CSR Shifting to HSR? A Critical Analysis of Future Trends

Dr Nael Sayedahmed

doi:10.47191/jefms/v5-i1-08

Abstract

In the past few years a shift is seen in the use of Corporate Social Responsibility (CSR) to a Human Social Responsibility (HSR) approach. This is based on the idea that a business has its employees as a resource and not just a beneficiary of the CSR practices of this business, and that employees are the sustained element of CSR as they can impact its objectives and scope with ease due to interaction with management and community at the same time. This research reviews literature related to both areas and the reasons such shift is seen in different business industries, and how HSR is handled by employees at different levels of the organization, as well as the limitations related to HSR.

Highlights

In today’s changing economies, employees and consumers are becoming more conscientious than before about helping companies that believe they are good
Most of the literature nowadays focus on the use of Human Resources Management and Development practices to motivate employees to participate and even lead social responsibility activities, where feedback from employees is an essential input for decisions related to Corporate Social Responsibility (CSR) (Lechuga et al, 2018)
In other words, investing in HR beyond monetary terms can sustain CSR activities, which would be linked to people who will continue to work on the company and feel important to the corporate image as well as the overall community wellbeing

Summary

INTRODUCTION

In today’s changing economies, employees and consumers are becoming more conscientious than before about helping companies that believe they are good. If the entity believes in the idea that every team member is important to guide the business social activities, CSR would be directed by HSR which is based on employees being actively engaged in and aware about community needs (Dumont et al, 2017, Shen et al, 2018). These businesses can be doing good by both their employees and community at the same time (Shen et al, 2018). The contribution of this paper is evident in gathering, analyzing, and explaining the need for such a shift from conventional CSR to a more realistic, yet reliable and sustainable HSR

LITERATURE REVIEW OF CSR

CSR contributions to society