Enterprise Competitiveness Management Research Articles

MARKETING SUPPORT OF THE ENTERPRISE COMPETITIVENESS MANAGEMENT SYSTEM

In the context of an aggravated competitive situation both in domestic and foreign markets, marketing tools for ensuring the competitiveness of an enterprise are becoming increasingly important. With the simultaneous growth of the role of a systematic approach in strategic planning both in the overall activities of the enterprise and its development prospects, and the level of competitiveness of the enterprise and its competitive position in specific markets. The subject of the study is the theoretical and methodological foundations of enterprise competitiveness management. The purpose of the article is to form a system for managing the competitiveness of enterprise on the basis of marketing. Methodology. To achieve the research objective, the following tasks were set and solved: a critical analysis of scientific approaches to the formation of a system for managing the competitiveness of enterprise, substantiation of the theoretical and methodological foundations for the formation of a system for managing the competitiveness of enterprise, clarification of the components of this system, and identification of the types of links between the components of the system for managing the competitiveness of enterprise. The following methods and approaches to research were employed in the study: an abstract and logical approach was used to examine the theoretical and methodological foundations of interaction management; an analysis of theoretical approaches to the formation of the enterprise competitiveness management system was conducted; an inductive and deductive approach (used to determine the factors influencing the formation of the enterprise competitiveness management system) was employed; a systematisation and generalisation approach (to clarify the approaches to the formation of the enterprise competitiveness management system) was also utilised. Results. The article considers processes of formation of the system of enterprise competitiveness management. It characterises and groups approaches to the system of management of competitiveness of an enterprise. The factors of influence on the level of competitiveness of enterprise have been determined. The structure of the system for managing the competitiveness of enterprise is described. Practical implications. The suggested integrated approach will help to clarify the role and functional links between the components of the enterprise competitiveness management system, taking into account the influence of factors of the marketing environment of enterprise and the marketing tools for assessing and improving the competitiveness of enterprise. Value/Originality. The proposed integrated approach to the formation of a system for managing the competitiveness of enterprise on the basis of marketing, unlike the existing ones, recognises the key role of competitiveness of enterprise products in assessing the competitiveness of enterprise, allocates the subject and object of competitiveness management, is based on the levels of strategic planning, takes into account the influence of factors of the marketing environment of enterprise and reveals the marketing tools for assessing and managing the competitiveness of enterprise.

DEVELOPMENT OF A MECHANISM FOR MANAGING THE COMPETITIVENESS OF AN INDUSTRIAL ENTERPRISE IN THE NEW REALITY

The article examines the methodological foundations of the content of the mechanism for managing the competitiveness of an industrial enterprise, due to the need for its concretization in the strategic management system in a new reality. The concept and principles of the enterprise competitiveness management mechanism are clarified, a set of measures and its differentiation according to certain criteria are recommended. In the strategic planning of the enterprise, it is proposed to use a number of modern methods and models to analyze the assessment of the competitiveness of the enterprise. A comparative analysis is carried out on the basis of methodological approaches based on the evaluation criterion of competitiveness of enterprises that are structurally independent of the system and dependent on the interconnection in the system.

The latest approaches and technologies to increase the competitiveness of aviation enterprises in modern conditions

The article discusses the essence of the concept of enterprise competitiveness management, encompassing all enterprise management processes, such as production, sale of products, provision of services, and others. It has been identified that the spectrum of existing research on scientific approaches to competitiveness management requires some structuring and refinement, taking into account the latest trends and the specifics of the activities of aviation enterprises in modern conditions. A unique perspective on structuring scientific approaches to managing the competitiveness of aviation enterprises has been proposed, according to which the discussed approaches are categorized depending on the object, target parameters, scientific directions, innovative technologies, and combined objects. The advantage of such structuring lies in a better understanding of the specifics of existing approaches and the identification of innovative scientific approaches to enterprise competitiveness management that require further research. Special attention has been paid to the study of key aspects and specifics of the logistic approach, which involves finding a compromise and balance of interests and responsibilities, consistency and coordination of actions, subordination of partial to general, and measuring the results of activities not only from the perspective of resource savings but also the magnitude of losses caused by irrational actions of chain participants. The logistic approach to managing the competitiveness of aviation enterprises lies in the implementation of the supply chain management concept, aimed at effectively servicing demand and creating additional value for consumers, and realizes a customer-oriented approach to competitiveness management. Direct tools of the logistic approach that can be effective in managing aviation logistic processes have been identified in the article, such as ESG technologies, CALS technologies, Agile approach, IoT, Blockchain, Artificial Intelligence, robotic systems. The advantages of these tools and their application areas are indicated. Thus, the use of various approaches and technologies will enable aviation enterprises to find optimal solutions to enhance their competitiveness in modern conditions.

THE CURRENT STATE OF ENVIRONMENTAL MANAGEMENT OF ENTERPRISES IN THE AGRICULTURAL SECTOR (ON THE EXAMPLE OF “KERNEL-TRADE” LLC)

The article is devoted to the analysis of the current state of environmental management of agricultural enterprises (on the example of “Kernel-Trade” LLC). The article analyzes the indicators of development of certain types of economic activity in order to determine the place of agriculture in the economy of Ukraine. Using statistical data, the author assesses the impact of agricultural enterprises on the environment (the use of mineral and organic fertilizers, liming of soils, soil gypsumization, soil treatment with pesticides, etc.) The author assesses the volume of investments and current expenditures in the field of environmental protection of agricultural enterprises in Ukraine. “Kernel-Trade” LLC is considered as one of the strongest players in the agro-industrial market, and its main financial indicators (profit, EBIDTA, social payments, gross income, net debt), its contribution to the achievement of the UN Sustainable Development Goals (namely, contribution to Sustainable Development Goal 6 – clean water and satisfactory sanitation 7 – affordable and clean energy, 12 – responsible production and consumption, 15 – protection and restoration of terrestrial ecosystems, and 17 – partnership for sustainable development) and the environmental management cycle in the field of environmental protection. Based on the analysis of statistical information from the company’s annual report, the volume of CO2 emissions by different types of activities was compared. Using the SWOT analysis, the features of the current state of environmental management of the enterprise are summarized. The scientific novelty and theoretical significance of the article’s results lies in the development of theoretical and methodical provisions for improving the management of enterprise competitiveness through the implementation of environmental management initiatives. Today, the topic of ecology is extremely relevant, since obtaining EU membership requires not only economic and political changes, but also, above all, changes in the sustainable development of the country as a whole. It is through the prism of agriculture that the authors of the article emphasized the need for changes in the approach to enterprise management on the basis of environmental sustainability in Ukraine.

Managing Coal Enterprise Competitiveness in the Context of Global Challenges

Increased geopolitical tensions and economic sanctions imposed by the U.S., the European Union, and other countries against Russian sectors of the economy have caused a slowdown of economic growth in Russia and significantly restricted access to international capital markets, creating many problems for coal enterprises due to the rapid growth of competition. Russian and Indonesian coal companies need to adopt coping strategies and implement effective management practices to successfully counter the various global challenges facing the coal sector. The article aims to develop coal enterprise competitiveness management in the context of global challenges in 2022, as exemplified by Russia and Indonesia, considering the main role of these two countries in global coal exports. The management process was empirically assessed, and a comprehensive qualitative focus group session was conducted to achieve this goal. Fifty-five top managers of Russian and Indonesian coal companies participated in the focus group session to collect data for identifying all the factors and indicators to be accounted for in a holistic assessment of the companies’ competitiveness. Suggestions were worked out for the development of coal companies in Russia and Indonesia, regarding current changes, to increase their competitiveness. Doi: 10.28991/ESJ-2023-07-02-021 Full Text: PDF

УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ЯК СВІТОГЛЯД МЕНЕДЖМЕНТУ ПІДПРИЄМСТВА

The article deals with the issues of enterprise competitiveness management, in particular, the article focuses on the scientific approaches of foreign and domestic researchers to define the essence of the concept of "enterprise competitiveness management". It is noted that in scientific circles the interpretation of this economic category is considered quite diverse. It should be noted that the concept of " enterprise competitiveness management " is considered by the vast majority of scientists as management actions aimed at creating and maintaining long-term competitive advantages, with an emphasis on the development of competitive strategies. In view of the various approaches of scholars to the definition of "enterprise competitiveness management", the main characteristics of enterprise competitiveness management are allocated. It is pointed out that the competitive strategy should be built in close connection with the overall strategy of the company. Each enterprise should create an effective system of competitive strategies, which includes several variants of strategies, which have to be periodically reviewed and adjusted to changes in the internal and external environment. It is extremely important to have a set of competitive strategies because the company's activities always take place in conditions of uncertainty and are accompanied by risks, and the company must develop continuously in such conditions, so it is extremely important to create a system of competitive strategies. The presence of a number of competitive strategies will provide an enterprise with sustainable competitive advantages and will help to meet all kinds of consumer needs many times more effectively than competitors. The levels of competitive strategies of an enterprise and their characteristics are assigned: low, medium, high, and attention is also focused on the levels of competitive advantages and their characteristics: low, high and highest. The correspondence between the levels of competitive strategy and competitive advantage is compared. It is emphasized that, in addition to strategic measures, the enterprise's competitiveness management includes tactical measures, which are taken in case of the need for a quick reaction or action in response to the actions of competitors.

ТЕОРЕТИЧНІ ЗАСАДИ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА В КОНТЕКСТІ СИСТЕМНОГО ПІДХОДУ

The article examines the issue of the formation of the enterprise competitiveness management system in the context of a systemic approach. The purpose of the article is to develop theoretical provisions for the formation of the enterprise competitiveness management system. To achieve the goal,the general scientific methods of knowledge of phenomena and processes have been used, such as: methods of induction and deduction – to clarify the relationship between the components of the enterprise's competitiveness management system; methods of system analysis and generalization for systematization of existing scientific approaches, used theoretical sources and scientific literature; structuring method – to distinguish the stages of implementation of the complex mechanism to manage the competitiveness of the enterprise; the method of abstraction and formalization – for the development of the conceptual foundations of the competitiveness management system; the graphic method – for displaying the theoretical and methodological material of the research. The purpose and tasks of the enterprise competitiveness management system have been defined. The main components of the modern concept of enterprise competitiveness management have been highlighted. It has been substantiated that the construction of enterprise competitiveness management processes on the basis of a systemic approach will contribute to the formation and development of sustainable competitive advantages of the enterprise under the conditions of adaptation to the influence of an environment with a high degree of variability and uncertainty. The system of enterprise competitiveness management principles based on a systemic approach has been proposed. It has been determined that the implementation of a systemic approach to the management of the enterprise's competitiveness is possible on the basis of the development of an appropriate complex mechanism. It has been based on the technological, economic, economic, social, and marketing components of the enterprise's functioning. The stages of implementation of the competitiveness management mechanism has been proposed, which have a target of adaptation to changes in the market environment and competitive potential of the enterprise, ensuring the support of its market position.

Особливості стратегічного потенціалу як основи системи стратегічного управління конкурентоспроможністю підприємства

An important condition for the effective strategic development of an enterprise is a well-formed and properly implemented strategic management system. Moreover, the main condition for the effectiveness of the existing system should be not only the ability to achieve as fully as possible the goals of enterprise development, but also timely identified opportunities for building up sustainable competitive advantages. Since the basis of sustainable competitive advantages are the existing and/or potential capabilities of enterprise, it is proposed to select the components of its strategic potential as the basic elements of the system of strategic management of enterprise competitiveness. Concretizing the components of the strategic potential of enterprise as components of the system of strategic management of its competitiveness requires a closer definition of the essence and content of this concept. Accordingly, the aim of the article is to define as close as possible the essence and content of the concept of «strategic potential of enterprise» as a necessary condition for its rational division into components – the basis for the formation of a system of strategic management of enterprise competitiveness. To achieve this aim, the study of the existing interpretations of the concept of «strategic potential», presented by various scholars, was carried out using the methods of analysis, synthesis and abstraction; allocation of common features and allocation of directions of interpretation of the concept of «strategic potential» – using the methods of comparison, grouping, component analysis; closer definition of the concept of «strategic potential» – using the structural-system method. A critical analysis of the existing interpretations of the concept of «strategic potential» in the scientific literature contributed to the allocation of directions of their typologization, taking into account the main characteristic features of these interpretations. The characteristic features of the studied concepts are outlined in accordance with the parameters that determine the long-term competitive advantages of enterprise. The obtained results allowed to closer definition of the content of the concept of «strategic potential» and to allocate types of strategic potential of enterprise, which are justified to use as the basis of the system of strategic management of the enterprise competitiveness.

ІННОВАЦІЙНІ ПІДХОДИ ДО УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ТОРГОВЕЛЬНИХ ПІДПРИЄМСТВ У СФЕРІ E-COMMERCE

This article improves the academic understanding of the innovative approaches to the manage-ment of enterprise competitiveness in the sphere of electronic commerce. E-commerce competitiveness is an integral indicator that characterizes the effectiveness of the enterprise’s activities, the stage and possibility of its development, and changes aimed to increase the resilience of the enterprise to disrup-tions within the industry and socio-economic system. The authors proposed to identify the competitive-ness of the e-commerce enterprise as a complex characteristic that reflects the ability of the enterprise to resist competition in the short-term and long-term perspectives due to the set of competitive ad-vantages formed with the help of internal and external resources. The research helped to identify the direct link between competitiveness and innovativeness of e-commerce enterprises. Among the internal factors that influence the enterprise’s competitiveness, thereare resources available to the enterprise; marketing potential; financial opportunities; supply system; strategy and tactics; characteristics of goods and services; and innovativeness of the enterprise. At the same time, external factors that influ-ence the enterprise’s competitiveness include the influence of external agents (consumers, suppliers, etc.), competition level, and dissemination of innovative solutions within the industry. The authors formed stages of the process of managing the competitivenessof e-commerce enterprises. The authors propose to use process, systems, situations, and innovative approaches to managing the competitiveness of e-commerce enterprises and also examine their features and mechanisms of action in detail. It needs to be noted that innovations that an enterprise adopts should align with the general enterprise’s strategy and align with its resource potential. There is also the perspective of combining tangible and intangible resources to create a unique value proposition

MASTERING ENTERPRISE COMPETITIVENESS MANAGEMENT THROUGH LOGISTIC ENGINEERING

Due to the rapidly changing global markets and the impact of digitalization, businesses must continually seek new opportunities to enhance their competitiveness, including the logistics principles application. While logistics alone may not grant substantial competitive advantages, its strategic alignment with key competencies, continuous improvement, and the application of logistics engineering principles can significantly enhance an enterprise's competitive standing. The article aims to provide a comprehensive understanding of logistic engineering and its potential to revolutionize enterprise competitiveness management. The primary hypothesis of this research postulates the conception of logistic governance as the creation of an institutional environment that imparts logistic principles and philosophy to all participants. In doing so, it ensures the selection and generation of superior logistic practices among those available in the market. Choosing these best practices and integrating them with dynamic capabilities promotes competitive growth within an enterprise. The selection of best practices is adjusted within the logistics governance framework, which is proposed to be considered a new theoretical concept. Providing additional hypotheses in connection with management's focus has aided in developing a high-level model for logistical engineering. This model highlights two critical processes: an operation process activated by an event timer and the subsequent logistical engineering process. The result of this sequence is the creation of institutional rules for the logistics system, thus establishing an overarching framework. This enhances the system's efficiency and adaptability amidst varied business situations. Keywords: logistics engineering, integrated supply chains, competitiveness management, logistics governance

КОНКУРЕНЦІЯ: НАУКОВІ ПІДХОДИ ДО ВИЗНАЧЕННЯ ПРИ ПОБУДОВІ СИСТЕМ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВ

The article is devoted to generalizing the scientific opinion on the essence of the concept of «competition» and the outline of its features in the context of constructing enterprise competitiveness management systems. It is proved that in order to take into account and compare all aspects and factors influencing the level of competitiveness of enterprises, it is necessary to form the concept of a theoretical approach to the definition of competition as an economic category. Approaches to types of market construction are disclosed. The historical conceptualization of the concept of «competition» in the economy was studied, and the structural approach was considered the most effective for determining the priority areas of managing the competitiveness of enterprises. Also highlighted is the behavioral approach based on the concept of competition for resources and product differentiation and the functional approach, which considers competition as a motivator for innovation. In the context of the structural approach, the criteria for assessing competition are clarified, particularly the analysis of the market structure by participants and their market shares. It is substantiated that the definition of conceptual points of view of the understanding of competition is expedient to be applied in a systematic approach to the determination of rational ways of assessing the intensity of competition, methods, and techniques of conducting a compelling struggle for the conquest of markets, determination of priority directives for the creation of complex measures for the strategic planning of the behavior of subjects of economic relations and their competitiveness, as a factor of ensuring long-term development within the framework of market interaction. The comparison of various aspects of the classification of competition made it possible to focus the methodological range of the development of the system of managing the competitiveness of grain-producing enterprises on actual priorities by considering the target sales markets of the studied enterprises through the prism of the peculiarities of agricultural economic relations.

MARKETING RESERVES TO INCREASE THE COMPETITIVENESS OF THE ENTERPRISE IN MODERN CONDITIONS

The aim of the article is to study the theoretical approaches to the formation and practical application of the mechanism of marketing management of enterprise competitiveness and the development of marketing reserves aimed at improving it in modern business conditions. The methodology basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the fundamental theories of competitive advantage, competitiveness and marketing management. Results were presented in the level of enterprises competitive support determines the criterion of competitiveness, the most important economic categories and it characterizes the enterprises ability to adapt to market conditions and operate in complex transformation processes, competitive relations, and market management mechanisms. Practical results with the help of marketing reserves we can ensure the competitiveness of the enterprise. These and other circumstances have determined the relevance of the topic of our study and the need to develop a modern mechanism for marketing management to increase the competitiveness of domestic enterprises. Value/originality. The authors believe that the generalization of existing tools of Internet marketing and the selection of the most relevant and effective, will allow companies quickly to navigate and choose those that will benefit in a particular area of business. According to the authors, in the current conditions of economic and business development, no company will have an advantage in competition if it does not use Internet marketing tools.

Modeling of enterprise competitiveness management system on the basis of marketing in the conditions of changing consumer preferences and development of innovative entrepreneurship

Modeling of enterprise competitiveness management system on the basis of marketing in the conditions of changing consumer preferences and development of innovative entrepreneurship

Developing a competitiveness management model for entrepreneurial structures in the hotel and restaurant business

The object of research is the organizational and economic processes of competitiveness management of entrepreneurial structures of hotel and restaurant business. One of the biggest problems today is the need to deepen the theoretical and methodological foundations, develop models and management mechanisms to increase the competitiveness of the hotel and restaurant business in times of crisis and information transformation of society. In the course of the research a model of management the competitiveness of the hotel and restaurant business during the crisis and informatization of society was developed, the new elements of which are the areas of improving the theory and methodology of management processes. The prospects of applying an inclusive human-centric approach to the management of enterprise competitiveness, as well as a set of basic consumer properties of hotel and restaurant products are substantiated. Based on them, the characteristics of personnel, sets of basic competitive strategies and dissipative structures of management of production activities of enterprises are determined. It is established that the increase in demand and inclusive development of the hotel and restaurant business occurs if the main consumer property of its products («economy», «quality», «creative differentiation») coincides with the psychophysiological characteristics of workers («dynamic sensor», «static quality innovator», «intuitive creator») and the type of structure of management of production activities (economic-, quality-, differential-dissipative structure), which is enshrined in the standards. The joint action of the laws of supply and demand, increasing labor productivity, standardization and evolution of life can be traced. An indicator of competitiveness is proposed, the components of which allow assessing the satisfaction of interests in the development of business, society and the state both in the short term and in the long term. This provides an opportunity to quickly identify and correct inefficient management method («factor-minimum»), which makes it impossible for the hotel and restaurant business to compete in the market during the crisis and informatization of society.

РОЗВИТОК ЛОГІСТИЧНОЇ ПАРАДИГМИ ОРГАНІЗАЦІЇ УПРАВЛІННЯ МІЖНАРОДНОЮ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА

The issue of developing an enterprise's logistics system's ability to support existing competitive advantages and business capabilities should be significantly updated, especially under the conditions of market struggle complications and business activity general level acceleration. Such a development becomes even more critical for economic entities involved in international interaction. The article aims is developing the theoretical and methodological foundations for ensuring the enterprise's competitiveness subject area improvement on a logistics basis. This aim has been achieved through a set of hypotheses about considering the impact of logistics paradigm changes on the parameters and factors of the company's competitive positioning. The central hypothesis is that the parameters of the logistics management design determine and are determined by the economic entity's competitive status. A series of additional hypotheses have been formed, which expand and detail the central assumption. These are the following hypotheses: the place of the economic entity within the international logistics chain defined the point of view on competition and considered it a synergistic reality; competitiveness management improvement must be based on the business-process system with its future digitalization and optimization; the logistics system stability is achieved through forming the sufficient potential for supporting the enterprise's international competitiveness and optimizing its supply chain position. The proposed hypotheses help develop practical recommendations about the enterprise's competitiveness management system synthesis and deployment, which considers the international context of the global logistics network activity. The differences between logistics management and control of an enterprise's logistics operations has been defined. The control of business process parameters, competitive advantages development, and enterprise's logistics activities improvement have been aggregated into the enterprise's competitiveness management framework. The description formalizing of the offered control contours made it possible to distribute the levers and tools for the managerial influence on the relevant management subjects implementation.

ЕФЕКТИВНЕ ЛІДЕРСТВО ЯК УПРАВЛІНСЬКИЙ ЧИННИК ЗАБЕЗПЕЧЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА У СУЧАСНОМУ РИНКОВОМУ СЕРЕДОВИЩІ

The article is devoted to the search for ways to ensure the competitiveness of the enterprise due to effective leadership, which allows to ensure the competitive advantages of the enterprise in the conditions of constant changes in the modern market environment. Leadership is considered as the highest level of evolutionary development of management in the field of professional activity. Such definitions as leadership, managerial leadership, and effective leadership have been researched and substantiated. It is proven that leadership is an objective triune system: leader – followers – changes that have occurred. A managerial leader is an individual who harmoniously combines leadership and managerial qualities. A manager-leader receives his power from those employees who understand and recognize the importance and value of the leader in the team and inherit it. Therefore, an effective leader must be able to create teams among followers, strengthen relationships in available to the team and manage them for the best possible result. It was determined that the qualities of an effective leader are activity, formulating a goal, priority-setting, time management, conflict-management, effective communication, organizational development and personal development skills. Thus, in the process of managing competitiveness, effective leadership substantiates the "leader – follower – change" system and is an important factor in the success of the enterprise in both the short term and the long term. The relationship between effective leadership (qualities of an effective leader) and priority areas of enterprise competitiveness management, taking into account prospective changes in the market environment, is proven. It was found that the highest level of this interaction is connected with new strategic thinking, the formation of an intellectual economy and innovative principles of resource provision of all production processes.

КОНКУРЕНТОСПРОМОЖНІСТЬ АГРАРНИХ ПІДПРИЄМСТВ В УМОВАХ ІННОВАЦІЙНОГО СЕРЕДОВИЩА

The article investigates the theoretical foundations of the concept of competition and competitiveness, identifies the features of this economic category for agricultural enterprises. External and internal are considered; controlled and uncontrolled factors used to assess the level of competitiveness of agricultural enterprises. It is determined that the assessment of competitiveness is an integral part of the activities of any enterprise, because on the basis of such an assessment it is possible to draw conclusions about the level of competitiveness of the enterprise. The paper summarizes and presents the factors that reduce the competitiveness of agricultural enterprises. Also, the factors and directions that ensure the growth of competitiveness and stability of agricultural enterprises are presented. The directions of increase of competitiveness of the agrarian enterprises are offered. It is established that an effective way to reduce the cost of agricultural production is the use of alternative fuels, in particular, biodiesel and bioethanol, which can replace expensive traditional fuels, stocks of which are declining and prices are rising. The directions of state support of agricultural enterprises, application of subsidies and subsidies as one of the important elements of ensuring their continuous activity and increasing competitiveness are studied. According to the results of the study identified ways to increase the competitiveness of domestic agricultural enterprises in an innovative environment, the implementation of which in the long run will promote the development of the enterprise and provide real advantages over competitors. It was found that in order to solve the issue of forming a correct assessment of competitiveness and the formation of specific advantages, it is necessary to disassemble a comprehensive mechanism for managing the competitiveness of the enterprise. Based on the principles of the system-target approach and clear theoretical provisions, the organizational and economic mechanism of enterprise competitiveness management was scattered.

ОПТИМІЗАЦІЙНО-ІНФОРМАЦІЙНА МОДЕЛЬ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА В УМОВАХ РИЗИКУ

The purpose of the study is to develop an optimization- information model of enterprise competitiveness management under risk conditions. The development of any enterprise under conditions of risk directly depends on its competitiveness. Recognizing the significant scientific and practical contribution of scientists and practitioners in this direction and taking into account the analysis of business practices, it was established that today there are problems that directly relate to the formation and use of applied optimization-information models of enterprise competitiveness management, aimed at increasing its competitiveness, profit growth, and to reduce or avoid risk. Business-risk is the probability of deviation of the actual result from the expected one or even a loss due to uncertainty. Based on the results of the research, a new optimization-information model of enterprise competitiveness management under risk conditions is presented, which, unlike the existing ones, takes into account the concept of total quality management (TQM), certain restrictions on risks, budget and resources. Here, the competitiveness of an enterprise under conditions of risk should be understood as the totality of its components, namely: the efficiency of the enterprise's activities, the competitiveness of the enterprise's products, as well as the concentration of the market on which the enterprise operates under conditions of risk. It is advisable to carry out further research in the direction of evaluating the components of the enterprise's competitiveness in the context of sustainable development. It is also necessary to determine and investigate the functional features of modeling competitive strategies of enterprises under risk conditions.

INTEGRAL METHOD FOR ASSESSING THE SUTAINABLE COMPETITIVENESS OF SERVICE ENTERPRISES SELLING FOOD PRODUCTS

After the transition to the market economy, the consumer market of the Republic of Tajikistan faced different problems of the competitiveness of retail trade enterprises and the quality of services. In the result of our previous research about retail competitiveness, we defined some of the disadvantages in this sphere, expressed in the candidate dissertation on theme “Improving the retail enterprise competitiveness management system”. Problems regarding to the competitiveness of enterprises and the provision of quality services to consumers influenced the research an integral assessment of competitiveness. So, just only with by an integral assessment of competitiveness, economically sound solutions are determined with sustainability of the competitiveness of retail enterprises in the consumer market and improving the quality of service consumers. Using the integral method of assessing competitiveness, we have determined the financial opportunity and sustainability of the competitiveness of supermarket Anis. Supermarket Anis has a maximum financial opportunity to organize additional points and organize innovational of service for customers In the process of our research, we used several methods of research work, such as, interviews, comparison analyses and statistics calculations by goods turnover of retailer enterprise of the Kujand city, Republic of Tajikistan. In order to the offered theory, used specific formula and the concepts of sustainable competitiveness that affect the quality of services provided to consumers. The result of this decision improves the process of correct decision-making, improving the financial opportunities enterprise in the consumer market. In conditions of sustainable economic development, the services of each enterprise must meet the requirements of the consumer market. That is why managers should use an integral method of assessing competitiveness to determine financial opportunities, drawing up a strategy for competitiveness and sustainable development of supermarkets.

Personnel management as a tool to ensure the competitiveness of the enterprise in the conditions of entering foreign markets

Introduction. Proper management of the organization's personnel are certain activities in the market that must be performed by the company to function successfully in a competitive environment. Complex processes are needed to obtain the deepest possible knowledge of employees, their professional potential, ambitions and opportunities for development. This knowledge becomes the basis for activities that allow people working in the organization to achieve their individual goals and the goals of the enterprise. The purpose of the paper is to define the essence of enterprise personnel management, analysis of methods for improving its system. Results. Based on strategic personnel management, a number of changes can be made to improve the functioning of the enterprise in terms of foreign economic activity. First, you need to create a perfect system of training of personnel of the enterprise under the guidance of strategic development of the enterprise. The article provides a number of definitions of the concept of “personnel management”. The functions and principles of personnel management at the enterprise in the conditions of entering the foreign market are developed and graphically displayed. The connection between personnel management and management of enterprise competitiveness; the main strategic goals so that the company can gain and maintain a competitive advantage; a number of benefits that can bring the company strategic personnel management are described. The main measures to ensure the competitiveness of the enterprise in international markets have been formed. Conclusion. It is clear from academic research that the way an organization manages its staff is significantly related to the results of the organization, which confirms the resource view, where business competitiveness is related, at least in part, to investment in specific assets of the company. From the strategic perspective of the enterprise, enterprises must be fully aware of the importance of human resource management in the strategic development of the enterprise, especially in foreign economic activity, update the idea of human resource management, constantly improve human resource assessment, incentives and constraints and accelerate informatization of personnel management.