The latest approaches and technologies to increase the competitiveness of aviation enterprises in modern conditions

Abstract

The article discusses the essence of the concept of enterprise competitiveness management, encompassing all enterprise management processes, such as production, sale of products, provision of services, and others. It has been identified that the spectrum of existing research on scientific approaches to competitiveness management requires some structuring and refinement, taking into account the latest trends and the specifics of the activities of aviation enterprises in modern conditions. A unique perspective on structuring scientific approaches to managing the competitiveness of aviation enterprises has been proposed, according to which the discussed approaches are categorized depending on the object, target parameters, scientific directions, innovative technologies, and combined objects. The advantage of such structuring lies in a better understanding of the specifics of existing approaches and the identification of innovative scientific approaches to enterprise competitiveness management that require further research. Special attention has been paid to the study of key aspects and specifics of the logistic approach, which involves finding a compromise and balance of interests and responsibilities, consistency and coordination of actions, subordination of partial to general, and measuring the results of activities not only from the perspective of resource savings but also the magnitude of losses caused by irrational actions of chain participants. The logistic approach to managing the competitiveness of aviation enterprises lies in the implementation of the supply chain management concept, aimed at effectively servicing demand and creating additional value for consumers, and realizes a customer-oriented approach to competitiveness management. Direct tools of the logistic approach that can be effective in managing aviation logistic processes have been identified in the article, such as ESG technologies, CALS technologies, Agile approach, IoT, Blockchain, Artificial Intelligence, robotic systems. The advantages of these tools and their application areas are indicated. Thus, the use of various approaches and technologies will enable aviation enterprises to find optimal solutions to enhance their competitiveness in modern conditions.