СТРАТЕГІЧНЕ УПРАВЛІННЯ РОЗВИТКОМ ЯК ОСНОВА ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ ПІДПРИЄМСТВА

Abstract

Applying flexible management influences based on the principles of ensuring the effectiveness of activities and stimulating timely adaptation to the needs of participants and trends of the market environment, the enterprise uses its existing and hidden economic opportunities and competitive advantages, which allows it to survive and achieve its goals in the long term. Effective functioning of enterprises in these conditions requires revision of strategic management mechanisms, development of new strategies, implementation of new methods and innovative development projects. The modern understanding of strategic management of enterprise development can be considered as the result of some evolutionary process. Therefore, before defining the essence of strategic management, let’s consider the evolution of the concept of strategic management. The development of the concept of strategic management was conditioned both by the change in the economic, technological and social conditions of enterprise activity, and by the development of increasingly sophisticated methods of managing industrial corporations. The more complex and unpredictable the state of the economic environment in which enterprises operated became, the more complex the enterprise management systems became, along with which the understanding of the essence of strategic management changed. It should be noted that, despite the appearance at a certain stage of a new understanding of strategic management, it did not reject the previous one. On the contrary, each subsequent concept absorbed all the best from the previous one. Along with the development of the concept of strategic management, the understanding of strategy also evolved. The article examines the processes of strategic management of the development of the enterprise with an emphasis on the use of management functions for planning the stages of ensuring the effectiveness of changes and highlighting the role of the competitiveness of the enterprise in achieving the set goals. The author’s vision of the process of strategic development management aimed at increasing efficiency with the help of a functional approach, taking into account the specifics of the activities of aviation enterprises in the industrial sector, is proposed. The concepts of strategic management of the development of enterprises as the basis for the formation of competitive advantages are also considered.