Abstract

Disney is a well-known worldwide entertainment company with a wide range of investments, including entertainment and motion picture production. The SWOT analysis framework is utilized in this article to examine Disney’s advantages, disadvantages, opportunities, and threats to clarify the elements that have contributed to the company’s success. Disney’s resilience in the face of a changing business is seen in its strong alliances, significant cash flow, and wide range of products and services. However, its dependence on flagship properties and vulnerability to outside influences present difficulties. By utilizing Disney’s connections and experience, there are several potentials to grow into the internet streaming market with Disney Plus. However, threats like increased competition and economic instability still exist. Analyzing Disney’s development and strategic decisions highlights the company’s lasting impact on the entertainment industry and exemplifies a revolutionary business strategy with broad implications.

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