Entertainment Companies Research Articles

The Walt Disney Company: What does its Future Hold?

Pandemic has speeded up the development process of streaming media, this paper will focus on The Walt Disney Company - one of the most successful companies in providing streaming services, seeing how this company thrives in this area, as well as the advantages that can ensure it to be one of the leading medias and entertainment companies in the next 10 years. After that, I will provide some suggestions for the company base on my current understanding of its strategy, while I agree with its ongoing intentions to speed up direct-to-consumer business.

Netflix & Big Data: The Strategic Ambivalence of an Entertainment Company

Netflix actively fueled what is known as the myth of big data, promoting their recommender system and data-driven production as cutting-edge, all-seeing, and all-knowing. Today, however, the company is increasingly acknowledging the role of human expertise and creativity. In this paper I explore the strategic repositioning of Netflix from technology company to entertainment company, enabling them to be understood as both “data” and “gut.” This transformation is discussed as motivated by the increasing public criticism of data and algorithms and the company’s foray into original programing. More specifically, I examine how Netflix, in public-facing materials, discusses big data and how those ideas are taken up in public discourse. These sources disclose an assumption of opposing characteristics between data and human expertise and creativity. As a point of a larger critique, I comment on the limitations of this data and human opposition for thinking about Netflix and technologies at large.

Stock returns, government response strategies, and daily new case bursts during COVID‐19: A cross‐country perspective

The purpose of the current research is to examine the influence of COVID‐19 pandemic related governmental policies and the bursts (e.g., drastic increases in cases during certain periods) of COVID‐19 cases on the abnormal returns of 725 hospitality and entertainment companies from the United States (US), China, the United Kingdom (UK), India, Thailand, Turkey, Mexico, and France. The study uses daily data from January 1, 2020, to November 20, 2021 and event study methodology. Our results offer the following insights. First, the response in the early days of COVID‐19 was negative for both the hospitality and entertainment sectors. Second, regarding government response strategies: (1) announcements of stimulus packages negatively affected China's entertainment and the UK's hospitality and entertainment sectors, but positively impacted the US's hospitality sector; (2) lockdown announcements adversely affected abnormal returns only in the US's hospitality and entertainment sectors; and (3) travel restrictions affected the US hospitality and Chinese and Indian entertainment sectors in the early stages of the pandemic. Third, regarding COVID‐19 case bursts, the results showed more negative abnormal returns during the first burst in the developed countries compared to undeveloped countries, while in the second burst, investors reacted more rationally, resulting in less negative abnormal returns. Conversely, more negative abnormal returns were found in the second bursts in India and Turkey. We conclude that COVID‐19's impact differed between developed and developing countries. Our findings suggest that investors should consider these differential effects when devising their portfolio strategies during COVID‐19 or the similar situations.

The Theater's Backstage: When Numbers Serve the Show—A Case Study on Livent (Part 1)*

On November 19, 1998, Toronto entertainment company Livent Inc. filed for protection under the Companies’ Creditors Arrangement Act (R.S.C. 1985, c. C-36), further to issuing a press release stating that the company’s audited financial statements contained irregularities. This high-profile bankruptcy serves as a reminder that Canadian companies are not immune from financial manipulations. The proposed case study lets students act as the auditors responsible for the audit engagement for Livent’s financial year ended December 31, 1996, which was the financial year that preceded its failure. Students will be responsible for discussing the work performed by Deloitte & Touche and implementing audit procedures for complex transactions that the company has handled. The students must be capable of identifying the factors that may have impacted the audit and the engagement risk and will be asked to establish materiality. This case study is based on facts as related by the press and the various legal authorities who dealt with the affair.

IMPLEMENTASI STRATEGI BISNIS SM ENTERTAINMENT DI PASAR TIONGKOK MELALUI WAYV PADA TAHUN 2019-2021

SM Entertainment is the largest multinational company in the entertainment industry in South Korea, which founded in 1995 by Lee Soo Man. SM Entertainment as the first entertainment company to export K-POP music abroad, one of which is the Chinese market. SM Entertainment started to enter the Chinese market in the early 2000s by holding concerts as one of the promotions of their music. SM Entertainment is still developing and distributing the Hallyu products despite the difficulties for foreign companies to enter the Chinese market. SM Entertainment maintains their business in China with a strategy that has been adapted to the market environment there. This paper discusses SM Entertainment's marketing mix strategy through the boy group named WayV in order to maintain its business in China after the conflict of Terminal High Altitude Area Defense (THAAD). Using a qualitative research approach, this study aims to analyze SM Entertainment's marketing mix strategy implemented through WayV in 2019-2021 through three stages; segmenting, positioning, and targeting. This study explores how SM Entertainment's marketing mix strategy as the MNC's can maintain their market in China through WayV.

How Does the Theory of Marketing Mix Affect Consumer Behaviours, with the Development of Fandom Economy?

Fandom economy is becoming an increasingly hot topic in current society. Therefore, researching on such a newly-emerging phenomenon is worthy of being done. Through the analysis of “celebrity effect”, also called “idol culture” in this dissertation, fans behaviours and the business model of entertainment company by the theories from marketing area, it could help to find out the supply chain of this industry and understand the fundamental reasons why fandom economy occurs.

Can Netflix Beat Disney in Business Operation-Evidence from the Streaming Media Competition

With the impact of COVID-19 in the last two years, streaming media that can be played and watched at home is becoming mainstream in the United States. Disney, the world’s largest entertainment company, is facing the closure of its theme parks, a lack of sports programming at ESPN (Entertainment Sports Programming Network), layoffs and the suspension of live movies. Netflix is an innovative company focused on streaming and has been at the forefront of deals for nearly a decade. In the past two years, it has also made great achievements in the field of independent IP research and development. Netflix, meanwhile, has used the pandemic as a springboard to record numbers of new subscribers. In order to explore whether Netflix, Disney’s main potential competitor in the streaming industry, will affect Disney’s future business development, this paper selects financial input indicators and output indicators of Disney and Netflix from 2003 to 2021, and uses DEAP2.1 software to calculate and analyze the streaming media operation efficiency of the two companies in 19 years from the perspective of output. The results show that Netflix has excellent streaming media operation efficiency from 2003 to 2021, while Disney has poor streaming media operation efficiency. Results of the streaming media operation efficiency of Disney and Netflix from the perspective of comprehensive efficiency decomposition can highlight the allocation of streaming media operation from the perspective of relaxation variable value and achieve DEA effective target value.

STRATEGIC APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN THE ENTERTAINMENT INDUSTRY

ABSTRACT This study seeks to examine the development of the global entertainment industry through the application of artificial intelligence (AI) technologies. As the global entertainment business continues to grow, it is critical to look at how AI may best be used to achieve the best possible growth scenarios. Specific benefits of AI technology application from the perspective of the current entertainment business must be evaluated, as well as the potential problems and hazards of such a solution. The significance of current issues in the entertainment industry's operations and the prospective benefits of AI technology were examined from this perspective. Using a survey questionnaire, the authors were able to identify prospective areas for the use of AI in the entertainment business. Study participants comprised senior executives from the world's leading entertainment companies that operate in the sphere of video content production. The findings revealed specific aspects of business operations, where integration of the AI technologies could be associated with the highest benefits for the business owners and the management team. Together with this, opportunities for further research and managerial implications for the entertainment sector were identified. Keywords AI in Entertainment; Opportunities and Challenges; Survey of Benefits.

Creative Sector Resilience in the COVID-19 Era : Comparative Analysis of the K-pop Industry and the Performing Arts Sector

The COVID-19 pandemic has caused much damage to the Korean cultural industries, yet, embedded in the crisis are hopes and discourses of opportunity for the post-COVID era. In the commercial field, K-pop entertainment companies have used the crisis as an opportunity to expand their online performance offerings and promote platform development. In contrast, the field of performing arts is still seeking to adopt effective, non-contact digitalization strategies capable of attracting audiences with lower technical skills, such as streaming existing performances online. In this paper, we compare the responses to the pandemic of the popular music industry and the performing arts sector through the lenses of sector resilience and government support. We found that, due to the economic structure of the idol-centric entertainment industry, K-pop entertainment companies with digital platforms have proven to be significantly more resilient in response to the COVID-19 crisis than the performing arts sector. Along with the digitalization and commercialization of their performance and idols, the K-pop entertainment companies have shown increased resilience and accommodated a larger audience with stronger relationships. We also analyze the effects of the government’s COVID-19 support policy on the music industry, the performing arts sector, and individual cultural workers in three main areas: mitigation policy, innovation policy, and recovery policy. We recommend that the performing arts sector build a more strategic understanding of audience relations and that the government promote innovation policies for the performing arts sector while taking into account differences between the resilience levels of various sectors.

A Review on the Cause, Advantages, Challenges, and Future of Media Convergence

Individuals’ lifestyles have become increasingly dependent on media convergence. Human careers have been made more manageable, and their access to media has increased because of technological advancements in television, the Internet, and mobile communication. However, the idea of whether or not media convergence offers benefits and problems to the industry around the world must be questioned. Radio and entertainment companies have difficulty integrating media because of various issues, including dwindling broadcaster personalities, shifting media discourses, and rapid advances in AI. However, media convergence must contend with the economic advantages and changes brought by an expanding audience; the present media technology advancements; and the public’s increased literacy, impact, and direct communication. Convergence innovation and development are prevented by a unique broadcasting and hosting method, a new media development process, and an expansion of media cultural network capacity. Finally, the media convergence industry’s future development prospects in the age of fusion media are forecasted. Keywords: advantage ; cause; challenge future trend; media convergence

Keynote Speaker Q and A: Positive Messages With a Purpose

<i>Shabnam Mogharabi is cofounder and past chief executive officer of SoulPancake, an</i> <i>award</i><i>-winning media and entertainment company, which was purchased by Participant Media in 2016. SoulPancake content has amassed more than 1 billion video views on hit series such as "Kid President" as well as "My Last Days," which focuses on life lessons from those with a terminal illness. Mogharabi is a coauthor of the best-selling book,</i> SoulPancake: Chew on Life's Big Questions. <i>Before joining SoulPancake, Mogharabi was a journalist working in business-to-business real estate and design publishing, rising through the ranks to oversee 4 print publications, 8 websites, and 3 annual events. Mogharabi spoke to AONL about the thinking behind SoulPancake and what she's learned from creating positive content.</i>

Pengaruh Kepemimpinan dan Penerapan Disiplin Kerja terhadap Kinerja Karyawan di Industri Hiburan

Employee performance is a crucial element in the highly competitive entertainment industry, where service quality and innovation play an important role in maintaining competitive advantage. This research explores the influence of leadership and the application of work discipline on employee performance in the entertainment industry, focusing on how these two factors interact to influence workforce effectiveness and productivity. Through a quantitative approach, data was collected from a survey involving 200 employees from various entertainment companies, including film studios, music companies, and theaters. The results showed that effective leadership, characterized by good communication, transparent decision-making, and motivational support, has a significant positive influence on employee performance. In addition, consistent and fair application of work discipline, which includes adherence to operational rules and standards, also contributes significantly to improved employee performance. These findings provide valuable insights for managers in the entertainment industry to design more effective managerial strategies to improve employee productivity and satisfaction, and achieve sustainable competitive advantage.

Sole Proprietorship to Private Limited Company - A Journey of Daijiworld Media Private Limited

Purpose: The media industry is crucial in arranging images and discourses that have an impact on society. Many media companies are relying on social media to power their production and distribution processes. To thrive in a highly competitive world, innovation is seen as a critical component in overcoming the pressures of changing social, economic, and technical conditions. The relationship between management and innovation in the media sector is the primary subject of this research. It represents concerns that have an impact on the organizational structures, strategies, media content, and audience perception. Daijiworld Media is a Mangalore-based Indian media company that specializes in news and entertainment. through its website, TV channel, Youtube channel, weekly magazine, audio-visual studio, radio, IT company, and OTT platform. This paper examines the company's evolutionary growth, highlights the company's services and subsidiaries, investigates the company's strengths, weaknesses, challenges, and opportunities, uncovers the company's hiring and training procedures, examines its finance strategy and CSR initiatives, and assesses the impact of COVID on the company. Methodology: This is an exploratory study based on primary data, and information is gathered by interviewing officials from Daijiworld, the Daijiworld Website, and news articles. Findings: Daijiworld Media is a Mangalore-based Indian media company that specializes in news and entertainment services through its website, TV channel, Youtube channel, weekly magazine, audio-visual studio, radio, IT company, and over-the-top (OTT) services, Throughout its twenty year history, this organization has researched the media and entertainment field and endeavored to respond to diverse customer expectations, from daijidubai to daijiworld, from daijiworld monthly magazine to audio-visual studio, from tv channel and radio to OTT. This company has studied the media and entertainment field and attempted to cater to various consumer demands during its twenty year history. The news on daijiworld is accurate, verifiable, and timely. It has content in all local languages to reach out to a wider range of audiences. They host different reality shows and help in the exposure of local talents. They constantly strive to come up with innovative concepts and content. Daijiworld Pvt Ltd is constantly striving to improve and adapt to market developments to be competitive. Research limitations/implications: Complete information or research papers on Daijiworld Pvt Ltd are not available so contacting their multitasking busy officials for more information was little challenging. Originality/value: This paper focuses on Daijiworld Media Private Ltd a local media and entertainment company. Paper type: Case Study

ОСОБЕННОСТИ ФОРМИРОВАНИЯ БРЕНДА КОМПАНИИ РАЗВЛЕКАТЕЛЬНОЙ СФЕРЫ В СОЦИАЛЬНЫХ МЕДИА

The features of the brand formation of an entertainment company with the help of social media are considered on the example of the Jump Town trampoline park in Vladivostok. The study revealed the problem of inconsistency between brand identification (the opinion that the company plans to form in the minds of consumers of its services) and brand image (the existing image of the brand in the minds of consumers). The results of the field study of the formation of the Jump Town trampoline park brand (in the form of a survey) made it possible to assess the formed image of the company at the present time and develop a set of proposals to overcome the gap that has arisen. The presented methodological approach to the development of proposals for the formation of a brand of an entertainment company includes the research process, the structure of the questionnaire and the technology for processing survey results in a static package. The proposed technology for processing survey results in a statistical package makes it possible to test the hypotheses put forward using frequency and factor analysis. The results obtained made it possible to single out three segments of visitors and determine the list of brand attributes that are most important for each of them. The conclusions and results of the study are of practical interest for planning activities to build a brand for an entertainment company

Information practices in coopetition context: the case of a large video game company

Studies on the information practices in a cooperative context are rare. Yet, issues of access, sharing or retention of information are crucial. This study investigates how professionals in a global digital entertainment company define their information source horizon and the factors that influence them. Using Savolainen’s information horizon methodology, we conducted an exploratory study based on interviews organised at the Montreal studio during which our 29 participants had to place their sources of information on mind maps. Quantitative data was collected and analysed on participants' preferences for information sources. We also employed grounded theory techniques to review our interview transcripts using NVivo software. We propose a new categorisation of sources and confirm the typology of Savolainen’s criteria. The results revealed that coopetition and technological contexts shaped information practices of gameworkers. The results of our study on the informational practices of gameworkers could find application in strategic information and knowledge management.

Strategi Pengelolaan Pajak Daerah Dalam Upaya Peningkatan PAD di Kota Serang

This study focuses on the analysis of local tax management strategies in an effort to increase PAD in Serang City. The theory uses SWOT analysis according to Hunger (2017: 23) which includes factors of strength (strength), weakness (weakness), opportunities (opportunities) and threats (threats). The research method uses case studies. The research approach uses a qualitative approach with a qualitative descriptive design. Research informants from BPKAD elements of Serang City, secretary of Commission III DPRD Serang City for Finance and Regional Assets, and hotel, restaurant and entertainment companies. Data analysis using data analysis techniques Miles and Huberman. The results of the study show that the SO (Strenghs to Opportunity) strategy is by adding local tax services that are carried out online, and adding new local taxpayers through data collection activities or direct surveys to the location of business activities engaged in hotels, restaurants and entertainment, WO strategy (Weakness to Opportunity) by adding field officers to carry out data collection and survey activities for business actors, especially small and medium-sized businesses that have not been registered as local taxpayers, ST Strategy (Strenghs to Threats) by utilizing the Serang City BPKAD website to periodic reporting of local taxes to the public, the WT (Weakness to Threats) strategy by means of publicity of local tax information can utilize print media and electronic media.

Star Business Value Prediction based on Sentiment Analysis

The article crawls the audience comments from some videos on the YouTube platform of "Talk Show Conference Season 3", extracts relevant content about popular champions Wang Mian and Wang Jianguo for sentiment analysis, uses Google Data API to design a crawler to obtain comment content, and to crawl After the received content is preprocessed, Word2vec is used to build a word vector model, and finally an LSTM model is built for training prediction. It can be seen that the popularity of the player Wang Mian is higher than that of Wang Jianguo. The entertainment company where the two are located can adjust the artist's work according to the changes in the public's love for the players.

Review on Environmentally Friendly Chemicals

Early-career researchers who want to specialize in green chemistry should be interested in training in toxicology, sustainability, and environmental impact assessment of prepared products. The most demanding fields for specialists in environmentally friendly chemistry are industrial fields, especially in the sectors of technology, pharmaceutical industry, biotechnology, and consumer health. They are also in demand in entertainment companies and supply offices. Researchers should also strengthen their marketing abilities, gain a better understanding of the labor market and production processes, and become well-versed in all applicable rules and regulations. Green chemistry curricula are uncommon in the United States, where Yale University in New Haven, Connecticut, the University of Toledo in Ohio, the University of Massachusetts at Lowell, and the University of California at Berkeley have launched Postgraduate programmes in green chemistry, as have European institutions such as York University in the United Kingdom and the University of Copenhagen, as well as some universities in Asia. Some companies have also cooperated with universities to build environmentally friendly chemistry laboratories.

The Impact of Social Media on Sales Promotion in Entertainment Companies

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

Globalization for South Korea’s Cultural Industry: The Future of K-Pop in The Untact Era

This study will discuss the role of globalization in the development of Culture Technology in the South Korean entertainment industry, particularly as a strategy and vision presented by SM Entertainment. Various new innovations for the entertainment world in the future, especially in the face of the Covid-19 pandemic situation or the untact era, ranging from online concerts to the use of social media as a new business model. The main purpose of this article is to understand and describe the use of technology in the South Korean entertainment industry. The theory used in this research is globalization theories, with descriptive qualitative research methods. Data mining was carried out by observation using secondary data that supported this research, from books, online reporting, presentations and presentations, as well as previous research journals. The author concludes that technological advances have had a significant impact on the entertainment industry and the spread of popular culture, K-Pop, in an untact era to entertainment companies such as SM Entertainment, which continues to innovate in technology that is leading the industry to stay connected with audiences globally and become opportunities for future advancement.&#x0D;