Electronic Commerce Tools Research Articles

System management of e-commerce enterprises

Modern system management has in its arsenal a number of tools for effective design of enterprise management based on digital techno­logies and artificial intelligence. The synergy of management subsystems of e-commerce enter­pri­ses is able to ensure the formation of the effect of growth of business flexibility to changes in the external environment, optimize business proces­ses and positively influence the behavior of on­line buyers. The aim of the article is to determine the role of synergistic effects of the management system of e-commerce enterprises in the context of a circular business model. It is hypothesized that the synergistic effects of e-commerce enterprise management should be considered through its analysis as a circular internal system consisting of internal and external subsystems. The circular business model essence of the e-commerce enterprise is substantiated. Conce­ptual approaches to the content of synergistic management are defined. It is proposed to consider the system management as a circular self-reproducing system that has internal (technological core) and external (organiza­tional superstructure) subsystems. The content of synergistic effects according to the signs of their formation is disclosed. On the basis of a cross-approach to the core and superstructure subsystems, the products of their organic inte­rac­tion were identified. Through the introdu­ction of technologies based on artificial intelli­gence (AI) and through a combination with effective management technologies, such products are able to form synergistic effects that will lead to an improvement in the quality of value propositions, an increase in customer trust, and an increase in turnover and profits. It has been proven that the systematic approach to the e-commerce enterprise management is based on the synergistic interaction of external ele­ments (management of human resources, know­ledge, information technologies, financial and mone­tary relations) and internal elements (manage­ment of technical protection systems, data protection of customers, personnel, cont­rac­tors, website, and databases) subsystems. Deepening the scientific analysis of electronic commerce tools is of prac­tical importance for the develop­ment of strate­gically correct mana­gement deci­sions in view of diversification of risks of loss of market position, reduction of sales volu­mes and weakening of competitive advantages. Concep­tua­lization of the synergistic effects of the system management will improve the processes of analyzing the field of e-commerce at the macro- and mega-economic levels and forecasting the economic growth of the industry

КОНЦЕПТУАЛЬНА МОДЕЛЬ ФУНКЦІОНУВАННЯ ПРОЄКТУ ЕЛЕКТРОННОЇ КОМЕРЦІЇ

Background. Management of e-commerce projects, which is aimed at individual orders, is gaining more and more value. This is due to the transformation of business and consumer demands. The results of the analysis of literary sources made it possible to establish the openness of the issue of combining the project approach and electronic commerce tools. It has been established that for a rational combination it is appropriate to form project management tools and e-commerce tools (platforms, design, analytics, etc.) that satisfy the project conditions and business models in the network. Methods. Two stages of selection of tools for online projects of personalized orders are proposed. Expert methods are the basis of the first stage of tool selection. Experts are IT and production specialists. The next stage of the analysis of tools that will be timely and ensure the competitiveness of the project in the conditions of electronic commerce is the processing of statistical information of the project, which is proposed to be selected from the database and knowledge base of the project. Results. The triad of knowledge in the development of an online project of personalized orders is presented; a conceptual model of e-commerce project management aimed at individual orders. This model is based on information analytics of the information space of the project. The work presents an example of the application of the presented concept in online projects of personalized orders in the confectionery sector. Сonclusions. The implementation of the conceptual model will increase the effectiveness of the implementation of small business creation projects or the development of existing ones.

MODERN TRENDS OF ELECTRONIC COMMERCE DEVELOPMENT IN THE CONDITIONS OF SOCIETY DIGITALIZATION

The article is devoted to determining the role of electronic commerce in the modern conditions of the of digital transformation implementation in Ukraine; substantiation of the need for wide use of Internet marketing opportunities in order to attract consumers of goods and services, as well as market partners for the implementation of business projects for the successful promotion of products on online platforms. In the article has been identified the significant role and importance of an electronic commerce tools using, especially in the complex social and political conditions of development, thereby proving the need to use innovative technologies in order to increase the trade enterprise’s efficiency for the long term. In the research has been determined that traditional consumer markets, being prone to deep structural transformations associated with the strengthening of the Internet technologies’ influence, began to refer to Internet-dependent markets to a greater extent. That is why, in the conditions of constant growth of the number of Internet users and the accelerated development of Internet technologies, a key element in the management of e-commerce is the choice of the optimal Internet platform for attracting target consumers. It has been proven that in order to use modern ecommerce tools in order to attract targeting consumers and promote products in the target market, the manufacturer and retailer should take into account the level of competition of own and acquired media channels of the advertising campaign, the fact of a constant increase in the number of advertising placements in Google, as well as the ever-growing need for own mobile applications As a result of the study, potential prospects for the development of e-commerce in modern conditions were identified, which are primarily related to the need for the digital technologies’ development, overcoming the digital divide, as well as the integration of small and medium-sized enterprises into the global Internet space.

INFORMATION AND COMMUNICATION TECHNOLOGIES IN RURAL AREAS OF THE PROVINCE OF IMBABURA

This research was developed in order to provide support to families with limited economic resources or ongoing ventures in the rural sectors of the province of Imbabura enabling them access to the necessary technological resources to improve their lifestyle in some way. achieve mitigate digital illiteracy and reduce the digital divide in rural areas that were intervened. The logical framework methodology was used, the research was of the quantitative type, with a finite population, defined by family groups especially of low economic resources of the intervention areas of the project, the data collection technique was used as the survey, the interview and observation. Accompaniments were developed in subjects related to the use of information and communication technologies, which showed great interest and acceptance on the part of the participants and computer equipment with recycled but functional parts and pieces was provided to families with scarce economic resources. With the intervention, family products and services were made known to potential clients through the use of electronic commerce tools, as well as the reduction of the digital divide in the rural sectors intervened. It was also possible to contribute to the National Development Plan in its objective 5, policy 5.6, ending with the respective conclusions for the development of similar projects for the benefit of vulnerable sectors.

Promoting the performance of vertical recommendation systems by applying new classification techniques

Recommender systems (RSs) have proven to be valuable means for online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. RSs are software tools providing suggestions for items of interest to users; hence, they typically apply techniques and methodologies from Data Mining. The most frequently used technique is the classification as it matches the aims of RSs that basically classify items based on user’s preferences. The main contribution of this paper is in the area of applying classification techniques to enhance the performance of RSs. In this paper, an Intelligent Adaptive Vertical Recommendation (IAVR) system will be introduced. IAVR recommends text documents related to a specific domain. Basically, the paper concentrates on the first phase of IAVR, which contains two modules; the first is a distiller, while the second is a multi-class classifier. The proposed distiller is employed as a binary classifier that elects documents related to the domain of interest. It is built upon a novel neuro-fuzzy system as well as a modified K Nearest Neighbors (KNN) classifier. On the other hand, the proposed multi-class classifier merges a new instance of Naïve Bayes (NB) classifier, that depends on a proposed learning technique called “accumulative learning”, with association rules. Experimental results have proven the effectiveness of the proposed classifiers, which accordingly promote the overall system’s recommendation accuracy.

Session Aware Music Recommendation System with User-based and Item-based Collaborative Filtering Method

Recommender systems have been proven to be valuable means for web online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. The recommendations provided are aimed at supporting their users in various decision making process, such as what items to buy. In M u s i c R e c o m m e n d a t i o n S y s t e m , we recommend items to users based on their interest. First we use collaborative filtering method to identify the i t e m s which are similar and similarity among users based on the users listening history. P r o p o s e d A l g o r i t h m recommend the items to new users based on the item clusters and user clusters formed. L a t e r we have taken timestamp of user logs also into consideration to form Sessions. Finally we have evaluated the performance of the proposed algorithm with sessions and with -out sessions . Our experiment show that the accuracy of recommendation system with sessions outperformed the conventional user-based & item-based collaborative filtering method.

A NOVEL ASSOCIATION RULE MINING AND CLUSTERING BASED HYBRID METHOD FOR MUSIC RECOMMENDATION SYSTEM

Recommender systems have been proven to be valuable means for web online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. In this paper we have proposed a novel algorithm to recommend items to users based on an hybrid method. First we use clustering to form the user clusters based on the similarity of users. We have taken users listening history for similarity calculation. Second we are going to find the items which are strongly associated with each other by using association rule mining. Finally we will be using these strong association rules in recommendation of items. Index Terms- Recommender system, clustering, Association Rule Mining, hybrid method

Two Phase Recommendation Algorithm Based on Clustering User Interest and Trust

Recommender systems have been proven to be valuable means for Web online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. We need a method to solve such as what items to buy, what music to listen, or what news to read. The diversification of user interests and untruthfulness of rating data are the important problems of recommendation. In this article, we propose to use two phase recommendation based on user interest and trust ratings that have been given by actors to items. In the paper, we deal with the uncertain user interests by clustering firstly. In the algorithm, we compute the between-class entropy of any two clusters and get the stable classes. Secondly, we construct trust based social networks, and work out the trust scoring, in the class. At last, we provide some evaluation of the algorithms and propose the more improve ideas in the future.

Method of Collaborative Filtering Based on Uncertain User Interests Cluster

Recommender systems have been proven to be valuable means for Web online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. The suggestions provided are aimed at supporting their users in various decision-making processes, such as what items to buy, what music to listen, or what news to read. In the paper, we introduce the uncertain interests of users because computer logs take down the data that have uncertain features. Consequently, user interest data recorded in computer logs is uncertain data. First of all the definition of uncertain interests are put forward. Then, some method using a clustering algorithm can solve the uncertain feature. In the algorithm, we compute the between-class entropy of any two clusters and get the stable classes. Secondly, because calculation input is uncertainty, the results of clustering algorithm are latent non-determinacy. The trustworthy degree of uncertain interests is defined that it can measure the rationality of clustering algorithm results. Thirdly, improvement of collaborative filtering is presented as an advanced CF algorithm based on trustworthy degree of uncertain interests. At last, we provide some evaluation of the algorithms and propose the more improve ideas in the future.

Exploring the potential of electronic commerce tools in South African SME tourism service providers

The World Wide Web, together with other ICT enabling technologies, offers a platform for organizations to arrange their business processes, address their marketplaces, and partner with other enterprises. This paper reports on the diffusion and adoption of electronic commerce tools by small and medium enterprise (SME) tourism service providers in Pretoria, the capital of South Africa. In order to achieve the stated aim, the following research questions were addressed: What types of e-commerce tools have been adopted in the SMEs? What were the reasons for the adoption of e-commerce? What benefits do e-commerce tools provide to SMEs? What are the barriers that SMEs face with the adoption of e-commerce? What are the e-commerce training needs of SMEs service providers? Roger’s Diffusion of Innovations framework was found to be useful as the study sought to examine the diffusion and use of modern ICTs by SME tourism service providers. The study adopted a descriptive survey research design in which a systematic sampling technique is used. The data was analysed by using descriptive statistics. The results demonstrated that a variety of e-commerce tools have been adopted in the SMEs studied. E-commerce tools are also very effective in reaching new customers, increasing sales and improving marketing. It is therefore important that SMEs have access to relevant e-commerce tools in order to enjoy and reap the benefits of ICTs. SMEs should ensure that they offer their staff adequate varieties and levels of ICT competence.

Business relationships redesign with electronic commerce tools

PurposeThe purpose of this paper is to understand and provide an empirical illustration for how electronic commerce (EC) tools are used to redesign business relationships. The amount and quality of EC tools have mushroomed and the use of these to redesign and digitize relationships is still a relatively under‐researched area. Most of the current research is conceptual in nature and empirical research has rarely been conducted.Design/methodology/approachWith the help of a literature review on EC and business relationships this paper provides the means to identify some important EC tools that can be used to streamline relationships. Besides, theoretical argumentation this research sheds some additional light on how relationships can be redesigned and digitized with a case study from the steel industry.FindingsThe case study reports on usage of the internet, enterprise resource planning systems and wireless local area network‐based mobile solutions to eliminate extra manual work and speed up order‐to‐delivery processes in a steel industry context.Research limitations/implicationsThe paper provides only one case study from a specific context.Practical implicationsFor managers, this paper illustrates how interfacing processes in a steel industry business relationship can be conducted in a more cost‐effective manner. For academics this study highlights the need for further and consistent empirical research on the impact of EC tools on business relationships.Originality/valueThis paper casts light on business relationship redesign with EC tools and proposes further studies on this pertinent topic.

Role of electronic commerce tools in European automobile trade

This paper details an overview and performance analysis of existing electronic commerce (e-commerce) tools in automobile industries focusing trade. The underlying relevant aspects of these tools and their impacts are detailed with examples and case studies. During analysis, the leading players in European automobile industries, their production, distribution/warehousing and retailing locations are regionally segmented according to their internet domain. Later, current e-Commerce tools are examined for their merits and complexities using Strengths Weaknesses Opportunities and Threats (SWOT) analysis.

Business Relationship Digitization

Managers involve their companies in different types of business relationships for various reasons. These include but are not limited to efficiency gains, innovation, and influencing other organizations. In the age of digitization, managers have witnessed new ways to manage business relationships as the number of digital and electronic commerce tools have mushroomed. Business relationships digitization is an under-researched area, and therefore, the purpose of this article is to illustrate how relationships are digitized and what managers as well as academics should know about this emerging phenomenon. With the help of an extensive literature review, this article presents an overview of basic features and types of digitized business relationships. The author outlines a model that tackles critical factors while digitizing business relationships. In addition, a case example depicting the digitization process of a business relationship is presented. The article concludes with a description of the contribution of the study and presents suggestions for further research.

Adoption of electronic commerce tools in business procurement: enhanced buying center structure and processes

Modern procurement is being shifted from paper‐based, people‐intensive buying systems toward electronic‐based purchase procedures that rely on Internet communications and Web‐enhanced buying tools. Develops a typology of e‐commerce tools that have come to characterize cutting‐edge industrial procurement. E‐commerce aspects of purchasing are organized into communication and transaction tools that encompass both internal and external buying activities. Further, a model of the impact of e‐commerce on the structure and processes of an organization’s buying center is developed. The impact of the changing buying center on procurement outcomes in terms of efficiency and effectiveness is also analyzed. Finally, implications for business‐to‐business marketers and researchers are discussed.

Tools of the Trade: Intellectual Property Issues in Electronic Commerce Tools

This article explores some of intellectual property issues that arise out of the use of electronic commerce technology and tools. Part II of the article looks at the issues of ownership in the electronic commerce structure. The author examines the grant of patents for technology underlyingthe Internet and the emerging practice of granting patents for Internet business methods. Part III of the article explores the intellectual property issues which arise out of the use of associational tools such as hyperlinking, meta tags, framing and inline linking. These techniques are the tools of the trade for web site developers and lawyers seeking advise clients in relation to electronic commerce should be aware of the issues.