Elements Of Corporate Social Responsibility Research Articles

The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase

Radio is an audio communication medium that has always stood out for its credibility and close relationship to its audience, which makes it an appealing option for organizations that want to make their responsible behavior known. The Covid-19 pandemic has created a new landscape in which the strategic role of corporate social responsibility (CSR) in the company has been strengthened and in which advertising messages are proving to be an interesting way of disseminating organizations’ responsible actions. Based on the quantitative content analysis of 562 radio advertisements taken from the three principal mainstream Spanish radio broadcasters and collected 2 years apart (2019 and 2021), this study seeks to find out whether the Covid-19 health crisis has led to changes in the use of radio advertising as a vehicle for communicating organizations’ CSR. To this end, the variables analyzed were the presence of CSR elements, advertiser, economic sector, CSR dimensions, beneficiary stakeholders, and communication area. The results show, among other data, that the communication of CSR through radio advertising has experienced significant growth after overcoming the worst moments of the pandemic. This growth indicates that companies are increasingly sensitive to issues related to CSR and that radio advertising has provided them with a way to publicize their socially responsible actions. It seems that corporations understand that credibility, trust, and a not inconsiderable penetration rate encourage the circulation of their CSR campaigns through the medium of radio.

A Study on the Relationship between Corporate Social Responsibility and Supply Chain Profit Distribution in the Context of Common Prosperity

As the new mode of resource allocation and profit distribution governance, common prosperity will be achieved effectively through the “third distribution” of corporate social responsibility (CSR) to regulate profit. The performance level of CSR is directly related to the profitability of the entire supply chain and its member enterprises. In the study, based on the utilization of the Shapley value method, by incorporating CSR elements, a preliminary model of profit allocation for four cooperative scenarios in the supply chain is constructed and modified to take into account the level of CSR implementation. Based on the modified model, the relationship between the performance level of CSR and the total profit of the supply chain and the member enterprises’ profit is analyzed. The study shows that the total profit of the supply chain is linearly and positively correlated with the performance level of CSR. In contrast, the profit of supply chain members has a nonlinear positive correlation with CSR performance. The impact of the whole level of CSR fulfillment on the profitability of the entire supply chain varies at different stages. Finally, the findings are discussed from the perspectives of the government, industry organizations, supply chain managers, and supply chain member enterprises, providing valuable references for the research and practice of comprehensively promoting CSR fulfillment in supply chains and realizing common prosperity.

THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND SMALL BUSINESS DEVELOPMENT

The article systematizes the concept of small business and conducts research to determine the relationship between corporate social responsibility (CSR) and small business development. The purpose of the study is to test and identify which external or internal elements of CSR most strongly aff ect small businesses. The main goal of our work is to show how corporate social responsibility aff ects the effi ciency of the company. Methodology. The data of 100 small businesses were analyzed through a questionnaire. We developed a model consisting of external and internal CSR, tested 5 hypotheses. SmartPls software was used in the study. Originality / value of the research. An attempt was made to systematize the concept of entrepreneurship (small business), to identify the relationship between the social responsibility of business and the development of small business in the country. A CSR hypothesis that is directly related to the results of small business is proposed. Findings. Our results show the positive impact of CSR on small businesses. We found that CSR has a positive eff ect on both market effi ciency and current profi tability (External CSR on market effi ciency, β=0.405, p=0.000, on current profi tability β=0.404, p=0.000; Internal CSR on market effi ciency, β =0.492, p=0.000, on current profi tability β=0.490, p=0.000).The results of this study can be used by entrepreneurs and top management as an attempt to increase the effi ciency of small business through the use of corporate social responsibility (CSR) to gain sustainable competitive advantages. The author's contribution is to determine the relationship between CSR and the fi rm's performance.

Корпоративната социална отговорност и репутацията на организацията

This article examines the role of an organization's corporate social responsibility activities as a tool for creating and maintaining a positive image, trust and sense of loyalty among customers. The main elements of corporate social responsibility, its relationship to corporate brand and employee engagement are shown. An analysis of the costs and benefits of corporate social responsibility and its impact on an organisation's financial performance is also discussed.

Employee Cognizance of Corporate Social Responsibility Activities in Public Sector Manufacturing Companies- A Review

Purpose: The concept of a company having societal and stakeholder duties is widely acknowledged, and its acceptance has exploded in the latest days. The goal of this study is to look into how to work attachment affects the relationship between employee perceptions of socially responsible acts and managerial commitment. Methodology: This research article utilizes secondary data from research, journal papers, and scholarly research articles on the research subject area. This study focused on the domains which are influenced by the corporate sector's efforts in ethical business practices. The goal is to learn what employees think about their organization’s corporate social sustainability initiatives. Findings: CSR has a significant influence on employee work engagement, according to the study's findings, corporate so8cial responsibility has the ability to enhance employee attitudes and behaviors while also helping businesses succeed, making it a win scenario. As a result, firms should prioritize CSR programs in order to benefit their workforce. Furthermore, four elements of CSR must be considered equally: economic, legal, ethical, and discretionary duties. Each dimension has an unavoidable ramification. The findings reveal that philanthropic responsibility has an impact on work attitudes, job satisfaction, and organizational commitment, even when it is not directly tied to employees, and that these elements operate as crucial mediators between CSR perception and employee behaviors. As a result, when engaging in CSR activities, corporations should consider employee participation levels. The purpose of this study is to establish a paradigm for better understanding the effect of corporate social responsibility (CSR) on workers’ attitudes and behaviors at job. Practical implications: According to the findings, companies that engage in corporate sustainability initiatives have a useful impact on employees’ attitudes toward the company, resulting in higher levels of organizational belonging and job satisfaction, which is likely to boost productivity. Originality/ Value: The research will help companies structure their CSR activities so that they have a balanced impact across multiple locations, as well as assess employee attitudes toward CSR processes. Paper Type: Review paper

Corporate Social Responsibility under the Petroleum Industry Act 2021: Achieving Environmental Sustainability through Multi-stakeholder Partnership.

Several attempts have been made by the Nigerian government to reform the oil and gas industry. In March 2007, the first attempt to introduce the Corporate Social Responsibility (CSR) Bill was initiated by the late Senator Uche Chwukwumerije but it failed to pass the second reading. Further attempts to reform the industry in 2009, 2012 and 2018 also failed until the National Assembly passed the 2021 Petroleum Industry Bill now known as the Petroleum Industry Act 2021(PIA). Chapter 3 Section 240 (2) of the PIA by making CSR contribution a mandatory levy on corporations, has changed the voluntary and self-regulatory element of CSR to hard law legislation. We are of the view, that a multi-stakeholder approach and multi-stakeholder framework comprising host communities, oil and gas companies as well as government, is essential to achieving the broad requirements of CSR in the Nigerian oil and gas industry. In this paper, we analyse this approach in line with the role and challenges of CSR as provided for under the new Petroleum Industry Act. Keywords: Corporate Social Responsibility, Multi-stakeholder Partnership, and Petroleum Industry Act.

Moral CSR

Corporate social responsibility (CSR) is about the moral purpose of business and its proper relationship to society. We map the logical structure of CSR—its canonical core—and identify the view of CSR that is most consistent with CSR as driven by moral purpose as Moral CSR ( CSRM). The numerous perspectives of CSR, which we term CSR memes, are complements to CSRM. A meme is an idea or usage diffusing within communities. Moral norms and what we term normatively injunctive warrants are implicit in many CSR memes but have received a relative lack of explicit and systematic attention. A norm is an accepted standard for behavior. A warrant is an authoritative or authorizing instruction for behavior. All CSR memes contain three elements—a corporate actor, a relation, and nonmoral normative warrants, which we term constructive warrants. We argue that any CSR meme should include a fourth element—moral normative (injunctive) warrants linking explicitly to moral reasoning. Through sorting key CSR memes by their epistemological and compositional characteristics, we reveal the paucity of explicit attention to injunctive warrants. We resort memes according to social gains or losses, which are the outcomes of societal demand for and business supply of CSR. This analysis yields two proposed improvements for CSR reasoning. The first is a clearer picture of variable use of the term CSR in extant research. The second is how scholars can incorporate more explicitly moral elements of CSR in future work.

Issues of corporate social responsibility in the mining industry: The case of China

Socially responsible production and consumption have become a hot debate in recent years with the introduction of sustainable development goals. Regardless of sectors, each company needs to be more focused on integrating such responsible activities into their activities. This intention is supported by several stakeholders (including shareholders, media, customers, authorities, etc.), who bring the sensitive sectors (which are more prone to society) to be more focused than ever on such responsible activities. Due to this pressure, in recent years there may be more evidence to integrate corporate social responsibility (CSR) into such sensitive sectors, including mining. Mining sectors often come under pressure from criticism from various activists because of their operational nature. Several studies attempted to integrate the elements of CSR into the mining sector through different perspectives. In a row, this study focused on issues of CSR in the mining sector with evidence of the Chinese case context. DEMATEL has been used to analyze the relationship between the collected common CSR problems. The survey results revealed that '' Dangerous working conditions '' (C8) and '' Non-disclosure of confidential information '' (C11) are the main most influential issues with CSR, which need to be addressed first and foremost to achieve effective CSR integration in the Chinese mining sector. As a groundbreaking work, this study focused exclusively on the human dimensions of CSR, which could help industrial leaders with more focus on human-related responsible practices in their mining sectors.

EMPLOYEE COGNIZANCE OF CORPORATE SOCIAL RESPONSIBILITY INIATIVES IN ORGANIZATIONS-A REVIEW

Purpose:The concept of a company having societal and stakeholder duties is widely acknowledged, and its acceptance has exploded in latest days. The goal of this study is to look into how work attachment affects the relationship between employee perceptions of socially responsible acts and managerial commitment. Methodology:This research article utilizes secondary data from research, journal papers and scholarly research articles on the research subject area. This study focused on the domains which are influenced by the corporate sector's efforts in ethical business practices. The goal is to learn what employees think about their organization’s Corporate social sustainability initiatives. Findings: CSR has a significant influence on employee work engagement, according to the study's findings, corporate social responsibility has the ability to enhance employee attitudes and behaviors while also helping businesses succeed, making it a win scenario. As a result, firms should prioritize CSR programmes in order to benefit their workforce. Furthermore, four elements of CSR must be considered equally: economic, legal, ethical, and discretionary duties. Each dimension has an unavoidable ramification. The findings reveal that philanthropic responsibility has an impact on work attitudes, job satisfaction, and organizational commitment, even when it is not directly tied to employees, and that these elements operate as crucial mediators between CSR perception and employee behaviors. As a result, when engaging in CSR activities, corporations should consider employee participation levels. The purpose of this study is to establish a paradigm for better understanding the effect of corporate social responsibility (CSR) on workers attitudes and behaviors at job. Practical implications:According to the findings, companies that engage in corporate sustainability initiatives have a useful impact on employee’s attitudes toward the company, resulting in higher levels of organizational belonging and job satisfaction, which is likely to boost productivity. Originality/ Value: The research will help companies structure their CSR activities so that they have a balanced impact across multiple locations, as well as assess employee attitudes toward CSR processes. Paper Type:Review paper

MODERN ECONOMY DIGITAL TRANSFORMATION MAIN TRENDS IN THE CONTEXT OF THE BSR

The article considers the main stages of development of social business standards and the evolutionary path that led to the formation of the concept of "digital space of socially sustainable business development." Based on the study of trends inherent in modern society, it is determined what characteristics a company's business model should have in order to gain the key benefits of specificity in the market. Defined as requirements define information technology IT technology. Research by consulting firm Cartner and business trends altered by quarantine conditions related to the Covid-19 pandemic shows that global trends in the business environment are increasingly leaning toward digitalization and the creation of new digital business models. That is why it is proposed to define a new paradigm for the development of corporate social responsibility in the context of digitalization. However, on the basis of the new paradigm, key elements have been identified that will allow the formation of new CIS CSR standards. It is also proposed to consider an integrated approach that combines the concepts of sustainable development, social responsibility and digitalization in a single format "digital space for enterprise sustainability." To support this format, an integrated corporate information system is proposed, which includes three blocks: a digital business infrastructure, an information and communication system and a system for managing digital business processes at the enterprise. This will determine the algorithm for upgrading the existing system or implementing a new IS, the key idea of which will be the concept of sustainable development of the enterprise with elements of corporate social responsibility.

CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPLEMENTATION IN DAIRY COOPERATIVES IN POLAND

The purpose of the study was to present and assess the development of the concept of social responsibility in dairy co-operatives in Poland. Nowadays, the development of enterprises with adequate impact on the natural environment is an element of Corporate Social Responsibility (CSR), in which three goals must be reconciled: economic, environmental and social. More and more good practices, often innovative, are appearing, which shape the competitive advantage of Polish companies on the market. The subject of the study were co-operatives in the dairy sector. The questionnaire was implemented in enterprises involved in milk purchasing and processing, which in 2020 achieved revenues from the sales of products at a level of at least PLN 15 million. The concept of Corporate Social Responsibility and areas of its implementation in selected dairy co-operatives have been indicated. A list of elements and areas considered important in the approach to sustainable development was presented. It was found that not all the surveyed enterprises implemented all the elements recognised as components of Corporate Social Responsibility to the same extent. In all the studied cooperatives, safety standards, the high quality of products, transport and logistics were indicated as the most significant in the area considered important in the approach to sustainable development. On the other hand, the activities undertaken within the framework of corporate social responsibility in most of the studied cooperatives concerned the use of fair market practices and activities for the benefit of local communities. The research also showed that the approach to CSR was not influenced by the size of the enterprise, measured by the value of product sales.

CSR Shifting to HSR? A Critical Analysis of Future Trends

In the past few years a shift is seen in the use of Corporate Social Responsibility (CSR) to a Human Social Responsibility (HSR) approach. This is based on the idea that a business has its employees as a resource and not just a beneficiary of the CSR practices of this business, and that employees are the sustained element of CSR as they can impact its objectives and scope with ease due to interaction with management and community at the same time. This research reviews literature related to both areas and the reasons such shift is seen in different business industries, and how HSR is handled by employees at different levels of the organization, as well as the limitations related to HSR.

FORMATION OF INCLUSIVE BUSINESS THROUGH THE SOCIAL RESPONSIBILITY OF INNOVATIVE ENTERPRISES

In modern conditions, the problem of progressive socio-economic development, which provides a real increase in quality of life as a key indicator of the country's development and its competitiveness in world markets, becomes one of the priorities for the country as a whole and for enterprises in particular. The task for innovative enterprises is to choose such an optimal business model that would allow them to make a profit and at the same time act for the benefit of society while enterprises adhere to the basic principles and directions of corporate social responsibility. Inclusive business models (business models of social entrepreneurship) can act as such a business model for innovative enterprises. The aim of the article was to study the logic of inclusive business formation based on corporate social responsibility and models of social entrepreneurship and to develop the main directions of inclusive development of innovative enterprises. Research has shown that inclusive business empowers people living in poverty by adapting their core business or part of their core business to their needs. The introduction of inclusive business models can help to quickly introduce elements of corporate social responsibility or compliance with social and environmental standards by the company and support the population at the bottom of the social pyramid. The existing inclusive business models are analyzed and classified according to six features: innovation; applicability; inclusion of vulnerable populations; profitability; obtaining social and environmental effects. Because all variants of inclusive business models are innovative for enterprises, it was appropriate to identify the main areas of inclusive development of their innovation activities by four main types of innovations in their areas of use: process, product, technology and complex. To eliminate the possible destructive consequences of innovations, their negative impact on the environment, inaccessibility to remote areas and to enable the inclusion of all segments of the population in the innovation process, we have outlined the range of social responsibility of innovators. Thus, the introduction of inclusive business models will allow all parties involved to benefit from each other. Achieved synergy between the state, business, and the population, will lead to sustainable solutions, innovation, competitive advantage, better reputation, expanding market share, etc. And inclusive business, because of a developed corporate culture based on elements of compliance and corporate social responsibility, will be an effective tool for socio-economic progress both at the state level and at the business level, which can improve the quality of life.

What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?

In July 2020 more than 1,100 companies paused their paid advertising on Facebook to demand clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. This Business-to-Business (B2B) boycott phenomenon is related to both corporate social irresponsibility (CSI) and corporate social responsibility (CSR), as Facebook and other social media platforms can be seen to be engaging in CSI, while the boycotting advertisers are engaging in CSR. Understanding how consumers respond to this hybrid form of B2B boycotting, involving both CSI and CSR elements, is critical for marketing and branding practice and theories. This researchdevelops a preliminary framework on the factors influencingconsumer responses to both the transgressing brand (i.e., Facebook) and the boycotting brands (i.e., the advertisers). We then discuss the implicationsfor the literature ontraditional CSI and CSR. Finally, future research directions are presented on this under-studied issue.

Determinants of Animal Welfare Disclosure Practices: Evidence from China

Public awareness of farm animal welfare has been growing. However, the animal welfare disclosure, as an important element of Corporate Social Responsibility (CSR) reporting, has not been sufficiently explored. This paper investigates animal welfare disclosure practices as well as the determinants of animal welfare disclosure practices of 2019 corporate reports using a sample of Chinese A-share listed food firms. Content analysis of corporate reports is employed for exploring animal welfare disclosure practices and an animal welfare disclosure index is adopted as the instrument for content analysis. The analysis reveals that animal welfare reporting is still in its embryonic stage in China. It is further found that firm size, board size, and board independence positively affects animal welfare disclosure practices, while CEO duality has a negative impact. As the first to examine the determinants of animal welfare disclosure practices, this paper would have some implications for academics, practitioners, and policymakers.

Corporate Social Responsibility as Core Competence for the Business Model of Social Start-Ups in the Netherlands

Little is known about how social enterprises and social start-ups compete with the bigger players on the market. It could be reasoned that social start-ups gain an advantage by the deployment of Corporate Social Responsibility (CSR) elements from the early beginning as a part of their core competences. The aim of this paper is to investigate if CSR elements can be a core competence and how they can contribute to the robustness of the business models of social start-ups. Data was gathered by conducting a case study and interviewing four social entrepreneurs in the first half of 2017. The data was analyzed with the help of a framework built upon the CSR pyramid, the business case for CSR and the Canvas business model. The main findings show that the CSR elements economic, ethical and discretionary responsibilities can be a core competence for social start-ups. Moreover, CSR elements can play an important role in the design of social business models. Especially the deployment of interrelationships between the CSR elements seems to be effective in designing a robust business model of a social start-up.

Approbation of comprehensive methodology for assessing the involvement of business structures in the corporate social responsibility

The subject of this research is the assessment of management relations developed as a result of involvement of fishing industry enterprises in the corporate social responsibility. The object of this research is the processes of formation of corporate social responsibility in the fishing industry business as a sector promoting national interests. This article tests the original complex methodology for assessing the involvement of business structures in the corporate social responsibility based on calculation of the integrated index. Special attention is given to calculation of the index, which consists of the system of quantitative and qualitative elements of the corporate social responsibility of the business structure, as well as to the choice and justification of measures for implementation of these elements into the individual profile of the corporate social responsibility of the business structure for subsequent comparative analysis. Leaning on the approaches existing in the world scientific literature towards the concept of corporate social responsibility, the author identifies the need for definition and assessment of such indicator as the involvement of business structures in the corporate social responsibility. The author proposes to calculate this indicator according to the algorithm of methodology that takes into consideration the elements of corporate social responsibility determined on the basis of actions on the development of internal and external environment of the company. Approbation of methodology on the example of fishing industry business structures can serve as the foundation for comparative analysis of business structures of various sectors in the regions, taking into account their impact upon the regional development for determination of feasibility of state support and development of the unified structure of corporate social reporting.

Environmental policy of Kuzbass mining enterprises as an element of corporate social responsibility

Environmental policy of Kuzbass mining enterprises as an element of corporate social responsibility

КОРПОРАТИВНА СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ ЯК КОНКУРЕНТНА ПЕРЕВАГА ПІДПРИЄМСТВА НА МІЖНАРОДНОМУ РИНКУ

The purpose of the article is to comprehend the essence of corporate social responsibility and define it as a unique characteristic, which favorably distinguishes the company from competitors in the international market. The work uses methods of synthesis and analysis, induction and deduction (to determine the content and elements of corporate social responsibility), as well as generalization methods (to determine the advantages and constraints for the use of corporate social responsibility of an enterprise when entering the international market). Results. Relevance research topic is due to the increasing role of corporate social responsibility in the conditions of globalization and the increasing influence of business on society. The article examines the features of corporate social responsibility of domestic enterprises in international business. The advantages of using corporate social responsibility by enterprises are analyzed. The reasons for the weak development of social responsibility of Ukrainian enterprises are considered, as well as the algorithm for transforming social responsibility into social benefit. Thus, having analyzed the practice of implementing CSR in international business, it should be noted that the level of involvement of domestic corporations in this process. There are several reasons for this phenomenon: lack of experience of domestic companies in the field corporate social responsibility even at the local level, lack of government support, lack of funds. Recommendations for improving corporate social responsibility of companies are offered. It has been established that corporate social responsibility is a modern way of a company to ensure its exit, successful development and functioning in the international market. Practical value. The use of theoretical and applied approaches proposed in the article in practice increases the predictability, stability and stability of the environment in which socially responsible business operates, as well as provides the company with competitive advantages in both domestic and international markets.

Corporate Social Responsibility Perceived by Employees: Latvian Survey Results

There is empirical evidence that business commitment to the Corporate Social Responsibility (CSR) principles has a direct positive impact on customer loyalty, employees’ performance, and, as a result, on the company’s value. The goal of the current paper is to evaluate the perceived importance of the company’s CSR-related practices from the viewpoint of employees. One hundred nineteen representatives of Latvian companies were surveyed, using the authors’ developed questionnaire consisted of 35 statements. Survey data was processed applying the frequency analysis and the logistic regression method. Most of the respondents (84%) perceive the company’s commitment to CSR principles as necessary. The base on the frequency analysis results, the most important CSR elements from the viewpoint of Latvian employees are paid leaves, consumer interests, and salary. Logistic regression yielded the elements, which contribute the most to the positive perception of CSR: ‘flexible work’, ‘support staff relaxation’ and ‘claims submission system’ within the group’ staff matters’. The measurement scale was tested for reliability and, based on Cronbach alpha results, was accepted as appropriate for use in a cross-country survey. Implications for Central European audience: Despite the high interest in CSR-related issues in academia, the number of published works in Baltic countries is limited. In this particular study, the authors tried to identify — what exactly affects employees’ positive attitude to CSR commitment — the company’s participation in charity programmes or its environmental responsibility, for example? This survey contributed to the theoretical knowledge base about CSR perception among the staff of Latvian companies. In turn, the future survey is planned to be extended, involving respondents from Central and Eastern European countries. This, in turn, will allow making conclusions about the differences in attitude to CSR practices expressed by employees from different countries.