Development Of Management Initiatives Research Articles

Механізм стратегічного управління конкурентним розвитком aгрaрних пiдприємcтв

The article defines the potential of competitiveness as the totality of the enterprise’s capabilities to create sustainable competitive advantages. The direct competitiveness of products and the enterprise is recognized as the result of implementing these advantages in production, commercial, and sales activities. The theoretical and methodological basis of the research in the article is formed by modern concepts of management theory and competition and the scientific work of domestic and foreign scientists on theoretical and practical principles of forming strategies for competitive advantage in the agricultural sector of the economy. The structure of the involved elements and tools of the strategic management system is established taking into account the dual nature of the management object, which is defined as the process of realizing the potential of competitive advantage through the implementation of the connection between the implementation of innovative solutions and the creation of competitive advantages, the nature of which is determined by the potential of the enterprise and the situation in the target markets. The theoretical and applied principles of constructing a synthesized organizational and economic mechanism for managing the potential of competitiveness on an innovation and investment basis are substantiated. The specified concept provides for the construction of an appropriate management mechanism. It also recognizes the priority of the enterprise’s investment activity as a source of resources to maintain the stability of its development. In forming the specified mechanism of enterprise development management, the results of the decomposition and further synthesis of development and management mechanisms are laid down. At the same time, the development management mechanism provides for the production and implementation of enterprise investment strategies depending on the enterprise’s economic potential, mission, and goals of the activity, as well as the scale of production, size, and specialization. Competition forces entrepreneurs to mobilize all available and potential resources to develop and implement strategies for effective behavior in the market. To take into account and compare all aspects and factors influencing an enterprise’s competitiveness level, it is necessary to formulate a concept of a modern approach to defining and managing competition. Keywords: competitiveness, enterprise potential, strategy, competitive advantages, management mechanism, innovation, economic efficiency.

ENTERPRISE DEVELOPMENT MANAGEMENT IN THE CONTEXT OF AN EMERGING INCLUSIVE ECONOMY

The article substantiates the necessity for enterprises to adapt to modern challenges and opportunities associated with the development of an inclusive economy. It analyzes contemporary trends and key issues impacting the functioning of enterprises in this context. The research delves into the critical aspects of managing enterprise development, including strategic planning, organizational changes, and innovative business approaches. Emphasis is placed on the importance of a systemic approach to solving these problems, which involves the active participation of the state, business, and civil society. The key aspects of managing enterprise development in the context of an inclusive economy are explored. In particular, strategic planning plays a crucial role in determining priority development areas, setting goals, and tasks that meet the requirements of an inclusive economy. A comprehensive set of measures aimed at enhancing the efficiency of enterprise development management in the context of an inclusive economy is proposed. The need for enterprises to adapt to the evolving landscape of an inclusive economy is becoming increasingly imperative. The dynamics of the modern economic environment, characterized by rapid technological advancements, globalization, and shifting consumer preferences, necessitate that businesses not only seek profitability but also contribute to social and environmental well-being. This dual focus on financial performance and societal impact is essential for achieving sustainable growth and maintaining competitive advantage. Training and skill development are critical components of an inclusive economy. Enterprises must invest in continuous learning and professional development programs to enhance the capabilities of their workforce. Professional development programs should focus on upskilling and reskilling employees, enabling them to adapt to new technologies and market demands. Collaboration with educational institutions can bridge the gap between academia and industry, ensuring that graduates possess the skills required by the labor market. Enterprises should encourage employees to engage in continuous education and provide access to online courses, workshops, and seminars.

Transformation of enterprise development management in the context of implementation of the principles of inclusive development

The article discusses the features of the transformation of enterprise development management in an inclusive economy, emphasizing the significant benefits of inclusive entrepreneurship. This article reflects a new approach to enterprise management, one that opens up new opportunities and increases organizational competitiveness. The purpose of the study is to consider theoretical issues related to the spread of inclusive policy in the management and development of modern enterprises and organizations. An inclusive approach to financial and economic activities expands the company's ability to increase competitiveness in the market by: expanding the sales market; creating a barrier-free environment to attract new employees; enhancing the company's brand values and consumer loyalty; piquing investors' interest; and creating a positive reputation in the market. The main directions of transformation of enterprise development management in the context of inclusive entrepreneurship are determined. The main directions of changes in enterprises' pricing and investment policy in implementing the principles of inclusive development are generalized. Changing the management strategy in the formation of the personnel potential of the enterprise should consider the principles of implementation of inclusive business development. They are based on increasing the participation of all segments of the population in society, especially those who have difficulties in physical development. In the context of the implementation of the principles of inclusive development, the pricing policy of the enterprise should be aimed at ensuring the availability of goods (services) for the most vulnerable segments of the population. The possibilities of implementing the principles of inclusive development, which will increase the competitiveness of the enterprise (organization), are identified. These include increasing the potential by expanding the market for products, entering new market segments, and improving the reputation of the enterprise. The presented data indicate the need to create equal employment opportunities for socially vulnerable segments of the population, as well as proposals for new approaches to solving the problems of consumers with special needs. The implementation of the principles of inclusive development involves changes in the pricing, personnel and production policy of the enterprise. These changes not only enhance the enterprise's competitiveness but also bolster its reputation as a socially responsible entity, thereby reassuring stakeholders about the potential benefits of this approach. Keywords: inclusive economy, enterprise management, vulnerable groups of the population, business, economy, employment

METHODOLOGICAL PRINCIPLES OF THE FORMATION OF STRATEGIC CONTROL IN THE CONDITIONS OF DIGITALIZATION OF THE ENTERPRISE DEVELOPMENT MANAGEMENT SYSTEM

The article formulates the methodological principles of the formation of strategic controlling in the conditions of digitalization of the economy. The paper proposes a systematic approach to the formation of methodological principles for the application of strategic controlling in the conditions of digitization of the enterprise development management system. The relationship between strategic controlling and the general factors of successful strategies is revealed, and a general diagram of the relationship between strategy and strategic controlling is presented. It is noted that strategic management control is located at the intersection of innovation management, investment management, project management, information and analytical support, management accounting and performs the function of "management by deviation". Digitization is a change in the business model based on digital technologies, and not just a replacement of analog resource to digital. Strategic controlling, as a system of providing organizational, methodological, informational and analytical management, is able to ensure system changes and feedback in the management circuit with the greatest efficiency. He is able to determine the direction and speed of development, to investigate the peculiarities of the external and internal environment, to economically substantiate such transformations in all functional subsystems of the enterprise. Digitization affects the market and changes professions. The successful construction and development of strategic controlling in the company requires the support of top management and qualified controllers, a corporate culture in which dialogue is possible. The factors affecting the implementation of strategic controlling in the organization are revealed. Digitization is a basic element in the proposed methodological approach to the application of strategic controlling in enterprise management.

Hotel Management Trainee Programs: Are They Effective?

Management trainee programs (MTPs) are leadership and management development initiatives used by hotels to develop talent, reduce turnover rates, and manage the succession of managerial positions. The effectiveness of these programs is paramount as the benefits of MTPs can greatly impact the success of a hotel. Therefore, evaluating the effectiveness of MTPs is an integral part of human resource practices. An ineffective program may lead to hotel objectives not being met, notably, negative financial consequences for the hotel. Four current MTPs in the hotel industry were assessed to identify common factors of these programs. The programs are targeted to potential hotel employees who recently graduated with an undergraduate degree in hospitality or tourism-related programs. Finally, the possible consequences of an ineffective MTP are explored through the examination of a dilemma at The Pegassoo Hotel in Rhodes, Greece.

Impact of executive isolation on leadership and learning culture: a study across chief executive officers and employees of technology enterprises in India

PurposeExecutive isolation, also known as workplace loneliness, its factors and impact are major issues for organizational development, future of work for leadership and learning culture. The purpose of this study is to examine the Executive isolation phenomenon where relationships between power distance, organizational culture and executive isolation of Chief Executive Officers (CEOs) are analysed on how it is considered by their teams. The same is contextualized through the inputs received through interviews conducted with CEOs and employee surveys.Design/methodology/approachThe qualitative in-depth interviews of five CEOs, and survey across 34 of the 50 employees, were undertaken over the course of two phases of this study. The investigation focused on identifying executive isolation of CEOs and perspectives of employees that can impact the leadership and learning progress of organizations based on work culture, power distance and decision-making; awareness and experience of executive isolation; workplace friendliness and rejection; and management development initiatives to minimize the impact of executive isolation. Qualitative data analysis was conducted using MAXQDA 2022 (Verbi Software, Berlin, Germany), which is a qualitative data analysis software.FindingsThe findings highlight and expose the significant gap between understanding and analysing of the factors due to which the CEOs undergo executive isolation. It also extends to providing details related to the lack of awareness of the teams’ actions contributing to the CEOs’ isolation. It further highlights the fact that the difference of perspectives between the CEOs and teams leads to the organization slowing in its learning activities due to the leaders’ own challenges of executive isolation The findings also provide immense need of developing knowledge assets and management development initiatives for learning interventions, to help understand, analyse and mitigate executive isolation, in the interest of the organizational learning and development.Originality/valueEarlier research work have contextualized the executive isolation impact on CEOs ability to be a leader. This study extends it to include the implications of leadership and learning culture on the teams that are affected by organization culture, power distance, decision-making and analysing the gap between the understandings about executive isolation of the CEOs. Eventually, it interprets how CEOs courting the executive isolation impacts the overall developmental culture of the organization. This will help in asserting the serious need of new learning frameworks needed to minimize the impact of CEO-level executive isolation.

Exploring barriers and facilitators of different work modalities from employees' perceptions: insights from workers and recommendations for organizations

PurposeThis qualitative study aimed to explore the barriers and facilitators faced by workers during the COVID-19 pandemic restrictions in Ecuador. It focused on three work modalities: on-site, telework and mixed or hybrid. It also inquired into practical implications for management based on the workers’ experiences.Design/methodology/approachBetween October and December 2021, 41 semistructured interviews were conducted to delve into the experiences of Ecuadorian workers. Thematic content analysis was employed for data charting and analysis.FindingsBarriers and facilitators varied according to each working modality, although some were shared, contingent upon the specific contextual factors and job characteristics. The findings suggest that organizations should consider implementing flexible working hours and modalities, provide safe workspaces, ensure appropriate technology and connectivity, support employees and maintain their health and well-being.Originality/valueThis research explores the experiences of teleworkers, on-site workers and hybrid workers during the COVID-19 pandemic in an under-researched labor market within a developing country. The study provides valuable insights that highlight the potential for management development initiatives specifically tailored to hybrid work environments.

Концепційні положення управлінського моделювання в системі стратегічного менеджменту розвитку підприємства

The article updates the issue of ensuring the stable functioning and development of economic entities on the basis of proper strategic management, planning and modeling in the system of strategic business management. The aim of the study is to generalize and further develop the conceptual foundations and provisions of management modeling in the system of strategic management of enterprise development. It has been proven that in order to guarantee stable long-term functioning, enterprises and organizations should use management modeling tools in the system of strategic management of the development of the economic entity. It is found that the main subjects of management analysis are strategic goals and tasks, in particular for key functional areas of business: finance, marketing, production, commercial and sales activities, personnel management, investments, innovations, etc. As noted in the study, this is a compromise between ensuring adequate financial stability, liquidity and solvency, a high level of profitability, rentability, capitalization and reinvestment, on the one hand, and meeting the main requirements and needs of consumers of products (goods, works, services), on the other hand. It is determined that the quality toolkit of management modeling in the system of strategic management of the development of the business entity in terms of finance and marketing involves the management of financial goals and objectives, financial variables, decisions in the field of marketing and logistics, expectations of buyers, marketing objectives. It is summarized that strategic orientations and objectives serve as a starting point during planning, forecasting, modeling of important parameters – criteria for stable functioning and development of the economic entity. In turn, the leading aspects of the organization's development strategizing are determined using management modeling tools. It is pointed out that the promising direction of further research in this area is the improvement of the methodology of analyzing the quality of strategic management of economic entities.

СТРАТЕГІЧНЕ УПРАВЛІННЯ РОЗВИТКОМ ЯК ОСНОВА ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ ПІДПРИЄМСТВА

Applying flexible management influences based on the principles of ensuring the effectiveness of activities and stimulating timely adaptation to the needs of participants and trends of the market environment, the enterprise uses its existing and hidden economic opportunities and competitive advantages, which allows it to survive and achieve its goals in the long term. Effective functioning of enterprises in these conditions requires revision of strategic management mechanisms, development of new strategies, implementation of new methods and innovative development projects. The modern understanding of strategic management of enterprise development can be considered as the result of some evolutionary process. Therefore, before defining the essence of strategic management, let’s consider the evolution of the concept of strategic management. The development of the concept of strategic management was conditioned both by the change in the economic, technological and social conditions of enterprise activity, and by the development of increasingly sophisticated methods of managing industrial corporations. The more complex and unpredictable the state of the economic environment in which enterprises operated became, the more complex the enterprise management systems became, along with which the understanding of the essence of strategic management changed. It should be noted that, despite the appearance at a certain stage of a new understanding of strategic management, it did not reject the previous one. On the contrary, each subsequent concept absorbed all the best from the previous one. Along with the development of the concept of strategic management, the understanding of strategy also evolved. The article examines the processes of strategic management of the development of the enterprise with an emphasis on the use of management functions for planning the stages of ensuring the effectiveness of changes and highlighting the role of the competitiveness of the enterprise in achieving the set goals. The author’s vision of the process of strategic development management aimed at increasing efficiency with the help of a functional approach, taking into account the specifics of the activities of aviation enterprises in the industrial sector, is proposed. The concepts of strategic management of the development of enterprises as the basis for the formation of competitive advantages are also considered.

Interpretation of ESG: Systematic literature review

Purpose: this study aims to analyze the interpretation of the concept ESG in Russian-language publications in the scientometric database of the Russian Science Citation Index. Methodology: the literature review is conducted according to the international PRISMA standard by using frequency, correlation and cluster analysis methods of the keyword corpus. Findings: national researchers interpret the concept ESG primarily from the perspective of enterprise development management and investment decision-making. Since 2019 there has been observed an exponential growth of Russian-language papers which mention the abbreviation ESG, however, this study has not identified any consistent pattern of forming the keywords list. Additionally, no meaningful relationship between the relevant keywords and the paper citation rate is observed. Originality and contribution: this study is an attempt to fill the gap in systematic reviews of the Russian-language scientific literature on the interpretation of the concept ESG and to contribute to its rethinking as regards the management of companies in Russia.

Optimization of Enterprise Development Management in an Unstable Market Environment

Optimization of Enterprise Development Management in an Unstable Market Environment

Decoding the livelihood vulnerability of flood-prone communities in Vietnam: Implications for disaster risk reduction and sustainable rural development

In the midst of increasing global uncertainties, understanding household vulnerability to disaster risks and identifying the most susceptible individuals and communities has become an urgent concern. This study assesses and compares the flood vulnerability of two communities, Quang Tho and Quang Phuoc, in Thua Thien Hue Province, Vietnam. The study utilizes primary data collected in 2022 from 280 rural households whose livelihood sources are agriculture and fishery. Flood vulnerability is determined by applying the Livelihood Vulnerability Index based on the Intergovernmental Panel on Climate Change's definition (LVI-IPCC) approach. Our analysis reveals that both communities exhibit moderate vulnerability to flood hazards across various dimensions. Notably, fishing-only communities are found to be more vulnerable to flooding compared to mixed agri-fishery farmers. Additionally, we have identified several factors that exacerbate vulnerability, including poverty, low education levels, single parenthood, limited resources, narrow livelihood strategies, and inadequate social connections. Therefore, development policies and disaster risk reduction programs should prioritize disadvantaged groups, focusing on promoting social inclusion and gender equality in accessing services and public resources. It is concluded that tailored disaster risk management and rural livelihood development initiatives are crucial to addressing each community's specific vulnerabilities and challenges, fostering resilience, and thus reducing future risks. Achieving greater sustainability and equilibrium for vulnerable groups necessitates continuous action and investment.

LandBench 1.0: A benchmark dataset and evaluation metrics for data-driven land surface variables prediction

The advancements in deep learning methods have presented new opportunities and challenges for predicting land surface variables (LSVs) due to their similarity with computer sciences tasks. However, few researchers focus on the benchmark datasets for LSVs predictions that hampers fair comparisons of different data-driven deep learning models. Hence, we propose a LSVs benchmark dataset and prediction toolbox to boost research in data-driven LSVs modeling and improve the consistency of data-driven deep learning models for LSVs. LSVs benchmark dataset contains a large number of hydrology-related variables, such as global soil moisture, runoff, etc., which can verify the simulation of hydrological processes. Various global data from European Centre for Medium-Range Weather Forecasts reanalysis 5 (ERA5), ERA5-land, global gridded soil information (SoilGrid), soil moisture storage capacity (SMSC), and moderate-resolution imaging spectroradiometer (MODIS) datasets have been pre-processed into daily data at 0.5-, 1-, 2-, and 4-degree resolutions to facilitate their use in data-driven models. Simple statistical metrics, i.e., the root mean squared error and correlation coefficient, are chosen to evaluate the performance of different deep learning (DL) models, including convolutional neural network, long short-term memory and convolution long short-term memory models, with lead times of 1 and 5 days. A processed-based model serves as a physic baseline, soil moisture and surface sensible heat fluxes are taken as the target variables. The developed benchmark dataset and evaluation metrics for predicting LSVs using data-driven approaches, named as the LandBench toolbox, were implemented using Pytorch. This toolbox facilitates the reimplementation of existing methods, the development of novel predictive models, and the utilization of unified evaluation metrics. Additionally, the toolbox incorporates address mapping technology to enable high-resolution global predictions with constrained computing resources. We hope LandBench will not only serves as a standardized framework, fostering equitable model comparisons, but also provides indispensable data and a robust scientific foundation essential for advancing climate change research, disaster management, and sustainable development initiatives.

Corporate social responsibility in the enterprise development management

Purpose. The purpose of the research is to determine the content and the implementation peculiarities of corporate social responsibility (CSR) as a direction of an enterprise development. Results. The article determines that the ensuring of the enterprise development is an important component of its activity management in view of the necessity to provide its stable functioning and competitiveness in modern conditions. It was determined that one of the key directions of enterprise development is the implementation of corporate social responsibility concept in the functioning of economic entity. CSR is proposed to be understood as the concept of the functioning and development of the enterprise, which provides an opportunity to balance economic, social, ecological, and ethical aspects, thus contributing to the sustainable development of the business entity. The types and key aspects of CSR were investigated as well as factors of impact on CSR implementation in the enterprise activity. A set of tools contributing to the implementation of CSR in the enterprise activities were analyzed, in particular: the formation of the enterprise internal regulatory framework, risk management, innovation and investment activities, fundraising, project approach, communication. The experience of implementing corporate social responsibility projects on the example of trade networks of Ukraine was studied. The key directions for improving CSR management in the enterprise activities were identified. Scientific novelty. The scientific novelty of the research lies in the further development of the theoretical and methodical principles of the enterprise corporate social responsibility management. In particular, the methodical principles of management in terms of tool support for the implementation of CSR measures have gained further development. Practical value. The practical value of the research is defined by the role of CSR in the activity of the enterprise. In particular, it was determined that the implementation of the CSR concept forms a positive impact on financial and reputational indicators of enterprise activity, which defines the feasibility of integrating CSR into the management system of the business entity. The directions of improvement defined in the article form the trajectory of development in the field of CSR implementation for modern enterprises.

Assessing the potential of forest stands for edible mushrooms productivity as a subsistence ecosystem service in Ethiopia

Wild edible mushrooms are recognized as a fundamental component of forest management and rural development initiatives, offering farmers a substantial supplementary source of income. Thus, exploring the valuable wild mushrooms and modeling fungal fruiting in different forest systems in the tropics could provide additional insight into fungal responses to environmental factors and allow for better decision making related to forest management in the face of climate change. In many parts of the world, edible wild mushrooms are considered economically valuable non-timber forest products (NTFPs). In Ethiopia, forest management policies based on NTFPs are needed to make better use of these resources. A thorough assessment of wild mushroom as NTFPs that occur in Ethiopian forests and their uses is key to understanding what actions are needed to manage forests at the local level. We aimed (1) to record the fresh weight of edible wild mushrooms produced in natural and plantation forests in Ethiopia and (2) to develop models to predict sporocarp production in these two forest systems. We established 63 sample plots of 100 m2. All mature and young edible wild mushrooms were harvested weekly during the main rainy season to quantify their abundance and fresh weight. Composite soil samples collected from each plot and climate data recorded for each study area were used to develop models. In total, 64 edible fungal species were collected. The average annual total fresh weight production in plantations (2097.57 kg ha–1) was significantly greater than that produced in natural forests (731.18 kg ha–1). Six alternative models were fitted, and three yield categories were also defined as possible responses. Latitude, soil organic matter and minimum daily temperature were identified as relevant explanatory factors. Our yield classification models were fitted to predict the annual yields of edible fungi based on climate, soil and area-specific information in Ethiopia. The developed models should serve as a basis for further studies in Ethiopian forests to optimize forest management based on NTFPs, specifically edible wild mushrooms.

STRATEGIC DEVELOPMENT OF COMPANIES IN THE MARKET OF INFORMATION AND COMMUNICATION TECHNOLOGIES: CONTENT, APPROACHES AND KEY DIRECTIONS

The article analyzes the approaches of scientists to defining the essence of strategic development, considers modern approaches to management based on marketing, determines the sequence of stages of strategic management of enterprise development, which is a relevant issue in the context of achieving strategic goals of the enterprise. The purpose of the article is to substantiate the theoretical and methodological foundations and directions of strategic development of enterprises in the ICT market. To realize the set goal, the following tasks were set: clarify the categorical and conceptual apparatus in the field of strategic development; determine the place and features of strategic development in the enterprise management system; determine the key trends in the development of enterprises in the ICT market, which determine the need for changes in the management system of enterprises in the direction of strengthening strategic analysis and the application of modern marketing concepts; determine directions of strategic development modeling in the management system of enterprises in the ICT market. It was proved that strategic development is not a self-organized process, its success depends on the adoption of specific managerial strategic decisions. Strategic development of an enterprise on the ICT market in modern conditions is impossible without building an effective strategic management system based on marketing principles and modern marketing concepts. In order to ensure managed successful development on the market, the enterprise must define long-term goals and objectives, justify the concept of alternative and adaptive activity and development, make management decisions regarding the identification of areas and directions of resource provision by the enterprise for the long term, taking into account the opportunities and threats that may arise by selected areas and areas of resource use, i.e. by selected areas of activity (SBU, areas of business, innovative products or services of the enterprise for specific markets). The ICT industry is rapidly developing, guided by the imperative of digitization and innovative integration of AI technologies. Key trends in the ICT market include: digitalization processes, virtual sales, active involvement of artificial intelligence, metauniverse, changing forms and methods of competition, joint consumption of corporate technologies, creation and use of joint innovation ecosystems. As companies navigate virtual sales strategies, the rise of avatars underscores the importance of the metaverse. In addition, competition in the field of ICT is intensifying, which requires providers to constantly improve their technological capabilities. Essentially, these new trends in ICT highlight the industry’s drive to adapt, innovate and meet the dynamic needs of global and local customers. It is appropriate to take into account these trends in the process of planning and implementing marketing plans and programs of ICT enterprises and telecommunications business.

Theoretical background of transparency management development of enterprises in the conditions of convergence of investment processes

Methods. During the research, such general scientific methods are used as: abstraction – when determining the essence of the concept of «transparency management of enterprise development»; analysis and synthesis – when distinguishing the components of the transparency management process of the development of enterprises in the conditions of convergence of investment processes; systematic approach – in the formation of an effective management system for the development of enterprises. Results. The article provides a theoretical basis for managing the transparency of enterprise development in the conditions of convergence of investment processes. According to the results of the conducted research, it was found that the modern enterprise management system of Ukraine demonstrates positive results under the conditions of its constant and continuous improvement, and also has the potential to respond to the challenges of changing conditions of both endogenous and exogenous environments. The factors of negative influence on the development of the enterprise are singled out, attention is focused on the need to create a scientific and practical justification of the system of measures to maintain the level of its value and ensure the adoption of innovative and progressive decisions. Novelty. There is given the author’s definition of the process of managing the transparency of the development of enterprises in the conditions of the convergence of investment processes as a management paradigm with the use of innovative tools and information support for the purpose of producing effective strategic management decisions regarding conceptual modeling and improvement of business processes that strategically determine the competitive advantages of enterprise, while ensuring the transparency of personal business functioning in an institutional environment that takes into account socio-value changes caused by scientific and technical development for the formation and rational use of investment potential. Practical value. The formed theoretical basis for managing the transparency of the development of enterprises in the conditions of convergence of investment processes can become the basis for scientific and practical substantiation of the system of measures to support the level of the value of the enterprise and ensure the adoption of innovative and progressive decisions.

APPLICATION OF MANAGEMENT TECHNOLOGIES DURING THE FORMATION OF AN INNOVATION DEVELOPMENT STRATEGY IN THE CONTEXT OF GLOBALISATION

The article discusses the essence of strategic enterprise development management and outlines the key aspects of using management technologies in formation of an innovative development strategy in the conditions of an unstable market and globalization. It has been identified that managing weak and strong signals is a modern tool to enhance the efficiency of enterprise activities amidst uncertainty and changes in the external environment. The procedure for organizational actions in the case of weak signals regarding emerging problems is defined, and the main aspects of successful management of strong and weak signals in the enterprise are indicated. Diagnostics of the internal and external environment and assessment of the overall strategy for PrJSC “Kredmash” were carried out. The analysis of the issuer’s financial condition included the coefficients of economic stability and resource potential, which illustrate the negative trend and significant impact of the war consequences on the enterprise’s activities, and the results of the calculations revealed that 70% of own funds are used to finance the current activities of PrJSC “Kredmash”. SWOT-analysis and PEST-analysis made it clear to what extent the company can overcome weaknesses with the help of opportunities, and which environmental factors have the most significant impact on its activities. A series of solutions based on SWOT analysis were also proposed for the further development and optimization of the machinery manufacturing enterprise’s activities. A proposed strategy for the development of machine-building enterprises (in particular, the researched PrJSC “Kredmash”) has been formed along with an action plan regarding the implementation of the strategy in the current conditions of functioning.

INNOVATIVE AND INVESTMENT COMPONENT OF ENTERPRISE DEVELOPMENT MANAGEMENT IN CONDITIONS OF TRANSPARENCY AND CONVERGENCE

In today’s conditions, the rapid pace of technological development and changes in consumer requirements leave enterprises with the requirements of constant innovative activity. Carrying out innovations allows enterprises to maintain competitive advantages, attract new customers, and develop in domestic and foreign markets. The article aims to study the features of the innovation-investment component of enterprise development management in modern conditions of transparency and convergence. It was noted that innovation and investment processes as drivers of enterprise development are complex, multi-stage, and essential for achieving success in dynamic market conditions. It was found that transparency as a component of business policy guarantees that interested parties have access to relevant information about the company’s activities and results, which builds trust and reliability. At the same time, convergence involves the integration of different technologies and approaches, which can lead to synergies and new growth opportunities. By considering these factors in their management approach, businesses can improve decision-making, attract investment, and drive sustainable development. The advantages and risks associated with the enterprise’s organization of innovation and investment processes in conditions of transparency and convergence are determined. An analysis of the organizational conditions for constructing the innovation-investment subsystem of enterprise development management (elements, principles, connection with transparency, and convergence) was carried out. An analysis of the relationship between the elements of the innovation-investment subsystem of enterprise development management in modern conditions has been carried out. The considered perspectives demonstrate the importance and potential of innovation and investment processes at Ukrainian enterprises based on a transparent model of behavior in the modern business environment, in particular, considering the post-war recovery of the economy, which must be taken into account in the context of convergence both regionally and internationally.

Risk factors determination of enterprise external and internal environment during project implementation

A significant part of new enterprises of various forms of ownership and in different sectors of the economy ceases to exist within the first five years. This tendency to close enterprises indicates the need for strategic planning of enterprise development and the implementation of a risk factor identification, evaluation, and management process in the strategic management of enterprise development. The purpose of the research is to develop a methodological approach that would allow identifying the risk factors that may have the greatest impact at each life cycle stage of analysed project. To achieve the goal set within the framework of the research, structural and logical analysis, methods of systematisation, generalisation, scientific abstraction and hierarchy analysis were used. The article proposes methodological approach to determining the risk factors of enterprise external and internal environment, which makes it possible to identify the risk factors that have the greatest impact at each stage of the project life cycle. Mathematical models have been obtained which allow for the identification of those risk factors that can have the most negative impact (both in terms of frequency of occurrence and potential losses), which will enable the enterprise to increase the efficiency of managing these risks at all stages of project implementation. The impact of risk factors has been assessed in conditions of incomplete certainty and lack of sufficient statistical information. The practical significance of the results obtained lies in the possibility of increasing the efficiency of using available resources in risk management processes. The proposed methodological approach can be used to assess the impact of project risks in a certain industry, which will increase the accuracy of the results obtained