Rural Green Tourism Enterprises Research Articles

Методичні засади визначення та оцінки конкурентоспроможності підприємств сільського зеленого туризму

У статті обґрунтовані методичні засади визначення та оцінки конкурентоспроможності підприємств сільського зеленого туризму. Здійснено акцент на тому, що на її рівень впливає не тільки внутрішнє середовище підприємства та галузі, продуктів і послуг, але чи не найбільший вплив здійснює міжгалузева конкуренція, насамперед, зі сторони сільського господарства. Для оцінки різних аспектів конкурентоспроможності запропоновано сукупність методів: статистико-економічні, розрахунково-конструктивні, нормативні, математичного моделювання, анкетування, опитування. Розроблено алгоритм та виділено змістовні етапи досліджень. Запропоновані принципи оцінки конкурентоспроможності.

Формування соціальної спрямованості підприємств сільського зеленого туризму та стратегії її реалізації

Формування соціальної спрямованості підприємств сільського зеленого туризму та стратегії її реалізації

Strategy of infrastructure support of rural green tourism enterprises

The formation of a strategy for the development of rural green tourism and its infrastructure is an important condition for creating an attractive investment climate in this area, the formation of motivation for rural residents. The purpose of the article is to study the main aspects of building a strategy for infrastructure support of rural green tourism enterprises in modern conditions. The results of the analysis of the given strategic directions of development of tourist infrastructure show that a small part of the Strategy is devoted to substantiation of future actions of the state for support and development of rural green tourism. The article presents a model of development of local infrastructure of rural green tourism. Rural tourism is an important factor in the development and intensification of depressed areas of rural areas and the fullness of local budgets. Increased domestic tourist flows can reduce unemployment, raise the regional economy, improve the living standards of local people and reduce the imbalance between urban and rural life. However, the growth of rural tourism can also have negative consequences for rural areas, especially for the environment. Increased tourism in rural areas poses an increasing risk of air, water and land pollution through the construction of tourism infrastructure and facilities, as well as losses from tourism operations that meet the needs of tourists.

Improving the structure of the labor market of agricultural territories by developing agricultural green tourism enterprises

The subject of the research is the structure of the labor market of rural areas through the development of enterprises of rural green tourism. The purpose of the work is to identify problems and trends of employment of rural population and to substantiate the organization of alternative types of employment in rural areas through the development of rural green tourism enterprises. Methodological basis of the article became general scientific methods of cognition, generalization, method of comparative analysis, statistical and other methods of research. Results of work The labor market in the countryside is characterized by the curtailment of job offers through the holding of agrarian production, its modernization. There is an increase in labor productivity, the release of large masses of the rural population, a decrease in the levels of its income and life. This leads to the search for and justification of alternative types of employment in the countryside. One of them is the definition of rural green tourism and its enterprises. Moreover, the organization of small tourist enterprises and agro-villages in the village does not require significant investments and special professional training of workers. They are based on the use of material resources of farmers, personal peasant and households, as well as the traditions of hospitality and the rural way of life of Ukrainians. The field of application of results. The results of the study can be used by the state executive authorities in improving the structure of the labor market of rural areas. Conclusions With the purpose of developing the rural economy and expanding the labor market for rural residents, we proposed the development of rural green tourism enterprises. The organization of new types of economic activity in rural areas is intended to increase the incomes of rural population. With the active development of unique and competitive destinations for rural green tourism, for which rural areas are used as an advantage, rather than treated as a disadvantage, it is possible to reach a sufficiently high level of profitability. This will give impetus to the further development of the countryside and the emergence of adjacent or serving businesses.

Agroturism in ukraine and its innovative composition

The regional features of forming a marketing complex of rural green tourism in conditions of economic instability are considered. The purpose of the research is to develop theoretical and methodological approaches to the formation of the marketing complex of tourist enterprises of rural green tourism in Vinnytsia region. The theoretical and methodological provisions, scientific and practical recommendations concerning promotion of rural green tourism are substantiated. The state of development of marketing of rural green tourism in conditions of development of a market economy is analyzed. It is noted that rural green tourism should be considered as an integral part of the program of integrated socio-economic development of the village and its revival, as well as through the development of rural green tourism, sustainable economic and demographic development in rural areas can be ensured. Promotion of tourism product with marketing efforts «Seven R» is shown. It has been found that the majority of the rural tourism industry is represented by small, mostly family-owned enterprises that do not use (or use very few) marketing approaches because of: lack of understanding of the principles and role of marketing in gaining profit for small farms and marketing costs. The main obstacles encountered by the owners of the agrosides themselves are intended to carry out marketing measures for the promotion of their products on the market. It is shown that the marketing price policy of the product of agroclitin in the market is based on three factors: costs, demand, competition. In today's market conditions, the leader is a price-driven demand-driven strategy: about 54.2% of marketing managers consider it to be a priority. Prices of rural green tourism providers do not disclose publicly. However, the functioning of agro-oles is increasingly characterized by signs of imperfect (monopolistic) competition, in particular through the use of non-price competition. Only about 15% of tourist enterprises in the region determine the main criterion for competition pricing marketing strategy. For further development of rural green tourism in the region, the strategy of balanced regional development of Vinnytsia region for the period till 2020 is considered. List of problematic issues hindering the development of rural tourism, the solution of which requires special regulatory regulation. It is proposed to form a clear marketing strategy for the development of the tourism industry of Ukraine at the national level, which should correspond to the strategies and programs of tourism development at the regional level, which will create new jobs, improve the quality of service provision and gradually improve the quality of the infrastructure components (roads, agro churches, museums, etc.), which provides comfort of consumption of tourist services by foreign and domestic tourists.

Інформаційно-консультаційне забезпечення інноваційного розвитку підприємств сільського зеленого туризму в Україні

Informatively is the consultative providing of innovative development of enterprises of rural green tourism in Ukraine In the article the selection of methods organization of activity is conducted after the giving of services of informacionno- of the consultative providing (agrokonsaltingovaya activity); development of methods and laying out on groups informatively - consultative providing; selection of failings and advantages of methods informatively - consultative providing for the enterprises of rural green tourism. Key words: informatively is the consultative providing, consulting, teaching, rural farmsteads, rural green tourism.