MODERN ECONOMY DIGITAL TRANSFORMATION MAIN TRENDS IN THE CONTEXT OF THE BSR

Abstract

The article considers the main stages of development of social business standards and the evolutionary path that led to the formation of the concept of "digital space of socially sustainable business development." Based on the study of trends inherent in modern society, it is determined what characteristics a company's business model should have in order to gain the key benefits of specificity in the market. Defined as requirements define information technology IT technology. Research by consulting firm Cartner and business trends altered by quarantine conditions related to the Covid-19 pandemic shows that global trends in the business environment are increasingly leaning toward digitalization and the creation of new digital business models. That is why it is proposed to define a new paradigm for the development of corporate social responsibility in the context of digitalization. However, on the basis of the new paradigm, key elements have been identified that will allow the formation of new CIS CSR standards. It is also proposed to consider an integrated approach that combines the concepts of sustainable development, social responsibility and digitalization in a single format "digital space for enterprise sustainability." To support this format, an integrated corporate information system is proposed, which includes three blocks: a digital business infrastructure, an information and communication system and a system for managing digital business processes at the enterprise. This will determine the algorithm for upgrading the existing system or implementing a new IS, the key idea of which will be the concept of sustainable development of the enterprise with elements of corporate social responsibility.