalization, Korean entertainment companies occupy an increasingly important position in global entertainment. Under the fierce competition among Korean entertainment companies, HYBE has created several standouts K-pop groups in the past few years, thereby breaking the pattern of the three major entertainment companies, YG, SM, and JYP. HYBE has attracted a predominantly youthful crowd mainly with its unique music aesthetic, versatile group styles, and frequent returns, and has made efforts to expand its presence from the Korean domestic market into the U.S. market, where it has become a major player. It is also trying to expand its sales from the Korean domestic entertainment market to overseas markets, mainly the United States. Despite the controversy surrounding some of HYBE's groups, which has raised the company's operational risk, the company's groups have gradually gained a significant position in global entertainment. This article analyzes the value of HYBE from the perspectives of profitability and business analysis, describes the current state of the company's development, and explores the reasons for its steady growth.

Spiritual Branding and Corporate Profit in the Japanese Modern Mystery School

This article analyzes the irreducibility of spiritual branding, theologies of self-divinity and the business practices of a global esoteric company. Based on fieldwork with the Modern Mystery School (MMS) in Tokyo, I show how initiates, by purchasing an ascending syllabus of esoteric courses, recognize their own divinity and parlay this recognition into a spiritual brand that helps them market to their own clientele niche. The spiritual transformation of recognizing one’s transcendent individual royalty is necessarily monetized as Adepts transition from paying clients to income-generating spiritual therapists. Parallel to this, top leadership have consciously fused MMS as an ancient hermetic lineage with a modern-day entertainment company, fashion company and lifestyle magazine. This has given MMS in Japan a recognizable public aesthetic which, combined with teachings about opposite but complementary Divine Masculinity and Femininity, advances gender normative ideologies often experienced by followers as spiritual alternativity. This article theorizes the intertwined relationship of other-worldly self-branding and this-worldly business acumen without reifying the binary between religion and economy or reducing meaningful spiritual transformation to corporate profit.

The Walt Disney Companys Challenge

Walt Disney is the most famous and largest entertainment company in the world. However, it also met plenty of problems from the time it started until now. These problems can occur on the financial side, it can happen in the copyright of the films and characters, and it also can occur in the making of the movie and the relationship with their employees because no one company can be operated mainly without any challenges. Walt Disney Company met different problems during different periods. For example, in early 1940, the company had a severe financial problem. In the early 20th century, the company met the challenge of its film industry. In the 21st century, the company had the risk of being outdated with the rapid development of the internet and the entertainment platform. In 2019, the company was influenced by the covid-19, during the pandemic period, the global economy into recession, the tourism industry was declined significantly. This article analyzes Walt Disney's solution to face these challenges.

Analyzing YG Entertainment's Financial Impact: Addressing Brand Image Decline and Solutions

This research explores the impact of YG Entertainment's strategy in 2019 on the company's financial condition and image after a series of problems involving its artists in 2019. YG Entertainment, a prestigious South Korean entertainment company, faced major challenges, including prostitution-related controversies, drug scandals, and tax problems. These problems caused a decline in the value of the company's shares and raised concerns among investors and fans. This research aims to investigate the strategies implemented by YG Entertainment to recover from financial losses and assess the effect of these solutions on the company's financial condition. In addition, this research aims to measure the magnitude of losses experienced by YG Entertainment and the extent of financial recovery after implementing the strategy. Next, this research explores the importance of brand image in influencing the financial condition of entertainment companies. The research findings serve as a source of knowledge for readers who want to understand real cases of how companies overcome crises and their sequential impacts. For the author, this research contributes to knowledge and learning in exploring the dynamics of the entertainment industry which is full of challenges. Further research explored the problems faced by YG Entertainment in 2019, with scandals involving prominent artists. The impact of this problems on the company's share value and market capitalization is discussed, showing the seriousness of the challenges faced by the entertainment giant. YG Entertainment's solution involves the debut of a new boy band, re-planning the presence of artists who have been absent for a long time, and renewing contracts. Research shows that this strategy produces a positive response.Overall, this research provides valuable insight into the dynamic relationship between brand image, financial condition, and crisis management in the entertainment industry, using YG Entertainment as a case study.

Comparative Analysis of Three Media and Entertainment Companies

Comparative Analysis of Three Media and Entertainment Companies

The New Satanic Panic

Abstract A moral panic animated by conspiracy theories alleging ritual sex abuse swept through the United States in the 1980s. During that “Satanic Panic,” as it came to be known, people expressed fears of social change regarding gender and sexuality. Beginning in 2022, conservative politicians, pundits, and pastors in the United States levied similar accusations of child grooming, sex trafficking, and satanic sex abuse at the LGBTQ + community, teachers, liberals, and entertainment companies; these accusations were accompanied by repressive legislation and violence. Despite their political salience, little is known about the people who believe these accusations. Using a 2022 U.S. national survey (N = 2,001), we find that up to one-third of Americans believe accusations of satanic cult abuse, government sex trafficking, and an “agenda” to “groom” children into gay or trans lifestyles. These beliefs are correlated with a range of political attitudes (e.g., positive views of Donald Trump, Vladimir Putin, and white nationalists) and policy preferences (e.g., overturning Roe v. Wade), as well as with normative (e.g., a desire to run for political office) and nonnormative (e.g., the acceptance of political violence) political intentions and behaviors. Regression analysis further reveals that these conspiracy theory beliefs are positively associated with dark psychological traits, antiestablishment orientations, and repressive views toward sex and gender. Our findings suggest that these accusations can spark dehumanization and deadly violence by mobilizing into politics people who possess strong feelings of political efficacy, but also antisocial traits, nonnormative tendencies, and a desire to undermine established political institutions.

The content production routine in the pandemic context

The COVID-19 pandemic led Brazil to implement social distancing measures, challenging the operation of various organizations. This study aimed to identify how such a context impacted the content production routine in a media and entertainment company. After documentary analysis, interviews, and participant observation, three categories emerged: (i) emergence of guiding and facilitating artifacts; (ii) imposition of new competence, and (iii) emergence of new production models. Findings suggest that the interplay between the influence of artifacts on the ostensive aspect of routines and operational practice required new competencies from the involved actors.

Boys’ Love (BL) Drama Series Review System for Opinion Mining with Sentiment Analysis

This research portrays same-gender relationships in media, specifically through the drama series of BL (Boys’ Love) and GL (Girls’ Love). Entertainment companies from Thailand, Taiwan, South Korea, Japan, and Vietnam are prominent producers of these series for the global market. While Thai BL dramas have been produced since 2014, they achieved significant popularity and recognition starting in 2017. The proposed system collects user review comments on the BL drama series produced by four countries from 2014 to June 2023. These reviews are compiled into a dataset named H/BL page via Facebook. The dataset comprises 276 series collected from two websites: Dramatist and BLWatcher. Sentiment analysis is utilized to classify user opinions and emotions related to these BL drama series. This technique identifies phrases and emotions within the text, categorizing them as objective (factual), positive (indicating happiness and satisfaction), or negative (indicating unhappiness, disappointment, or rejection) using the Information Gain (IG) method. The system aims to classify opinions on BL drama series and assess public sentiment towards same-gender love.

The Application of the Metaverse in the Entertainment Industry and Its Commercial Value

Nowadays, people are yearning for new recreations to enrich their lives, and in this context, various technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) are developing rapidly. By now, some entertainment companies have created virtual idols or characters in the metaverse, a new concept referring to a virtual shared space, in order to attract the publics attention, satisfy their changing needs in the fast-developing society, and get higher profits. This new concept has become popular around the globe, leading to massive imitation from other companies. This paper introduces the definition and typical examples of the metaverse, summarizes its application in the entertainment industry, and analyzes its commercial value as well as future development trends. Overall, virtual idols launched by entertainment companies in the metaverse have achieved great success, proving the commercial value and development potential of the metaverse. Meanwhile, the innovation of the metaverse not only labels the advances in science and technology but also reflects peoples pursuit of higher life quality as well as their rising expectations for the future.

Global Cultural Integration Strategies of Korean Entertainment Companies Regarding the Idol Culture Industry: The Case of SM Entertainment

The study focuses on the global cultural integration of Korean entertainment companies regarding the idol culture industry, using SM Entertainment as a case study for in-depth analysis. Idol culture, as a part of Korean pop culture, has achieved great success globally over the past decades. With the rise of digital media, the trend of internationalization in the entertainment industry has become more pronounced. The acceptance of different cultures by audiences in different countries has also become one of the focal points of research. This study will focus on SM Entertainment's successful practices in overseas markets such as Asia, with a special focus on how it has integrated the Korean Wave culture to satisfy the aesthetic and cultural needs of audiences in different countries and regions in order to increase its acceptability in the international market. The company's strategies in terms of artist image, music style, and promotional techniques are examined in depth. Ultimately, this study provides insights into SM Entertainment's success in achieving cultural integration and adapting to multicultural demands, which is important for understanding global cultural communication, the internationalization of the entertainment industry, and the dissemination of local culture in the international market.

Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture

ABSTRACT Investors and managers of firms producing cultural products have long confronted the problem of low success rates. This study proposes a model arguing that corporate governance, in addition rates organizational learning, improves market orientation, which in turn influences the performance of cultural products. To support our model, this study collects 607 music videos produced by South Korean and Taiwanese entertainment companies. We measure their market orientation via the simple market research technique of data mining and examine the degree to which the characteristics of firm products are consistent with the results of market research. We find that market orientation is positively related to product performance. We also find that both corporate governance and organizational learning improve market orientation. Building on past research that has exclusively conceptualized market orientation as firm capabilities that could be improved by organizational learning, this study further suggests that agency problems between investors and artist managers hinder firms’ market orientation, and could be mitigated by strong institutions in corporate governance.

Walt Disney’s Business Model

Disney is a well-known worldwide entertainment company with a wide range of investments, including entertainment and motion picture production. The SWOT analysis framework is utilized in this article to examine Disney’s advantages, disadvantages, opportunities, and threats to clarify the elements that have contributed to the company’s success. Disney’s resilience in the face of a changing business is seen in its strong alliances, significant cash flow, and wide range of products and services. However, its dependence on flagship properties and vulnerability to outside influences present difficulties. By utilizing Disney’s connections and experience, there are several potentials to grow into the internet streaming market with Disney Plus. However, threats like increased competition and economic instability still exist. Analyzing Disney’s development and strategic decisions highlights the company’s lasting impact on the entertainment industry and exemplifies a revolutionary business strategy with broad implications.

Netflix Movies Recommendation System

Netflix is a leading global entertainment company with over 247 million paying customers who can access TV series, films, and games in over 190+ countries. Many languages and genres are offered for the content. As much as they like, whenever and wherever they wish, participants are free to change their plans and play, pause, and resume viewing. With the exponential growth of content on streaming platforms like Netflix, users often face the challenge of finding relevant and enjoyable movies.The "Cold-Start" issue is a recommendation system issue wherein new users or items have little data, making it challenging to provide appropriate recommendations. In response, this paper proposes a data-driven movie recommendation system tailored for Netflix. Leveraging machine learning techniques, user preferences, and historical data, the model aims to enhance the user experience by providing personalized movierecommendations. This study explores algorithms such as collaborative filtering, content-based filtering, and hybrid models to achieve accurate and effective movie recommendations. While content-based filtering uses item features to suggest shows or movies a user has previously enjoyed, collaborative filtering examines user behavior and preferences to produce suggestions. Even with insufficient data, the system can deliver more accurate recommendations for new users or things by combining various approaches. By making recommendations based on both item features and user behavior, this hybrid approach helps to reduce the cold start issue.

The Influence of Company Performance on Company Value (K-Pop Entertainment Company Registered on KOSPI.KRX South Korea 2018-2022)

The Influence of Company Performance on Company Value (K-Pop Entertainment Company Registered on KOSPI.KRX South Korea 2018-2022)

Analysis of the global eSports market: value chain, business models and developments

This paper aims to provide support in understanding the current difficulties in the eSports industry. It outlines the various players active in the eSports ecosystem and how they benefit from the success of eSports: Sponsors present themselves to an attractive target group, publishers promote more intensive use of their video game and broadcasting platforms receive professionally organized content for distribution to a growing audience. Only teams and organizers have so far concentrated solely on generating revenue through the practice or organization of eSports competitions. Driven by profitability weaknesses, however, they are trying to reduce their dependence on sponsorship and tap into new sources of income. Team organizations in particular tend to see opportunities for this outside of the original eSports business and are therefore increasingly developing into marketing and entertainment companies.